Learn SEO Easily

More traffic and response with SEO (search engine optimization) works by building on your current success - the keywords that already bring response to your site. These keywords are your low-hanging fruit and getting more results from them is child’s play. Mark Nunney explains how to do it the long way (manually) and the quick way
How to find your target keywords
Here's a really, really, really easy way to find the best keywords to target:
1) Look at the (unpaid) keyword reports on your site’s traffic analysis software (eg, Google Analytics).
2) Target the keywords your site is most successful for.
3) … er, that’s it.
You can target the same keywords with PPC too.
To work at the scale required for most sites to maximize a profit, make sure you target keyword niches and not single keywords.
With your target keywords chosen, here are three ways of easily getting more results from them…

1) Ranking higher on Google (for the same keywords)

Any increase in ranking on a Google search results page will increase your traffic. And to get from 9th to 8th or 3rd to 2nd (for example) is easier than getting results from a starting position of no ranking at all (as you must with ‘new’ keywords you have no traffic for).
You might rank 3rd on Google for a keyword. If you can get to rank 1st then you should quadruple traffic for that keyword. Eg, a website (these are real figures) ranks 3rd for corporate culture and it brought 729 visits last month.
If that site can move up to the top slot (no.1 on Google) for corporate culture then it should get nearly 3,000 visits a month for that single keyword.

2) Target down the long tail

Target other keywords containing your target keywords (their keyword niches).

For example, that same website gets 1,609 visits a month from 453 different (single) keywords containing corporate culture, ie, from the corporate culture keyword niche. See image from a Google Analytics report showing those results (note how the report says I've "filtered" the results - we'll come back to this):
Here’s the top 10 of those 453 keywords (to get this report I again used the filter on the keywords report to show only keywords containing corporate culture):




The site can easily get more success from thousands more keywords in the corporate culture keyword niche by:

• Using the keyword on appropriate pages. Eg, we can see there are searches with the pattern ['company name' & corporate culture,] eg, boeing corporate culture. (Research with Wordtracker’s Keywords Tool will reveal more patterns like this). So if the site has pages that get results for company names (and it does) then I just have to add corporate culture to those pages and I’ll likely get results. (This tactic has been used on this site bring over 1,000 visits a day).
• Write a new page about corporate culture. You might get ideas for such pages by entering corporate culture into Wordtracker’s Keywords Tool. This ensures the new content is about subjects that are being searched for.

Targeting other keywords down the long tail of the keywords (ie, targeting keyword niches) works and is easy because:

• The factors that made your site do well for your already-successful keywords, eg, corporate culture, will help your site for other keywords that include them, eg, boeing corporate culture
• There is usually less competition for those long tail keywords. So that ‘help’ is usually enough to get results. This principle is behind the mantra: target the head, exploit the tail.
• The long tail is almost infinitely long.

3) Target up the long tail

As sure as every keyword has its own long tail (a keyword niche) it is part of another long tail.
For example, japanese corporate culture both has a long tail (a keyword niche) of keywords containing japanese corporate culture and is itself part of the long tail of keywords containing corporate culture.
So when our example site finds success for the keyword japanese corporate culture, it can both work down the japanese corporate culture tail and up the corporate culture tail.
For this tactic, we can reverse our mantra to: exploit the tail, target the head.
Targeting ‘up the tail’ is harder as such keywords are usually more popular and competitive. But again you are given a head start (pun intended) against the competition by the same factors that made your tail keyword successful. For example, an inbound link containing the keyword japanese corporate culture will help you be successful for corporate culture (and vice versa).
Always try to make sure you are targeting ‘up’ as well as ‘down the tail’.
A typical tactic would be to:

• Use a category page to target a competitive head keyword, eg, corporate culture. Note that the focus may be on a single keyword (the head) but the goal is the whole body and the tail (the keyword niche).
• Use pages in that category (linked to from the category page of course) to target its long tail keywords’ niches, eg, japanese corporate culture.

Write it and they will come

You can’t possibly specifically optimize for thousands of long tail keywords. You can’t even even look at them on a list because existing lists are so long; and many of the tail’s keywords have not yet been thought of or searched with (the long tail never stops growing).
But use these keyword research techniques to make sure you’re pointing in the right direction (targeting the right keyword niches) and then write (or commission or encourage users to write). Ranking success, visitors and response will come. Write it and they will come.

Why it works

We’ve seen that it’s possible to get more results by targeting the keywords you are already successful for.
That’s good, but why these keywords rather than others?
You can get results from other keywords too – some may be searched with more and have less competition. So why are your currently successful keywords better for your site?
First, you don’t know for sure that other keywords will deliver response to your site. When targeting keywords you already get results for, you can make sure they are keywords that deliver response.
That’s very good, but it gets better because you can target your most responsive keywords.
And your most responsive keywords might be two, three, five or even ten times as responsive as others.
That’s outstanding, but the best bit is yet to come.
So far you know:

• … it’s always possible to get more traffic from a keyword (and keyword niche) you’re already successful for …
• … and you can get response from these keywords (they already deliver that – it’s proven, not guesswork) …
• … but (this is the bit I love) you also know that you can beat the competition on Google for these keywords.

You know you can beat the competition because you already are beating the competition enough to get at least some traffic. So do just a little bit more work and you’ll get more traffic and response.
Read More....

Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

Boost your marketing campaigns with keyword creativity

What is keyword creativity?

It's about using keywords to help you when you are thinking about marketing strategies and creative ideas. Whenever you use the Wordtracker tool you will inevitably come across keywords which throw up interesting ideas for you to base new content on, or launch a new product line. Applying a creative process to keyword research is keyword creativity.

Keyword creativity and advertising

Davidson says that a lot of people still haven't fully come to grips with how keyword creativity and advertising can complement one another.
"People respond differently to advertising these days. In the old days people would have a massive freephone number or a URL printed on an advert. They may still, but the reality is that most of us don't write down that URL or phone number anymore. We go to Google and type in whatever words we remember for that ad."
Davidson uses Orange, a UK-based company which sells cell phones, as an example of a major telecommunications company which has used keyword creativity in their advertising with mixed success.
"Orange have launched a new campaign called 'I am'. There's no URL and there's no phone number. All it says is to type 'I am' into Google search, because they've realized people think typing www is too much work", remarks Davidson.

Every ad campaign has a search response

He says that businesses must ensure that when people search for a word related to the ad campaign, that they are sent to their own website. Businesses have to discover a way to 'own' that search term and make it synonymous with their ad campaign.
Going back to our Orange cell phone example, if the potential customer had seen the ad, then went to Google, typed in 'I am' into the search box, and Orange where not at the top of the search results, that would have been a lost opportunity.
Davidson said the way Orange has ensured they do come top for 'I am' is by paying for a sponsored link.
He added: “What actually comes up top is IAmBored.com – which is a site that offers online games and puzzles.
“I would suggest that Orange could have owned that top spot organically. They should have done the keyword search beforehand and asked themselves; What kind of content can we create which will optimize our site for those terms? If they had put that into practice they would have gone to the top of Google for 'I am' organically, instead of paying a lot of money.
Another problem, he said, was that IAmBored.com is "actually a much better site." Davidson said Orange were running the risk of people being distracted by the site and were more likely to look at it.
"By the time you look at IAmBored you have forgotten about Orange," he added.
It's a valuable point to note: if you are launching a new campaign, look at your competition. Can you really 'own' the search term, or will you be pulled down the rankings by stronger contenders?
Another interesting thing in the case of Orange is that on www.orange.co.uk there is no mention of the 'I am' campaign anywhere on the homepage. The company have simply bought the domain name www.i-am-everyone.co.uk.
This, I would suggest, is a big mistake on Orange's part. It just goes to show that even a multi-billion dollar enterprise like Orange, which has more than 170 million customers across the world, can get it wrong. It reiterates the point that whatever ad you produce offline should be backed up with a clear online resource which uses the same keywords and branding. This reinforces the campaign message people are searching for. In essence, this is putting keyword creativity into practice.

Keyword research leads to creativity

Davidson told me that before people even embark on an ad campaign, they should do their keyword research first. No one working in marketing or advertising can afford to make assumptions about their marketplace, even though they may have worked in it for years. The main objective is to start a creative process which will lead to an ad that connects with people in an interesting way.
Davidson believes that getting to grips with an audience you are trying to communicate with is the most important part of market research.
Find out what people are searching for online – what does it tell you about the market?

White water rafting and keyword creativity

Davidson puts the theory of keyword creativity into practice by using the example of a website that specializes in selling white water rafting.
"You might start with a perception that people go on white water rafting trips because it's a thrill, or because they want to take their family on an adventure holiday. Those are the ideas I have in my head, but when I look at my keyword research I may find that a lot of people are looking at white water rafting as a means of team building. “I then have to leave my preconceptions behind and think of an advertising campaign, producing content which reflects that niche, or I may even see that I don't have a product which fits that audience."
“People often type in white water rafting and a certain location – I could guess that's because people have been before, they've heard there's some white water rafting in that area. What that does mean is that I should be including as much information about that area and geography of that location as possible.”

Fuel creativity with keywords

Mind maps often come up when people talk about keywords. The idea behind them is to write down ideas, words, tasks or titles you think relate to a central theme. Tony Buzan was the first person to introduce Mind Maps. He believes they unlock the mind and allow people to open up and think more creatively. They're also a great way to problem solve, to structure writing or to categorize your own website.
Davidson says he uses them all the time.
"You create the trunks of the trees on parts of a Mind Map out of your own head and hopefully creativity flows from that."
Mind Maps also allow you to quickly move away from your own assumptions and think laterally across the subject, and potentially into new areas of interest.
A great tip from Davidson is to fuel your creative process with keywords.
Do some keyword research on a particular idea you have. Take a small selection of these keywords and plant them in the middle of your Mind Map.
Open your mind. Look at the keywords you have written and discuss what other words or ideas you think relate to it. Think of it as a word association exercise. Although it may seem non-linear, that's exactly how the human brain works!
Once you have drawn your Mind Map, think about what to do with it. Can you find a new product idea? Do you have fresh content ideas? Have you discovered a better structure to your site?

http://www.wordtracker.com/academy/keyword-creativity-advertising-marketing
Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

 

 

Reasons why another site will link to yours

Why would anyone link to your site? Here are 25 reasons why another site will link to yours.

1) Because you pay them for a listing
Directory listings are some of the easiest to get, but remember you must read and follow their guidelines and Google's webmaster guidelines carefully. Here's an example of a listing for PatioShoppers.com that you'll find at the Skaffe directory: 
2) Because you're a member of a Trade Association
Join groups related to your industry and you'll soon find easy opportunities for links. As with Cabinetstore.com on the Woodworker's Website Association site:
3) Because people are discussing your products
People are talking about your products, as in this question about ShelfGenie.com published on Apartment Therapy. So, set up a Google alert to tell you when people publish and respond to any questions immediately.
4) Because you're a member of a local group
Local groups and associations can also be great sources of local links, as in this link to BrindleyBeach.com from the Outerbanks Chamber of Commerce.
5) Because you make a great case study
Always take part in surveys and volunteer your opinions. Let your suppliers know you exist. Perfume company Tuccini got an editorial link on a story about Analytics firm Coremetrics.
6) Because you belong to a specific demographic group
Whether you are a young or an over-50 entrepeneur, a work-at-home mom or a dad that runs an affiliate site, join up with like-minded people. Be part of your online community. Note that this site, YoungEntrepreneur.com, invites you to submit details of your start-up:
7) Because you submit a tip
No matter what your business, you'll have tips and tricks your customers will love and link to:
8) Because you comment on a breaking news story
Keep an eye on the news. You'll be surprised how many stories you can comment on. PetsPlace.com did a great job piggybacking on the news that the Clintons' cat, Socks, passed away. They compiled a list of the 10 Oddest Presidential Pets and got links such as this one from AbeBooks as a result:
9) Because you're a valuable resource
Make sure you're visible online so that writers can find you when they're compiling a list of resources. A writer on a ‘road and movie' trip through Arizona, visits locations from famous movies. At the end of the article, he lists resources for anyone following in his footsteps.
10) Because you offer a discount
We all love a discount and that's why many bloggers and journalists will write about and link to any great offers you have. Even better, if you can tie into a specific holiday like Broadmoor resort did here.
11) Because you make a donation
Your charitable donations are not only good in themselves, but they can also bring tasty links as shown by Crumbs Bake Shop's and their donation to the Japan earthquake relief fund.
12) Because you support your industry
FabFours.com is a leading bumper manufacturer who support SEMA, the Specialist Equipment Marketing Association – their support has been rewarded with a link.
13) Because you have an unusual business
People just love crazy ideas, so if you've got one flaunt it. Barberstops.com just cries out for attention, and links like this one from CoolBusinessIdeas.com is the result:
14) Because you give an interview
People love to hear stories, not dull business facts. Put yourself forward as an interesting interviewee and you'll get links like Bonobos.com got here at SmallBusinessAdvocate:
15) Because you're offering an internship or job
Even the internships you offer provide linkworthy content. Warby Parker is a spectacle company in New York that is looking to recruit interns. By spreading the word, they got this link One Day Internship:
16) Because you attend an exhibition
If you attend exhibitions don't be shy. Make sure the organizers know you exist. Many such events now offer links to participating companies. NewBathNow.com attend exhibitions and events in promoting their bathroom remodeling products:
17) Because you buck a trend
One day it's all doom and gloom, the next there are signs of a recovery. Learn to ride the waves like Everything2go.com in this newspaper article:
18) Because you publish videos on your own site
Producing videos is now very inexpensive. Build your video skills and then build those links. Yeti Coolers are stronger than ordinary coolers. And they've made some videos to prove it. The videos attracted links from the spearfishing community at SpearBoard.com:
19) Because you publish videos on YouTube
It's great if your videos go viral, but that's the exception. Just create great stuff your customers will love. TRXTraining.com publish an intensive 12-week fitness program on YouTube. It brings them links like this one: 
20) Because your products make great gifts
Think three months ahead. That means in November you should be thinking about what you're going to do on Valentine's Day. As this post on 101 healthy Valentine's gifts shows:
21) Because you help them make money
Help people make money and you'll have little problem getting links. Many bloggers have affiliate links for the products they write about and review. Offering an affiliate scheme can bring you extra sales and extra links, as it did with Estella-nyc.com:
22) Because your products are healthy
FoodShouldTasteGood.com focus on healthy foods. They were featured in this article from Epicurious Magazine on healthy foods that kids love:
23) Because you support a local college
It takes a bit of effort, but by approaching and helping your local college you can get some tasty links, as Appareo partners with North Dakota State University. And they got a trusted link as a result:
24) Because you seek help
Isn't it wonderful that you can get links just by asking people to help solve your problems? Appareo.com asked members at Marketing Profs what they thought about its mission statement and got a nice link as a result.
25) Because you encourage reviews
Look for every opportunity to have your products reviewed. Sites such as Mommy Enterprises invite companies to submit their products for review. The results include links like this one:

http://www.wordtracker.com/academy/25-ways-to-get-links?utm_source=Subscribers&utm_campaign=598a0797f4-Newsletter_101_25_ways_to_get_links&utm_medium=email
Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

Important Rules in Website Design and Layout

1. Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2. Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3. Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it - volume or muting controls would work fine.

4. Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

5. Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!
http://info.webtoolhub.com/kb-a42-5-important-rules-in-website-design-and-layout.aspx

Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

How to increase backlinks for free

Increasing backlinks helps in improving search engine optimization. This also helps in increased pagerank. The backlinks should be from quality and relevant web sites. There are many ways to increase backlinks to a website.

What are backlinks? Backlinks are incoming links to a website. Number of backlinks is an indication of the popularity or importance of that website. Backlinks are also called inbound links or incoming links. Here are some of the ways that backlinks can be increased.

Check number of backlinks

Blog Commenting – Blog or article commenting is the most effective and easy way to increase backlinks, but it is overlooked more often than not. This also helps in increasing your pagerank. As these pages that you comment on gain their own pagerank, so will your page that links from these pages. Make sure that you do not spam people by commenting on irrelevant blogs or posting non valuable comments.

Wikipedia – Getting a backlink from wikipedia is a reward in itself. Although the outbound links you get from wikipedia are nofollow, but google gives special attention to outbound links on wikipedia. Receiving outbound links from wikipedia are a pain, and you should have a good history before you insert your own links in the wiki.

Article Writing – Writing original, unique and quality articles gets you in the good books of search engines. Providing useful resources that help readers looking for something specific makes your article stand out from others. You can build high quality backlinks and get your pages indexed fast. Building backlinks brings you organic traffic and who doesn't like getting traffic the organic way? There are many popular article directories like ezinearticles, eHow, articlesbase where you can post your articles for free. All these manually review the articles so these deliver high quality backlink results

Social bookmarking – Many social bookmarking sites have emerged in the last few years and few popular ones help build you backlinks if you bookmark your pages. It helps if you have enough friends in your social bookmarking sites. You can share your pages with them, getting more exposure to your web site as well as good number of backlinks.

Forums Participation - Find forums related to your website's niche and post often so you will get noticed and build up trust so people will click on the link in your profile or signature and possibly link to your site from their own site or in other forums showing where they found valuable information. Most forums now put a rel="nofollow" on all outgoing links so this may not benefit you other than getting some traffic.
Getting quality backlinks is a constant and lengthy process and can take several months to achieve the set goal. But it pays to have quality backlinks from the authority sites in the long run.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.
Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

What is Black Hat SEO?

The term black hat SEO (also known as spamdexing or search spam or search engine spam) refers to using deceptive or unethical techniques that do not follow the search engine guidelines, in order to get high rankings in search engines. The following methods are generally adopted for black hat SEO purposes.

Black Hat SEO Techniques to Avoid

• Hidden Text - Adding unwanted text and making it invisible by setting the same color and background, using tiny fonts, hiding through CSS code such as using "display: none" or putting it in "no script" or "no frame" sections etc. 

• Keyword Stuffing - Addition of keywords on calculated places within the body of the page to increase its keyword density, frequency and diversity. This is useful to make a page appear to be more relevant to a web spider for those specific keywords
• Meta Tag Stuffing - Adding repeated keywords in the meta tags just for the intention of raising its relevancy.
• Doorway Pages - These are generally irrelevant, low in quality, non informative or as to say "fake" pages that are only designed to attract web spiders. A doorway page will generally have "click here to enter" on the page.
• URL Redirection - Taking the visitor to another site without their intention or knowledge. e.g. using JavaScript, server side redirection or HTML redirection using Meta Refresh tags.
• Link Farms- A group of web sites that all hyperlink to every other site in the group.
• Cloaking- It means to serve different contents of a web page to the search-engine spider and to the human visitors.
• Mirror Websites- Hosting multiple websites with almost similar contents but different urls.

One thing to keep in mind that these black hat SEO techniques and tricks may work in most of the cases, but temporarily. These are not worth enough to take the risk. For long terms gain and getting permanent stable position in search engine results, all or everything that seems like black hat SEO should be avoided.

http://info.webtoolhub.com/kb-a28-black-hat-search-engine-optimization-what-is-black-hat-seo.aspx

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.


Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

What is Robots.txt File, Creating and Using Robots.txt

About Robots.txt file

It is great when search engines frequently visit your site and index your content but often there are cases when indexing parts of your online content is not what you want. This can be achieved by creating a simple text file on the root path of your server and naming it to exactly robots.txt. So, in other words, a robots.txt is a file placed on your server to tell the various search engine spiders not to crawl or index certain sections or pages of your site. You can use it to prevent indexing totally, prevent certain areas of your site from being indexes or to issue individual indexing instructions to specific search engines.

One thing to note down here is that the file Robots.txt is by no means mandatory for search engines but generally search engines obey what they are asked not to do.

How and where to create it?

The file itself is a simple text file, which can be created in Notepad or whatever is your favorite text editor. It needs to be saved to the root directory of your site, which is the directory where your home page or index page is. Misspelling is obvious, so be sure to name it correctly as "Robots.txt" and not "Robot.txt".

Structure of Robots.txt file

The structure of a robots.txt is pretty simple (and barely flexible) – it is an endless list of user agents and disallowed files and directories. Basically, the syntax is as follows:

User-Agent: [Spider or Bot Name]
Disallow: [Directory or Specific File Name]
 
User-agent: are search engines' crawlers or bots and disallow: means the list of files and directories to be excluded from indexing. Also if you want to include comment lines – just put the # sign at the beginning of the line:

# All user agents are disallowed to index the secure directory.
User-agent: *
Disallow: /secure/

Examples of Usage

A few examples will make it clearer to how to properly write contents in robots.txt file.

Exclude all robots from the entire web site

User-agent: *
Disallow: /

Allow all robots from the entire web site

The only difference from above is to omit the trailing '/' in Disallow section. Alternatively you can either create an empty robots.txt file or don't create any.

User-agent: *
Disallow:

Exclude a part of your web site

e.g. if you wish to exclude some directories (not all), then you may use the following syntax.

User-agent: *
Disallow: /cgi-bin/
Disallow: /private/
Disallow: /secure/
Disallow: /temp/

Exclude a single bot from entire web site

User-agent: Slurp
Disallow: /

Allow a single bot

User-agent: Googlebot
Disallow:

User-agent: *
Disallow: /

Exclude a file from an Individual Search Engine

e.g you want to exclude your mydata.htm file that is placed under 'secure' directory from Google. (the name of Google bot that indexes pages is Googlebot)
User-agent: Googlebot
Disallow: /secure/mydata.htm

Exclude a file from all Search Engines

User-agent: *
Disallow: /secure/mydata.htm

Handling Complex Situations

Also you can combine multiple command one after another to handle complex situations. Let's take a bit complicated example in step by step manner.
(1) First you would ban all search engines from the directories you do not want indexed at all:
User-agent: *
Disallow: /cgi-bin/
Disallow: /private/
Disallow: /secure/
Disallow: /temp/
 
(2) Next, suppose you want to exclude Yahoo from the entire web site:

User-agent: Slurp
Disallow: /


(3) Further, if you want to exclude Google from indexing the images from your web site:

User-agent: Googlebot-Image
Disallow: /Images/
Disallow: /Public/Images/


(4) Again, if you want to exclude certain files from all spiders:

User-agent: *
Disallow: /private/mybio.html

http://info.webtoolhub.com/kb-a19-what-is-robots-txt-file-creating-and-using-robots-txt.aspx

Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

 

What is Cloaking in SEO

Cloaking generally means to present different version of web page contents from of search engines to search robots and human visitors based on their browser's user agent or IP address. It's a deceptive method used to cheat search engines in order to rank well for desired keywords.
Not always but in most of the cases, cloaking is also used to trick users to visit certain websites based on their description in search engines. For example a user searching for some product may click on a website in search engine based on its description and title but the final website will not be the one described in SERP's. It will be a totally different one. Therefore, these practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones they selected, and that provide content solely for the benefit of search engines should be avoided.

Check if a site is cloaking or not: Free Online Cloaking Checker

Different Cloaking Methods

IP address Cloaking - a method of presenting different contents based on determining IP addresses. e.g. Search engines with certain IP addresses will be shown a one version of a web page and all other IP addresses will be shown another version.

User-Agent Cloaking - a method of delivering different versions of a website based on User-Agent. e.g. Search engines and/or users using different versions of web browsers are served with different contents of a web page.

HTTP_REFERER Header Cloaking - if a user is coming from a certain website (e.g. clicking a link from search results or a website) they will be presented a different version of a website based on the HTTP_REFERER header value.


HTTP Accept-Language Header Cloaking - may be used to show different versions of a website based on a users web browser language without letting them for an option of language selection.

JavaScript Cloaking - users with JavaScript enabled browsers are shown one version while users with JavaScript turned off (like search engines) are shown another version of a website.
Finally, cloaking can be a dangerous thing so be careful while using it.
http://info.webtoolhub.com/kb-a24-what-is-cloaking-in-seo-types-of-cloaking-methods.aspx

Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

Applying SEO for E-Commerce Websites

Search engine optimization is a requirement for any website that plans to get organic search engine traffic. E-commerce websites already are using plenty of marketing tactics. But this does not indicate that they should not look towards the search engines for more exposure. However, it appears that either people with e-commerce websites are either unknowledgeable when it comes to SEO or they are not paying enough attention to it. In order to truly reap the benefits of search engine optimization for your website, you should keep various factors in mind. The purpose of this article is to help your e-commerce be able to use the search engines to their advantage in order to get needed traffic.


Being an e-commerce website owner, you should not overlook how important it is to optimize your website’s graphics for the search engines. Your website will contain pictures that can be utilized in order to get rankings for particular keywords. Add your keywords into the alt tag of your pictures because the search engines like to give tons of juice to these particular tags. Each image that is uploaded to your website must have your particular keywords placed on them so that they are optimized for the search engines.
Besides that, you need to be as specific as possible with the keywords that you place in the ALT tag of the images.

Be concise in your approach. This is because you do not want to be accused of stuffing your keywords. This is why it is important to conduct the right keyword research for your website. Ensure that you pay attention to this.

Your e-commerce website has to be appealing to the social media in a whole lot of ways. By utilizing social media sites to your benefit, you can get directly get in touch with your specified market in addition to using the search engines. Make it possible for people to share your website via different social media sites. This is a sensational plan for increasing your website’s exposure and for getting plenty of inbound backlinks. Social sites such as Twitter, Facebook, Digg, Delicious, etc. have great respect in the eyes of the search engines.
If your site is very visible on these websites, it will be highly respected by the search engines.

Do not forget that the title tags of your website are one of the most important parts of the site because these are the words that people will see when the search engines provide results for them. So you have to ensure that your title tags contain your target keywords. All parts of your website should be useful for optimizing your website and getting it ready for the search engine spiders to crawl.

But, the title tags are the most important. A few e-commerce websites only put the company name in the title tag, which is the wrong thing to do. The title tags will give you a sensational way to boost your search engine rank for your specific keywords. If you know how to handle this, getting very specific customer traffic to your website is not a hard task to accomplish. Once you start applying what you’ve learned here, you’ll come to know that SEO isn’t as complicated as it sounds. It is not hard like rocket science. You must remember to do these things if you want to get a lot of consistent traffic to your website.
http://www.sitepronews.com/2011/04/22/applying-seo-for-e-commerce-sites/
Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

How SEO Helps in Online Brand Management

Using SEO consulting to manage an online brand can mean the difference between success and failure for some companies. Whether and where a company is found online can often mean the loss or gains of thousands, if not millions of dollars, for the companies who are online.


These days, brand management is more than just making sure the logos have the right colors, and making sure the website is up to date. Now that search engine marketing has become a significant part of online marketing, companies are turning to outside SEO consulting agencies to help properly manage their brands, insuring their brands are found first on the search engines, and that their reputations are being protected by hiding negative search results.
Here are four ways SEO consulting can help businesses with online brand management.

1) An SEO consulting firm works closely with their clients to show them how the brand is referenced and accepted online. SEO consulting helps businesses keep up with the latest analytics, monitoring tools, and changes to search engine algorithms and can help clients see what pages are performing well in search, and which pages are failing.

By finding which keywords are being used most by customers, the SEO consulting pros can then optimize their clients’ pages so they out rank the competition and appear at the top of the search rankings.

2) An SEO consulting firm assists brands in improving rankings on the major search engines, which will help bring in more traffic to a website. More traffic means more interested customers, eventually resulting in more leads and profit to the company.

3) An SEO consulting firm provides proactive brand PR strategies to overcome negative search results. If people start bad mouthing a company online, and those negative comments begin showing up in the search engine results, this can have a detrimental impact on the company and its brands. But SEO consulting agencies can provide reverse SEO services to push those negative results off the front page and out of customers minds.

4) SEO consulting assists companies in building brand credibility, acceptance, and loyalty. This is important for the small to large organization. The businesses that are just starting out, or are expanding into new markets are able to build business quickly with the organic SEO strategies.

SEO consultants are not just masters of analytics and search engine optimization.

The best SEO consultants can also help with blog writing and social media promotion, both of which have become increasingly important in the last five years. Companies and individuals who can demonstrate their expertise are more likely to earn the business of wary customers. And these new experts are being found in any number of ways: search engines, social networking, or even article marketing. A good SEO consulting firm can guide its clients to properly use these new technologies in the best manner to reach their potential customers.

Advances in technology are allowing online brand management which includes best practices in SEO Consulting to rapidly deploy. Thanks to the new tools and continuing education on the part of the SEO consultants. Rather than a company trying to employ the staff, educate them on the different tools, and keep up with the latest technology, it is often easier to outsource to someone who already the
experience and technology needed to manage the company’s online brands.
http://www.sitepronews.com/category/articles/branding-articles/
Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

Blogging Tips for Your Online Internet Marketing Business

With millions of blogs on the internet – and more being added every day! – it can seem like an impossible task to get your online internet business up and running and get your blog noticed. But it is possible to make a niche for yourself, even in a very competitive market space. Here are nine ways to create attention to your blog:



1)Write great content. It sounds simple, but it’s true. If you want people to want to read your stuff, and refer your friends to your site, write content worth reading. Then do it again, and again, and again.

2) Interact with other blogger s. There are many bloggers in your niche, and instead of viewing them as competitors, see them as potential partners. Comment on their blogs via social media sites and so on. Make yourself their supporter, and they’ll be more receptive to helping you out when they can.

3) Add eye-catching images. Lots of people are scanners, and they’ll pop over to your blog to just see what’s happening. Strong images are a great way to grab their attention; long blocks of text are a turn-off for most people.

4) Add audio and video. Adding other media forms is a way to mix things up and keep them interesting. While any one particular visitor might skip an audio, another one might be dying to hear your voice!

5) Keep things relevant. Comment on the latest trends in your industry, or relate top-of-mind news stories to your market. For example, if everyone’s talking about reality TV, can you take a spin on the most popular show for your market? Be the go-to expert.

6) Interview “big names.” While you may not be able to compete with the “celebrities” in your market when it comes to traffic, you can divert some of their traffic your way by interviewing them. This is a great place to bring in audio and video.

7) Do a giveaway. Find something people in your market would really like, and hold a contest or giveaway. (Hint: The more tightly tied the prize is to your market, the more targeted your traffic will be).

8 ) Guest posting means appearing on other blogger’s sites. It allows you to reach a new market, complete with the stamp of approval from someone that this new market already knows, likes, and trusts. For more information on guest blogging – including how to hold your own “blog tour” – visit Nicole Dean’s blog at nicoleonthenet.com.

9) Interact with readers. Your audience is your bread and butter. When they comment, you should be appreciative AND responsive. Engage them in conversation, either in the comments section of your site, or via email. Never ignore your readers!

Very few bloggers – even those who consider themselves “professionals” – do all these things.
That’s why there will always be room for someone new at the top – someone who’s willing to do the things others aren’t. Someone like you!
 http://www.sitepronews.com/category/articles/blogs-podcasts/

Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

Affiliate Marketing – How Do I Generate An Income?

There are several different ways to generate a viable and sustainable income in Affiliate Marketing, The very first thing you need to determine is what product or service you want to promote or sell. Out of the millions of products and services out there, how are you going to choose something that is desirable to the public, yet has a low threshold of competition? My first recommendation would be to think of a product you are passionate about. Doing research and promoting a product or service you love will be fun and exciting for you. Don’t get too general and pick a huge market idea but grill down to a niche within that large market so you can concentrate on a specific area that is of great interest to you.


After you have made this determination, you need to find someone who has this product and needs other people (affiliates) to help sell their goods or services. That’s one thing that’s so great about Affiliate Marketing; people are out there doing the work and are looking for people to help promote and sell what they have. There are several affiliate services available to you such as ClickBank or OfferVault where you can find the product(s) you have an interest in. You sign up in the program that interests you most, and you have the first step done. The next obvious step will be to figure out how to get traffic to your product so prospects will purchase it. These is where a great percentage of people get frustrated or give up, because they lack the skills to promote or market what they want to sell. It can be a very daunting task, but there are many venues at your disposal which will alleviate the frustration and make your plans and ideas come to fruition.

Let’s go over some ways you could market your product or services so you can monetize your efforts.

1) A Website – A website always becomes an issue because most people don’t know how to go about putting one up on the Internet properly. They either don’t have the skills, knowledge, or the determination to create a website. The first question would be: can you generate an income without a website? The answer is a resounding…YES. The facts are, however, your chances of generating a viable income rise exponentially with a website at your disposal. If you research enough, you will find all the information you need to create a good, professionally looking website on your own. There are also sites out there that charge very little to teach you how to do it. They won’t build it for you (site builders can be quite expensive), but you will learn the fundamentals of putting together an income producing website.

You will also have to choose a domain name (very reasonable cost) and find a hosting company. There are hosting companies that do exist that are free of charge and do a good job. Once you have your website up and running, you can link to a blog, post links to the product or service you want to promote, and create several pages to inform people about the different advantages and benefits of your products you would like to sell. The main thing is to find a reputable site that will help you accomplish this without spending more money than you are willing to expend.

You usually won’t create and market your particular niche for absolutely no expense involved on your part, but it can be very minimal. It is a good idea to find some site(s) that can help you with your foundation so as to avoid the frustration involved with finding everything on your own.
The website you create can be your most important ingredient for guaranteeing your success with Affiliate Marketing.

2) Article Writing – this is another simple way to get started in Affiliate Marketing. If you are going to write articles, you are going to have to post them somewhere so people and prospects can read them. There are an abundance of free article sites upon which you can post your article(s). I would have to say that one of the most popular sites is ezinearticles, but you can find several out there that are also free. You can also find article submission sites that charge you a monthly fee. If you feel you can get more bang for your buck using a fee based site, then you have to weigh that decision out for yourself. One important aspect in reference to your title in any article you write and post is that you need to use the right keywords so you can expect to draw some traffic. Google Keywords is still the place where you can research the best keywords available for your niche product.

If you don’t ever get anybody to read your article, you will never get any traffic. You also have to do that research we talked about because if you do not project a level of professionalism and knowledge on your subject, you will lose them to another site. You do have to be aware that when you submit an article; you cannot refer anyone to a particular affiliate link. You are allowed to put your referenced blog or website in their resource box, but you do have to follow the protocol of the article administration. You also will have to get used to publishing about 6-8 articles per month if you ever want traffic. One article won’t do it, but you will get the hang of it, as this is a great system which will allow you to gain the traffic you need to sustain an income.

3) Blogging – a relatively easy way to get started is to create your own blog. You can go to Blogspot or any free blog site, and you can get set up with a free blog page. It is not my favorite method to promote a niche product with Affiliate Marketing, but it does have its advantages. What I like least about blogging is the aspects of promoting it, and how you have to continually keep it fresh. If you have the same information on your blog all the time, prospects will quit coming, because you offer nothing new to help them make a buying decision. So, how do I actually get prospects to my blog? There are two very acceptable methods that work, and I will share them with you.

First, you can go to Google Keywords and find the right keywords that will draw traffic to your blog site. If you’re passionate about being physically in shape, you can’t just use the keyword “HEALTH”, as it is way too broad. You have to look at keywords that go deeper into your niche that promotes abs, thighs, buttocks, biceps, or jogging, and then you have to determine if you are going after the male or female traffic (or both). It is necessary to narrow your competition down by using more of the long tailed keywords that will apply to your niche product, and Google keywords will do that for you. An example of a long tail keyword might be: rock hard abs, or how to run a marathon, or enviable buttocks in six weeks. We could go on, but you have to find the right combination for the product you have chosen. If you go the blog route, I feel it’s important to use a keyword in the Title of your blog, as well. This technique helps draw traffic to your blog site and should convert to sales. Once you have decided upon your niche product, done your research, and picked your keywords, you can now create that blog. I would recommend that you start out with a review of the product, how or why you used it, and how it helped you. Then you will need to add the appropriate link to your product.

Second, you could use your social networking to attract people to your blog. Whether you tweet and follow people, have a following, or you do the same on Facebook, you can get people to your blog simply by strategizing a method that would make people want to visit your blog. You need to inform your prospects something about what is in it for them to visit, they, in turn, need to see what’s in it for them, and you need to make that call to action for them to at least visit your blog. These will be your prospects, and you then need to make them your customers.

Regardless of how you go about getting yourself involved in Affiliate Marketing, you need to do your research, not only for the product you want to promote, but the method(s) you choose to employ to promote it. Once you have a solid foundation, it will not only get easier, but you will continually get better at it and generate that income you deserve.

http://www.sitepronews.com/2011/04/04/affiliate-marketing-how-do-i-generate-an-income/

Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

Important Rules For Affiliate Marketing Success

Making money with affiliate marketing can be a great solution for people who do not want to deal with the hassles of setting up their own website, yet still want to be able to generate income on the internet.
Creating your own affiliate marketing business does not need to be as hard as you think, and one of the most important parts of being successful with this type of business is to pick the right product that you can form a partnership with and begin promoting.

This type of affiliate marketing business model means that you are referring customers and sales to another company in exchange for a certain commission. This can be very convenient if you do not have the extra time to commit to customer service and other essential tasks for maintaining your own business.
Below you will find five rules that you can use to begin to see success with your affiliate marketing efforts. Following these rules can help you make sure you get the maximum return on the time and money you spend.

1. Find Out The Commission Percentage

Is this a digital product that can offer a higher affiliate commission such as 50% or higher? Or are you focusing on a physical product or e-commerce store that only pays its affiliates 10% of the total price. Depending on what you are promoting, you can sometimes make much more money from a company that sells physical products but offers a smaller percentage commission, since the overall price volume will be much higher.

2. Pick The Ideal Price Point

There may be many similar companies and products that you can choose to become affiliated with, but there will likely be some price differences with each one. Pick how high your price should be based on the supply and demand of your target market. Is this a product that provides a solution to an urgent problem? If so, then you might be able to pick a product with a higher price.

3. Only Promote One Affiliate Product At A Time

An important factor that determines your success for any business is how long you can focus and concentrate on the tasks that build your business and increase your revenue. Therefore, if you are placing your attention on trying to promote a dozen different products at the same time, then you are spreading your attention too thin and decreasing your odds of success. Pick one single good product, and stick with it until you see results.

4. Is There An Established Market For Your Product?

Some beginner affiliate marketers will make the mistake of picking their affiliate product based on their own hobbies and interests, only to find out that there is no demand for it. It is important that people are actively searching for what you are providing, even if you want to focus on a narrowly defined market segment. Make sure that there is enough demand for what you are offering that people will be willing to make a purchase.

5. Does This Product Make You Want To Buy?

What is a good way to find out how effective the sales tactics are by the product or company you are promoting? See whether or not this seems like something that you are actually willing to purchase. Depending on the nature of the product that you are affiliated with, it may even be something that you should purchase yourself before promoting it in order to find out what it is all about.

By following these five principles you should be able to maximize the amount of money that you can earn from your online affiliate marketing. Remember to keep realistic earnings expectations about your affiliate commissions, and do not be discouraged if you do not succeed at making money right away.
Source:http://www.sitepronews.com/category/articles/affiliate-marketing-articles/

Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

Difference Between Flat Rate and Bid-Based PPC Campaigns

Pay per click (PPC) campaigns are sometimes confusing. People also refer to it as cost per click (CPC), successful PPC campaigns involves keyword research and good tracking among other things.PPC can be expensive if there is a lot of competition for the keywords. When you’re paying for each click to your website, you want to make sure the research has been done. The following may help to explain the differences between the two types of PPC/CPC: flat rate & bid-based.


Flat Rate PPC 

Flat Rate PPC is where the advertiser and publisher (search engine) agree upon a fixed amount that will be paid for each click. The publisher has a rate that determines the cost per click or CPC based on the competition of the term, meaning how many other people want to pay for that click too.
Terms such as “Austin, TX PPC” or “PPC Austin, TX” will have a cost based upon how many other websites are using those keyphrases to drive traffic to their sites. Another determination of cost is often related to the content on webpages, if you have content that attracts more valuable visitors it will cost more for that click-thru than content that attracts less valuable visitors. However, in many cases you can work with the publisher for lower rates, especially when you have a long term, high-value contract.
The flat-rate model is particularly common to price comparison websites like PriceGrabber, eBay and Kelkoo which typically publish rates for particular keywords and phrases. However, these too are negotiable and advertisers can pay more to get their sites to the top of the page.
Since these sites are compartmentalized into product or service categories they are highly targeted so you have a better chance of getting a customer from someone shopping on these sites because that consumer is farther along in the buying process, meaning they already know what they want and have come specifically to make a purchase.

Bid-based PPC 

With Bid-based PPC, the advertiser signs a contract that allows them to compete against other advertisers in an advertising network such as Google AdWords or Microsoft AdCenter. Each advertiser sets the maximum amount that he or she is willing to pay in an auction for a given ad spot based on a keyword . The auction proceeds automatically by a visitor clicking on the ad spot that the search engine results page (SERP) displays.

All bids for the keyword that target the searcher’s geo-location, the day and time of the search, etc. are then compared and the winner determined. If there are multiple ad spots which there usually are there can be multiple winners whose positions on the page are determined by the amount each has bid. The ad with the highest bid generally shows up first, but again additional factors like ad quality often comes into play.
In addition to ad spots on SERPs, the major advertising networks have partnerships with 3rd party sites for contextual ads to be placed like the ads that show up on blogs. Those sites are 3rd party partners of the big search engines. Blogs, for instance, sign up to host ads on behalf of the ad network. These 3rd party websites are often referred to as a content networks and the ads on them as contextual ads because the ad spots are associated with keywords based on the context of the page.
Ads on the Google Display Network generally have a lower click thru rate (CTR) and a lower conversion rate (CR) than the straight search engine ads. But they can still be a good source of secondary income for the publisher and a cheaper source of advertising for you.

To maximize success and achieve scale, you can hire someone to manage your PPC campaigns for you or have the process fully automated by a bid management system. These systems are more commonly used by advertising agencies that offer PPC bid management as a service.

Which type will work for your business?
 
That depends on your budget. If you have more to spend on PPC, then you can target the more “ready to buy” consumer directly on the SERP with a flat-rate ad. If you are still testing keywords out or have less to spend on PPC than on other advertising channels, start out bidding on a few keyphrases and let the search engine syndicate them for you.
Or you can try your luck with a Google AdWords account.
Targeting is key as it is in other types of advertising.
Factors that often play into PPC campaigns include the target’s interest , search query intent, location, and the day and time they are browsing. Remember this is an ever-changing and constantly evolving industry, so don’t be afraid to experiment (after you’ve done some research).
 source: http://www.sitepronews.com/2011/07/22/the-difference-between-flat-rate-and-bid-based-ppc-campaigns/

Website Design Hyderabad

 
Email: sales@levonsys.com | Website: www.levonsys.com

Use Free Online Marketing Tools

Business is all about minimizing costs and maximizing profits. For you to minimize the costs, you need to be cautious about the amount of money you commit to marketing your business. Whether you are new or old in the online marketing industry, you may have a limited advertising budget to market your website. Even if you had enough resources, you still have to minimize your costs for you to remain in business. Free online marketing is therefore a key ingredient in growing your business online. Do you agree with me?
When I had just started online marketing, I spent much money, hoping to bring quick returns in the shortest time possible. I dug deep into my pockets to spend on several methods intended to drive traffic to my website. At first I thought I would make money online as fast as possible.
Hmmm! That wasn’t the case. I realized that if I continued spending without going back to the drawing board to reorganize myself, I would end up wasting my resources on what could not work for me. I therefore decided to zero down on free online marketing.
Do you know that online marketers are there to make money? Yes, that’s why we are in business. But in the quest of making money, some marketers really exaggerate a lot. I always visit websites with adverts that make me laugh. Do you know why? It’s because I once fell prey to such “Make $ 2,000 in 72 hours” adverts. Most marketers create some urgency for you to spend by prompting you to feel that you will make money within hours. But it’s not all that simple.
While it’s possible to make quick money online, it may not be easy to new marketers. I am not discouraging you from using paid online marketing methods. They surely work. But what I am guarding you against is to spend your hard earned money on marketing methods you have not known very well how they really work. That’s why it’s good for newbies to use free online marketing methods first as they get the experience in doing online business.
There are many free online marketing methods but I would like to share with you only six methods that I have used and found to be effective.

1. Article marketing is a very effective free online marketing method, which most outstanding and experienced marketers use to drive a steady stream of traffic to their websites. All what you need to do is to write your own articles on topics related to your niche and submit them manually to article directories that will not charge you any penny. Your challenge here is to produce articles consistently and to have a list of the article directories for your article submission.

2. Open an account with Google to use their free online marketing tools like eBlogger, Google Webmaster tools, Google Analytics, Google Sitemaps, Google Adsense, Google Writely, Google Content Submission, Google Alerts and Google Froogle. These are advertising tools you can use without paying any coin to increase traffic to your website. Your challenge is to learn how to use them.

3. Use the word of mouth to tell people, with whom you personally get into contact, about your online presence. Do not underrate the word of mouth; it does wonders for me. I always ask people to visit my website and the response is always good.

4. Use social networking to reach many people with whom you share the same interests. Social networking is an effective free online marketing tool that came to stay.
There are many social sites but the most popular sites include Facebook, Twitter, Linkedin, My Space, Ning, Google Plus+, Tagged, badoo, mylife and friendster.

5. Forum marketing is another free online marketing method you should not miss using. It’s so much used by experienced online marketers. You only have to join forums and become an active member. You will begin to see traffic coming to your site from forums.

6. Social bookmarking is a system where members of the same network are able to list websites, which are made accessible to other members of the network. Just like social networking, social bookmarking is a method that has become a big thing to the internet users. Social bookmarking sites include mainly Twitter, Squdoo, StumbleUpon, reddit, Blinklist, Clipmarks, etc…
After exploring and using free online marketing ways, you can now use paid traditional and online advertising to reach more customers, to grow your business. But do not undervalue the effectiveness of free online marketing. It really can help you greatly to build your business. You only have to commit your time to do something every day, you will win. No doubt!
Source:http://www.sitepronews.com/category/articles/advertising/

Website Design Hyderabad

 
Email: sales@levonsys.com | Website: www.levonsys.com

How to Protect Your Search Engine Rankings

If you have a web site that you have been maintaining and updating on a consistent basis for several years, chances are, you have acquired some decent traffic from the search engines. The thing that most webmasters don’t consider is that once they have that search engine traffic, it doesn’t mean it will stay forever. There are things that can happen with your web site that can cause it to drop out of the search engine rankings. So what is a web master to do in order to keep their search engine rankings?


Some very legitimate high quality sites are being hurt by some of the actions taken by the search engines to ban the spammy sites created by less than above-board webmasters. There are some things a webmaster can do to reduce their chances of their legitimate site being mistaken for a spam site.

1) Take care in who you are linking to on your website.

While it is good to have links that are helpful to your web visitors, you need to be careful who you are linking to. If you link to sites that are considered “bad neighborhoods”, you will certainly see a drop in your search engine results. This is because the search engines will assume that you are linking just to increase your search engine ranking. Avoid linking to sites and pages that are mostly a list of links. Many of these sites are somewhat spammy and also link to many other “questionable” sites. If you want to put your link in a link directory, go for high quality link directories, especially if these directories require a reciprocal link back to their site. Sometimes paying the few bucks they ask for to get listed could be worth it as it will filter out all of the spammers. The penalty hit is from an action on your part of linking to the bad neighborhood so you can control it by not linking to one in the first place. If you aren’t sure if the sites are in bad neighborhoods or not, you can easily check it out by using online tools that tell you if your website is linking to a bad neighborhood. Tools like bad-neighborhood.com give you detailed information about the websites you are linking to.

2) Make sure your keyword density isn’t too high

Your keyword density is also a factor that affects your search engine rankings. Search engines determine the relevance of your website to a particular subject by the use of keywords in your web page text. The higher the density of the keyword, the more relevant the web page for that keyword subject. However too high a keyword density, and the search engines will consider you trying to spam the search engines and will penalize your website for keyword stuffing, or keyword spamming. Content with a conversational tone or a natural editorial flavor can produce a premium keyword density and leave you with good quality content. The old rule of thumb is that your keyword should never appear in more than half of the sentences on the page. A better approach is to have your keyword not appear in more than 1/3 of the sentences, yet use synonyms and other related keywords on the page as well to add relevance. In total, you don’t want your keyword density to be above 3%. Tools like keyworddensity.com can give you a quick reference to web page keyword density.
There are some simple things you can do to keep your legitimate web site above board and not have it mistaken for a spam site so it doesn’t lose rank in the search engines. These 2 are some of the easiest and quickest things you can do to keep your website above board and ranking well in the search engines

source:http://www.sitepronews.com/2009/10/06/how-to-protect-your-search-engine-rankings-2/

Website Design Hyderabad

 
Email: sales@levonsys.com | Website: www.levonsys.com