Why the 301 Redirect is a must ?

What is 301 redirect?

    301 redirect is the best method to preserve your current search engine rankings when redirecting web pages or a website. The code "301" is interpreted as "moved permanently". After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new location or file name. 


                                                 Get robots to the right address

    One of the fundamental elements in search engine optimization is making the indexation of a website as easy as possible. That is why we create the Robots.txt file and the XML sitemap. I think the 301 redirect of the non-www to the www or visa-versa, is on the same level of creating ease for the search engines.

Links to the Right Address 

    There are many who worry about not getting the full link benefit of redirected anchor text links. Doing the redirect can help would-be linkers know which is the proper address to use when linking. Getting the right link from the beginning is still ideal and should prove to be more beneficial.

 

301 redirects are particularly useful in the following circumstances  

• You've moved your site to a new domain, and you want to make the transition as seamless as possible.

• People access your site through several different URLs. If, for example, your home page can be reached in multiple ways - for instance, http://example.com/home, http://home.example.com, or http://www.example.com - it's a good idea to pick one of those URLs as your preferred (canonical) destination, and use 301 redirects to send traffic from the other URLs to your preferred URL. 

• You're merging two websites and want to make sure that links to outdated URLs are redirected to the correct pages.

    At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

 

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

 

Optimizing the Title Tag for SEO

What is a Title Tag?

    A title tag is a piece of HTML code that describes a specific web pages content through a keyword query that a person types into a search engine. Title Tags are a very important guide for all search engines in determining what is in the content of a specific web page. Creating a relevant title tag is one of the most important variables in achieving high search engine positioning.

    For most search engines, the maximum length of a title tag to be displayed is between 60-70 characters. If your title tag is over 70 characters, your title will be cut off around 70 characters on the search results page. Search engine spiders use these title tags as the main source for determining the page topic. Spiders or crawlers examine the title and then translate the topic of the page. This is one reason why it is always best to use your keywords in the page title, and to place them as close to the beginning of the title as possible. Remember, the text included in the title tag is also the text that will appear in the SERPs (search engine results pages) as the linked title on which users will click to access your page. In fact, just fixing the title tags of your pages can often generate quick and significant improvements in your rankings.

    Keyword Performance hopes you have found this information a helpful tip in building an effective search engine optimization marketing strategy. Feel free to utilize any other information within our website to help with a better understand and maximize your search engine performance.

    For any successful online business, a significant presence in search engines like Google, Yahoo, MSN is a must. At Levonsys we Optimize your website and Increase the traffic. We make your website appear in the top positions in the results of major Search Engines.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Importance of Anchor Text in SEO

    Google heavily weight it’s Search Engine Results Pages (SERPs) towards the anchor text of links to a page. This can be demonstrated by looking at extreme examples where a pages high ranking can only be attributed to anchor text and no other SEO factors.

    Anchor text usage should reflect the content (SERP) the link is linking to and ideally help the page it is linked from as well. This means if you can link highly related pages together they will tend to do much better in their respective SERPs.

    Search engines give considerable heaviness to the anchor text on your web pages. Savvy website or blog owners will write articles to distribute among the different article directories and thus secure lots of back links to their site, External anchor text optimization is accomplished through link exchanges, blogs & forums, and article directories, among others. Anchor text, in a nutshell, is the text attached to a link that points to your site. Link building is an important part of building a strong website presence and is needed to get ranked highly within the result pages of popular search engines like Google.

Creating an Anchor Text Link

    It is important to note that all online services will not let you post anchor text links. For example, Twitter will not let you post anchor text links. However you should be able to post an anchor text link on any standard web page online. The following is the proper way to create an anchor text -

<a href= “websiteurl.com”>Anchor Text</a>

    Using that simple string of code you can make a link appear as any word you’d like, thus boosting your search engine ranking for targeted keywords.

    The display of an anchor text link in an article is often underlined and usually colored differently from the rest of the text; Anchor tag optimization can be deployed throughout your site to enhance the relevance of most of the web pages. Search engines follow anchor text to other parts of the Web. If you submit an article to twenty different article sites, for example, with the same anchor text it may look like you are trying to manipulate the search engines. This is where your keyword strategy meets your Link building strategy. An addition variable when using hyper linked text that bears mentioning is the no follow status of the website. Anchor tag should give your readers valuable information about the content of the page you're linking to. The best usage for anchored text would be for external links and within your website pages. Writing free reprint articles is a great way to drive traffic to your sites and increases your business sales.

    Levonsys offers Complete Marketing Solutions for your online business. We offer services like professional SEO, Link Building Services, SEM, and Social Media Optimization.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to use Viral Marketing to get backlinks?

What is Viral Marketing?

    On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers' messages in every user's e-mail notes.

    We can create a successful viral campaign without having to re-mortgage your house by following some simple rules:

• Make it interesting and give people a reason to spread it. People love telling others how clever they are and there is a reason why there are so many viral IQ quizzes around that are, shall we say, perhaps a little bit biased. Inflating people's egos for any other reason works really well too.
• It needs to be easy to spread, no more than a few clicks to send to a friend. If it's overly complicated and people have to "work" to spread it, it is bound to fail.
• Make it easy to embed links on Web sites. 

    For example, you can embed links with the results of the quizzes. Or, you can incorporate a badge that bloggers can display on their site. On the other hand, if the viral "bait" was really good people would link to it naturally anyway.

    It must be noted that viral marketing will fail if you don't "seed" it by giving it the bump start it needs. Viral marketing needs people to spread it, so you need to get your clever campaign in front of as many eyeballs as possible at the beginning. There are hundreds of creative ways to get it going initially, but here are some of the top techniques used today:

• Contacting popular blogs and seeing if you can get a mention
• Getting it popular on a social network such as Digg.com
• Buying advertising on a popular social network such as Facebook
• Mailing your entire list of contacts and hoping for the best

    Viral marketing isn't difficult, but as it becomes more popular it naturally becomes very competitive. Smart people are all vying for the same time and attention, particularly as standards increase and viral marketing becomes even more sensational and attention grabbing. That is, until people get really tired of it and marketers find something else to do.

    Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Importance of Meta Tags in SEO

    Meta tags are described as hidden, short, HTML codes used in the web pages. They define the important keywords of the website, the title of the page and they also give its description to the search engines. It is not easy for you to understand their importance and to compose them properly to acquire the finest search engine ranking. They are targeted for the search engines and are invisible to the visitor. Therefore, the webmasters try to violate the white hat techniques and also manipulate this tool through spamming of keywords.

Types of Meta Tags

    Mostly Search engines give importance to Meta tags and they consider them to be the determining factor for ranking a website. There are various types of Meta tags and the most important ones are:

Title Tags: At the top of a window of a web page and also in the search engine listing result, they are visible. A good and relevant title tag can motivate the viewers to click on the link and go through the website. Therefore, you should construct an attractive title tag that can interests the readers and motivate them to visit your website.

Meta Keywords: They are some special keywords that provide extra information to the crawlers and spiders of a search engine. Relevant keywords find the right people for your site and generate quality traffic to your site. Proper density of the keywords with appropriate content should be maintained together to increase the visibility of your site.

Meta Description: They are used to briefly describe your website to the viewers and influence the search engines.

    So, Meta tags together with any other acceptable technique increases the chance of attaining a higher ranking with the search engines.

     Levonsys offers Complete Marketing Solutions for your online business. We offer services like professional SEO, Link Building services, Social Media Optimization and Search Engine Marketing.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to use Article Marketing to increase Search Engine Rankings?

    Article directories are free directories in which you can write an article, hopefully related to your website, and then in most cases you get a resource box or author's box at the end of the article. Since the advent of online businesses and services, article marketing is considered as one of the most authentic, effective and natural way to attract targeted traffic and quality backlinks to your website. However, it has been overlooked too. A well written and focused article not only informs people about your services and products but also convince them to have a trial.

• Many like GoArticles, EzineArticles, ArticlesBase and ArticleDashboard are high-ranking, authority sites according to Google.
• The better directories get lots of traffic, giving you more exposure.
• If you write well enough, others will syndicate your article for their own e-zines, blogs and websites. More syndication.
• You can create more authority for your site if you write in your niche, that way when your article gets syndicated on a blog/site etc., Google sees that you receive backlinks from others in the same niche is more PR for you.
• More traffic as people visit your site through your links.

    Numerous internet developers aim at attaining a great page rank, but sometimes high research rating is difficult, if not impossible to build up. Here are some of the issues that may affect the competitive side of your business on the Web. Some websites have a low compatibility with search engines. And this generally occurs because the pages aren’t optimized or because the sites have not been submitted to the greatest directories and search engines accessible.

    Everything begins with seo and how you choose the keywords that define your domain of activity greatest. Most companies display some form of content on their pages, and thus depend on article marketing more or less. High search engine ranking refers to websites that have rich informative content created around some very related keywords that refer back towards the company domain.

    To sum it up, high search ranking is only feasible through correct optimization from the web content material, titles and meta tags to ensure that the pages are made friendly for the submission with directories and search engines. Once you reach a high search ranking, you’ll have to maintain that placement by constantly optimizing your web page, therefore, it takes much more than just the initial seo for a internet site to perform well with research engines.

    We at Levonsys realize your needs, understand your business, and we prepare a sound article marketing campaign for you that includes high quality and well researched unique article writing and syndication to top article directories with gauranteed inclusion.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Importance of Backlinks for your Website

    What is a backlink and why are they important? Backlinks or Inbound Links are links that are directed towards your website and are the building blocks to good Search Engine Optimization. The number of backlinks a website has is in a good indicator of its popularity or importance with search engines. Search engines, namely Google, give more credit to websites that have a larger number of quality backlinks and consider those websites more relevant in a search query.

    In short, a Backlink indicates a link from another site to your website. These are also known as inbound links and their number indicates the popularity of the website. Backlinks are considered as votes by search engines: more the number of votes (backlinks) your website has, and based on the importance of websites linking back to yours, your site is assigned a trust rank.

    Additionally, it is not just enough to have lots of backlinks, but, it’s also the quality of backlinks that helps in achieving a better ranking in search engines. When calculating the relevance of a website to a particular keyword, search engines usually take into consideration the number of quality backlinks to that website.
 

    Search engines like Google, Yahoo give a lot of importance to websites that contain more number of quality backlinks and also consider those websites as more relevant when compared to others in search results. 

    A backlink is considered as a quality link -

• If it links back to your site with the keyword which you are optimizing for.
• If the website linking back to yours has the same theme as your website. 

For instance, if you have a website about hotel and you receive an inbound link from another website also containing hotel, then this backlink will be considered more relevant and of higher quality when compared to a backlink from a florist website.

Today, search engines watch out for websites that build quality backlinks slowly over time. Though it is quite easy to maneuver links on webpage's in order to attain a high ranking, it is much tougher to manipulate search engines with inbound links from other sites. This is also one of the reasons for backlinks gaining increased importance in search engine algorithms. Recently, search engines assessment for quality backlinks has become even tougher as there are many webmasters out there who make use of unethical techniques and deceive search engines to attain a higher ranking. These techniques are not only illegitimate but can also lead to your site getting banned.

Lastly, building quality backlinks could be a very time consuming and tedious process requiring a lot of patience, efforts, and also funds. However, it is a crucial step in creating any website since the quality and relevancy of backlinks can determine the success or failure of the site.

  

    Our link building strategy assists you on getting more excellent links from consistent sites. From researching niche and suitable sites to protecting targeted links, we present absolute answer of backlinks. We at Levonsys have a team particularly committed for backlink services that search the sites manually present the request via mail, and contact forms. We transport the links that congregate the client prospects.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

What is Google Analytics?

    Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.

What Google Analytics Provides?

    A Google analytics report breaks down the data into a listing of sections. They include:

• Visits – Total number of visits to your website
• Site views – Total amount of web pages visitors looked at
• Pages/visit – Regular quantity of webpages seen for each visit
• Bounce rate – The percent of users who left immediately after observing only one page on your site aim for under 50%
• Typical time on site – How long a customer remained on your internet site
• Brand new visits – The actual proportion of individuals who haven’t frequented your site before.                                                                                                                 

    Visitor Overview – this section breaks down the customer details into additional fine detail such as the number of webpages looked at overall and also the common site view per visit. This information may be very helpful. On the other hand, it takes some analysis to get the noteworthy info.

    Traffic Source Overview – This informs exactly where your traffic emanates from. It lists how many came from search engine traffic, for example Google Organic, but wait, how many came from direct traffic and from referring sites. You can easily use this info to fine tune your traffic generation tactics.

    Content material Overview – This area of the report lists the best content and the site views for every item. This really is excellent details regarding developing and making your articles tactic. It’s more valuable however, if you assess the data over time and check for developments. Is your top article generally a tips sheet? Is it always on a single simple subject matter? Google Analytics examines your present week to the previous week. Nevertheless it is more useful to look at your content summary info over a longer period of time.

    Google Analytics delivers beneficial facts for you to definitely fine tune your keyword technique. It helps you discover exactly what content individuals choose on your website. Also it can help you discover exactly where your prospective customers are generally originating from so you can change your current traffic generation techniques as needed.

    Although it involves a few technical steps that may be hard to learn at first, using Google Analytics is something that gets much easier as time goes by and as you get a better feel for the exact kind of data you need. And since it's an application from Google, you can be certain that new and useful features will be added often.

    At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimization goals may be ambitious, but we also make sure they are achievable by using tried and tested ethical Search Engine Optimization techniques.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com