Use YouTube to Promote Your Business

    YouTube, at its best, is a free medium where low-cost productions garner millions of views and get picked up on newscasts. I am about to reveal some of the coolest techniques to promote a video on YouTube. We’ve used them with clients from all over the world and most of them have seen thousands of new visitors as a result of these powerful tactics.

 - Video Contests. At its core, YouTube is a huge video contest to see who can garner the most video views. Thus, a logical and proven campaign strategy is to channel the YouTube community’s natural posting and viewing behaviors by sponsoring a contest. To maximize your investment, use the contest by seeking media coverage. And don’t forget to promote the contest on your Web site or micro-site.

 - YouTube and Events. Make your company the most talked-about exhibitor at events by using YouTube. Take Intel, for example. At the Consumer Electronics Show (CES), Intel was able to draw a crowd and leveraged the results on YouTube to demonstrate the power of its Core Duo processor. Attendees who lined up to dance in front of a green screen were multiplied by Intel Core Duo Processor technology into a grooving chorus line, echoing Intel TV ads. One of the resulting YouTube videos, Intel Dancing Dork, made YouTube’s most-viewed list during CES.

 - Link the Videos to Your Profile, you can link your videos to any page within YouTube. Set it up so when people click on your video they go to your profile. And from your profile they can click on the link to your website.

 - Use the Bulletin Board, this is a great feature that lets you start a conversation around your own videos. But don’t limit yourself to your own bulletin boards; use others’ too.

Encourage Viewers to Subscribe - End each video asking viewers to subscribe. Many people don’t know they can subscribe or they will forget unless you remind them to.

    These are some of the techniques that we have used for our best clients. At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. 

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to find most profitable keywords?

    Keywords play a major role in Search Engine Optimization. Whether you have one hundred successful websites or if you are working on your first, you most certainly have heard about the importance of keywords. While a website does need good design elements, easy navigation and other elements, it just simply can’t survive without keyword implementation. The words you choose will directly impact where you land in search results. Without understanding what they are, choosing the perfect ones for your particular niche and then implementing them correctly, a site can be doomed from the first second of being launched. Let’s take a detailed look at valid, free ways to find great keywords in order to have a successful website.

    What are the guidelines that let you know how to find highly profitable keywords and not ones that will sink your ship, so to speak? The answer is that highly profitable keywords will be words or phrases which are frequently searched for in major search engines, but that are not already being used by a large amount of websites. Sound tricky, doesn’t it? Well, it is a bit tricky; however that is the magic of the Internet. And we will discuss several ways on how you can find highly profitable keywords to either optimize your site better or to get a new website off to a great start.

 

    One of the first things that you may wish to do is to get out a pad of paper instead of getting on the keyboard. Brainstorm for a few moments. Your site must have a theme, it must have a focus, a certain set of words that tell what your website is about. The secret is to slightly change those words so that they are still words that are searched for, but your competition is lower. For example if your site is about soap, millions of people type in the very generalized word “soap”, too many for you to compete against. Therefore, you will need to come up with profitable keywords for your site, and use a different keyword that does have a good amount of use, but not so much that you are hidden by your competition.

Find Great Keywords

 - One great tool for finding highly profitable keywords is the Wordtracker. It functions as many keyword generators do, you enter the keyword that you had in mind and Wordtracker will suggest hundreds of alternatives, all similar to your idea, but slightly different, perhaps finding you that perfect niche that we are all in search of.

 - You may also wish to check out Google Adwords Keyword Tool, originally meant to help advertisers figure out how much to bid on words, you can use this in much the same way. You can enter one keyword or several at the same time. It also allows you to filter results if you wish, for example one filter will keep out profanity. Then, suggestions are listed out for you along with number. You’ll notice that the numbers let you know how many times each certain keyword was searched for in the last month. In some cases information is not available, and while it is not stated, one would assume that the number is very low.

 - Keyword Spy is another resource that works a bit differently. You can actually type in a keyword and it will let you know which sites are currently implementing that very same keyword. You can then also see which other keywords that are using as well.

    Levonsys offers a wide range of cost-effective search engine solutions. Our services are guaranteed to increase your visibility across search engines and drive highly-qualified leads and customers to your web site.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Off Page Factors of SEO

    SEO must be done in two different aspects to increase the search engines’ fondness to it. While one of these aspects relates to On-page optimization, the other relates to Off-page optimization. The latter is as important as the former, and probably even more important than it.

    Off-page SEO pertains to all the influencing factors that determine your website traffic levels and ranking which are not inside the website; they are principally links that comes in your website from other websites referred to as “link popularity”.

    Link popularity is a key factor utilized by the famous search engines in ranking websites. In order for SEO, to be useful, it needs to provide valuable, authentic and educational website content as well as information at the same time maximizing “Off-Page” factors in securing good ranking in search engine positions.

What are Off-page SEO factors?

• Off-page SEO factors include all those components which are not present on your webpage, but still have the ability to control the ranking of your website in the search engines.
• The main off-page SEO factor is origin of links from other websites to your webpage. In other words, it is the number of incoming links to your website that determines its ranking on the search engine. 
• If a greater number of websites connect to your webpage through the links present there, the search engines automatically bestow a higher rank to your page. This method is particularly effective when the content of your website is similar or related to the content of the websites on which the link originated.
• The best method would be to post articles with link to your website on directories hosting similar information. You can also participate in forums and blogs based on similar themes can leave your remarks which contain link to your website in your signature. 

    Levonsys offers Complete Marketing solutions for your online business. We offer services like professional SEO, Link Building services, Search Engine Marketing, Social Media Optimization.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to increase your Google PageRank?

    Search Engine Optimization can be split into two parts, on-page and off page optimizations. While on-page optimizations are mainly focused on activities to properly emphasize target keywords, off-page optimization means advertising our website and creating backlinks. Backlinks to our site have at least two roles. The first one is obvious. People browsing the web can follow the link to come to our site. The second one is increasing the reputation of the site. Backlinks determine also the famous PageRank – a numerical value which represents the authority of our site.

    Google PageRank is a numeric value that Google assigns for every site. Since the algorithms used by Google are never disclosed to anyone so it is very difficult to say what exactly you should do to improve the PageRank of your website.

     PageRank is a value on a scale of 0 to 10

    Now the question is how to improve the Google PageRank for your website. Following are the best ways which you can do to improve the PageRank -

Add unique quality content to your site: Add unique content on a regular basis to your website. Adding new content will let users find something new every time they browse through your website. Another reason for adding fresh valuable content is that this will add new pages to your site.

Take part in discussions on blogs: Post useful comment on blogs related to your site and send link to your site.

Back links with niche websites: Try to get a link from niche sites of your industry. If your website is related to medical sector then try to get back links from other medical company sites.

Submit sites to search engine and directory: Submit your site to popular search engines link: open directory, Dmoz, Google, Yahoo, Bing etc.

Submit articles: Use article sites to add great articles related to your industry and add a link to your site on resource part of the article.

    These activities will surely help your website's PageRank. But, this may take time as you may know that all SEO activities take time to show results.

    At Levonsys, we strive to deliver quality solutions by using technology and our vast experience. We offer services like Website Design, Branding, Flash Design, Mobile Applications, Custom Web Applications and Search Engine Optimization (SEO).

Levonsys
 

Email: sales@levonsys.com | Website: www.levonsys.com

How to do Google Reinclusion? - Reconsideration Request

    First, it is necessary to clarify that the fact your site is missing from Google's index can mean two things:

• You have not been included yet, though you have submitted an inclusion request. It is normal to have to wait some time before being indexed for the first time. You can't to anything to speed the process but wait. 
• You have been excluded from Google's index because of violation on your site. This is a real nightmare for any SEO and you will need to take some steps to correct this most unfavorable situation.  

Why does Google exclude sites?

    There are many reasons that can make Google exclude your site and all these reasons are related to a violation of some kind. For instance, your sites are over-optimized and this makes them very suspicious. Besides over-optimizing the onsite content, some of the other reasons for being excluded from Google are SE spamming, hidden text, hosting illegal content, linking to bad neighbors, inter-linking, etc.

To request reconsideration of your site:

1. Sign in to Webmaster Tools with your Google Account.
2. Make sure you have added and verified the site you want reconsidered.
3. Request reconsideration of your site.

Reinclusion Tips

Look at their Webmasters Guidelines 

    It is unlikely that they have changed them recently and you do not comply with them anymore but it does not hurt to double check that you have done what Google recommends to do.

Don't spam them
    Google receives heaps of e-mails and it is not possible to answer each incoming e-mail an hour or so after it had been submitted. Bombarding Google with tons of e-mails could only make your situation worse.

Is it your first time?
    Google may not keep statistics of its recidivists but if it just happens that your site gets bans several times a year, this gets very suspicious. If you are banned for the first time, you can account on amnesty. But if you have been banned many times, you can be out of luck with reinclusion requests about the same site. 

Consider AdWords

    If you really rely heavily on traffic from Google, consider buying AdWords. This is not a blackmail (we ban you, you pay for AdWords) because many sites just do not pay for AdWords but rely on other traffic-generating schemes instead. 

 

    At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimization goals may be ambitious, but we also make sure they are achievable by using tried and tested ethical Search Engine Optimization techniques.

 

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

HTML5 – The Future of Web

    We may think of HTML as tags and angle brackets. That’s an important part of it, but it’s not the whole story. The HTML5 specification also defines how those angle brackets interact with JavaScript, through the Document Object Model (DOM). HTML5 doesn’t just define a <video> tag, there is also a corresponding DOM API for video objects in the DOM. You can use this API to detect support for different video formats, play a video, pause, mute audio, track how much of the video has been downloaded, and everything else you need to build a rich user experience around the <video> tag itself.
           

    Talking about SEO, HTML5 is a boon for SEO. By implementing HTML5 one can say that we can now allow seach engines to dissect and evaluate our pages more efficiently. Let us see how HTML5 affects the SEO of a typical web page.

• The foremost thing is that the XML like structure. The HTML5 markup is XML like structure, which is the most search engine friendly structure.
• Typically your web page consists of containers that are mostly <div> tags. be it your sidebar, your content, header or footer. making the search engine index complete page including text from headers and footers. Now you can let the search engine spider know what is your main content and what is your sidebar using the <section> <header> <article> and <aside> tags. The search engine spider would be able to index your content more efficiently
• Define your main content for the search engine to focus, using <article> </article> tag.
• The <header> and <footer> tags can tell define your page’s header and footer to the search engine. Another good use of header would be to define a post’s meta content like title, date of publish etc inside an article.
• Embedded media like videos, and audio can be optimized well enough simply like this. <video> the alternate text or the search engine friendly text </video>.

    So I would suggest you to keep your eye open on HTML5 markup as this can seriously increase your SEO score. But the sad part is that there are still many browsers that do no keep them selves updated with the latest markup. So it may take years to practically implement HTMl5 on your website if you don’t want to compromise with your traffic.

  

    At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com