How to Optimize Images for SEO?

    Images may seem like a straightforward content. Despite that, there are ways to optimize it. Optimized images will bring targeted traffic to your site. Every single image on the site should have an alt attribute. The alt attribute is the text that will pop up when you hovers the mouse over it. The alt text, also known as alternative text shows the text that cannot be displayed directly on the site. The alt text can be read by the search engine. The purpose of using the alt attribute is to allow the user to know what image is displayed on the site if he happens to use a browser that does not support images.

    Here are the most impactful things you can do to optimize your images:

• Use your keywords in your image file name. Rather than the typical image01.jpg file name, use a file name that it descriptive and keyword rich.  For example, seo-optimization-diagram.jpg. Make sure to separate these words by dashes only so the search engine can read them.
• Include variations of your keywords in the image’s ALT attributes. Many sites do make use of these attributes since they help searches who can’t see get information about what your image is about.  Just be sure to leverage keywords in the descriptors you use.
• Include variations of your keywords in the image’s title tag. This one isn’t quite as impactful as the previous two, but should not be neglected.  The title tag is another great place for a variation of your keywords describing the image.
• Make sure the content immediately surrounding the image on the webpage is relevant and includes variations of keywords.  The placement of the image on your page does matter when it comes to SEO, and search engines interpreting it’s meaning, so read the text above and below the image and make sure it has variations of the keywords emphasizing the theme of the image.
• Get some relevant links. Not all images will be link worthy, but many are.  Leverage your internal link structure to support your images.  For external links, social media can be a great way to share interesting pictures or insightful diagrams to get link juice pointing to your images.  As with any other piece of great content – just make sure they are easy to share.

    We at Levonsys use both On Page Search Engine Optimization techniques, which refer to work on the actual site, alongside Off Page Search Engine Optimization techniques which work on building your reputation, trust and authority with search engines. The on page and off page Search Engine Optimization methods combine as part of an overall Search Engine Optimization strategy devised by our experienced SEO team to bring maximum benefit.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

What is Organic and Inorganic Search?

    Search engines are dominating the online industry in a big way. More than 90 percent web users rely on Google, Yahoo, MSN, and other popular search engines to seek information or find answers to their queries.

    Marketing through search engines can be done in two ways – Search Engine Optimization and Pay Per Click Advertising. The former, known as the organic form of marketing, involves natural optimization of on-page and off-page factors for better rankings. Whereas, the later involves keyword bidding in order to procure high rankings for adverts in the sponsored listings section of an SERP.

Organic

• Almost free of cost
• Long-term impact suited to all kinds of businesses
• No immediacy of results
• Time consuming
• Not easily comprehensible

Inorganic

• Paid search marketing
• Usually short-term impact
• Immediate results
• Easy to understand
• Targeted Traffic
• Not affordable for all kinds of businesses

     Based on this assessment of search engine marketing, businesses can choose the service that best suits their budget and requirements. Here, it is important for you to remember that none of these techniques guarantee results. They need to be worked upon constantly so as to achieve desired results.

    At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Advantage of Article Directories in Website Marketing

    Even with embedded video, flash, and other non-text content, the internet is still mostly made up of information in text form. Search engines that crawl the web looking for good sites with high quality content are crawling text. They can’t “see” images, so any information they get pertaining to those images have to come from file names and from the text surrounding the images. Pages without text won’t rank well. Pages that have text have an advantage that depends partly upon how relevant and cohesive it is. The best content, according to the search engine crawlers, is text that is keyword rich, original, and relevant. Using article directories is a strategy to boost the search engine rankings of your website and hence your sales.

 

Why Should we Use Article Directories?

    Article directories allow anyone to post articles for marketing. The articles have to be informative and can’t just be blatant sales pitches. Most article directories have fairly strict rules on the standards that the articles they publish have to meet. Many times these rules relate to the number of “self-serving” links allowed in the main body of the text, and the information that can be placed in the “resource box” that is placed at the end of each article.

    Put simply, article directories are a way to spread the gospel about your website. If you adhere to the rules set forth by an article directory, you’ll have no problem getting your articles accepted. Google likes the major article directories, like Ezinearticles, ArticlesBase,and Goarticles. An article in one or all of these directories can get you some nice back links to your website. In fact, you’ll have a better chance of ranking on the first page of search engine results with articles on one of these sites than if the article was on your own website.

    As far as back links go, back links from some article directories are more valuable than back links on others. But since the number of back links your website has is taken into account (as far as we know), then you should benefit from them.

    While you can access services that submit articles to many directories, this isn’t the best idea. For one thing, duplicate articles all over the place aren’t going to get much love from the search engines (since they like original and not duplicated content). And for another, five high quality articles submitted to five high quality article directories will benefit you more than two dozen crappy articles submitted everywhere in a scatter-shot approach. The top article directories are high traffic sites, and some of that traffic is bound to find your site from your bio or resource box.

 

Tips for Successfully Using Article Sites

    Create a bio for yourself as the author (even if you outsource the writing, you’re the one who ends up with the copyright). Most article directories allow at least one link to be placed in the “bio” box. Sort out how many self-serving links you get, and then sort out how you want to parcel them out between your website’s home page, other pages on your website, or your blog if you have one.

    Link to your article directory submissions from your blog and from social networking sites like Facebook and Twitter. You can also use sites like Digg and StumbleUpon to bring a few more eyeballs to your article.

    In conclusion, article directories are another tool in your web promotion toolkit. They are about as close to free advertising as you can get, and if your content is good, you will be rewarded for it with increased traffic to your site.

    Our SEO Professionals team at Levonsys performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Google Alerts - Use Google Alerts to Increase Website Traffic

    Google has got a wonderful collection of free tools. Now I would like to focus on Google alerts, not too many people know the advantages of using Google alerts to increase website traffic. It helps to find relevant blogs, websites, or even Groups for keywords that I set up in the alerts, and Google sends these results directly to our email every day.

Google alerts

    Just in case you didn’t know it yet, Google alerts is a web content monitoring service. It’s a free service that anybody with a Google account could readily use and get notifications in your email inbox as and when new web content (news, blog posts, video etc) of your interest is available. Now let us know it in detail and see how it can help you in your online business.

    There are 6 different types of alerts that you can set up:

    You can get alerts as and when the event occurs or get consolidated alerts once in a day/week. The following are the basic alert types that Google supports,

• News Alert - Helps you monitor new news items
• Blog Content Alert - Keep track of the blogosphere via specific content filters
• Web Alert - know what people are searching for or whether people are searching for certain things, again based on your fine filters
• Video Alert - Know when popular online tube channels get new content
• Groups Alert - helps you get alerted on groups and forums related content changes
• Everything - which means all the above types of content alerts

     Now, to increase your website traffic and build targeted back links to help you rank better in the search engines, setup a Google Alert for your main keywords that you want to rank for, and use the types Blogs and Groups. When Google finds your keywords on these types of websites, you will receive an email with a link to the page your keyword was found on.
The reason you want these two is simple. You can post comments on Blog and Groups. See where I am going with this, and do you understand how to increase website traffic using this powerful Google Alerts Feature?
    We all know that in order to rank better and to increase website traffic from the search engines, we need relevant back links, and this is the best way to find them with little to no work. I think that the Google Alerts is one of the best ways to increase website traffic and build yourself some powerful back links pointing back to your website.

    Here at Levonsys we offer a wide range of cost-effective search engine solutions. Our services are guaranteed to increase your visibility across search engines and drive highly-qualified leads and customers to your web site.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How Google Ranks Tweets in Search Results?

    Google started to display real-time results in addition to the regular top 10 pages on their search result pages. The real-time results are meant to offer web searchers access to brand new news items as fast as possible. The main element of Google's real-time results are tweets. Tweets are the real-time messages that Twitter users post on Twitter.com.

PageRank for tweets

    Google's PageRank algorithm looks at the link structure of a web page. The more websites link to a website and the more websites link to the linking websites the more relevant is the linked website.
    Tweets are not about links but about followers. On Twitter.com, people "follow" the comments of other Twitter users. The more followers a Twitter user has, the more reputable are the tweets of that user. If Twitter users that have many followers follow another Twitter user then these users will have a larger impact on the reputation of that user.

Additional filters and algorithms

    The follower reputation rank is only one of Google's methods to rank tweets

Hashtags

    Twitter users often use "hashtags" in their comments. Hashtags are symbols that start with a # followed by a popular topic, for example #earthquake. If such a hashtag is included in a tweet, the tweet will show up in the real-time results when other Twitter users click the hashtag's topic word elsewhere on the site.

Spam

    While hashtags can be useful to maximize the exposure of a tweet, they are also often abused for spamming. The wrong hashtags can serve as a red flag that triggers Google's spam filters.
 
The Signal in the Noise

    There can be thousands of tweets that contain a very popular word such as "Mikel". To find the relevant tweets, Google looks for "signals in the noise". Such a signal can be an increasing number of tweets that mention other words near mentions of "Mikel", for example "newyork police". The tweets with the signals will be chosen for the real-time results.

    The problem with Google's real-time results is that they don't last. The time and efforts that you have to invest in getting listed in Google's real-time results is better spent on optimization for Google's regular results. If your website is listed in Google's regular results, it will usually stay there for a long time.

    In the present Internet era where billions of website are being surfed every day it is not enough merely to own a website or creating a website with good look but it is also very important to make it reachable to the targeted visitors and provide them with all the essential elements to convert them into potential customers. Levonsys offers a complete selection of search engine optimization and social media optimization services to increase visibility and enhance search engine traffic.

 

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com