Black Hat SEO Techniques Will Get You Banned

    Google has its own parameters for punishing a website when it manipulates the Google algorithms for ranking a site. It is not that Google loves to punish you but a system to prevent the bad SEO practitioners from taking the advantage of using short cuts or better say bad SEO techniques.

    Being punished by Google is the biggest nightmare any SEO company can have as it affects the reputation of the company and also it is very difficult to handle dissatisfied clients. Clients who pay thousands of rupees for SEO heat up the flame when they are unable to find their site on the Google ranking page.

    The process of punishing a site by Google is called banning or penalizing and when this happens Google will not tell you it has banned your site. Your site is said to be banned when there is a sudden fall in the rankings or when the site ranking automatically becomes zero.

What Are Black Hat Techniques?

• Hiding Links on your pages: This technique puts links in very small images, some as small as 1 x 1 pixels. The visitor never sees them but search engines can.
• Repetition of keywords on your pages: It is recommended not to repeat keywords excessively in your body text or tags. This technique is used to try to add relevancy for that particular keyword/phrase.
• Text that is not visible to your visitor: When text is hidden off page or is the same color as the page background, search engines consider it spam. You could easily get caught without even knowing it! For example; let's say your page background is white and you have a dark green color block with white text on it.  The work around would be to change the white text to a light grey or light green, any color that is different than the white background.
• Doorway or Gateway Pages: These are pages that have been designed to rank high on search engines. They are then set to redirect visitors to the actual website.
• Link Exchange Free For All (FFA): There are sites that let anyone add banners or links, even if they are not relevant to the site content. Most search engines like to see "relevant links".
• Cloaking Technique: This technique hides code from the visitor while offering search engine spiders customized content.

    The best approach to avoid Black Hat SEO techniques is to simply build sites for your visitors. Your goal should be to make your site user friendly and incorporate relevant information. All search engines publish their own guidelines. The best approach to avoid being penalized is to review these guidelines and follow them.

     At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimization goals may be ambitious, but we also make sure they are achievable by using tried and tested ethical Search Engine Optimization techniques. 

Levonsys

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