How to use Article Marketing to increase Search Engine Rankings?

    Article directories are free directories in which you can write an article, hopefully related to your website, and then in most cases you get a resource box or author's box at the end of the article. Since the advent of online businesses and services, article marketing is considered as one of the most authentic, effective and natural way to attract targeted traffic and quality backlinks to your website. However, it has been overlooked too. A well written and focused article not only informs people about your services and products but also convince them to have a trial.

• Many like GoArticles, EzineArticles, ArticlesBase and ArticleDashboard are high-ranking, authority sites according to Google.
• The better directories get lots of traffic, giving you more exposure.
• If you write well enough, others will syndicate your article for their own e-zines, blogs and websites. More syndication.
• You can create more authority for your site if you write in your niche, that way when your article gets syndicated on a blog/site etc., Google sees that you receive backlinks from others in the same niche is more PR for you.
• More traffic as people visit your site through your links.

    Numerous internet developers aim at attaining a great page rank, but sometimes high research rating is difficult, if not impossible to build up. Here are some of the issues that may affect the competitive side of your business on the Web. Some websites have a low compatibility with search engines. And this generally occurs because the pages aren’t optimized or because the sites have not been submitted to the greatest directories and search engines accessible.

    Everything begins with seo and how you choose the keywords that define your domain of activity greatest. Most companies display some form of content on their pages, and thus depend on article marketing more or less. High search engine ranking refers to websites that have rich informative content created around some very related keywords that refer back towards the company domain.

    To sum it up, high search ranking is only feasible through correct optimization from the web content material, titles and meta tags to ensure that the pages are made friendly for the submission with directories and search engines. Once you reach a high search ranking, you’ll have to maintain that placement by constantly optimizing your web page, therefore, it takes much more than just the initial seo for a internet site to perform well with research engines.

    We at Levonsys realize your needs, understand your business, and we prepare a sound article marketing campaign for you that includes high quality and well researched unique article writing and syndication to top article directories with gauranteed inclusion.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Importance of Backlinks for your Website

    What is a backlink and why are they important? Backlinks or Inbound Links are links that are directed towards your website and are the building blocks to good Search Engine Optimization. The number of backlinks a website has is in a good indicator of its popularity or importance with search engines. Search engines, namely Google, give more credit to websites that have a larger number of quality backlinks and consider those websites more relevant in a search query.

    In short, a Backlink indicates a link from another site to your website. These are also known as inbound links and their number indicates the popularity of the website. Backlinks are considered as votes by search engines: more the number of votes (backlinks) your website has, and based on the importance of websites linking back to yours, your site is assigned a trust rank.

    Additionally, it is not just enough to have lots of backlinks, but, it’s also the quality of backlinks that helps in achieving a better ranking in search engines. When calculating the relevance of a website to a particular keyword, search engines usually take into consideration the number of quality backlinks to that website.
 

    Search engines like Google, Yahoo give a lot of importance to websites that contain more number of quality backlinks and also consider those websites as more relevant when compared to others in search results. 

    A backlink is considered as a quality link -

• If it links back to your site with the keyword which you are optimizing for.
• If the website linking back to yours has the same theme as your website. 

For instance, if you have a website about hotel and you receive an inbound link from another website also containing hotel, then this backlink will be considered more relevant and of higher quality when compared to a backlink from a florist website.

Today, search engines watch out for websites that build quality backlinks slowly over time. Though it is quite easy to maneuver links on webpage's in order to attain a high ranking, it is much tougher to manipulate search engines with inbound links from other sites. This is also one of the reasons for backlinks gaining increased importance in search engine algorithms. Recently, search engines assessment for quality backlinks has become even tougher as there are many webmasters out there who make use of unethical techniques and deceive search engines to attain a higher ranking. These techniques are not only illegitimate but can also lead to your site getting banned.

Lastly, building quality backlinks could be a very time consuming and tedious process requiring a lot of patience, efforts, and also funds. However, it is a crucial step in creating any website since the quality and relevancy of backlinks can determine the success or failure of the site.

  

    Our link building strategy assists you on getting more excellent links from consistent sites. From researching niche and suitable sites to protecting targeted links, we present absolute answer of backlinks. We at Levonsys have a team particularly committed for backlink services that search the sites manually present the request via mail, and contact forms. We transport the links that congregate the client prospects.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

What is Google Analytics?

    Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.

What Google Analytics Provides?

    A Google analytics report breaks down the data into a listing of sections. They include:

• Visits – Total number of visits to your website
• Site views – Total amount of web pages visitors looked at
• Pages/visit – Regular quantity of webpages seen for each visit
• Bounce rate – The percent of users who left immediately after observing only one page on your site aim for under 50%
• Typical time on site – How long a customer remained on your internet site
• Brand new visits – The actual proportion of individuals who haven’t frequented your site before.                                                                                                                 

    Visitor Overview – this section breaks down the customer details into additional fine detail such as the number of webpages looked at overall and also the common site view per visit. This information may be very helpful. On the other hand, it takes some analysis to get the noteworthy info.

    Traffic Source Overview – This informs exactly where your traffic emanates from. It lists how many came from search engine traffic, for example Google Organic, but wait, how many came from direct traffic and from referring sites. You can easily use this info to fine tune your traffic generation tactics.

    Content material Overview – This area of the report lists the best content and the site views for every item. This really is excellent details regarding developing and making your articles tactic. It’s more valuable however, if you assess the data over time and check for developments. Is your top article generally a tips sheet? Is it always on a single simple subject matter? Google Analytics examines your present week to the previous week. Nevertheless it is more useful to look at your content summary info over a longer period of time.

    Google Analytics delivers beneficial facts for you to definitely fine tune your keyword technique. It helps you discover exactly what content individuals choose on your website. Also it can help you discover exactly where your prospective customers are generally originating from so you can change your current traffic generation techniques as needed.

    Although it involves a few technical steps that may be hard to learn at first, using Google Analytics is something that gets much easier as time goes by and as you get a better feel for the exact kind of data you need. And since it's an application from Google, you can be certain that new and useful features will be added often.

    At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimization goals may be ambitious, but we also make sure they are achievable by using tried and tested ethical Search Engine Optimization techniques.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to Optimize Images for SEO?

    Images may seem like a straightforward content. Despite that, there are ways to optimize it. Optimized images will bring targeted traffic to your site. Every single image on the site should have an alt attribute. The alt attribute is the text that will pop up when you hovers the mouse over it. The alt text, also known as alternative text shows the text that cannot be displayed directly on the site. The alt text can be read by the search engine. The purpose of using the alt attribute is to allow the user to know what image is displayed on the site if he happens to use a browser that does not support images.

    Here are the most impactful things you can do to optimize your images:

• Use your keywords in your image file name. Rather than the typical image01.jpg file name, use a file name that it descriptive and keyword rich.  For example, seo-optimization-diagram.jpg. Make sure to separate these words by dashes only so the search engine can read them.
• Include variations of your keywords in the image’s ALT attributes. Many sites do make use of these attributes since they help searches who can’t see get information about what your image is about.  Just be sure to leverage keywords in the descriptors you use.
• Include variations of your keywords in the image’s title tag. This one isn’t quite as impactful as the previous two, but should not be neglected.  The title tag is another great place for a variation of your keywords describing the image.
• Make sure the content immediately surrounding the image on the webpage is relevant and includes variations of keywords.  The placement of the image on your page does matter when it comes to SEO, and search engines interpreting it’s meaning, so read the text above and below the image and make sure it has variations of the keywords emphasizing the theme of the image.
• Get some relevant links. Not all images will be link worthy, but many are.  Leverage your internal link structure to support your images.  For external links, social media can be a great way to share interesting pictures or insightful diagrams to get link juice pointing to your images.  As with any other piece of great content – just make sure they are easy to share.

    We at Levonsys use both On Page Search Engine Optimization techniques, which refer to work on the actual site, alongside Off Page Search Engine Optimization techniques which work on building your reputation, trust and authority with search engines. The on page and off page Search Engine Optimization methods combine as part of an overall Search Engine Optimization strategy devised by our experienced SEO team to bring maximum benefit.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

What is Organic and Inorganic Search?

    Search engines are dominating the online industry in a big way. More than 90 percent web users rely on Google, Yahoo, MSN, and other popular search engines to seek information or find answers to their queries.

    Marketing through search engines can be done in two ways – Search Engine Optimization and Pay Per Click Advertising. The former, known as the organic form of marketing, involves natural optimization of on-page and off-page factors for better rankings. Whereas, the later involves keyword bidding in order to procure high rankings for adverts in the sponsored listings section of an SERP.

Organic

• Almost free of cost
• Long-term impact suited to all kinds of businesses
• No immediacy of results
• Time consuming
• Not easily comprehensible

Inorganic

• Paid search marketing
• Usually short-term impact
• Immediate results
• Easy to understand
• Targeted Traffic
• Not affordable for all kinds of businesses

     Based on this assessment of search engine marketing, businesses can choose the service that best suits their budget and requirements. Here, it is important for you to remember that none of these techniques guarantee results. They need to be worked upon constantly so as to achieve desired results.

    At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Advantage of Article Directories in Website Marketing

    Even with embedded video, flash, and other non-text content, the internet is still mostly made up of information in text form. Search engines that crawl the web looking for good sites with high quality content are crawling text. They can’t “see” images, so any information they get pertaining to those images have to come from file names and from the text surrounding the images. Pages without text won’t rank well. Pages that have text have an advantage that depends partly upon how relevant and cohesive it is. The best content, according to the search engine crawlers, is text that is keyword rich, original, and relevant. Using article directories is a strategy to boost the search engine rankings of your website and hence your sales.

 

Why Should we Use Article Directories?

    Article directories allow anyone to post articles for marketing. The articles have to be informative and can’t just be blatant sales pitches. Most article directories have fairly strict rules on the standards that the articles they publish have to meet. Many times these rules relate to the number of “self-serving” links allowed in the main body of the text, and the information that can be placed in the “resource box” that is placed at the end of each article.

    Put simply, article directories are a way to spread the gospel about your website. If you adhere to the rules set forth by an article directory, you’ll have no problem getting your articles accepted. Google likes the major article directories, like Ezinearticles, ArticlesBase,and Goarticles. An article in one or all of these directories can get you some nice back links to your website. In fact, you’ll have a better chance of ranking on the first page of search engine results with articles on one of these sites than if the article was on your own website.

    As far as back links go, back links from some article directories are more valuable than back links on others. But since the number of back links your website has is taken into account (as far as we know), then you should benefit from them.

    While you can access services that submit articles to many directories, this isn’t the best idea. For one thing, duplicate articles all over the place aren’t going to get much love from the search engines (since they like original and not duplicated content). And for another, five high quality articles submitted to five high quality article directories will benefit you more than two dozen crappy articles submitted everywhere in a scatter-shot approach. The top article directories are high traffic sites, and some of that traffic is bound to find your site from your bio or resource box.

 

Tips for Successfully Using Article Sites

    Create a bio for yourself as the author (even if you outsource the writing, you’re the one who ends up with the copyright). Most article directories allow at least one link to be placed in the “bio” box. Sort out how many self-serving links you get, and then sort out how you want to parcel them out between your website’s home page, other pages on your website, or your blog if you have one.

    Link to your article directory submissions from your blog and from social networking sites like Facebook and Twitter. You can also use sites like Digg and StumbleUpon to bring a few more eyeballs to your article.

    In conclusion, article directories are another tool in your web promotion toolkit. They are about as close to free advertising as you can get, and if your content is good, you will be rewarded for it with increased traffic to your site.

    Our SEO Professionals team at Levonsys performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Google Alerts - Use Google Alerts to Increase Website Traffic

    Google has got a wonderful collection of free tools. Now I would like to focus on Google alerts, not too many people know the advantages of using Google alerts to increase website traffic. It helps to find relevant blogs, websites, or even Groups for keywords that I set up in the alerts, and Google sends these results directly to our email every day.

Google alerts

    Just in case you didn’t know it yet, Google alerts is a web content monitoring service. It’s a free service that anybody with a Google account could readily use and get notifications in your email inbox as and when new web content (news, blog posts, video etc) of your interest is available. Now let us know it in detail and see how it can help you in your online business.

    There are 6 different types of alerts that you can set up:

    You can get alerts as and when the event occurs or get consolidated alerts once in a day/week. The following are the basic alert types that Google supports,

• News Alert - Helps you monitor new news items
• Blog Content Alert - Keep track of the blogosphere via specific content filters
• Web Alert - know what people are searching for or whether people are searching for certain things, again based on your fine filters
• Video Alert - Know when popular online tube channels get new content
• Groups Alert - helps you get alerted on groups and forums related content changes
• Everything - which means all the above types of content alerts

     Now, to increase your website traffic and build targeted back links to help you rank better in the search engines, setup a Google Alert for your main keywords that you want to rank for, and use the types Blogs and Groups. When Google finds your keywords on these types of websites, you will receive an email with a link to the page your keyword was found on.
The reason you want these two is simple. You can post comments on Blog and Groups. See where I am going with this, and do you understand how to increase website traffic using this powerful Google Alerts Feature?
    We all know that in order to rank better and to increase website traffic from the search engines, we need relevant back links, and this is the best way to find them with little to no work. I think that the Google Alerts is one of the best ways to increase website traffic and build yourself some powerful back links pointing back to your website.

    Here at Levonsys we offer a wide range of cost-effective search engine solutions. Our services are guaranteed to increase your visibility across search engines and drive highly-qualified leads and customers to your web site.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How Google Ranks Tweets in Search Results?

    Google started to display real-time results in addition to the regular top 10 pages on their search result pages. The real-time results are meant to offer web searchers access to brand new news items as fast as possible. The main element of Google's real-time results are tweets. Tweets are the real-time messages that Twitter users post on Twitter.com.

PageRank for tweets

    Google's PageRank algorithm looks at the link structure of a web page. The more websites link to a website and the more websites link to the linking websites the more relevant is the linked website.
    Tweets are not about links but about followers. On Twitter.com, people "follow" the comments of other Twitter users. The more followers a Twitter user has, the more reputable are the tweets of that user. If Twitter users that have many followers follow another Twitter user then these users will have a larger impact on the reputation of that user.

Additional filters and algorithms

    The follower reputation rank is only one of Google's methods to rank tweets

Hashtags

    Twitter users often use "hashtags" in their comments. Hashtags are symbols that start with a # followed by a popular topic, for example #earthquake. If such a hashtag is included in a tweet, the tweet will show up in the real-time results when other Twitter users click the hashtag's topic word elsewhere on the site.

Spam

    While hashtags can be useful to maximize the exposure of a tweet, they are also often abused for spamming. The wrong hashtags can serve as a red flag that triggers Google's spam filters.
 
The Signal in the Noise

    There can be thousands of tweets that contain a very popular word such as "Mikel". To find the relevant tweets, Google looks for "signals in the noise". Such a signal can be an increasing number of tweets that mention other words near mentions of "Mikel", for example "newyork police". The tweets with the signals will be chosen for the real-time results.

    The problem with Google's real-time results is that they don't last. The time and efforts that you have to invest in getting listed in Google's real-time results is better spent on optimization for Google's regular results. If your website is listed in Google's regular results, it will usually stay there for a long time.

    In the present Internet era where billions of website are being surfed every day it is not enough merely to own a website or creating a website with good look but it is also very important to make it reachable to the targeted visitors and provide them with all the essential elements to convert them into potential customers. Levonsys offers a complete selection of search engine optimization and social media optimization services to increase visibility and enhance search engine traffic.

 

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com