Selection of Keywords

The densely populated world of internet has been seeing an exponential addition of websites almost every day, making it tougher for a website to get a right kind of exposure. In order to be successful in this crowded virtual world, your web promotion techniques should be distinguishing so that maximum web traffic can be diverted to your website. In addition, the very first step to make your web promotion campaign successful is choosing an appropriate set of keywords, which has the potential to make your website more visible on the search engines.
Here, in this write-up we have enlisted few techniques that can guide you throughout the process of selecting and using the keywords for your website, which will ensure that your website stands differently amongst the crowd of websites.
Understand Your Target Audience

• The very first step towards ‘keywords’ selection’ is to understand your target audience. Different websites serve to the needs of different kinds of people; hence it is very important that your website targets the right kind of audience for the suitable promotion of the website. Once you have understood whom you are writing for, the task of understanding what to write becomes easy.

Think and Search For Popular Words for Your Products/Services

• The second step towards the selection of keywords is thinking of maximum possible words that a user can enter in the search engine to locate the product/service you offer. It is possible that a keyword, which a user enters into search engine, is grammatically incorrect. But, you need not to worry here as such words or phrases may include more popular form of keywords that are suitable for your kind of offering.

Add relevant keywords

• After careful selection of the Keywords/Key Phrases, make sure that two or three relevant keywords, which exactly suit your website, have been effectively used on your web page. Also, make sure to include various other related terms or synonyms of your product/service in the   website content. This will ensure better chances of visibility of your website on the search engines.

Identifying the right positions

• The positioning of keywords on the website should be given due importance. Always use a keyword at a place where they make sense. However, don’t forget to use them in Title tags and Meta tags.  Additionally, the keywords should not be used randomly, as a netizen can easily track them and judge that you have just made the website for the sake of promotion.

Selection and usage of apt keywords is an effective mode for reaching out to more number of people on the internet and thus solving the purpose of your website in the best possible way. Correct selection and usage of keywords play a major role in the popularity of your website. We have tried to discuss on the basics of keyword selection yet there are many more aspects to be considered, which may change as per the SEO trends.
web design India

Our SEO Professionals team at Levonsys performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Website Design Hyderabad
Email: sales@levonsys.com | Website: www.levonsys.com

How to Get Top Rank in Google

Google is the most popular search engine worldwide. So, getting a high rank on it is a significant thing. As many of us probably know, Google ranks a page according to the number and quality of links leading to that page.
According to Google, quality links come from pages that are important. The ranking algorithm is published on their website detailing the parameters that are considered and you can go through them to know how to increase the ranking by ethical means. Given below are some Google search engine promotion tips which are extended with Google search engine positioning tips.

• Inbound Links: The ranking of the pages is done as per the number of links that point at your page. Therefore, you should point as many links as possible at the pages.

• Title Tag: The title tag of your page is given weight by Google so a Web Editor that is used insert a “New Page” title automatically should be checked to see if meaningful text is being used with keywords to increase the ranking.

• Keyword Density: This is a major aspect as the web crawlers of search engines look out the most for it. the pages should not have too much keyword but a healthy density in order to be ranked higher.

Some Other Google Ranking Tips

• Cache Disabling: It would not affect a page’s ranking as claimed by Google

• The Google Toolbar: It can be obtained free of cost and gives an idea how important Google thinks your site is by showing the Page Rank of any page that you visit

Probability of a high ranking increases if these guidelines are implemented properly and if given the best treatment, chances are your page may just get the coveted top slot by Google.

Our SEO Professionals team at Levonsys performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Website Design Hyderabad
Email: sales@levonsys.com | Website: www.levonsys.com

Are Traditional Search Engines Failing?

Is Google doomed? According to interviews with Stefan Weitz, traditional search engines are failing users. Indexing keywords and checking backlink quality is a flawed 12 year-old concept which no longer works on the modern web.
So who is Stefan Weitz? He’s Bing’s director.
The more cynical among you will conclude this is obvious marketing spin, but Weitz raises a few interesting points:

1. Search engines have difficulty understanding keyword context. When a user enters “jaguars” are they interested in the big cat, the car manufacturer, or the Jacksonville football team?
2. Search engines are relatively slow to index dynamic real-time data such as tweets or Facebook comments.
3. Search engines index web pages but people often want the underlying data, e.g. stock prices, flight times, weather reports, etc.

In an attempt to make results more relevant, Bing has integrated Facebook recommendations. If a trusted friend of yours ‘likes’ a specific restaurant, it’s position will be raised when you use an associated search term.

Backlink Breakdowns

Google and Bing analyze backlinks to rate the importance of a page. If someone links to your article, it’s a ‘vote’ for that content. The vote is given more weight if the link originates site which receives many backlinks itself.
The Search Engine Optimization industry attempts to manipulate this metric. Techniques range from link baiting — creating good content which encourages backlinks — to more dubious methods. Most of us have experienced blog spam comments or useless automatically-generated link farm pages in search results.
Google, Bing and other search engines work hard to restrict black hat SEO practices with varying levels of success.

A Social Network Solution?

Microsoft owns a small share of Facebook so it’s not surprising they want to utilize that data. Google has implemented it’s own experimental “+1″ feature which allows users to rate the relevancy of a search result.
While I’m sure it will help some queries, the technologies raise a new set of problems:

Sign-in shenanigans

To receive rated results you must have a Bing account, a Facebook account and be signed into both. This slashes the potential audience — especially when many corporations ban Facebook in the workplace.

Most people are data consumers

The majority of people rarely publish content. Only a small proportion ever click a ‘Like’ button or send a tweet because it takes effort. In most cases, only those who have a strong positive or negative opinion will rate a product or write a short review.
It may be possible to collate some information by analyzing a user’s actions, but assessing their emotional attachment is far more difficult.

People are fickle

Facebook may be the most popular social network today but you would have said the same about MySpace a few years ago. Bing’s data is only as relevant as the users who remain on that system.

Not all content is rateable

While it’s easy to rate a website, page, product or service, how can you assess the quality of the underlying data. You might ‘Like’ a sunny weather report but that doesn’t stop it being wholly inaccurate when snow starts to fall.

Social networks can be manipulated too

Search engine positions are directly related to revenue so it’s only a matter of time before SEO experts discover new ways to exploit the social networks. Any number of psychological or technical tricks can be employed to make people ‘Like’ specific content. It occurs now so you can expect more companies to take advantage of the techniques.
It’s early days for social networking search integration so time will tell whether it improves results. But sorry Mr Weitz, I remain skeptical about any claims it will supersede backlink metrics.

Advantages Of Dynamic Web Design

In this era of online marketing, web design has become an integral and a necessary part. The need of the hour demands Web design to be such that it easily conveys the internet information to the user’s end. The dynamic graphic design is largely used as it provides stylish and sophisticated websites that attract the visitors. Also, as integrated with high-end programming it also provide easy navigation through the site.
Today, the static medium for dissemination of information is no longer preferred. Moreover, the websites now made are dynamic, more concerned about selling their products and making it interactive for the user by providing options such as live chats, videos, advanced graphics and many other things. Here, in this write up we will let you know why dynamic websites should be chosen….

Why Choose Dynamic Web Design?

• The content on the static pages do not change with every request unless its manually updated whereas dynamic page content or appearance can be changed by end user or changes in computing environment such as time, modifications, etc.
• A dynamic website design has a vast database for storing information as compared to static pages
• These type of websites are integrated with high-end programming that enable in making changes easily and allows the information to be edited and updated later on
• This web design provide a neat and an well-organized look
• Dynamic web designs are easy to maintain even though these websites are loaded with graphics and information.
• Dynamic web design is useful for e-commerce sites and shopping portals as it provides easy navigation through a number of pages to the user
• Provides attractive look as it consists of advanced graphics
• Dynamic web design provides good presentation of contents, designs, subheads and tabs that gives a much sophisticated and professional look

Thus, a dynamic web design helps in making a website user friendly and draws a large number of visitors. But if you are opting for a good web design, you should go for a reputed web design company that provides world class websites.

At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

 

HTML5 and iPhone Application

Levonsys has been successfully providing unmatched outsourcing solutions in several mobile enterprise applications and consumer applications for iPhone users. Levonsys iPhone Center is specialized in providing rich mobile applications using the iPhone SDK. We have expert programmers, who have continuously given successful results in iPhone Application Development, iPhone Mobile Application, and iPhone Programming. We have stronghold in making third party iPhone applications.

There has been a fair amount of press concerning the new HTML5 standard and how it may impact video playback and rich web content as an alternative to Flash. HTML5 is supposed to be more efficient than Flash in terms of processing load. The testing is inconclusive but one area where HTML5 seems to be more embraced is with the iPhone.
One reason could be that using the least amount of processing power for a given application is very important. While the iPhone packs a lot of smarts into a small package, it certainly can’t compete with the processing power and graphics processing found in a full sized PC or Mac.
A clear indication of the iPhone’s move towards more HTML5 is demonstrated in the new YouTube app for iPhone. The new application allows iPhone users to browse and search for videos, access details of their account, and stream video playback without the Flash plugin.
Other video providers including CBS networks are reported to be developing players based on HTML5 for their streaming content.
So for these and other developers of iPhone apps, they have begun writing them for HTML5. Some of the acknowledged advantages of Flash such as better fonts, a game engine, and other high end graphics are not nearly so critical for the small screen in the iPhone.
And the efficiencies and flexibility they can achieve with HTML5 more than make up for some of these advantages found in Flash. And support for HTML5 versus Flash in the iPhone is strongly by Steve Jobs who felt that the slow and buggy flash plugin to the iPhone was due to “lazy” developers at Adobe.
It has also been reported that the use of Flash in iPhone applications would significantly impact battery life from 10 hours down to about 1.5 hours. If this is true, it is obviously a significant detriment to using Flash in a mobile device like the iPhone. Jobs is a very strong proponent for HTML5 and indicates it is absolutely the way to go for iPhone apps.
In defense, Adobe has stated that their upcoming Flash player version 10.1 will show great improvement on mobile applications and that they are also working on its performance with Mac OS X.
So while the debate ranges on whether Flash is superior to HTML5 or vice versa, development of iPhone apps for HTML5 are well established and continuing to grow strong.

sales@levonsys.com

Techniques to Increase Page Views on Your Blog

  Techniques to Increase Page Views on Your Blog

1. Highlight Related Posts – one of the more common practices of bloggers to encourage readers to read multiple pages on their blogs is to to highlight related posts at the end of your article. You’ll notice that i presently have a list of 5 posts at the end of each individual page that suggests other posts that readers might find useful This list is generated by a WordPress PlugIn. Those of you using other blog platforms might find similar plugins for your own system or might like to manually suggest related articles at the end of your posts.

2. Interlink within Posts – a similar but perhaps more effective technique is to highlight relevant posts within the content of your posts. If you’re writing a post that mentions something similar to what you’ve written before simply link to your previous post from within your article. For example I’ve written about this technique previously in a post on increasing the longevity of key posts.

3. Highlight Key Posts and Categories in your Blog’s Hotspots – I’ve often mentioned that the hottest posts on this blog are those highlighted in my top three menus. Specifically it is those in the top left hand box at the top of this page that are always at the top of my most read post statistics. Depending upon the goals of your blog – you may wish to fill your blog’s hotspots with ads or affiliate programs – or you may want to highlight key posts that are central to your blog and which will hook readers into what your blog is about (thereby increasing page views). Highlighting your category pages is also another similarly useful technique to encourage your readers to find more posts on the same topic. To explicitly name what your category is can also be useful. ie rather than just having the category name at the end of the post – try something like ‘read more posts like this in our ((insert category name)) category’ or ‘filed under ((insert category name))’ etc.

4. Compilation Pages – Extending the previous idea about highlighting key posts you may wish to use posts in these positions that sneeze readers not just to one post on your blog but many. The best example of this on ProBlogger is my Top 20 Posts at ProBlogger post which is in my top left hand menu. This post, as the name suggests, suggests 20 posts on my blog that readers might like to read. I know that this is a post with immense power on this blog and that many first time readers use it to bounce into all corners of my blog. One or two new readers have fed back to me that this page and the pages that it linked to was the reason that they became hooked on ProBlogger. Every post they read added to the chances that they would become loyal readers.

5. Series – While you need to be a bit careful with writing series of posts over periods of time, they are a great way to keep readers coming back and once they are complete to have them surf through multiple pages on your blog. The most popular series on this blog is my Adsense for Bloggers series which leads readers through 8 posts. I know many readers progress through this series because I occasionally get a series of comments from a reader who is obviously progressing through it – 8 comments over 30 minutes or so as they comment on each post. Don’t just do a series for the sake of increasing page views of course – this can really frustrate readers but use them on longer posts or when you’re genuinely wanting to interact with a larger topic over time.

6. Excerpts on Front Pages – I know there are a segment of ProBlogger readers that detest seeing excerpts (extended entry feature) on blog front pages and are very cynical that it’s just a ploy to get more page views. While I personally like using excerpts on front pages it is not about page views for me (although I guess it is a side benefit of it). Personally using excerpts in this way is more about keeping my front page manageable and highlighting multiple posts on the front page. ie if a reader can come to my blog and see not only the last post but the title of the second and maybe even the third post then they are more likely to explore more than just the last thing you’ve written. I tend to only use the extended entry feature on longer articles and allow shorter ones of a paragraph or two go up on the main page – unless I either forget or see the post as an important one.

7. Excerpts in RSS – Once again there is always debate over this topic of full or partial RSS feeds. I know some bloggers main purpose in partial feeds is to get bloggers directly onto their blog – thereby increasing their impression/page view count. While this is certainly a benefit of partial feeds it is not my own reason for using them. Rather I use them for copyright protection and to stop people scraping my full content onto their site’s via RSS. Whatever reason you choose to use partial/excerpt feeds – you should also realize that doing so will cause some readers to unsubscribe to your blog completely. I know in going only with partial feeds that there are some other bloggers who refuse to visit my blog – this is a cost/benefit scenario that individual bloggers need to weigh up.

8. Enable links in RSS Feeds – Another way that I know a couple of bloggers use to get RSS readers to actually surf to their blogs is to enable the ability to post html/links in their RSS and then using links to previous posts in their blog, especially in the first paragraph or two of their posts. This is not a technique I’ve tried but I know of one blogger who swears by it and says it significantly impacted the number of visitors to his blog from RSS as well as the number of pages that they viewed.

9. Search Function – most blog blog platforms have the ability to use a search feature on your blog which enables users to search your blog for keywords. This feature obviously helps your readers to locate other posts on your site and as a result increases the potential for a multiple page view visit.

10. Build an Interactive Blog – one way to get readers coming back to your blog many times over a day is to have a blog that people want to interact with. I know some ProBlogger readers visit this site at least 10 times per day just so that they can engage in the conversation that happens in comments. Since I added the ‘subscribe to comments’ feature on this blog I’ve noticed some readers coming even more than normal – this can only be increasing page view levels as people return throughout the day. I’ve written (some time ago now) a few ideas on interactive blogging here and here.

11. Quality Content -This should go without saying but needs to be reinforced. Obviously if you write quality content your readers will want more of the same. Useful, original and interesting content should leave your readers hungering for more. Work on the quality of your blog and you’ll find that things like traffic levels and the numbers of pages being read should look after themselves and be on the rise.


At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.






 

Website Design and Development Company Texas And Hyderabad

Levonsys is a complete IT solution Industry - services, company offering comprehensive services to companies across a wide range of platforms and latest technologies. We can bring your project from the storyboard to reality. Utilizing the latest computer technology, combined with experience and talent in a very professional manner, we are able to weave your ideas continually throughout your entire project. We tailor each project to fit your marketing and advertising needs to give you the best range and exposure of promoting your business. We specialize in Strategy, Website Design and Web Development of Rich and Interactive Web 2.0 Applications. We build website design that helps create your company's correct brand and image to the target audience as well as bring exceptional value through outsourced website development. Our commitment is to continue to build on our past successes with providing unmatched services that are very competitively priced. We are totally committed to providing a hassle-free experience and excellent customer support.

Website Design

• Levonsys is a dynamic company specializing in innovative web design with powerful functionality for better online business. Its creativity and natural flair for blending originality with functionality sets it apart from its competitors.
  Our team of experienced web designers in Hyderabad with a history of producing quality custom designed web sites. All the web sites that we design are individually tailored to meet our client’s requirements.
  Levonsys provides you professional web designing and website development services, offshore website designing, Internet application development, graphic designing, ecommerce website development, php mysql developers India, flash designers Hyderabad, India web design.
  
  
  

  Mobile Applications

  Levonsys has been successfully providing unmatched outsourcing solutions in several mobile enterprise applications and consumer applications for iPhone users. Levonsys iPhone Center is specialized in providing rich mobile applications using the iPhone SDK. We have expert programmers, who have continuously given successful results in iPhone Application Development, iPhone Mobile Application, and iPhone Programming. We have stronghold in making third party iPhone applications.

  
  

  Software Development

  Levonsys is an international Software Development and Outsourcing company, with a pool of highly skilled and trained professional working around the globe. We focus on business applications, IT Services, Outsourcing and Application Management.
  
  

  PHP Development

  PHP script is the obvious choice of web developers for building dynamic web pages. PHP is widely used open source general-purpose language most suited for building dynamically generated web pages. As an alternative to ASP scripting, PHP offers many benefits over and above the .NET platform. PHP is also part of the most famous and popular LAMP platform (Linux, Apache, MySQL, PHP). Using LAMP as well as the combination of PHP and other technologies, we can offer you the following services.
  
  

  .Net Technologies

  Levonsys’s .Net CMS Programming offers an open architecture that allows easy integration and of third-party ASP.NET controls and pluggable modules. Levonsys has many years of endeavor to produce maximum results for your desired programming work. You can get technology heights at Levonsys for its creativity and capability.
  
  

  Flash Design

  Flash has evolved from a gimmicky animation technique to a sophisticated software platform that has paved the way for a whole new generation of engaging websites.
  We have invested a lot of time and effort in putting together a talented team of individuals with the ability to utilize Flash to its full potential.
  
  

  e-Commerce

  We build ecommerce websites and applications that will help you grow your online business. Custom layouts, Custom shopping cart development, complete ecommerce solution, custom database driven applications, content management system - and a solution that would manage all your online business needs.

  
  
  
  

Top 10 Free Twitter Tools

    Twitter is one of the top social networking platforms. Individuals and businesses can both benefit from using Twitter for sharing updates, news, and marketing. Here are the top ten tools and resources to help Twitter users find followers, manage multiple accounts, and get the most out of their Twitter experience.

Bit.ly

    Bit.ly is a popular URL shortening service. If you register for Bit.ly, you can add multiple Twitter accounts to your Bit.ly profile. Anytime you shorten a URL through Bit.ly, either by going directly to their website or using their bookmarklet, you have the option to send that URL in a tweet using a specified Twitter account without having to login to Twitter.

Twitter Advanced Search

    Twitter Advanced Search allows you to search for keywords and trends that have been mentioned in tweets. You can specify exact phrases, exclude certain words, language, to or from certain members, from users in specific locations, the date range of the tweets, whether they are asking a question, if the tweet contains links, and include or exclude retweets. On a personal level, you could search for local people who share a common hobby, or on a business level, you could find a potential customer based on their interests. There are lots of great uses for advanced searches.

Twitter Lists

    Following too many people, and missing out on tweets from some of your favorites? Instead of having to purge your Twitter following, now you can simply create lists and add the people that you want to follow more intently. So if you want to catch up on your friends’ tweets, celebrity tweets, or tweets on a particular subject, you can create a custom list which can be shared with the public or private to only you. If you’re not sure who to add to lists on a particular topic, you can check out sites like Listorious that keeps track of the best Twitter lists on almost every topic.

Social Oomph

    Social Oomph (formerly TweetLater) is a free service that lets you set up auto following of anyone who follows you, auto Direct Messages (DM’s) to anyone who follows you, and scheduled tweets. In terms of auto DM’s, keep in mind that many people consider them spam. So if you choose to send them, don’t just blatantly promote your website. One idea is to throw out a question. If you go with that, be sure to check your messages so you can respond to anyone that answers. That response could be the opportunity to share a link, product, or service, assuming it is valuable.

Twitter Karma

    If you choose to auto follow those that follow you, you will want to periodically prune the list of Twitter members that you are following. Who do you want to stop following? How about the Twitter members who use automated following software to boost their numbers – they will follow you, anticipating you to follow back, then they will unfollow you. Twitter Karma will show everyone you are connected to on Twitter, and whether it is a mutual following, you are following them only, or they are following you only.

Twellow

    Looking for people to follow who are interested in the same things that you are? Twellow is one of the easiest to navigate Twitter directories. You can browse through specific categories or search for specific keywords in Twitter bios. I would also recommend adding yourself to these directories with an extended bio including more information about yourself, your websites (if applicable) and other social network profiles where people can find you.

TwitterCounter

    TwitterCounter is a great tool to see how many people are following you over time, so you will be able to tell if your numbers are going up or going down. You can see the top 100 Twitter members in a particular region as well as search for members with particular keywords in their Twitter bio. As an added bonus, you can view the stats for each member in the search results. If you are trying to build followers, follow members that have an even ratio of following vs. followers, as these are members that auto follow everyone back.

Tweepi

    Tweepi allows you to enter the username of a Twitter member and see statistics about that members’ followers such as their number of followers vs. following, how many times they retweet others, how many times they are retweeted, when they last updated, how many times they reply to others, and where they are located. This can come in handy if you find a Twitter member whose followers would also be interested in your tweets.

TwitterFeed

    TwitterFeed is a service that allows you to automatically tweet new RSS items to one or more Twitter accounts. For example, if there is a blog that you find you always want to tweet their latest articles, you could put the RSS feed URL into TwitterFeed, and it would publish a tweet every time a new article has been added. This is a great way to always have interesting content for your Twitter followers automagically flowing through your Twitter feed.

HootSuite

    HootSuite is one of the top Twitter management tools. It allows you to manage multiple accounts in a tabbed interface, and under each account you can have multiple columns to keep track of mentions, direct messages, lists, keyword searches, and more. You can also shorten URLs in the HootSuite dashboard, and keep track of the statistics for tweets with Ow.ly URLs.

    Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

5 Ways to get Higher Ranking in Google Instant

    Google Instant has not killed SEO by any means, despite the rumors. It has simply changed the approach that search engine marketers must take in order to get websites to appear higher in rankings and with their best foot forward. Here are some ways that you can ensure better rankings in the new Google Instant.

1. Include a Keyword in Your Brand Name
    If you’re just starting out, you are in luck. Get your primary keyword in your brand name (preferably as the first word), and you will be halfway there, as the first results of the first keyword word entered into searches will probably attract a lot of clicks, especially if your brand dominates the first few results.

2. Include Google Suggest as a Keyword Research Tool
    Considering that highlighting a Google suggested term will bring instant results, targeting the terms that come up for your primary keyword is now more important than ever.

    In some cases, tailoring your keyword for the most popular phrase (instead of just one keyword) might be a better route, as typing in SEO leads to Google Suggest and Instant opting to show results for the next popular phrase, SEO tips instead of just SEO, putting that single keyword at the bottom of suggestions.

3. Get Locally Optimized for Generic Keywords
    If your business has physical locations in one or more regions, now is the time to apply local search marketing to your website and your brand, both on-site and off-site. 73% of searches are for local content, which means you will want to make sure your business comes up instantly, showing people exactly where you are located.

    Another interesting change with Google Instant comes for the localized keyword phrases. Since Google knows where people are searching from (whether or not personalization settings on or off), they don’t even need to enter keyword plus a city, if they type in type in just the keyword, they will be receiving instant local results when applicable without having to add on the city in their search.

4. Make Sure Your Online Reputation is Clean
    Two of the new Google Instant features is the “Something Different” and “Pages similar to” sections in the left sidebar and beneath the first 10 search results. If someone is looking for your brand, and you have some negative entries in the top 5 to10 results, chances are they will be easily tempted to check out your competitors instead.

    By having lots of positive online presences online (such as local search profiles, social media profiles, blogs, subdomains, etc.), you will be able to push down those negative results so that you will make a good first impression with your top 10 search results.

5. Dominate Search Results with Multimedia
    It doesn’t matter whether your brand is a business or just yourself. Producing a wide variety of content will ensure that when someone types in your name or brand, they will only find you!

    Our SEO Professionals team at Levonsys performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to use PostRank for SEO

    PostRank is one of the most exciting research services available to bloggers and content publishers. PostRank can be used to find the top contents on the Internet, determine the level of social engagement per each post, and even track the performance of an RSS feed. The service does have a paid plan for those who want to add another layer of analytics to their existing platform. While I do suggest publishers giving this feature a try, you really do not have to come up with new content ideas.

    In a perfect world, you’d do what you want to do and Google will find your content and rank it high in the SERPs. In reality, you will have to come up with new ways to expand your target keyword list and produce content relevant to your new keywords.

    There are multiple ways you can go about finding new ideas for your articles with PostRank. For starters, you can just keep track of the hot content in those popular categories. Let’s say you are interested in topic a. All you have to do to track it is by using the following 

URL: postrank.com/topic/a

    That will give you a list of top websites about your topic of choosing. You can also see which sites have moved and down in the rankings recently. Best of all, you can analyze top posts per site to find out what is working for your competitors.

    At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to get more visitors with Google Instant search

    Google Instant is a new search enhancement that shows results as you type. Recently, Google released Google Instant. You have to adapt to this change if you don’t want to lose many website visitors. In this article, we’ll explain what Google Instant is and you’ll learn what you can do to benefit from the change.

What is Google Instant?
     Google Instant is Google’s new way to display search results while the user is typing the query. Google tries to complete the query during the input.
    For example, when you enter “bike h” then Google will display the results for the keyword “bike helmets” because Google thinks that this is the most likely query.
    Google Instant will not display the search results for the keywords “bike h”, which are totally different. If you want to get the results for “bike h”, you have to click the search button.

Benefits

Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way. 

What does this mean for your website?
     It’s very likely that the search behavior of searchers will change. Until now, people had to think to refine their queries. With Google Instant, surfers get suggestions while they are typing and many of them will select one of the suggestions.
That means that some search terms will get many more searches than before while the number of searches for other terms will decrease.
How to get more visitors with Google Instant search? 
    Google Instant automatically completes the search query of a user while typing. Google uses the keywords of Google Suggest to complete the query.
That means that the keywords that Google Suggest uses will get even more traffic than before. For that reason, your web pages should be optimized for the keywords that Google suggests.

    Google Instant is not a new ranking algorithm. It is just a new way in which Google displays the search results. Some keywords will now get fewer impressions, some keywords will get more impressions.

     At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimization goals may be ambitious, but we also make sure they are achievable by using tried and tested ethical Search Engine Optimization techniques.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

SEO Competitor Analysis Checklist

    Understanding your competitors - their strategy, their tactics, their level of success, etc. is crucial to the success of your SEO initiatives. I am not just talking about your traditional competitors, I am referring to the other sites occupying spots in the SERPs (search engine results pages) for keywords that you are targeting.

     Many free competitive analysis tools are out there, but you have to know where to look for them. Here are some of the SEO tools that I use for competitive analysis and what I specifically use them for:

• URL Checker - To check saturation (Number of pages indexed)
• Link Checker, Yahoo Site Explorer - To check link popularity and review inbound links
• Alexa - To check Alexa Rank and review traffic trends on someone's site
• Keyword Ranking Tool - To track positions in the SERPs

SEO Competitor Checklist that covers the following:

1. Identifying broad and niche competitors to analyze
2. Onsite competitive analysis (keywords, content and technical analysis)
3. Offsite competitive analysis (backlinks, link building strategy)
4. Competitor surveillance (keeping tabs on their SEO strategy)

    Competitor analysis for SEO is much more valuable than people realize. You should think of it as free marketing insight as to how your SEO campaign could perform. Think about it. In some cases these companies have invested thousands of dollars in their SEO, and with the right analysis, you could see what is working and what you shouldn’t waste your time on.

    For any successful online business, a significant presence in search engines like Google, Yahoo, MSN is a must. At Levonsys we Optimize your website and Increase the traffic. We make your website appear in the top positions in the results of major Search Engines.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Top SEO Addons for Mozilla Firefox

    Firefox addons has made the browser famous among the list used now. Firefox browser is not only known for its Firefox addons but also for its features and performance. There are loads of firefox addons available for various purposes around the corner. I use addons mainly for SEO purposes as it helps me a lot in reducing the time. There are more and more webmasters emerging out these days so I thought of sharing few useful firefox addons which can help them.

    Here are top SEO addons that you can add to Firefox.

SEO Quake – This add-on is best for people who are rushed for time. SeoQuake extension helps to check for competition such as to check PageRank, backlinks, domain age and various other statistics. This SEO add-on helps webmasters deal with search engine optimization and promotional websites.

Link URL: SEO Quake

SearchStatus – Firefox SEO toolbar extension lets you view its Google PageRank, Alexa Rank, Compete Rank, mozRank (SEOmoz Linkscape), Google related links and backward links from Google and Yahoo Site Explorer.

Link URL: SearchStatus

SEO Toolbar -  includes shortcuts to popular PPC Systems, SEO tools, Keyword Research tools, and domain tools: Keyword Discovery, Google Adwords keyword suggestion tool, Competitive Intelligence, Alexa, SEO Toolkit; whois data – Above.com, Moniker, Domain Tools, Register, Network Solutions, Planet Domain

Link URL: SEO Toolbar

Foxy SEO Tool – Free tool that provides several search engine functions such as Yahoo! Site Explorer, Google Site, and Live FromLinks. With this tool you will get web traffic analysis through sites like Quantcast, Compete and Alexa. You also check up on a site through different directories such as Yahoo! Or Dmoz.

Link URL: Foxy SEO Tool

The KeywordSpy SEO / PPC – add-on helping webmasters, advertisers & SEO-analysts to do their PPC & SEO research right from their browser. KeywordSpy PPC Keyword Research – keywords are being gauged by valuable metrics such as ROI, position and number of competitors.

Link URL: The KeywordSpy

KGen – KGen helps webmasters to be able to keep up with word content and the average amount that it appears. It also shows how to not only approve quality but gives statistics. This is also a good tool to help see competitor’s keyword strategy.

Link URL: KGen

    At Levonsys, we strive to deliver quality solutions by using technology and our vast experience. We offer services like Website Design, Branding, Flash Design, Mobile Applications, Custom Web Applications and Search Engine Optimization (SEO).

Levonsys
 

Email: sales@levonsys.com | Website: www.levonsys.com

What is Acquisition in Social Media?

    It’s important to define what you acquisition strategy per social channel. Your acquisition strategy for Facebook, Your Blog, Twitter, or LinkedIn will each have its own strategy and pull points. When amassing fans I always say go with quality over quantity. Your social presence should be an extension of your brand’s voice. To build that foundation, establish and invite your core customers.

    Begin by communicating to your existing database and announcing your brand’s places of contact (Facebook, Twitter, etc.) via e-mail. In addition, link to your profiles and pages on your website at every opportunity. 

Key Questions for Acquisition

• Why should someone follow you or your company?
• Intimately know your target market then ask yourself how does social media play a role into my target markets life?
• What can you offer or what are their expectations from you?
• What are the acceptable offers within this channel (think Facebook, Twitter, LinkedIn as channels)
• Is this channel strictly inbound or outbound?
• How do I integrate my other marketing channels to support and acquire an audience within the social space?

Tell them what they get

    A great illustration of this concept comes from a radio commercial I hear from time to time. This commercial is about a chain of weight loss centers. Towards the end of the commercial you hear the announcer say… “you can now find us on Facebook and Twitter”.

What would be more effective and still fit within the space available is something along the lines of “find us on Facebook and Twitter for exclusive weight loss advice”. It’s not enough to state that you can be found within social media - you have to go that extra step and clearly state the benefit someone gets for following you.

Segmentation

    An important point when engaging within the social space is asking whether or not you need an inherent segmentation strategy. For instance, Apple has an Itunes Facebook page and an AppStore Facebook page. When you segment out your product bases like this it allows you to easily craft messages and follow the three core steps we outline below.

    It also does another very important thing. It allows your audience and customer to segment themselves out. If someone is just a fan of one of your products then they only care about that product. With Apple if you only care about Itunes and Music you join the Itunes page where you get special music related content. If you care about applications you join the AppStore Facebook page.

    Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

iPhone Microsites

    The release of Apple’s iphone revolutionized mobile phone technology and web browsing with its ease of use. One of the most talked-about features of the iphone has been its ability to use Safari to browse the “real” Internet. However, until recently, this appealing idea has proven to be less than rewarding insofar as the larger pixel configuration used by most websites designed to display information on a full screen did not translate well to the iphone’s different shape and size. Because of that, the iphone’s ability to see and access data and pictures on most websites was plagued by problems and content which was hard to read and interact with until now.

Enter the iPhone Microsite

     We’re beginning to see the arrival of websites formatted specifically to fit the iphone’s small screen and unique configuration. In addition, we’re seeing techniques developed that make iphone compatible websites capable of visually displaying and selling products, over secure satellite connections, and accessed by mobile phones from anywhere in the world. 
    This phenomenal event opens up vast new, previously untapped, worldwide markets to every company (big or small) seeking to increase their market share and to every individual who has a product to sell - a marketer’s dream. Overseas demand for US goods is known to be high because of differences in foreign exchange rates. The unique websites that make this all possible are called iphone microsites.

Usability

 
     Some of the many features which make mobile browsing so advantageous for iphone users also present new usability concerns of which regular website owners and developers should be aware.

    Unlike traditional websites, an iphone microsite is properly formatted to display on iphone and ipod touch. It is capable of faster browsing due to optimized content, enhanced link highlighting to assist in navigation, and graphics and buttons that work seamlessly with the iphone’s finger browsing. It looks, behaves and responds in the same manner as a typical iphone application.

    A microsite enables horizontal scrolling by limiting columns to a width of 320 pixels when held upright (or 480 pixels when held sideways), a standard practice for iphone applications. It typically uses larger fonts to minimize unnecessary zooming and it breaks content up into more appropriately sized blocks.

Accessibility

    A microsite may compliment a regular website by automatically detecting and reacting to iphone visitors, allowing a business owner to serve them optimized content. It can also stand alone, being identified with a unique url separate from the one used for your main Web site, and often denoted by adding an iphone prefix (iphone.yoursite.com).

    We at Levonsys have been successfully providing unmatched outsourcing solutions in several mobile enterprise applications and consumer applications for iphone users. Levonsys iphone Center is specialized in providing rich mobile applications using the iphone SDK. We have expert programmers, who have continuously given successful results in iphone Application Development, iPhone Mobile Application, and iphone Programming. We have stronghold in making third party iPhone applications.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

iPhone Optimized Website - Advantages

    Now-a-days millions of users are surfing the web using an iPhone or iPod touch. StatCounter research finds MobileSafari is the number one mobile browser in the US and number two globally. If you run a website, chances are good that users have visited your site using these devices. Here are a few advantages to presenting iPhone-optimized website content to your visitors.

Give your users access to iphone features and applications
     With an iPhone-optimized website your visitors can now tap into the rich power of multi-touch and advanced content rendering capabilities of the iPhone hardware and software.

    Your site visitors can call, email or text message you, look up directions to your business in the built-in Google Maps application, watch a video using an integrated YouTube app or purchase goods through the iTunes music store or App Store, and play music and videos using the phones built-in controls.

Perfectly formatted presentations

    While the iPhone and iPod touch do an amazing job of displaying web pages the way they were designed, iPhone visitors often want quick access to your website’s content. An iPhone microsite presents an optimized versions of your site’s content, formatted perfectly to fit the iPhone/iPod touch’s screen - say goodbye to microscopic text, zooming and fumbling through website content.

Enhances your current site
     There is no foreseeable disadvantage to existing visitors. You may choose to serve your microsite automatically or present your users the option of visiting it. Either way, your iPhone-optimized microsite will provide enhanced browsing experiences for iPhone touch users while the rest of your visitors continue browse your regular site without interruption.

Pay off 

    An iPhone Microsite solves your website visitors usability problems and therefore increase page views, improve conversion rates and ultimately, your bottom line. The reason is simple, the “real” web does not display information in the same format as every other screen on the iPhone, and an iPhone Microsite does. Deliver content in a compelling fashion using a user interface that formats your data in the same manner as the phones other programs, and your users will thank you for it!

    Levonsys provides customized mobile application development services. Our team at Levonsys closely follows latest technologies including LAMP stack technologies (Linux, Apache, MySQL and PHP), new trends and effectively implements fresh ideas and unique approaches for Mobile Application Development. With our Mobile Website Optimization Services, you will be an early bird reaping the benefits of using mobile marketing as a source to market your valued products and services.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Use LinkedIn for Link Building

    Many of you may know about Linkedin. If you don’t, then let me enlighten. Linkedin is a social networking site that targets business professionals. It is helpful in setting up relationships for business opportunities and partnerships. It also has a more social aspect that is gaining in popularity. And while the business networking aspect is great, I’m writing to tell you it can be useful for link building.

    Link building is a mix of art and science and where many traditional SEOs fail because it requires the type of personality a marketer would typically have, not a web designer/coder.  While difficult, time consuming, and sometimes extremely frustrating link building has become one of, if not the most important piece of SEO. Almost anyone can handle taking care of on site SEO so to differentiate yourself and rank where you want in the Search Engines you need to get high quality links.  Linkedin while not an actually a source of valuable links because they are no-followed is a valuable and robust platform for finding high quality links.

    One of the best ways I have found to use Linkedin for my clients is to look at their recommendations.  The recommendations section in Linkedin allows users to have other Linkedin users to write a short blurb about their experience with that individual and give their review of that persons skills and or business.  These people have already said that they like that person and their work.  These should become the first targets on your list for links.  Before reaching out to these individuals first do some analysis of their sites.  Look at both their corporate sites and blogs and see how authoritative they are and how well they rank themselves.

    Next is the hard part, you need to actually get in contact with these people.  While I will not go into details on this and save it for a later post, it should be done with an email and a follow up phone call and make sure you have articulated your argument for why the link would be appropriate or beneficial for both sides.  These requests are a good start for anyone just getting started in link building because  you will get less resistance because the individual you are reaching out to already has shown they approve of the person or site you want the link to.

    Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com