First, it is necessary to clarify that the fact your site is missing from Google's index can mean two things:
- You have not been included yet, though you have submitted an inclusion request. It is normal to have to wait some time before being indexed for the first time. You can't to anything to speed the process but wait.
- You have been excluded from Google's index because of violation on your site. This is a real nightmare for any SEO and you will need to take some steps to correct this most unfavorable situation.
Why does Google exclude sites?
There are many reasons that can make Google exclude your site and all these reasons are related to a violation of some kind. For instance, your sites are over-optimized and this makes them very suspicious. Besides over-optimizing the onsite content, some of the other reasons for being excluded from Google are SE spamming, hidden text, hosting illegal content, linking to bad neighbors, inter-linking, etc.
To request reconsideration of your site:
- Sign in to Webmaster Tools with your Google Account.
- Make sure you have added and verified the site you want reconsidered.
- Request reconsideration of your site.
Reinclusion Tips
Look at their Webmasters Guidelines
It is unlikely that they have changed them recently and you do not comply with them anymore but it does not hurt to double check that you have done what Google recommends to do.
Don't spam them
Google receives heaps of e-mails and it is not possible to answer each incoming e-mail an hour or so after it had been submitted. Bombarding Google with tons of e-mails could only make your situation worse.
Is it your first time?
Google may not keep statistics of its recidivists but if it just happens that your site gets bans several times a year, this gets very suspicious. If you are banned for the first time, you can account on amnesty. But if you have been banned many times, you can be out of luck with reinclusion requests about the same site.
Consider AdWords
If you really rely heavily on traffic from Google, consider buying AdWords. This is not a blackmail (we ban you, you pay for AdWords) because many sites just do not pay for AdWords but rely on other traffic-generating schemes instead.
At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimization goals may be ambitious, but we also make sure they are achievable by using tried and tested ethical Search Engine Optimization techniques.
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