Friday, September 17, 2010

What is Organic and Inorganic Search?


    Search engines are dominating the online industry in a big way. More than 90 percent web users rely on Google, Yahoo, MSN, and other popular search engines to seek information or find answers to their queries.

    Marketing through search engines can be done in two ways – Search Engine Optimization and Pay Per Click Advertising. The former, known as the organic form of marketing, involves natural optimization of on-page and off-page factors for better rankings. Whereas, the later involves keyword bidding in order to procure high rankings for adverts in the sponsored listings section of an SERP.

Organic
  • Almost free of cost
  • Long-term impact suited to all kinds of businesses
  • No immediacy of results
  • Time consuming
  • Not easily comprehensible
Inorganic
  • Paid search marketing
  • Usually short-term impact
  • Immediate results
  • Easy to understand
  • Targeted Traffic
  • Not affordable for all kinds of businesses

     Based on this assessment of search engine marketing, businesses can choose the service that best suits their budget and requirements. Here, it is important for you to remember that none of these techniques guarantee results. They need to be worked upon constantly so as to achieve desired results.

    At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com


No comments:

Post a Comment