SEO Tips for Google, Yahoo, and Bing

    When you have a website your goal will be to create a user friendly, professional site and just as important will be to optimize your site so that a lot of people find that site that you worked so hard on. It is very important to optimize your site for all search engines. While many webmasters only think about Google, one should keep in mind all of the top search engines. You will want to rank as highly as possible in the engines that people use the most. Therefore, let’s take a look at top SEO Tips for Google, Yahoo, and Bing to make your site as visible as possible and increase your traffic. 

    While you are creating your website there are two ways of looking at your site and to have a successful website, you must look at both sides of the coin at the same time. You want visitors to enjoy visiting your website. You want them to find it informative and helpful. You probably want them to keep coming back. And depending on the type of site that you have you will want them to take some type of action. This action may be clicking on advertisements, signing up for your newsletter, or even buying directly from your site. The average person only takes between 1 and 3 seconds to decide if they are going to stay on a site or hit the back button. Therefore, one of your main goals must be to make your website inviting so that people will want to stay and see what your site is all about.

     On the other side of the coin, you must create a site so that people can find you. The most beautifully designed, most user friendly, most interesting site in the world will do you no good if no one can find you. If that site that you worked so hard on is hidden on page 50 of the search results, you won’t have a chance to impress those visitors.

    So, how do you make a great site and do what you must so that it is easily found? The answer is in SEO. This is search engine optimization. Your goal will be to incorporate all of your great design ideas, and then make sure that the text on each of your pages is optimized properly so that people will find you when they search for you. This will be your keywords, the words that someone types into a search bar in order to find information. And you want them to find you. So, let’s look at the top SEO Tips for Google, Yahoo, and Bing.

• Insert your keywords in the title tag of each page, so that the search engines clearly know what your page is about. Each page should have a different keyword/s.
• Be sure that your keyword is one that the average person will search for. If your site is about Hotels, you would not want your keywords to be “Online Booking Service”. Be direct.
• Use those same keywords as a text link to another page in your site. This can be done somewhere in the body of the page.
• Treat each page as if it were its own website. If each page is almost identical, the search engines will steer clear. It is best to take one subject and break it up into smaller sections, each being a page with its own keywords.
• Do not then type those keywords all over the page. This is looked at as spamming. You should have your keywords several times on a page; however make sure that they fit in with your text. If you feel that you have to keep using those keywords, look for synonyms.
• Stay away from link farms and do not pay for links. Look to exchange links with legitimate sites that are in the same category as your site.
• Never use a doorway, these are designed for robots and not for people. Search engines do not like them.
• Add title tags to your text links. This is similar to when you use an alt tag to show text for images when someone hovers their mouse over them.
• Use an alt tag for your images. Your site probably has a good amount of image and you don’t want these to go to waste.
• Submit your site to search engines yourself or allow it to be found by having links to your site on other legitimate site.

    Levonsys offers a wide range of cost-effective search engine solutions. Our services are guaranteed to increase your visibility across search engines and drive highly-qualified leads and customers to your web site.

Email: sales@levonsys.com | Website: www.levonsys.com

How to Optimize a Dynamic Website?

    Internet is all about traffic. More the traffic, more are the chances of generating maximum revenues. Websites, which are the basic building blocks of Internet, are always looking to optimize traffic, and become more profitable. Search engines have proved again and again as the best and easiest way to generate more traffic, as compared to other resources.

    For successful search engine optimization (SEO) of a dynamic website it is require to have some complex search engine technology and methods that are substantially different and much more sophisticated than the SEO techniques used for ordinary, more conventional "static" web sites.

    Now find some useful and important tips to optimize a dynamic website.

Dynamic Websites:

    Now a days often business websites are dynamic means that the web pages are dynamically built pages that allow user interaction and online shopping cart is an example for that.

    Dynamic websites are websites whose pages are generated on the fly and usually built with a programming language such as ASP, PHP or JAVA. Often Dynamic sites are database-driven means that the site content is stored in a database and the dynamic code "pulls" the content from a database.

Problems in indexing Dynamic URLs:

    It is really difficult to get dynamic web sites properly indexed in the major search engines unless they are professionally optimized. Even most search engines claim that they now index the majority of dynamic web sites but still only in some cases and it is limited to a number of URLs.

    One of the most important reason behind having problem with dynamic sites to get indexed by major search engines is that Search engines often consider a dynamic URL as a set of infinite number of links.

    Now a days often dynamic web pages are created "on the fly" with various technologies such as ASP (Active Server Pages), Cold Fusion technology, JSP (Java Server Pages) and so on. Now all these pages are user friendly and works very will for real users actually visiting the web site, but they usually create a mess with most search engine spiders.

    The main reason behind it is because all dynamic pages do not even exist until a user actually goes through a query or variable that generates the pages. Often search engine spiders are not programmed to select or choose any of query or variables. In this way, those dynamic pages do not get generated and that is why do not get to be indexed.

    One of the main difficulties with search engine spiders are that they cannot read and are not trained to understand any of the dynamic databases of URLs which either contain a query string delimited by a question mark or any other database characters (# & * ! %) that refers to as "spider traps." Once a search engine spider falls into any of those traps, it usually spells bad news for that dynamic web site.

    As a direct consequence that most search crawlers have significant problems "reading" any level into a typical dynamic database, most of these search engine spiders have been programmed to initially detect and then ignore most dynamic URLs.

How to optimize a dynamic website to get it indexed by major search engines:

1. Using URL Rewriting Tools

    There are some URL Rewriting Tools and software available on the web that converts a dynamic URL to Static URLs. So it is better to use these tools to convert a dynamic URL of your site to Static URL.

    For an example - Exception Digital Enterprise Solutions offers software that helps to change the dynamic URLs to static ones.

    In this way, changing a dynamic URL to static one helps it to get easily indexed by search engines.

2. Using CGI/Perl Scripts 

    Using CGI/Perl scripts is one of the easiest ways to get your dynamic sites indexed by search engines. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address.

    In order to correct this problem, it is needed to write a script that will pull all the information before the query string and set the rest of the information equal to a variable. Through CGI/Perl scripts that can be easily indexed by the search engines.

3. Managing Web Servers

- Apache Server: Apache has a rewrite module that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.

- ColdFusion: It is needed to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.

4. Static Page linked dynamic Pages 

    Creating a Static Page that linked to an array of dynamic Pages becomes very effective especially in case you are the owner of a small online store. Initially just create a static page linking to all your dynamic pages. And optimize this static page for search engine rankings.

    Make sure to include a link title for all the product categories, place appropriate "Alt" tag for the product images along with product description containing highly popular keywords relevant to your business. Submit this static page to various major search engines including all the dynamic pages as per the guidelines for search engine submission.

    In this way if you are going to optimize a dynamic website then all above tips can help you to successfully optimize your dynamic website and your site will get indexed by major search engines without facing any problem and you have a great chance to take your site among top ranks on major search engines.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to Make a Search Engine Friendly Website?

    Your website is your medium to reach your potential customers. But,  search engines work for your website, to make you visible and to give  you a global presence. Hence try to be a search engine friendly  websites.

    Here get some simple steps to make your site a SEO friendly site.

*Separate web page design/layout and HTML

    In order to make it easier for search engine spiders to index the content your users see,  write standards-based HTML for structure and implement external CSS for design layout. 

    A few examples are: 

 - Use standard markup for headers and style with CSS. Always use CSS styled <h> tags (i.e. <h1>, <h2>, <h3> tags) for headers and place keywords in the headers as appropriate.
 - Use standard markup for lists and style with CSS. Create lists using <ol> and <ul> tags and style using CSS.
 - Design rollover navigation using CSS styled text. CSS is robust in its ability to style text navigation and compares favorably to the image menus. 

*Write unique and meaningful HTML titles 

    Use keywords to accurately describe the web page contents. Also, consider the order of the keywords in the title. If your branding is well established, you may want to consider HTML titles that place industry keywords before your company name. At this time, Google displays approximately the first 60 - 65 characters of HTML titles.

*Provide unique and meaningful meta descriptions

    Meta descriptions should be used for all web pages made available to the search engines. Think of meta descriptions as brief summaries of approximately 150 characters or less.

*Ensure JavaScript is search engine friendly

    Use with caution and make sure spiders are able to index JavaScript-driven content (e.g. links for popup windows, JavaScript rollover navigation, etc.). If navigation uses JavaScript, consider creating a text version and place it in the footer. Also, place identical, unscripted content in <noscript> tags. 

*Create an external file(s) for JavaScript 

    Reducing the JavaScript between the <head> tags by externalizing the script will likely improve web page indexing efficiency.

*Only use Flash as a design enhancement 

    Use flash as you would other imagery — to add interest to specific pages. Avoid using Flash to create an entire website or to create site wide navigation.

*Avoid the use of splash pages 

    Instead, create an eye catching home page with thoughtfully written content, providing links to the site's most important web pages. 

*Do not use frames 

    Content indexing agents have difficulty spidering framesets. For example, a search engine may return a link to a single frame of a frameset (i.e. a partial page rendering). 

*Create a site map 

    Link to your site map from every page. Fast and easy access to your site map provides indexing crawlers with a concentrated dose of the website's most important internal links. 

*Use descriptive link text 

    Create link text using relevant phrases describing the link's destination. Avoid using generic text (e.g. “click here”), opting instead for descriptive text (e.g. “learn more about new widget”). 

*Use ALT descriptions 

    Search engine crawlers may index text contained in ALT descriptions. Be thoughtful when writing alt descriptions and keep them short but descriptive. 

*Create search engine friendly URLs 

    Search engines may have difficulty indexing dynamically served URLs consisting of complex query strings. This issue can often be addressed through the use of URL rewriting scripts.

Other best practices
* Check link integrity regularly to ensure all links resolve.
* Create custom error pages.
* Regularly check cross browser compatibility
* Check coding standards adherence using an HTML validator application or service.

* Because most search engines "see" like a text browser "sees", test your website using a text browser such as Lynx.

* Conduct regular spell checks.
* Conduct regular analysis of web server access logs.
* Retain and archive access logs for historical analysis.
* Use a robots.txt file for excluding specific files from search engine indexing.

* Produce web pages for your users - never create content which displays for the search engine but not the user.

 

    In the present Internet era where billions of website are being surfed every day it is not enough merely to own a website or creating a website with good look but it is also very important to make it reachable to the targeted visitors and provide them with all the essential elements to convert them into potential customers. Levonsys offers a complete selection of search engine optimization services to increase visibility and enhance search engine traffic.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to Use Social Media to Boost Your Web Traffic

    If you want to reach your market, you need to be using social media. Three-quarters of Americans now use social media. Social media is growing three times faster than the Internet overall.

    Social Media Optimization (SMO) is a way of generating popularity for a website through social medias like popular online communities and community websites. It is in many ways like viral marketing where a website is made popular through word of mouth created through the use of networking in social bookmarking, video and photo sharing. SMO are the best ways to get traffic to a website as they provide free ways to the surfer. This can greatly enhance the traffic to a website and that too for free or at very little cost. SMO is also called web 2.0 marketing.

   Social Media Optimization has proved to be a better way of attracting traffic to a website and getting the site optimized than Search Engine Optimization (SEO). It focuses on driving traffic from sources other than search engines and thus it gives improved search ranking.

    Social networking sites like Facebook and Twitter can help you promote your business. Surveys show that nearly 80% of users would rather add the “brands” as their friend than letting companies advertise these to them.

Twitter

    Twitter allows users to post text updates via SMS, instant messaging, email, Twitter’s website and third party applications. Users have their own profile page that displays their latest updates. In addition, users can become “friends” with one another, or simply be a “follower.” Other than reading another person’s profile page, a user can also receive others’ updates through text messages, RSS or third party applications.

  

    Twitter has become extremely popular. Microblogging, writing short messages commenting on what’s happening right now, may give a company some exposure. Many companies seem to just feed their blog RSS feed into Twitter and leave it at that.

Facebook

    Facebook is the largest online social networking site and currently has over 400 million users. Facebook allows people to interact, share photos, and find people. In addition to using Facebook for social purposes, many people use it professionally for business networking.

http://www.techcrunch.com/2008/06/12/facebook-no-longer-the-second-largest-social-network/tp://webworkerdaily.com/2007/07/24/12-ways-to-use-facebook-professionally/

     More and more businesses with an online  presence  will  link  users to a Facebook page. They will also frequently use Twitter and RSS feeds. Facebook has  become an integral part of online marketing strategies, and users  are  able  to connect to numerous sites using their Facebook Log-In. http://twitter.com/http://www.tradima

     There are also Fan Pages on Facebook. This  is  a  relatively new offering. Fan Pages are targeted more toward a  specific entity rather  than  an  individual social  networking  with friends and family. Just because they  are labeled Fan Pages does not necessarily mean that the entity is a celebrity,  a band,  etc. Fan  sites  can  be  created  for  anything, especially online stores. More and more businesses are making use of Fan Pages to target their users to a Facebook entity that represents their enterprise.http://www.facebook.com/pages/create.phphttp://mashable.com/2009/03/30/successful-facebook-fan-page/http://www.smbtrendwire.com/2009/02/03/facebook-online-business-marketing-advanced-tactics

 

Digg

    Digg.com is a popular social bookmarking and content discovery website. Although site management and maintenance is done the website's paid staff, all the content is submitted by the site's visitors on a voluntary basis. These submissions are subject to peer review and are voted upon by other site visitors. Popular submissions are posted on the websites' homepage, exposing the submission to millions of visitors. According to alexa.com, Digg.com is one of the most popular websites on the internet, reaching 1 out of every 100 internet users daily.

     While Digg.com currently allows  submissions  in  six  categories  -  Entertainment, Gaming, Science, Technology, Videos,  World  &  Business - the vast majority of submissions fall into the Science  and Technology categories. This is partly because the original configuration of the Digg.com website  had  14  categories,  all  subsections  of  the  present Technology or Science categories.

Delicious

    Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet. 

Things we can do with Delicious

- Bookmark any site on the Internet, and get to it from anywhere

- Share your bookmarks, and get bookmarks in return

- Discover the most useful and interesting bookmarks on the web

     Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Semantic Web and SEO

Semantic Web

    The Semantic Web is a (currently theoretical) future state of the World Wide Web where information is machine-processable, rather than just machine-renderable for human viewing. Software will then be able to better find, organise and merge the data as it will have more “understanding” of the meaning of the data.

    For example, if I go to a web page about a particular conference, my calendar software would be able to interpret the web page to extract the date, time and location of the conference. This may then allow it to show me available flights for the conference or transfer the data directly to my car’s GPS system. This is a simple example, but demonstrates the power The Semantic Web could provide.

    There are many different technologies which have been proposed to describe this “meaning” to computers including: Resource Description Framework (RDF), RDF Schema (RDFS), Web Ontology Language (OWL (sic)), XML and many more.

How could The Semantic Web effect search?

    The Semantic Web will allow search engines to be much more intelligent and give answers to more general queries. For example, rather then searching for “Florida Holidays”, I may be able to search for “Sunny holiday destinations that are fun for kids in America”. Most humans would be able to give Florida as a possible answer to this query. However, for a computer to come to the same conclusion it must “understand” information much better than it currently can. A search engine needs to know that Florida is a sunny place, that is it good for kids and that it is in America. Thus, significant amounts of AI technology will also need to be developed.

How will this change SEO?

    It is hard to say how The Semantic Web will change SEO, as the technology has not really developed into a useable state yet. However, if webmasters are required to label the meanings of the items on their web pages then their may be large amounts of spam annotations.

    No matter how The Semantic Web changes the WWW, it likely that the fundamentals of SEO will still remain relevant for a long time. They may even become more important, because as search engines understand more about your content and the links to your content they will be better equip to judge the quality of those links.

    For any successful online business, a significant presence in search engines like Google, Yahoo, MSN is a must. At Levonsys we Optimise your website and Increase the traffic. We make your website appear in the top positions in the results of major Search Engines.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

10 Best Ways to Promote Your Website Online

    Getting a website for your business is just the beginning. You need to promote it if you want to get the most benefits from it. With thousands of websites going online each day, how do you get your website in front of your customers before your competitors? We at Levonsys offering affordable SEO services. Our simple and seamless SEO process is and ensures top listings for your website on major Search Engines including Google, Yahoo and MSN.

1. Web Content Optimization:

     Content is key to any website. If your website is optimized for search engine it will definitely going to be noticed and started getting traffic and links.

2. Directory Submission:

    Posting in business directories is still an effective way to get backlinks and small amounts of traffic. Most directory sites have many listings that are organized into. Being that there are so many business directories, the best way to find one related to your site would be to do a Google search.

3. Article Submission:

    Article directories are a wonderful way to get traffic and backlinks to your website. There are many well established article directories that have been proven to get websites traffic. People search for articles in different categories and after reading the article they usually follow a link at the bottom of the article to your website.

4. Classified Ads:

    Classifieds are a common way to easily make posts for free, and reach large amounts of people. They tend to work better for business or service-based websites.

5. Blogging:

    Blogging is a newest buzz word out there every business are getting into this new web2.0 marketing technique. Blog commonly knows as web logs where visitors can engage in a conversation.

6.  Social Media Optimization:

    Social Media Optimization (SMO) is a way of generating popularity for a website through social medias like popular online communities and community websites. SMO are the best ways to get traffic to a website as they provide free ways to the surfer. SMO is also Called web 2.0 marketing.

7. Link Building:

    Links are so crucial for online visibility not only to the search engine eyes but link from good relevant sites can bring you targeted traffic and get noticed.

8. PPC Advertising:

    Pay Per Click advertising takes a lot of studying to do right, and can cost a decent amount of money, but if your site is well designed and converts well, or you are just looking for traffic, it can be a very powerful marketing tool when done right. 

9. Email Marketing:

     Email marketing can be very beneficial if done well. You do not want to be a spammer or buy lists of emails, though. The way to work email marketing is to have an opt-in email form on your website where users can sign up to receive emails and special offers. Offering a free e-book or tips is a good way to get people to sign up. Once they are signed up you can send emails once in a while to bring them back to your site or to promote something.

10. Video Marketing:

     Videos are an effective way to promote your website. If you can broadcast relevant videos related to your industry visitors will folk to your website.

    Our SEO Professionals team performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com