Mobile Marketing Techniques

Levonsys has been successfully providing unmatched Mobile application Design and Development solutions in several mobile enterprise applications and consumer applications for iPhone users. Levonsys iPhone Center is specialized in providing rich mobile applications using the iPhone SDK. We have expert programmers, who have continuously given successful results in iPhone Application Development, iPhone Mobile Application, and iPhone Programming. We have stronghold in making third party iPhone applications.

If you want to grow your business, then it is time to take mobile marketing into consideration. You will need to have a firm grasp of network marketing in order to take your business to the next level and effectively understand this type of marketing.
SMS is one of the most commonly used campaigns of this nature. SMS stands for short messaging service. Any mobile device is going to be able to view SMS and Text Messages. If you have your clients’ phone numbers, this can be an excellent marketing tool for your business. You will be able to send updates about promotions and other business related information straight to their mobile phone.
If you want to take it a step farther, you can go with MMS. This stands for Multimedia Message Service. With this type of message you will be able to include media, such as photos. These messages are a bit more complex, and while not all mobile devices can receive them, most will be able to.
More and more people are getting SMART phones these days. People are able to get instant updates about your company through mobile web applications, and they will not only be able to get the information faster but they will also be able to avoid text messaging fees. Another form of technology that is becoming quite common is Bluetooth. This is not just limited to the headsets. This technology can be used from roughly 33 feet in distance. Even though this may seem like a relatively short range, it can still be used for marketing within a close proximity.
There is another type of technology that is much like Bluetooth. It’s called Location-Based mobile marketing. It isn’t as commonly used as some of the other methods, but in the future it may become much more common. This is a type of marketing that delivers media straight to someone’s mobile device based on where they are located through GPS technology. Obviously, it seems as though you are going to need to get the user’s permission to use this form of marketing. Although it has not risen to total popularity yet, in the future this is likely going to be a popular method.
Some other methods have started to catch up in popularity as well. Quick response codes (QR) are barcodes that are two dimensional, and they seem to be getting more popular. Mobile banner ads are always a common variety. All of these methods play a part in Mobile Commerce, and businesses that are taking part in this type of advertising are finding a great deal of success.
You can automate your phone calls with Interactive Voice Response, or IVR. You can even organize a list through your computer to use voice broadcasting and call pre-programmed numbers. You can send messages to your customers that you have previously recorded in order to let them know their order status or update them on promotions and such. Mobile marketing is the future of marketing for both small and large businesses, and you will find that your business can have great success using any of these methods

Free Android Applications for designers

Levonsys has been successfully providing unmatched outsourcing solutions in several mobile enterprise applications and consumer applications for iPhone users. Levonsys iPhone Center is specialized in providing rich mobile applications using the iPhone SDK. We have expert programmers, who have continuously given successful results in iPhone Application Development, iPhone Mobile Application, and iPhone Programming. We have stronghold in making third party iPhone applications.

Android devices may not be as trendy as iPhones, but they are very popular too. Developers enjoy creating apps for Android too and the market gets tons of free applications to chose from. If you are a designer with a phone or a tablet with the Android OS, you may be interested by the following cool (and free) apps.

1. Sketchbook Mobile Express

Drawing and painting application that allows you to create quick sketches from your mobile device.

2. Fontest

A typography tool for developpers that lets you preview how fonts display on Android devices.

3. Adobe Photoshop Express

Of course this version of Photoshop is not exhaustive, but it can be a practical tool for editing your images.

4. AndFTP

Very complete FTP client for Android devices, supports FTP, SFTP, SCP and FTPS. Lets you manage several FTP servers.

5. Thinking space

One task that you can easily work on from pretty much anywhere is looking for ideas. Mind mapping helps you to organize those ideas, Thinking space is perfect if you get an Android device.

6. Magic Color picker

Color selection tool suitable for designers, artists and programmers for selecting colors using different color models. Supports 7 different modes and RGB, HSV, HSL and YUV color models.

7. SilverEdit

Web files editor for Android with syntax highlighting, a simple FTP client and more functionalities.

8. Typography Junkies

Stay up to date with the very latest in typography and font news on your Android Phone.

9. Color Dictionary

A reference of colors, provides RGB/HEX/CMYK/Lab values and detailed color analysis.

10. View web source

Check out the source of any web page, you will also be able to select text, search for text as well as copy and paste the HTML.

11. Evernote

Take notes of everything and in every format: photo, text, audio,…

12. Pocket color chart

A Pantone reference in your Android app.

13. Photo enhance

Enhance and correct your photos, crop it or adjust it with this great little app.

14. Astrid

For the productive designer, a great to-do list and task management application.

sales@levonsys.com | www.levonsys.com

Use Social Bookmarking for Effective Online Marketing

Most, if not all, online marketers are aware of the two most popular internet marketing strategies search engine optimization (SEO) and search engine marketing (SEM). But there is another newcomer to join the ranks of effective marketing strategies social bookmarking. Bookmarking is originally used to provide users the chance to store their favorite bookmarks on the web and share them with friends, relatives and other users. Ever since its popularity, marketers have been using its benefits in enhancing their marketing efforts.

    I’m sure you would’ve seen those little buttons on every site, that has Digg, Stumbleupon and Delicious links in it. What are they?

    Well, it’s a common practice these days that webmasters place the shortcuts to the social bookmarking sites from their each story. The buttons you see on websites help you to submit the story to any of those social bookmarking site just in a click. So if you find an interesting story on the internet, all you got to do is bookmark it clicking one of those buttons.

Popular Bookmarking Sites

  

    As in any category there are hundreds of websites out there that does the job fairly good. But there are only a few that are popular. Some of them are Digg.com, Delicious.com, Reddit.com, Newsvine.com etc.

Why people use them?

    So why do people use social bookmarking sites? Of course the primary objective is to save interesting website information for later use and share it with others.But in the new web 2.0 times people put social bookmarking sites to more uses such as traffic generation and link building.

Traffic Generation

    Since the popular social bookmarking websites like Digg.com has a very large userbase, if a bookmark is favored by many (if it get’s popular that is), then the chances of that website getting traffic from all of those users are very high. Because logically, as more and more people keep bookmarking a website, more and more people are likely to visit the site.

Link Building

     Some webmasters use social bookmarking for link building purposes as well. But this is only possible with those social bookmarking sites that has the "do follow" link tags. What happens here is that, when a webmaster submits a site link as bookmark to one of the dofollow social bookmarking sites, they are in turn getting a link back to their websites. Most often the social bookmarking sites are on a higher reputation with Google, and carries higher page rank and link juice. Therefore the webmaster gets the benefit of each back link from the social bookmarking sites.

How can internet business owner benefit from social bookmarking sites?

    Internet business owners can benefit from social bookmarking sites more than anyone else. The reason is that a majority of the internet business owners potential audience forms the social bookmarking community. And if an internet business owner can tap the heavy traffic from the social bookmarking community, the benefits are double fold.

What is Social Bookmarking (in Internet Marketing Terms)

    Social Bookmarking is an excellent tool that has huge potential for traffic generation and boosting your website to stardom in no time. Internet marketers are in the constant pursuit of getting the maximum mileage for their websites and businesses using the social bookmarking sites and their community. To them, the social bookmarking community is a gold mine of traffic and potential clients. However, reaping the benefits of the social bookmarking community is not easy. And not everyone can actually get popular on the social bookmarking sites that quickly. The social bookmarking community is very sensitive and biased most of the times that they have a similar taste and opinion. Like for instance the community on Digg is very favorable to topics on technology, while reddit or delicious are social bookmarking sites that has a crowd inclined to news items. Based on the content of each bookmarking sites, internet marketers try and leverage on their businesses.

How to and How not to do Social Bookmarking?

• Never submit articles just for the sake of promoting your own articles.
• Participate in the community first to gain some respect.
• Actively communicate with the community and it’s members.
• Don’t do self promotion first, try helping others instead.

    So essentially, social bookmarking is an effective way to increase traffic to your websites , if you do it the right way. All social bookmarking community has its rules of play and most of the times, one should be an active player in the community to enjoy the benefits of it.

     Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com | sravan@levonsys.com 

SEO Tips for Web Designer/Developer

We seem to notice that SEO (Search Engine Optimization consultants) get plenty of push back from web designers, web developers and even copywriters whenever they collaborate on a project. We understand why this disconnect usually occurs, which usually starts at the beginning stages of the design process. It usually happens like this: the designer gets excited about laying out the creative elements of a website , the developer wants to return to his cave so he can diligently code on the back-end, and the copywriter retreats to somewhere peaceful and serene to write immaculate content. Enter…the wet blanket SEO who serves as an annoying reminder that no matter how awesome the design, functionality and copy of a website is, the website is nothing unless it has keywords, keywords, keywords and more keywords so it can be indexed and ranked by search engines A, B, C and D.

Fortunately, it doesn’t have to be a zero-sum situation for all parties. With proper planning, optimizations can be implemented to help a site rank high in the search results without compromising the aesthetics and functionality of the site. Below are a few important SEO concerns and pointers to be aware of before the design process begins:

1.Limit Flash

Flash is amazing for adding a unique and fun experiene for users. Unfortunately, search engines aren’t so good at interpreting Flash elements as they are with HTML. And although Google recently announced that, in cooperation with Adobe, they have improved their ability to handle indexing of Flash-based content, there is a long way to go before they can fully intgerpret it. For a searchable website, you still need to depend on your HTML and plain text. Utilize keyword specific title tags, alt tags and header tags.
Additionally, Flash still has security issues that make excessive use of it a real disadvantage.

2.Ditto JavaScript

Just as the web crawlers cannot read Flash, they cannot access JavaScript or any other scripting language very well either. Make every effort to assure that your content is laid out in a logical manner for easy navigation by the user. The general rule of thumb is: what’s good for users is good for the search engines. Not only is text generated by JavaScript hidden from the search engines, it is also unavailable to visually impaired users. Well planned CSS and tags in your HTML can achieve complex layouts and still be visible to all.

3.Plan Your Title Tags

Your title tags are a key element in your page design. It’s not just for the search engines, but also for your visitors. It’s usually the first line of text in your listing on the search engine results page (SERP). It should be limited to 65 characters. Anything longer than that might not be shown by Google. Because of this, it should include your most important keywords, without duplication of terms, but still be readable by your visitors. Your title tag also shows on the top bar of most browsers while your users are on the page. If they bookmark the page, the title tag will usually be what shows in their list.

A good practice is to wait until the page is finished to choose the title. This will enable you to tie the keywords into your content instead of trying to plan the text of the page around two or three keywords.

4.Keep Your URLs Readable

Long, ugly URLs are scattered everywhere on the Internet. Some of the biggest, professionally built websites are the biggest offenders of this best practice. If all anyone ever did was click it, the content of the URL wouldn’t matter much, but they need to be written down, emailed and shared on social networking websites. A good URL describes the content so that both the search bots and visitors can relate it to your page content. It should also be as short as possible.

Brevity makes it easier to paste, tell someone about it over the phone or write on sticky note. So stay away from abbreviations or long strings of numbers and symbols; use descriptive keywords as much as possible; and choose a format and keep it consistent throughout your website. It’s better not to use any uppercase letters. People have become accustomed to using lowercase on the web. Capitals can interfere with your website being found.

5.Plan Ahead

Advance planning of your design that includes SEO factors in the process should make your website efficient as well as beautiful. Some important points to keep in mind are:
Page load times are an important ranking factor. This just goes back to the rule of thumb – a quicker page load time is optimal for the user experience and improves rankings.
Keep mobile visitors in mind. More and more users are turning to their phones to view websites, so test your website on mobile platforms as well as traditional screens. Remember that many smartphones can’t see Flash (iPhone) or JavaScript at all. In that case, you should make sure that you create a mobile version of your website.

Test, test, then test again. You should make a strong effort to test all aspects of your website on every possible operating system and browser platform, including mobile apps. Validate all your code and click through all of your order processes before going live and fix any bugs before publishing to the world. W3C offers free validators for nearly every type of code or script. The last thing you want is for an incomplete sale due to a faulty order process.

Don’t try to game the search engines. If the search engines determine that you’re utilizing “Black Hat SEO” tactics such as keyword stuffing. For example, do not have hidden copy that’s the same color of your website’s background. You could get penalized in the search engine result pages or even have your website banned altogether. Use keywords where they make sense. Wrap your images and flash content with textual explanations of what they contain. These things also help disabled users to navigate your content.

In the end, there are hundreds of SEO tactics out there and new ones developing all the time as the search engines modify their algorithm. However, if you take time to properly plan for these aforementioned optimizations before everyone gets too far into their responsibilities, you should most likely experience postive search result rankings without hurting the overall look and feel of your web design masterpiece

Website Design

Levonsys is a dynamic company specializing in innovative web design with powerful functionality for better online business. Its creativity and natural flair for blending originality with functionality sets it apart from its competitors.
Our team of experienced web designers in Hyderabad with a history of producing quality custom designed web sites. All the web sites that we design are individually tailored to meet our client’s requirements.
Levonsys provides you professional web designing and website development services, offshore website designing, Internet application development, graphic designing, ecommerce website development, php mysql developers India, flash designers Hyderabad, India web design.


Web Design features include:

Flash animation
Logo design
Image design gallery
Optimized coding for fast site access
Optimized software
Free search engine optimization
Free high speed, highly reliable, secure hosting for your site
Online website statistics (track visitor information)
Free email accounts
Support for your site
Submission Enquiry/application forms
Data collection facility
Content Management Systems

• After receiving your order for a web design package, we allocate a design team to your project. The design team analyses the web design questionnaire you completed, visit your current website, (if you have one) visit your competitors websites. A draft design concept is then produced and presented to you for your comments.
  
• Our designers then prepare a final design based on your comments and ideas coupled with their own web design experience gained from several years designing high quality websites, we then present this improved design concept for your approval.
  
• Once you are completely happy with the final design, we will then build your site. However if you will like to make amendments, add or change anything on the final design concept we will happily implement the required changes till you are completely satisfied. Your website is then uploaded to your web space.
  
• Our website development team in Hyderabad, India has expertise, creative and technical professionals to provide full spectrum of website development, custom programming, web design services and e-commerce solutions to make your web site design, search engine optimization & Design Ecommerce Website.
  
  

Keyword Market Research

 Are you looking for a Website designing development  and Online marketing company in Hyderabad, India with real style and visual appeal? We have the skills and commitment to make that a reality. We strive to deliver quality solutions by using technology and our vast experience. We offer services like Search Engine Optimization (SEO), SMO, PPC, Website Designing, Website Development, Branding, Flash Design, Logo Designing, Mobile Applications, Custom Web Applications.

A professional and dedicated team of expert engineers work on customized development requirements across a variety of platforms and environments such as .NET and PHP, in addition to result developers support oriented SEO on-page and offsite promotion.

For any Online Marketing Campaign Market and Keyword Research is More Important To Promote

Using the wrong keywords leads to elevated levels of unqualified traffic, higher costs and lower conversion rates. Though keyword market research we can determine what people are typing into search engines and evaluate that market demand. This consumer market demand can also translate into offline initiatives as online can reflect consumer activities offline, in many industries.
You can define the traffic demographic that your web site attracts, simply by changing the content of your web site. Since this is the case, you can optimize your content to drive visitors that are more easily converted into customers.

The keyword market research process consists of three main phases; keyword analysis, competitive anaysis and strategic recommendations.

The premise of the first phase of keyword research and consultation is to help determine the market segments that have demand and what our clients will have to implement on their web sites to attain that market.
Knowledge of consumer demand empowers better decision making support online and possibly offline as well. Keyword research will show demand/month information, information supply metrics and what competitors are paying for relevant traffic from search engine advertising.

Competitive analysis will help to determine the level of effort required inorder to compete or rank appropriately on search engines and achieve lead generation or sales objectives. During the competitive analysis phase. Levonsys take  top 10 competitors with respect to each keyword. Our evaluation criteria includes Page Rank analysis, content analysis, and an advertising analysis.

Based on the keyword research and competitive intelligence Levonsys can provide strategic best practice approaches for search engine positioning and real tactical recommendations that touch on the following:

• Design best practices (ie. flash, frames)
• Style sheet usage
• HTML programming (ie. use of javascript, keyword links, tags, etc.)
• Usability practices (ie. golden triangle, above the fold, etc.)
• Link popularity and community building activities
• Content architecture, copywriting and site map

Web Designers Free Resources

Levonsys is a 10 year old – Website Designing and Website Development company in Hyderabad, India and Texas USA. We cater and collaborate with a wide client base and business partners across the globe and offer a galore of services relating to all the sectors in the IT Industry.

Web Designers Free Resources

365 PSD has pages and pages of free PSDs that are available for download (at the time of writing) for both personal and commercial use. Whilst you shouldn’t stop creating your own elements, this is a great resource!



Vecteezy has an amazing amount of free vector art, free vector icons and free vector patterns available – the one important thing to note is that you must check the license for whatever you choose to download here. Not everything is available for commercial use period, some requires a back link and others may require you to pay for them to be used commercially.



Teehan & Lax have a great free PSD that contains a standard set of browser form elements in their blog, here. Great if you want to get everybody using the same elements, rather than grabbing them from everywhere. The set only contains Firefox for Mac and Internet Explorer elements, however. If you’re looking for a more complete set of elements, then Designers Toolbox also has Safari and Firefox for Windows elements as well.



Stack Overflow
One can’t go through free resources for web designers without mentioning Stack Overflow, or I can’t at least. Stack Overflow describes itself as a “Q & A for professional and enthusiast programmers” – but I find it’s also a great place for beginners as well. Don’t know what’s wrong with a slice of code? Stumped on how to make it work? Head on over to Stack Overflow, and chances are somebody has asked it before. If not – ask away!


Icons Finder, Icons, Icons! I’ve included two Icon searches in this post, and of the two Icon Finder is my (personal) favourite. I love it’s clean interface, which is very Google, and you can narrow down your selections by use with an easy dropdown – but I still like to double check the license if available, just in case it’s been miscategorised.




Find Icons is another very good icon search engine, with a slightly busier interface once you get past the initial search page.



Formalize ,As mentioned in my earlier comment about form elements for different browsers – by using Formalize you can give your forms one standard look across all browsers by including one javascript file and one css file.



Da Font: fonts, for free – and filterable by license. You can also preview your text first, so you can sort of ‘try before you buy’ without buying anything if you just want a free for commercial use font. Again, double check the license if available just in case it’s been listed as Free when it’s supposed be listed as Free for Personal Use. There is also the Google Web Fonts directory, which you can download from as well as use straight up with @font-face.



960 Grid ,Like them or loathe them, grids can be a great aid in designs, or just a great learning tool. The 960 Grid System has templates for near-enough everything, from Photoshop to InDesign and from Fireworks to GIMP available for download, as well as CSS and HTML generators


.
Pattern Wall, A good stock of patterns is a must for every web designer – Pattern Wall is one of several free pattern sources on the web. Double check licenses as standard, especially if you intend to also use them for any print work.
If you have any other resources you’d recommend, feel free to add them in the comments. Thanks for reading our web design blog today, don’t forget to check back tomorrow for our latest video blog!