Tips Of Getting Traffic From Facebook

Popularity of social networking in recent years has given a boost to its use as a source of getting more traffic for your website.

There are so many social networking sites available on the internet that can actually benefit you in attracting more traffic to your website. But the question is which social networking site can serve your purpose in the most efficient manner? The answer to this question is nothing else but your very own Facebook, undoubtedly the most popular one in the internet world.

Through Facebook you can not only stay in touch with your friends, but you can also use it as an effective medium for promoting your website and attracting more traffic to it. But, there are certain tricks that should be followed for getting the desired results and see how Facebook turns into a traffic monster for your website. In this write-up, we are providing you some of the basic tips that will help you in promoting your website through Facebook.
Use your profile as your weapon

Making an interesting profile is the first key to become popular on Facebook. Add enough information about yourself and make your profile public for attracting people who might show interest in visiting your website. Opportunities like posting information about your endeavors, adding pictures, videos, galleries, etc. offered by the Facebook will help you in generating interest among the people.

Be active

Building your own network on Facebook and posting information on regular basis will make you an active Facebook user, thus, it will add to your credibility. Long delays in updates will slow down the pace of traffic on your website, which can actually be really harmful for you. Visit the profiles of people who have joined you, taking part in their groups and showing interest in their activities will generate curiosity among them for gathering more information about you.

Check what Facebook has in store for you

Facebook offers you the flexibility to add social ads, applications, RSS feeds, etc. to your profile for widening your base on the network. Take advantage of these inexpensive features as they can work for you in a great way and will generate lot of traffic for your website. You can directly post apps, ads and RSS feeds on your Facebook profile simply within few minutes.

Start a group

Although, there are already so many groups on the Facebook, there is always a room for creating your own group for attracting a niche audience. People keen to know more about the business you are involved in will surely show interest in your group and will become part of it. This will automatically direct the targeted audience to your website and increase traffic on it.
Facebook keeps on upgrading its structure and functioning, so it’s better to keep yourself updated for targeting the right audience at the right time. We assure that following these simple tips for your Facebook account will surely bring considerable increase in the number of visitors on your website.

Website design Hyderabad 

Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Email: sales@levonsys.com | Website: www.levonsys.com

HTML5 – The Future of Web

    We may think of HTML as tags and angle brackets. That’s an important part of it, but it’s not the whole story. The HTML5 specification also defines how those angle brackets interact with JavaScript, through the Document Object Model (DOM). HTML5 doesn’t just define a <video> tag, there is also a corresponding DOM API for video objects in the DOM. You can use this API to detect support for different video formats, play a video, pause, mute audio, track how much of the video has been downloaded, and everything else you need to build a rich user experience around the <video> tag itself.
           

    Talking about SEO, HTML5 is a boon for SEO. By implementing HTML5 one can say that we can now allow seach engines to dissect and evaluate our pages more efficiently. Let us see how HTML5 affects the SEO of a typical web page.

• The foremost thing is that the XML like structure. The HTML5 markup is XML like structure, which is the most search engine friendly structure.
• Typically your web page consists of containers that are mostly <div> tags. be it your sidebar, your content, header or footer. making the search engine index complete page including text from headers and footers. Now you can let the search engine spider know what is your main content and what is your sidebar using the <section> <header> <article> and <aside> tags. The search engine spider would be able to index your content more efficiently
• Define your main content for the search engine to focus, using <article> </article> tag.
• The <header> and <footer> tags can tell define your page’s header and footer to the search engine. Another good use of header would be to define a post’s meta content like title, date of publish etc inside an article.
• Embedded media like videos, and audio can be optimized well enough simply like this. <video> the alternate text or the search engine friendly text </video>.

    So I would suggest you to keep your eye open on HTML5 markup as this can seriously increase your SEO score. But the sad part is that there are still many browsers that do no keep them selves updated with the latest markup. So it may take years to practically implement HTMl5 on your website if you don’t want to compromise with your traffic.

  

    At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to Optimize robots.txt for SEO?

    All search engines, or at least all the important ones, now look for a robots.txt file as soon their spiders or bots arrive on your site. So, even if you currently do not need to exclude the spiders from any part of your site, having a robots.txt file is still a good idea, it can act as a sort of invitation into your site.

What is a robots.txt file?

    A robots.txt file provides restrictions to search engine robots (known as “bots”) that crawl the web. Robots are used to find content to index in the search engine’s database.
    These bots are automated, and before they access any sections of a site, they check to see if a robots.txt file exists that prevents them from indexing certain pages.
    The robots.txt file is a simple text file (no HTML), that must be placed in your root directory, for example: http://www.yourdomain.com/robots.txt

Reasons for using a robots.txt file?
    
    There are 3 primary reasons for using a robots.txt file on your website:

1. Information you don’t want made public through search
   In situations where you have content on your website which you don’t want accessed via searches, the robots.txt will prevent search engines from including it in their index.
2. Duplicate Content
   Often similar content is presented on a website under various URLs (e.g. the same blog post might appear under various categories). Duplicate content can incur penalties by search engines which is bad from an SEO point of view. The robots.txt file can help you control which version of the content the search engines include in their index.
3. Manage bandwidth usage
   Some website’s have limited bandwidth allowances (based on hosting packages). As robots use up bandwidth when indexing your site, in some instances – you might want to stop some user agents from indexing elements of your site to conserve bandwidth usage.

How to create a robots.txt file?
    The robots.txt file is just a simple text file. To create your own robots.txt file, open a new document in a simple text editor (e.g. notepad).
    The content of a robots.txt file consists of “records” which tell the specific search engine robots what to index and what not to access.
    Each of these records consist of two fields – the user agent line (which specifies the robot to control) and one or more Disallow lines. Here’s an example:

User-agent: googlebot
Disallow: /admin/

    This example record allows the “googlebot”, which is Google’s spider to access every page from a site except files from the “admin” directory. All files in the “admin” directory will be ignored.
    If you want only specific pages not indexed, then you need to specify the exact file. For example:

User-agent: googlebot
Disallow: /admin/login.html

    Should you want your entire site and all its content to be indexed, then simply leave the disallow line blank.
     If you want all the search engine robots to have access to the same content, you can use a generic user agent record – which will control all of them in the same way.

User-agent: *
Disallow: /admin/
Disallow: /comments/

How to find which User Agents to control?
    The first place to look for a list of the robots currently indexing your website is in your log files.
    For SEO purposes, you’ll generally want all search engines indexing the same content, so using “User-agent: *” is the best strategy.

If you want to get specific with your user agents, you can find a comprehensive list at http://www.user-agents.org/

    At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimization goals may be ambitious, but we also make sure they are achievable by using tried and tested ethical Search Engine Optimization techniques. 

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to use Viral Marketing to get backlinks?

What is Viral Marketing?

    On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers' messages in every user's e-mail notes.

    We can create a successful viral campaign without having to re-mortgage your house by following some simple rules:

• Make it interesting and give people a reason to spread it. People love telling others how clever they are and there is a reason why there are so many viral IQ quizzes around that are, shall we say, perhaps a little bit biased. Inflating people's egos for any other reason works really well too.
• It needs to be easy to spread, no more than a few clicks to send to a friend. If it's overly complicated and people have to "work" to spread it, it is bound to fail.
• Make it easy to embed links on Web sites. 

    For example, you can embed links with the results of the quizzes. Or, you can incorporate a badge that bloggers can display on their site. On the other hand, if the viral "bait" was really good people would link to it naturally anyway.

    It must be noted that viral marketing will fail if you don't "seed" it by giving it the bump start it needs. Viral marketing needs people to spread it, so you need to get your clever campaign in front of as many eyeballs as possible at the beginning. There are hundreds of creative ways to get it going initially, but here are some of the top techniques used today:

• Contacting popular blogs and seeing if you can get a mention
• Getting it popular on a social network such as Digg.com
• Buying advertising on a popular social network such as Facebook
• Mailing your entire list of contacts and hoping for the best

    Viral marketing isn't difficult, but as it becomes more popular it naturally becomes very competitive. Smart people are all vying for the same time and attention, particularly as standards increase and viral marketing becomes even more sensational and attention grabbing. That is, until people get really tired of it and marketers find something else to do.

    Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Importance of Meta Tags in SEO

    Meta tags are described as hidden, short, HTML codes used in the web pages. They define the important keywords of the website, the title of the page and they also give its description to the search engines. It is not easy for you to understand their importance and to compose them properly to acquire the finest search engine ranking. They are targeted for the search engines and are invisible to the visitor. Therefore, the webmasters try to violate the white hat techniques and also manipulate this tool through spamming of keywords.

Types of Meta Tags

    Mostly Search engines give importance to Meta tags and they consider them to be the determining factor for ranking a website. There are various types of Meta tags and the most important ones are:

Title Tags: At the top of a window of a web page and also in the search engine listing result, they are visible. A good and relevant title tag can motivate the viewers to click on the link and go through the website. Therefore, you should construct an attractive title tag that can interests the readers and motivate them to visit your website.

Meta Keywords: They are some special keywords that provide extra information to the crawlers and spiders of a search engine. Relevant keywords find the right people for your site and generate quality traffic to your site. Proper density of the keywords with appropriate content should be maintained together to increase the visibility of your site.

Meta Description: They are used to briefly describe your website to the viewers and influence the search engines.

    So, Meta tags together with any other acceptable technique increases the chance of attaining a higher ranking with the search engines.

     Levonsys offers Complete Marketing Solutions for your online business. We offer services like professional SEO, Link Building services, Social Media Optimization and Search Engine Marketing.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How Google Ranks Tweets in Search Results?

    Google started to display real-time results in addition to the regular top 10 pages on their search result pages. The real-time results are meant to offer web searchers access to brand new news items as fast as possible. The main element of Google's real-time results are tweets. Tweets are the real-time messages that Twitter users post on Twitter.com.

PageRank for tweets

    Google's PageRank algorithm looks at the link structure of a web page. The more websites link to a website and the more websites link to the linking websites the more relevant is the linked website.
    Tweets are not about links but about followers. On Twitter.com, people "follow" the comments of other Twitter users. The more followers a Twitter user has, the more reputable are the tweets of that user. If Twitter users that have many followers follow another Twitter user then these users will have a larger impact on the reputation of that user.

Additional filters and algorithms

    The follower reputation rank is only one of Google's methods to rank tweets

Hashtags

    Twitter users often use "hashtags" in their comments. Hashtags are symbols that start with a # followed by a popular topic, for example #earthquake. If such a hashtag is included in a tweet, the tweet will show up in the real-time results when other Twitter users click the hashtag's topic word elsewhere on the site.

Spam

    While hashtags can be useful to maximize the exposure of a tweet, they are also often abused for spamming. The wrong hashtags can serve as a red flag that triggers Google's spam filters.
 
The Signal in the Noise

    There can be thousands of tweets that contain a very popular word such as "Mikel". To find the relevant tweets, Google looks for "signals in the noise". Such a signal can be an increasing number of tweets that mention other words near mentions of "Mikel", for example "newyork police". The tweets with the signals will be chosen for the real-time results.

    The problem with Google's real-time results is that they don't last. The time and efforts that you have to invest in getting listed in Google's real-time results is better spent on optimization for Google's regular results. If your website is listed in Google's regular results, it will usually stay there for a long time.

    In the present Internet era where billions of website are being surfed every day it is not enough merely to own a website or creating a website with good look but it is also very important to make it reachable to the targeted visitors and provide them with all the essential elements to convert them into potential customers. Levonsys offers a complete selection of search engine optimization and social media optimization services to increase visibility and enhance search engine traffic.

 

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Use Social Bookmarking the Right way for Effective Online Marketing

    Most, if not all, online marketers are aware of the two most popular internet marketing strategies search engine optimization (SEO) and search engine marketing (SEM). But there is another newcomer to join the ranks of effective marketing strategies social bookmarking. Bookmarking is originally used to provide users the chance to store their favorite bookmarks on the web and share them with friends, relatives and other users. Ever since its popularity, marketers have been using its benefits in enhancing their marketing efforts.

    I’m sure you would’ve seen those little buttons on every site, that has Digg, Stumbleupon and Delicious links in it. What are they?

    Well, it’s a common practice these days that webmasters place the shortcuts to the social bookmarking sites from their each story. The buttons you see on websites help you to submit the story to any of those social bookmarking site just in a click. So if you find an interesting story on the internet, all you got to do is bookmark it clicking one of those buttons.

Popular Bookmarking Sites 

    As in any category there are hundreds of websites out there that does the job fairly good. But there are only a few that are popular. Some of them are Digg.com, Delicious.com, Reddit.com, Newsvine.com etc.

Why people use them?

    So why do people use social bookmarking sites? Of course the primary objective is to save interesting website information for later use and share it with others.But in the new web 2.0 times people put social bookmarking sites to more uses such as traffic generation and link building.

Traffic Generation

    Since the popular social bookmarking websites like Digg.com has a very large userbase, if a bookmark is favored by many (if it get’s popular that is), then the chances of that website getting traffic from all of those users are very high. Because logically, as more and more people keep bookmarking a website, more and more people are likely to visit the site.

Link Building

     Some webmasters use social bookmarking for link building purposes as well. But this is only possible with those social bookmarking sites that has the "do follow" link tags. What happens here is that, when a webmaster submits a site link as bookmark to one of the dofollow social bookmarking sites, they are in turn getting a link back to their websites. Most often the social bookmarking sites are on a higher reputation with Google, and carries higher page rank and link juice. Therefore the webmaster gets the benefit of each back link from the social bookmarking sites.

How can internet business owner benefit from social bookmarking sites? 

    Internet business owners can benefit from social bookmarking sites more than anyone else. The reason is that a majority of the internet business owners potential audience forms the social bookmarking community. And if an internet business owner can tap the heavy traffic from the social bookmarking community, the benefits are double fold.

What is Social Bookmarking (in Internet Marketing Terms)

    Social Bookmarking is an excellent tool that has huge potential for traffic generation and boosting your website to stardom in no time. Internet marketers are in the constant pursuit of getting the maximum mileage for their websites and businesses using the social bookmarking sites and their community. To them, the social bookmarking community is a gold mine of traffic and potential clients. However, reaping the benefits of the social bookmarking community is not easy. And not everyone can actually get popular on the social bookmarking sites that quickly. The social bookmarking community is very sensitive and biased most of the times that they have a similar taste and opinion. Like for instance the community on Digg is very favorable to topics on technology, while reddit or delicious are social bookmarking sites that has a crowd inclined to news items. Based on the content of each bookmarking sites, internet marketers try and leverage on their businesses.

 

How to and How not to do Social Bookmarking

• Never submit articles just for the sake of promoting your own articles.
• Participate in the community first to gain some respect.
• Actively communicate with the community and it’s members.
• Don’t do self promotion first, try helping others instead.

    So essentially, social bookmarking is an effective way to increase traffic to your websites , if you do it the right way. All social bookmarking community has its rules of play and most of the times, one should be an active player in the community to enjoy the benefits of it.

     Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com