If you want to reach your market, you need to be using social media. Three-quarters of Americans now use social media. Social media is growing three times faster than the Internet overall.
Social Media Optimization (SMO) is a way of generating popularity for a website through social medias like popular online communities and community websites. It is in many ways like viral marketing where a website is made popular through word of mouth created through the use of networking in social bookmarking, video and photo sharing. SMO are the best ways to get traffic to a website as they provide free ways to the surfer. This can greatly enhance the traffic to a website and that too for free or at very little cost. SMO is also called web 2.0 marketing.
Social Media Optimization has proved to be a better way of attracting traffic to a website and getting the site optimized than Search Engine Optimization (SEO). It focuses on driving traffic from sources other than search engines and thus it gives improved search ranking.
Social networking sites like Facebook and Twitter can help you promote your business. Surveys show that nearly 80% of users would rather add the “brands” as their friend than letting companies advertise these to them.
Twitter
Twitter allows users to post text updates via SMS, instant messaging, email, Twitter’s website and third party applications. Users have their own profile page that displays their latest updates. In addition, users can become “friends” with one another, or simply be a “follower.” Other than reading another person’s profile page, a user can also receive others’ updates through text messages, RSS or third party applications.
Twitter has become extremely popular. Microblogging, writing short messages commenting on what’s happening right now, may give a company some exposure. Many companies seem to just feed their blog RSS feed into Twitter and leave it at that.
Facebook
Facebook is the largest online social networking site and currently has over 400 million users. Facebook allows people to interact, share photos, and find people. In addition to using Facebook for social purposes, many people use it professionally for business networking.
More and more businesses with an online presence will link users to a Facebook page. They will also frequently use Twitter and RSS feeds. Facebook has become an integral part of online marketing strategies, and users are able to connect to numerous sites using their Facebook Log-In.
There are also Fan Pages on Facebook. This is a relatively new offering. Fan Pages are targeted more toward a specific entity rather than an individual social networking with friends and family. Just because they are labeled Fan Pages does not necessarily mean that the entity is a celebrity, a band, etc. Fan sites can be created for anything, especially online stores. More and more businesses are making use of Fan Pages to target their users to a Facebook entity that represents their enterprise.
Digg
Digg.com is a popular social bookmarking and content discovery website. Although site management and maintenance is done the website's paid staff, all the content is submitted by the site's visitors on a voluntary basis. These submissions are subject to peer review and are voted upon by other site visitors. Popular submissions are posted on the websites' homepage, exposing the submission to millions of visitors. According to alexa.com, Digg.com is one of the most popular websites on the internet, reaching 1 out of every 100 internet users daily. While Digg.com currently allows submissions in six categories - Entertainment, Gaming, Science, Technology, Videos, World & Business - the vast majority of submissions fall into the Science and Technology categories. This is partly because the original configuration of the Digg.com website had 14 categories, all subsections of the present Technology or Science categories.
Delicious
Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.
Things we can do with Delicious
- Bookmark any site on the Internet, and get to it from anywhere
- Share your bookmarks, and get bookmarks in return
- Discover the most useful and interesting bookmarks on the web
Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.
Levonsys
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