Top 10 Free Twitter Tools

    Twitter is one of the top social networking platforms. Individuals and businesses can both benefit from using Twitter for sharing updates, news, and marketing. Here are the top ten tools and resources to help Twitter users find followers, manage multiple accounts, and get the most out of their Twitter experience.

Bit.ly

    Bit.ly is a popular URL shortening service. If you register for Bit.ly, you can add multiple Twitter accounts to your Bit.ly profile. Anytime you shorten a URL through Bit.ly, either by going directly to their website or using their bookmarklet, you have the option to send that URL in a tweet using a specified Twitter account without having to login to Twitter.

Twitter Advanced Search

    Twitter Advanced Search allows you to search for keywords and trends that have been mentioned in tweets. You can specify exact phrases, exclude certain words, language, to or from certain members, from users in specific locations, the date range of the tweets, whether they are asking a question, if the tweet contains links, and include or exclude retweets. On a personal level, you could search for local people who share a common hobby, or on a business level, you could find a potential customer based on their interests. There are lots of great uses for advanced searches.

Twitter Lists

    Following too many people, and missing out on tweets from some of your favorites? Instead of having to purge your Twitter following, now you can simply create lists and add the people that you want to follow more intently. So if you want to catch up on your friends’ tweets, celebrity tweets, or tweets on a particular subject, you can create a custom list which can be shared with the public or private to only you. If you’re not sure who to add to lists on a particular topic, you can check out sites like Listorious that keeps track of the best Twitter lists on almost every topic.

Social Oomph

    Social Oomph (formerly TweetLater) is a free service that lets you set up auto following of anyone who follows you, auto Direct Messages (DM’s) to anyone who follows you, and scheduled tweets. In terms of auto DM’s, keep in mind that many people consider them spam. So if you choose to send them, don’t just blatantly promote your website. One idea is to throw out a question. If you go with that, be sure to check your messages so you can respond to anyone that answers. That response could be the opportunity to share a link, product, or service, assuming it is valuable.

Twitter Karma

    If you choose to auto follow those that follow you, you will want to periodically prune the list of Twitter members that you are following. Who do you want to stop following? How about the Twitter members who use automated following software to boost their numbers – they will follow you, anticipating you to follow back, then they will unfollow you. Twitter Karma will show everyone you are connected to on Twitter, and whether it is a mutual following, you are following them only, or they are following you only.

Twellow

    Looking for people to follow who are interested in the same things that you are? Twellow is one of the easiest to navigate Twitter directories. You can browse through specific categories or search for specific keywords in Twitter bios. I would also recommend adding yourself to these directories with an extended bio including more information about yourself, your websites (if applicable) and other social network profiles where people can find you.

TwitterCounter

    TwitterCounter is a great tool to see how many people are following you over time, so you will be able to tell if your numbers are going up or going down. You can see the top 100 Twitter members in a particular region as well as search for members with particular keywords in their Twitter bio. As an added bonus, you can view the stats for each member in the search results. If you are trying to build followers, follow members that have an even ratio of following vs. followers, as these are members that auto follow everyone back.

Tweepi

    Tweepi allows you to enter the username of a Twitter member and see statistics about that members’ followers such as their number of followers vs. following, how many times they retweet others, how many times they are retweeted, when they last updated, how many times they reply to others, and where they are located. This can come in handy if you find a Twitter member whose followers would also be interested in your tweets.

TwitterFeed

    TwitterFeed is a service that allows you to automatically tweet new RSS items to one or more Twitter accounts. For example, if there is a blog that you find you always want to tweet their latest articles, you could put the RSS feed URL into TwitterFeed, and it would publish a tweet every time a new article has been added. This is a great way to always have interesting content for your Twitter followers automagically flowing through your Twitter feed.

HootSuite

    HootSuite is one of the top Twitter management tools. It allows you to manage multiple accounts in a tabbed interface, and under each account you can have multiple columns to keep track of mentions, direct messages, lists, keyword searches, and more. You can also shorten URLs in the HootSuite dashboard, and keep track of the statistics for tweets with Ow.ly URLs.

    Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

What is Acquisition in Social Media?

    It’s important to define what you acquisition strategy per social channel. Your acquisition strategy for Facebook, Your Blog, Twitter, or LinkedIn will each have its own strategy and pull points. When amassing fans I always say go with quality over quantity. Your social presence should be an extension of your brand’s voice. To build that foundation, establish and invite your core customers.

    Begin by communicating to your existing database and announcing your brand’s places of contact (Facebook, Twitter, etc.) via e-mail. In addition, link to your profiles and pages on your website at every opportunity. 

Key Questions for Acquisition

• Why should someone follow you or your company?
• Intimately know your target market then ask yourself how does social media play a role into my target markets life?
• What can you offer or what are their expectations from you?
• What are the acceptable offers within this channel (think Facebook, Twitter, LinkedIn as channels)
• Is this channel strictly inbound or outbound?
• How do I integrate my other marketing channels to support and acquire an audience within the social space?

Tell them what they get

    A great illustration of this concept comes from a radio commercial I hear from time to time. This commercial is about a chain of weight loss centers. Towards the end of the commercial you hear the announcer say… “you can now find us on Facebook and Twitter”.

What would be more effective and still fit within the space available is something along the lines of “find us on Facebook and Twitter for exclusive weight loss advice”. It’s not enough to state that you can be found within social media - you have to go that extra step and clearly state the benefit someone gets for following you.

Segmentation

    An important point when engaging within the social space is asking whether or not you need an inherent segmentation strategy. For instance, Apple has an Itunes Facebook page and an AppStore Facebook page. When you segment out your product bases like this it allows you to easily craft messages and follow the three core steps we outline below.

    It also does another very important thing. It allows your audience and customer to segment themselves out. If someone is just a fan of one of your products then they only care about that product. With Apple if you only care about Itunes and Music you join the Itunes page where you get special music related content. If you care about applications you join the AppStore Facebook page.

    Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Optimizing the Title Tag for SEO

What is a Title Tag?

    A title tag is a piece of HTML code that describes a specific web pages content through a keyword query that a person types into a search engine. Title Tags are a very important guide for all search engines in determining what is in the content of a specific web page. Creating a relevant title tag is one of the most important variables in achieving high search engine positioning.

    For most search engines, the maximum length of a title tag to be displayed is between 60-70 characters. If your title tag is over 70 characters, your title will be cut off around 70 characters on the search results page. Search engine spiders use these title tags as the main source for determining the page topic. Spiders or crawlers examine the title and then translate the topic of the page. This is one reason why it is always best to use your keywords in the page title, and to place them as close to the beginning of the title as possible. Remember, the text included in the title tag is also the text that will appear in the SERPs (search engine results pages) as the linked title on which users will click to access your page. In fact, just fixing the title tags of your pages can often generate quick and significant improvements in your rankings.

    Keyword Performance hopes you have found this information a helpful tip in building an effective search engine optimization marketing strategy. Feel free to utilize any other information within our website to help with a better understand and maximize your search engine performance.

    For any successful online business, a significant presence in search engines like Google, Yahoo, MSN is a must. At Levonsys we Optimize your website and Increase the traffic. We make your website appear in the top positions in the results of major Search Engines.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Importance of Anchor Text in SEO

    Google heavily weight it’s Search Engine Results Pages (SERPs) towards the anchor text of links to a page. This can be demonstrated by looking at extreme examples where a pages high ranking can only be attributed to anchor text and no other SEO factors.

    Anchor text usage should reflect the content (SERP) the link is linking to and ideally help the page it is linked from as well. This means if you can link highly related pages together they will tend to do much better in their respective SERPs.

    Search engines give considerable heaviness to the anchor text on your web pages. Savvy website or blog owners will write articles to distribute among the different article directories and thus secure lots of back links to their site, External anchor text optimization is accomplished through link exchanges, blogs & forums, and article directories, among others. Anchor text, in a nutshell, is the text attached to a link that points to your site. Link building is an important part of building a strong website presence and is needed to get ranked highly within the result pages of popular search engines like Google.

Creating an Anchor Text Link

    It is important to note that all online services will not let you post anchor text links. For example, Twitter will not let you post anchor text links. However you should be able to post an anchor text link on any standard web page online. The following is the proper way to create an anchor text -

<a href= “websiteurl.com”>Anchor Text</a>

    Using that simple string of code you can make a link appear as any word you’d like, thus boosting your search engine ranking for targeted keywords.

    The display of an anchor text link in an article is often underlined and usually colored differently from the rest of the text; Anchor tag optimization can be deployed throughout your site to enhance the relevance of most of the web pages. Search engines follow anchor text to other parts of the Web. If you submit an article to twenty different article sites, for example, with the same anchor text it may look like you are trying to manipulate the search engines. This is where your keyword strategy meets your Link building strategy. An addition variable when using hyper linked text that bears mentioning is the no follow status of the website. Anchor tag should give your readers valuable information about the content of the page you're linking to. The best usage for anchored text would be for external links and within your website pages. Writing free reprint articles is a great way to drive traffic to your sites and increases your business sales.

    Levonsys offers Complete Marketing Solutions for your online business. We offer services like professional SEO, Link Building Services, SEM, and Social Media Optimization.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Importance of Backlinks for your Website

    What is a backlink and why are they important? Backlinks or Inbound Links are links that are directed towards your website and are the building blocks to good Search Engine Optimization. The number of backlinks a website has is in a good indicator of its popularity or importance with search engines. Search engines, namely Google, give more credit to websites that have a larger number of quality backlinks and consider those websites more relevant in a search query.

    In short, a Backlink indicates a link from another site to your website. These are also known as inbound links and their number indicates the popularity of the website. Backlinks are considered as votes by search engines: more the number of votes (backlinks) your website has, and based on the importance of websites linking back to yours, your site is assigned a trust rank.

    Additionally, it is not just enough to have lots of backlinks, but, it’s also the quality of backlinks that helps in achieving a better ranking in search engines. When calculating the relevance of a website to a particular keyword, search engines usually take into consideration the number of quality backlinks to that website.
 

    Search engines like Google, Yahoo give a lot of importance to websites that contain more number of quality backlinks and also consider those websites as more relevant when compared to others in search results. 

    A backlink is considered as a quality link -

• If it links back to your site with the keyword which you are optimizing for.
• If the website linking back to yours has the same theme as your website. 

For instance, if you have a website about hotel and you receive an inbound link from another website also containing hotel, then this backlink will be considered more relevant and of higher quality when compared to a backlink from a florist website.

Today, search engines watch out for websites that build quality backlinks slowly over time. Though it is quite easy to maneuver links on webpage's in order to attain a high ranking, it is much tougher to manipulate search engines with inbound links from other sites. This is also one of the reasons for backlinks gaining increased importance in search engine algorithms. Recently, search engines assessment for quality backlinks has become even tougher as there are many webmasters out there who make use of unethical techniques and deceive search engines to attain a higher ranking. These techniques are not only illegitimate but can also lead to your site getting banned.

Lastly, building quality backlinks could be a very time consuming and tedious process requiring a lot of patience, efforts, and also funds. However, it is a crucial step in creating any website since the quality and relevancy of backlinks can determine the success or failure of the site.

  

    Our link building strategy assists you on getting more excellent links from consistent sites. From researching niche and suitable sites to protecting targeted links, we present absolute answer of backlinks. We at Levonsys have a team particularly committed for backlink services that search the sites manually present the request via mail, and contact forms. We transport the links that congregate the client prospects.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Why Social Media Marketing is Effective?

    Taking advantage of the many different ways to promote an Internet business is not an easy thing. It actually involves skills and taking the time to learn the many different advancements being made almost daily.

    Social media is one of these new technologies that the average person is not going to know about until they do some research. It also requires that you create a strategy for how to use these new forms of marketing to benefit your business the most. You may actually need to have a business meeting with yourself and create a social media strategy.

    Here's a chart of how Marketers are currently using Social Media.

    You're probably hearing the words "inbound marketing" more and more these days. The idea is simple - your sales team's pipeline magically fills as prospects seek your company out. Of course, it's easier said than done. To help generate revenue using search engines and social media sites you'll learn the following: 

• How to effectively deploy a search and social media campaign 
• Top 5 practices for integrating search and social for lead generation 
• How to optimize for search innovations 
• And much more..

    Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys
 

Email: sales@levonsys.com | Website: www.levonsys.com

How to Use Social Media to Boost Your Web Traffic

    If you want to reach your market, you need to be using social media. Three-quarters of Americans now use social media. Social media is growing three times faster than the Internet overall.

    Social Media Optimization (SMO) is a way of generating popularity for a website through social medias like popular online communities and community websites. It is in many ways like viral marketing where a website is made popular through word of mouth created through the use of networking in social bookmarking, video and photo sharing. SMO are the best ways to get traffic to a website as they provide free ways to the surfer. This can greatly enhance the traffic to a website and that too for free or at very little cost. SMO is also called web 2.0 marketing.

   Social Media Optimization has proved to be a better way of attracting traffic to a website and getting the site optimized than Search Engine Optimization (SEO). It focuses on driving traffic from sources other than search engines and thus it gives improved search ranking.

    Social networking sites like Facebook and Twitter can help you promote your business. Surveys show that nearly 80% of users would rather add the “brands” as their friend than letting companies advertise these to them.

Twitter

    Twitter allows users to post text updates via SMS, instant messaging, email, Twitter’s website and third party applications. Users have their own profile page that displays their latest updates. In addition, users can become “friends” with one another, or simply be a “follower.” Other than reading another person’s profile page, a user can also receive others’ updates through text messages, RSS or third party applications.

  

    Twitter has become extremely popular. Microblogging, writing short messages commenting on what’s happening right now, may give a company some exposure. Many companies seem to just feed their blog RSS feed into Twitter and leave it at that.

Facebook

    Facebook is the largest online social networking site and currently has over 400 million users. Facebook allows people to interact, share photos, and find people. In addition to using Facebook for social purposes, many people use it professionally for business networking.

http://www.techcrunch.com/2008/06/12/facebook-no-longer-the-second-largest-social-network/tp://webworkerdaily.com/2007/07/24/12-ways-to-use-facebook-professionally/

     More and more businesses with an online  presence  will  link  users to a Facebook page. They will also frequently use Twitter and RSS feeds. Facebook has  become an integral part of online marketing strategies, and users  are  able  to connect to numerous sites using their Facebook Log-In. http://twitter.com/http://www.tradima

     There are also Fan Pages on Facebook. This  is  a  relatively new offering. Fan Pages are targeted more toward a  specific entity rather  than  an  individual social  networking  with friends and family. Just because they  are labeled Fan Pages does not necessarily mean that the entity is a celebrity,  a band,  etc. Fan  sites  can  be  created  for  anything, especially online stores. More and more businesses are making use of Fan Pages to target their users to a Facebook entity that represents their enterprise.http://www.facebook.com/pages/create.phphttp://mashable.com/2009/03/30/successful-facebook-fan-page/http://www.smbtrendwire.com/2009/02/03/facebook-online-business-marketing-advanced-tactics

 

Digg

    Digg.com is a popular social bookmarking and content discovery website. Although site management and maintenance is done the website's paid staff, all the content is submitted by the site's visitors on a voluntary basis. These submissions are subject to peer review and are voted upon by other site visitors. Popular submissions are posted on the websites' homepage, exposing the submission to millions of visitors. According to alexa.com, Digg.com is one of the most popular websites on the internet, reaching 1 out of every 100 internet users daily.

     While Digg.com currently allows  submissions  in  six  categories  -  Entertainment, Gaming, Science, Technology, Videos,  World  &  Business - the vast majority of submissions fall into the Science  and Technology categories. This is partly because the original configuration of the Digg.com website  had  14  categories,  all  subsections  of  the  present Technology or Science categories.

Delicious

    Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet. 

Things we can do with Delicious

- Bookmark any site on the Internet, and get to it from anywhere

- Share your bookmarks, and get bookmarks in return

- Discover the most useful and interesting bookmarks on the web

     Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com