HTML5 and iPhone Application

Levonsys has been successfully providing unmatched outsourcing solutions in several mobile enterprise applications and consumer applications for iPhone users. Levonsys iPhone Center is specialized in providing rich mobile applications using the iPhone SDK. We have expert programmers, who have continuously given successful results in iPhone Application Development, iPhone Mobile Application, and iPhone Programming. We have stronghold in making third party iPhone applications.

There has been a fair amount of press concerning the new HTML5 standard and how it may impact video playback and rich web content as an alternative to Flash. HTML5 is supposed to be more efficient than Flash in terms of processing load. The testing is inconclusive but one area where HTML5 seems to be more embraced is with the iPhone.
One reason could be that using the least amount of processing power for a given application is very important. While the iPhone packs a lot of smarts into a small package, it certainly can’t compete with the processing power and graphics processing found in a full sized PC or Mac.
A clear indication of the iPhone’s move towards more HTML5 is demonstrated in the new YouTube app for iPhone. The new application allows iPhone users to browse and search for videos, access details of their account, and stream video playback without the Flash plugin.
Other video providers including CBS networks are reported to be developing players based on HTML5 for their streaming content.
So for these and other developers of iPhone apps, they have begun writing them for HTML5. Some of the acknowledged advantages of Flash such as better fonts, a game engine, and other high end graphics are not nearly so critical for the small screen in the iPhone.
And the efficiencies and flexibility they can achieve with HTML5 more than make up for some of these advantages found in Flash. And support for HTML5 versus Flash in the iPhone is strongly by Steve Jobs who felt that the slow and buggy flash plugin to the iPhone was due to “lazy” developers at Adobe.
It has also been reported that the use of Flash in iPhone applications would significantly impact battery life from 10 hours down to about 1.5 hours. If this is true, it is obviously a significant detriment to using Flash in a mobile device like the iPhone. Jobs is a very strong proponent for HTML5 and indicates it is absolutely the way to go for iPhone apps.
In defense, Adobe has stated that their upcoming Flash player version 10.1 will show great improvement on mobile applications and that they are also working on its performance with Mac OS X.
So while the debate ranges on whether Flash is superior to HTML5 or vice versa, development of iPhone apps for HTML5 are well established and continuing to grow strong.

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Brand Marketing Plan

Levonsys is a complete IT and Online Marketing services company offering comprehensive services to companies across a wide range of platforms and latest technologies. Services like Web Design and Development, Web Design Consulting, Search Engine optimization, SMO Services and Branding Services. We can bring your project from the story board to reality.

If the words “brand marketing plan” scare you, I’ve got good news. Help is on the way. Brand marketing plans sound scarier than they actually are, but that doesn’t mean they don’t take some work. Yet, once you have your brand marketing plan (BMP) nailed down, everything else comes together. That’s because brand marketing is the foundation of the integrated marketing communications (IMC) process. Of course, if your school has a family of brands, you’ll need a BMP for each sub-brand. Just make sure each sub-brand flows from the college’s parent brand. Below is an outline of a BMP

Brand Marketing Plan

I. Brand Marketing Objective
This is where you state what you’re setting out to do. Branding is about changing minds. Marketing is about overcoming obstacles to the sell. An objective is something specific you want to accomplish. So a brand marketing objective can be thought of as how you’re going to change customers’ minds about the obstacles that are preventing them from buying your product.

Ex:
The brand marketing objective for the [CAMPAIGN NAME] is to prompt a change in audience attitude/perception. The goal of this campaign is to…

II. Brand Promise
Make a one-sentence promise that matters to your audience, is unique to your school or program and above all believable. This promise should indicate what your product is and whom it’s for.

III. Brand Attributes
These are words—think talking points—from your brand promise that are leveraged in your brand-building communications.
IV. Brand Category
Your brand category helps you focus on where you are competing for students, donors, etc., and where you’re not. In case you don’t know your category, ask your customers. Try to dominate your category.

Ex:
Midwestern Teachers College is in the category of third tier teachers colleges in the Midwest.

V. Brand Positioning
This is a one sentence positioning statement that shows how you are different, better or more special than your competition. This is the message you plan to put into the minds of potential students, donors, etc. when they think of your school or department.
Ex:
This campaign attempts to brand [SCHOOL OR DEPARTMENT] as the… “[ADD STATEMENT]

VI. Positioning Anchors
This is the evidence you supply to back up your promise (especially useful for admissions and development officers). This information is vital to your marketing efforts.
Ex:
The [SCHOOL OR DEPARTMENT’S] brand positioning statement is supported by the following positioning anchors:
1. Proof A
2. Proof B
3. Proof C, etc.

VII. Audience
This is where you display your audience research and admissions diagnostics.

VIII. Advertising
Here’s where you would list all of your advertising placements. This data would include the medium, vendor, description, size, execution date, due date, number of impressions and cost. These efforts should align with both your audience and brand message.

IX. Budget
Details how much money you are investing in this plan.