Social Networking

You must have heard a lot about Social Media but are still in a quest of understanding, what it actually means? If yes, then this write up is there to help you learn about social media completely. Social Media is constituted by two words, one is Social and other is Media. Media is an instrument or a vehicle of communication like radio, newspaper, etc. And, social means society. So, Social Media stands as a social instrument of communication. Social media is a very powerful tool that not just gives you information, but also interacts with you. Unlike regular media, which can also be referred as one way street where one cannot give a feedback, Social Media gives a person liberty to share his views & opinions.


What are Social Media Websites?

A Social media website offers a common platform to the users where they can share their views, opinions and can directly communicate with each other. One can also be overwhelmed with the availability of plethora of social networking sites available these days. Some of the social networking sites are Facebook, Twitter, MySpace, etc.

What Does Social Media Comprises Of?

• Online forums (e.g., DigitalPoint)
• Social networking sites (e.g., Twitter)
• Blogs (e.g., WordPress)
• Social bookmarking sites (e.g., Digg)
• Photo sharing sites (e.g. Flickr)
• User reviews (e.g., Amazon)
• Content aggregators (e.g., FriendFeed)
• Video sharing sites (e.g., YouTube)
• Streaming sites (e.g., Ustream)
• Crowd sourcing (e.g., Wikipedia)

The Main Factors For Using Social Media Websites Are:
√ Web traffic
√ Regular readers
√ Subscribers
√ Money
√ Links and exposure

How To Maximize Social Media Impact?

Large organizations appoint social media specialists for maintaining their company’s social media presence online. The best ways in which one can capitalize social media impact in minimum investment are:

• Focusing on not more than three social media sites at a time
• Scheduling timely interactions for each social media everyday
• Don’t advertise your business, rather interact with target audience
• Efficiently manage your social media tool

Downfalls of Social Media:

• Availability of too many options
• Scarcity of time
• Too many users

Today, every big and small firm is rushing towards establishing its identity on the social media platform. The only thing that the companies need is, to set manageable and measureable goals. Start with the targets that are likely to be achieved by your company. Your ultimate aim is to build customer trust and loyalty.
So, social media is basically the user generated content and a compilation of websites, which allows people to interact and communicate online. Hope this article has helped you in drawing a clearer picture of what actually social media is all about.

Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Email: sales@levonsys.com | Website: www.levonsys.com

Ecommerce Link Building SEO Services

So you’ve setup your shop online, your products are stocked in the warehouse, but the traffic isn’t coming in as much as you would have liked it to. Where do you go from here? Well for one thing, jumping into the online marketplace can be an overwhelming feat even for the most experienced shop owner. Having the time for marketing in the real world as well as online just isn’t in the cards sometimes, so I’ve come up with a plan to make your life a whole lot easier. I’ve worked with dozens of online retail stores as well as my own online ventures in Ecommerce and drop shipping, so I know where to start and how to succeed.

No matter what the shop size, I can help you with your online marketing to make life a whole lot easier. Every client gets a custom campaign thought out and drawn up to meet the needs of the niche. Every single competitor will be looked at, broken apart and compared so that we both understand where we’re at and how to get ahead. I make use of my unique link building methods, social media marketing tactics and other Ecommerce only marketing methods that can be found online. Just like all my other campaigns, this can be adopted by you to take on after our contract is up.

Campaigns start at minimum $2000/month, and if you’re trying to break into a very competitive niche then expect it to take months to get results. I like to start attacking the long tail keywords while working at the ultimate goal of ranking for the top few keywords that will bring in the big results. If your site is brand new there are always stepping stones you must go through before ranking for the harder keywords. But if you’ve been around for a long time online and just need a new direction, then we can setup a new plan and achieve those goals. To get your free site review and analysis just fill out this contact form below, and I will get back to you in 24 hours or less.
 We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Email: sales@levonsys.com | Website: www.levonsys.com

Black Hat SEO Techniques Will Get You Banned

    Google has its own parameters for punishing a website when it manipulates the Google algorithms for ranking a site. It is not that Google loves to punish you but a system to prevent the bad SEO practitioners from taking the advantage of using short cuts or better say bad SEO techniques.

    Being punished by Google is the biggest nightmare any SEO company can have as it affects the reputation of the company and also it is very difficult to handle dissatisfied clients. Clients who pay thousands of rupees for SEO heat up the flame when they are unable to find their site on the Google ranking page.

    The process of punishing a site by Google is called banning or penalizing and when this happens Google will not tell you it has banned your site. Your site is said to be banned when there is a sudden fall in the rankings or when the site ranking automatically becomes zero.

What Are Black Hat Techniques?

• Hiding Links on your pages: This technique puts links in very small images, some as small as 1 x 1 pixels. The visitor never sees them but search engines can.
• Repetition of keywords on your pages: It is recommended not to repeat keywords excessively in your body text or tags. This technique is used to try to add relevancy for that particular keyword/phrase.
• Text that is not visible to your visitor: When text is hidden off page or is the same color as the page background, search engines consider it spam. You could easily get caught without even knowing it! For example; let's say your page background is white and you have a dark green color block with white text on it.  The work around would be to change the white text to a light grey or light green, any color that is different than the white background.
• Doorway or Gateway Pages: These are pages that have been designed to rank high on search engines. They are then set to redirect visitors to the actual website.
• Link Exchange Free For All (FFA): There are sites that let anyone add banners or links, even if they are not relevant to the site content. Most search engines like to see "relevant links".
• Cloaking Technique: This technique hides code from the visitor while offering search engine spiders customized content.

    The best approach to avoid Black Hat SEO techniques is to simply build sites for your visitors. Your goal should be to make your site user friendly and incorporate relevant information. All search engines publish their own guidelines. The best approach to avoid being penalized is to review these guidelines and follow them.

     At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimization goals may be ambitious, but we also make sure they are achievable by using tried and tested ethical Search Engine Optimization techniques. 

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

What is Google Sandbox and How to get out of it Quickly

Google Sandbox

    It referred to sites that were "restricted" in some ways in performance, limiting their ability to do well in the SERPs for certain/all search terms etc. Google sandbox is based on a similar concept where Google acts as a big beach and has a sandbox for the new sites to play while they get the grip on how Internet works for them and when they mature enough Google brings them out of the Sandbox effect to explore the world of Internet.

 

    When we think of SEO we understand it is a set of techniques used to increase the ranking of a site. But when these techniques are manipulated or wrongly used by any company Google has the power to throw them in the Sandbox. The site stays here for some time until it undoes whatever wrong done earlier. 

    Google Sandbox period if taken positively and used in the best way can be a golden period for a new site as it gets the opportunity to prepare itself to best fight the online battle of ranking top. The SEO can utilize this time to empower the site with the various top ranking elements. This might help the site to do well the moment it is out of the Google sandbox.

    Here are a few things you can do while you are in Sandbox

• Start adding new content to your site after all content is king and the best place to add keywords
• Collect good links to your site from good relevant sources. Directory and article submission is a good way to go. 
• Instead of launching a site when it is complete it is a better idea to launch first few pages and gradually add others as time passes in the Sandbox. 
• If you do not want to wait long in any case then buy old or expired domains.

 

    At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimization goals may be ambitious, but we also make sure they are achievable by using tried and tested ethical Search Engine Optimization techniques.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Importance of Internal Link Structure in SEO

 

    One of the most important aspects of your website infrastructure is your internal linking structure. You really need to give it some thought as to how to make the most use of your internal links. There is one site structure that I recommend for most websites that will help you keep a handle on this very important aspect of website maintenance.

    It is very difficult for an algorithm to make a conclusive determination of an internal link from an external one as many sites are spread over a number of separate and multiple domains and sometimes even on separate hosts, but it does at first seem like a glaring omission from the learned mathematicians at Google who have been able to readily conquer other rather obscure and tenuous factors that could lead to a skewing of their results. The algorithms have worked out a very reliable way to tell an artificial linking scheme from a real one, so it would seem to follow that they could also determine an interior link from an exterior link. 

    Internal structure is bot on and off page SEO. It has to do with making sure your structure is in a pyramid fashion giving all the links possible to the home page, but not linking the home page to all sub pages therefore increasing the authority of your home page in the eyes of Google. To do this you will need plenty of sub pages that will be linked to from pages other than the home page, but make sure to link the sub pages to the home page. Also never use the word home, index, or similar phrase when placing a link back to your home or index page. For the highest SEO value you will want to use what every keyword you would like to rank well for. If you are worried about your visitor not knowing that the link goes back to your home page you can always put something like “back to” before the link.

    If you pay close attention to your links, you should never have a broken link. But if you do it will be very easy to monitor and track your internal links and their effectiveness and how it impacts your overall search engine optimization.

    We at Levonsys use both On Page Search Engine Optimization techniques, which refer to work on the actual site, alongside Off Page Search Engine Optimization techniques which work on building your reputation, trust and authority with search engines. The on page and off page Search Engine Optimization methods combine as part of an overall Search Engine Optimization strategy devised by our experienced SEO team to bring maximum benefit.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Inbound & Outbound Links - Their Role in SERP

Inbound Links - A link from a site outside of your site

Outbound Links - A link that points away from your website

    Inbound links are links placed on other sites to direct traffic back to your own site, and there are numerous ways to obtain inbound links. One way to obtain inbound links is to exchange links with other similar websites. Contributing to forums and blogs is another way to get inbound links, and you can also request that visitors to your website link to your site. Submitting your website for reviews and offering free web hosting space in exchange for links is another opportunity to get inbound links.

    Outbound links are also important, and while some people worry about adding external links to their websites, if done properly, outbound links can offer a boost on the search engine results page. When placing outbound links, only place links that will send visitors to reputable, authoritative sites. Be choosy when placing outbound links, and be positive that none of the links you place are broken.

    Inbound, as well as outbound links should be a part of your linking campaign. It doesn’t make sense to have one without the other. Both of these are somewhat of a life- line that can either make or break your site on the SERP. It would be worthwhile to try and get as many inbound links as you can, not only on a variety of websites, but also on numerous different networks.

    The SERP, or search engine results page, is a complete listing of the web pages returned by search engines in response to a keyword query. The results on the SERP generally include such details as a list of web pages with their titles, a link to that particular webpage, and also a brief description showing where the keywords have matched content within the webpage. The search engines construct the SERP once and it is then saved for future inquiries. Search engines do crawl the web periodically to account for new pages, and then the SERP is rebuilt.

    Recently, the SERP has begun to offer users of the search engines new and improved features that include suggestions for alternate keywords, images, definitions, local matches and even files on the users very own computer.

    Our link building strategy assists you on getting more excellent links from consistent sites. From researching niche and suitable sites to protecting targeted links, we present absolute answer of backlinks. We at Levonsys have a team particularly committed for backlink services that search the sites manually present the request via mail, and contact forms. We transport the links that congregate the client prospects.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to get each of your website pages indexed in the foremost engines like Google

    If you want to achieve high rankings, the first step is to get your pages indexed by Google (and the other major search engines). The World Wide Web is so vast that it’s impossible for Google to visit every page on the Internet. But, there are a few key things you can do to get the web crawlers to visit your site.

    A site is a lot more than just a residence web site. In fact, it can be helpful to think of a web page as a cluster of mini sites, with every in the inner internet pages being a full-fledged internet site. Depending on the content material of these inner web pages, website visitors will enter your site through these “side doors” about the strength of search engine queries that match the content of these interior internet pages.

    Here are some measures to take for making positive that all your webpages are “spidered” and incorporated from the major search engines like Google.

 - First, make a check to ascertain your present indexing position

Typically when a search results robot finds your key site, it will then comply with back links for your inner web sites, and continue following hyperlinks until all of your webpages have been indexed. If your website is well constructed, and search-engine friendly then all of your webpages may perhaps currently be indexed. It is possible to discover out how you’re doing by going to Yahoo, Yahoo or MSN and making the following seek query: internet site:www.yoursite.com. The results of this query will show you how numerous within your pages are already included and which web sites they are.

 - Strengthen the navigation system of your internet site to create your links internet search engine friendly

If you do a examine and locate that only your key web site or only a few of the pages are indexed and the rest aren’t, then it really is essential to look at your website link and navigation structure and to generate changes which will enable search engine robots to locate and adhere to all of your inbound links. Take some time and examine jv attraction formula writing it has high quality tips on actual product that will make it easier to get rolling with marketing and advertising.

Links to inner pages that are contained from the java script of drop-down menus or as “hot spots” on graphics are additional challenging for spiders to recognize and adhere to. If your internet site uses this kind of navigation structure, then it may perhaps be helpful to add an additional text hyperlink navigation program at the bottom in the webpages. This will not only aid the internet search engine robots, but will also give your site visitors an additional handy method to go on towards the other internet pages of your respective web site.

 - Build an html web page map with text links to all your web pages

A website map is something like a table of contents. Construct a internet site using your usual graphical and navigation, so that it matches the rest within your web site. Inside major articles section of that web site, make a text url to every of one’s web sites, employing the title tag of those pages as the clickable hyperlink text, and putting the description tag with the web page as text below the link. Putting the descriptive text under the website link doesn’t affect the work with the internet search engine robots but it’ll support your site visitors to pick which page to click on.

Some on-line internet site builder and internet site construction program contain built in site-map generators. In case you have a very large web page with numerous web sites then you’ll be able to find no cost online site-map generators or download computer software for this purpose. If you basically really don’t have time or seriously dislike writing, take a look at jv attraction formula review it will show how you can constantly hire a copywriter or ghost writer to do the work for you.

 - Participate in the Yahoo Sitemaps Program

Last year Yahoo setup the sitemaps software to assist webmasters make it less difficult for their site’s internet pages to become identified by the Yahoo and Google spider. To participate, you need to construct an XML file with details about every of your respective site’s web sites and upload this for the major directory of your respective web site. XML files are the same kinds of files employed in RSS syndication, but in this case the XML file is meant only to supply data for the Search engines robot.

    Our SEO Professionals team at Levonsys performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Advantages of SEO in Web Marketing

    The importance of web marketing cannot be ignored nowadays. It has, in fact, become the basic ingredient for the success of a business in the real world and in the online world. It provides excellent opportunities to improve the sales and increase the revenue generation. For this purpose, the search engine optimization is a must.

   Utilizing the capabilities of the search engines for one's profit is very important nowadays. It is something that can increase your chances of improved internet visibility and better Google results. As the SEO Services help the customers achieve this target, they are highly useful. They take advantage of all the options available in optimizing the nitty gritty of websites and its contents in such a way as can be beneficial for the customers and visitors alike.

    Clearly, the first major profit of having a internet site for your company is a rise in revenue. As long as your internet web site is correctly optimized by a skilled firm, your web site can facilitate your increase your sales of your company’s products or services. When a web web site is correctly optimized, it can be ready to draw in targeted visitors. This implies that the bulk of the traffic your internet site receives can be people that are already interested in the merchandise or services your company is providing, which can build the task of finishing an acquisition a lot of easier (rather than attempting to complete a procurement with an un-targeted visitor).

    Additionally to increasing your company’s revenue, a high quality net website will increase the attention of your company’s brand. As a result of folks can consistently see your net website once they are looking for something in your industry, they will associate your company’s brand and name as a reliable leader in that industry.

    We at Levonsys use both On Page Search Engine Optimization techniques, which refer to work on the actual site, alongside Off Page Search Engine Optimization techniques which work on building your reputation, trust and authority with search engines. The on page and off page Search Engine Optimization methods combine as part of an overall Search Engine Optimization strategy devised by our experienced SEO team to bring maximum benefit.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

 

The Importance of Sitemaps

    According to Sitemaps.org, sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional meta data about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

    Sitemaps serve two major functions:

• To help users navigate your site
• To help search engine crawlers navigate your website

    Moreover, having an updated sitemap on your website helps not only your visitors, but the search engines too. Consider sitemaps to be a unique way to communicate with the search engines and telling them where you'd like them to crawl on your website.

Sitemaps and Search Engines

     Sitemaps have been around for many years now and despite the fact that they are not a novelty, it's only after the search engines adopted them that they have suddenly caught the eye of all good webmasters as part of their search engine optimization strategy. If you simply want to use sitemaps for search engine optimization purposes, then conventional HTML site maps are not for you. For example: Google Sitemaps should be written in XML, which is very different from the regular HTML site maps that are used for website visitors.

     So does this mean that you need to have two sitemaps for your website? The answer is yes. One site map is for Googlebot or the Google spider, while the other is for your visitors. You should also be aware that having two sitemaps is not considered to be duplicate content and this has been made explicitly clear by Google, as it has stated that having two site maps will not lead to any penalty for your website.

Generating and Submitting Sitemaps To Search Engines

    Once you have your website ready with your XML site map, you need to upload your website to your server and then notify Google, through Webmaster Tools, where your sitemap lives . Typically, there are two ways of generating a site map. 

1. You can install a sitemap generator script on your website  
2. You can use an on-line sitemap generation tool to create one

     Though the first option is difficult it offers you more control over the final result. Google Sitemap Generator is a good tool that can be used for generating a site map. Since the tool is coded in Python script, you need to have Python 2.2 version on your web server to run it.

     The second method of generating a site map while being easier doesn't give you much flexibility. Google also suggests some 3rd party Sitemap tools but warns users that it has not tested or verified them. Having created a site map, it's time to upload it to your website and let Google, Yahoo and MSN know about it.

    Our SEO Professionals team at Levonsys performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Why the 301 Redirect is a must ?

What is 301 redirect?

    301 redirect is the best method to preserve your current search engine rankings when redirecting web pages or a website. The code "301" is interpreted as "moved permanently". After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new location or file name. 


                                                 Get robots to the right address

    One of the fundamental elements in search engine optimization is making the indexation of a website as easy as possible. That is why we create the Robots.txt file and the XML sitemap. I think the 301 redirect of the non-www to the www or visa-versa, is on the same level of creating ease for the search engines.

Links to the Right Address 

    There are many who worry about not getting the full link benefit of redirected anchor text links. Doing the redirect can help would-be linkers know which is the proper address to use when linking. Getting the right link from the beginning is still ideal and should prove to be more beneficial.

 

301 redirects are particularly useful in the following circumstances  

• You've moved your site to a new domain, and you want to make the transition as seamless as possible.

• People access your site through several different URLs. If, for example, your home page can be reached in multiple ways - for instance, http://example.com/home, http://home.example.com, or http://www.example.com - it's a good idea to pick one of those URLs as your preferred (canonical) destination, and use 301 redirects to send traffic from the other URLs to your preferred URL. 

• You're merging two websites and want to make sure that links to outdated URLs are redirected to the correct pages.

    At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

 

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

 

How to use Viral Marketing to get backlinks?

What is Viral Marketing?

    On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers' messages in every user's e-mail notes.

    We can create a successful viral campaign without having to re-mortgage your house by following some simple rules:

• Make it interesting and give people a reason to spread it. People love telling others how clever they are and there is a reason why there are so many viral IQ quizzes around that are, shall we say, perhaps a little bit biased. Inflating people's egos for any other reason works really well too.
• It needs to be easy to spread, no more than a few clicks to send to a friend. If it's overly complicated and people have to "work" to spread it, it is bound to fail.
• Make it easy to embed links on Web sites. 

    For example, you can embed links with the results of the quizzes. Or, you can incorporate a badge that bloggers can display on their site. On the other hand, if the viral "bait" was really good people would link to it naturally anyway.

    It must be noted that viral marketing will fail if you don't "seed" it by giving it the bump start it needs. Viral marketing needs people to spread it, so you need to get your clever campaign in front of as many eyeballs as possible at the beginning. There are hundreds of creative ways to get it going initially, but here are some of the top techniques used today:

• Contacting popular blogs and seeing if you can get a mention
• Getting it popular on a social network such as Digg.com
• Buying advertising on a popular social network such as Facebook
• Mailing your entire list of contacts and hoping for the best

    Viral marketing isn't difficult, but as it becomes more popular it naturally becomes very competitive. Smart people are all vying for the same time and attention, particularly as standards increase and viral marketing becomes even more sensational and attention grabbing. That is, until people get really tired of it and marketers find something else to do.

    Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to use Article Marketing to increase Search Engine Rankings?

    Article directories are free directories in which you can write an article, hopefully related to your website, and then in most cases you get a resource box or author's box at the end of the article. Since the advent of online businesses and services, article marketing is considered as one of the most authentic, effective and natural way to attract targeted traffic and quality backlinks to your website. However, it has been overlooked too. A well written and focused article not only informs people about your services and products but also convince them to have a trial.

• Many like GoArticles, EzineArticles, ArticlesBase and ArticleDashboard are high-ranking, authority sites according to Google.
• The better directories get lots of traffic, giving you more exposure.
• If you write well enough, others will syndicate your article for their own e-zines, blogs and websites. More syndication.
• You can create more authority for your site if you write in your niche, that way when your article gets syndicated on a blog/site etc., Google sees that you receive backlinks from others in the same niche is more PR for you.
• More traffic as people visit your site through your links.

    Numerous internet developers aim at attaining a great page rank, but sometimes high research rating is difficult, if not impossible to build up. Here are some of the issues that may affect the competitive side of your business on the Web. Some websites have a low compatibility with search engines. And this generally occurs because the pages aren’t optimized or because the sites have not been submitted to the greatest directories and search engines accessible.

    Everything begins with seo and how you choose the keywords that define your domain of activity greatest. Most companies display some form of content on their pages, and thus depend on article marketing more or less. High search engine ranking refers to websites that have rich informative content created around some very related keywords that refer back towards the company domain.

    To sum it up, high search ranking is only feasible through correct optimization from the web content material, titles and meta tags to ensure that the pages are made friendly for the submission with directories and search engines. Once you reach a high search ranking, you’ll have to maintain that placement by constantly optimizing your web page, therefore, it takes much more than just the initial seo for a internet site to perform well with research engines.

    We at Levonsys realize your needs, understand your business, and we prepare a sound article marketing campaign for you that includes high quality and well researched unique article writing and syndication to top article directories with gauranteed inclusion.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

What is Google Analytics?

    Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.

What Google Analytics Provides?

    A Google analytics report breaks down the data into a listing of sections. They include:

• Visits – Total number of visits to your website
• Site views – Total amount of web pages visitors looked at
• Pages/visit – Regular quantity of webpages seen for each visit
• Bounce rate – The percent of users who left immediately after observing only one page on your site aim for under 50%
• Typical time on site – How long a customer remained on your internet site
• Brand new visits – The actual proportion of individuals who haven’t frequented your site before.                                                                                                                 

    Visitor Overview – this section breaks down the customer details into additional fine detail such as the number of webpages looked at overall and also the common site view per visit. This information may be very helpful. On the other hand, it takes some analysis to get the noteworthy info.

    Traffic Source Overview – This informs exactly where your traffic emanates from. It lists how many came from search engine traffic, for example Google Organic, but wait, how many came from direct traffic and from referring sites. You can easily use this info to fine tune your traffic generation tactics.

    Content material Overview – This area of the report lists the best content and the site views for every item. This really is excellent details regarding developing and making your articles tactic. It’s more valuable however, if you assess the data over time and check for developments. Is your top article generally a tips sheet? Is it always on a single simple subject matter? Google Analytics examines your present week to the previous week. Nevertheless it is more useful to look at your content summary info over a longer period of time.

    Google Analytics delivers beneficial facts for you to definitely fine tune your keyword technique. It helps you discover exactly what content individuals choose on your website. Also it can help you discover exactly where your prospective customers are generally originating from so you can change your current traffic generation techniques as needed.

    Although it involves a few technical steps that may be hard to learn at first, using Google Analytics is something that gets much easier as time goes by and as you get a better feel for the exact kind of data you need. And since it's an application from Google, you can be certain that new and useful features will be added often.

    At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimization goals may be ambitious, but we also make sure they are achievable by using tried and tested ethical Search Engine Optimization techniques.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to Optimize Images for SEO?

    Images may seem like a straightforward content. Despite that, there are ways to optimize it. Optimized images will bring targeted traffic to your site. Every single image on the site should have an alt attribute. The alt attribute is the text that will pop up when you hovers the mouse over it. The alt text, also known as alternative text shows the text that cannot be displayed directly on the site. The alt text can be read by the search engine. The purpose of using the alt attribute is to allow the user to know what image is displayed on the site if he happens to use a browser that does not support images.

    Here are the most impactful things you can do to optimize your images:

• Use your keywords in your image file name. Rather than the typical image01.jpg file name, use a file name that it descriptive and keyword rich.  For example, seo-optimization-diagram.jpg. Make sure to separate these words by dashes only so the search engine can read them.
• Include variations of your keywords in the image’s ALT attributes. Many sites do make use of these attributes since they help searches who can’t see get information about what your image is about.  Just be sure to leverage keywords in the descriptors you use.
• Include variations of your keywords in the image’s title tag. This one isn’t quite as impactful as the previous two, but should not be neglected.  The title tag is another great place for a variation of your keywords describing the image.
• Make sure the content immediately surrounding the image on the webpage is relevant and includes variations of keywords.  The placement of the image on your page does matter when it comes to SEO, and search engines interpreting it’s meaning, so read the text above and below the image and make sure it has variations of the keywords emphasizing the theme of the image.
• Get some relevant links. Not all images will be link worthy, but many are.  Leverage your internal link structure to support your images.  For external links, social media can be a great way to share interesting pictures or insightful diagrams to get link juice pointing to your images.  As with any other piece of great content – just make sure they are easy to share.

    We at Levonsys use both On Page Search Engine Optimization techniques, which refer to work on the actual site, alongside Off Page Search Engine Optimization techniques which work on building your reputation, trust and authority with search engines. The on page and off page Search Engine Optimization methods combine as part of an overall Search Engine Optimization strategy devised by our experienced SEO team to bring maximum benefit.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

What is Organic and Inorganic Search?

    Search engines are dominating the online industry in a big way. More than 90 percent web users rely on Google, Yahoo, MSN, and other popular search engines to seek information or find answers to their queries.

    Marketing through search engines can be done in two ways – Search Engine Optimization and Pay Per Click Advertising. The former, known as the organic form of marketing, involves natural optimization of on-page and off-page factors for better rankings. Whereas, the later involves keyword bidding in order to procure high rankings for adverts in the sponsored listings section of an SERP.

Organic

• Almost free of cost
• Long-term impact suited to all kinds of businesses
• No immediacy of results
• Time consuming
• Not easily comprehensible

Inorganic

• Paid search marketing
• Usually short-term impact
• Immediate results
• Easy to understand
• Targeted Traffic
• Not affordable for all kinds of businesses

     Based on this assessment of search engine marketing, businesses can choose the service that best suits their budget and requirements. Here, it is important for you to remember that none of these techniques guarantee results. They need to be worked upon constantly so as to achieve desired results.

    At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Advantage of Article Directories in Website Marketing

    Even with embedded video, flash, and other non-text content, the internet is still mostly made up of information in text form. Search engines that crawl the web looking for good sites with high quality content are crawling text. They can’t “see” images, so any information they get pertaining to those images have to come from file names and from the text surrounding the images. Pages without text won’t rank well. Pages that have text have an advantage that depends partly upon how relevant and cohesive it is. The best content, according to the search engine crawlers, is text that is keyword rich, original, and relevant. Using article directories is a strategy to boost the search engine rankings of your website and hence your sales.

 

Why Should we Use Article Directories?

    Article directories allow anyone to post articles for marketing. The articles have to be informative and can’t just be blatant sales pitches. Most article directories have fairly strict rules on the standards that the articles they publish have to meet. Many times these rules relate to the number of “self-serving” links allowed in the main body of the text, and the information that can be placed in the “resource box” that is placed at the end of each article.

    Put simply, article directories are a way to spread the gospel about your website. If you adhere to the rules set forth by an article directory, you’ll have no problem getting your articles accepted. Google likes the major article directories, like Ezinearticles, ArticlesBase,and Goarticles. An article in one or all of these directories can get you some nice back links to your website. In fact, you’ll have a better chance of ranking on the first page of search engine results with articles on one of these sites than if the article was on your own website.

    As far as back links go, back links from some article directories are more valuable than back links on others. But since the number of back links your website has is taken into account (as far as we know), then you should benefit from them.

    While you can access services that submit articles to many directories, this isn’t the best idea. For one thing, duplicate articles all over the place aren’t going to get much love from the search engines (since they like original and not duplicated content). And for another, five high quality articles submitted to five high quality article directories will benefit you more than two dozen crappy articles submitted everywhere in a scatter-shot approach. The top article directories are high traffic sites, and some of that traffic is bound to find your site from your bio or resource box.

 

Tips for Successfully Using Article Sites

    Create a bio for yourself as the author (even if you outsource the writing, you’re the one who ends up with the copyright). Most article directories allow at least one link to be placed in the “bio” box. Sort out how many self-serving links you get, and then sort out how you want to parcel them out between your website’s home page, other pages on your website, or your blog if you have one.

    Link to your article directory submissions from your blog and from social networking sites like Facebook and Twitter. You can also use sites like Digg and StumbleUpon to bring a few more eyeballs to your article.

    In conclusion, article directories are another tool in your web promotion toolkit. They are about as close to free advertising as you can get, and if your content is good, you will be rewarded for it with increased traffic to your site.

    Our SEO Professionals team at Levonsys performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com