YouTube, at its best, is a free medium where low-cost productions garner millions of views and get picked up on newscasts. I am about to reveal some of the coolest techniques to promote a video on YouTube. We’ve used them with clients from all over the world and most of them have seen thousands of new visitors as a result of these powerful tactics.
- Video Contests. At its core, YouTube is a huge video contest to see who can garner the most video views. Thus, a logical and proven campaign strategy is to channel the YouTube community’s natural posting and viewing behaviors by sponsoring a contest. To maximize your investment, use the contest by seeking media coverage. And don’t forget to promote the contest on your Web site or micro-site.
- YouTube and Events. Make your company the most talked-about exhibitor at events by using YouTube. Take Intel, for example. At the Consumer Electronics Show (CES), Intel was able to draw a crowd and leveraged the results on YouTube to demonstrate the power of its Core Duo processor. Attendees who lined up to dance in front of a green screen were multiplied by Intel Core Duo Processor technology into a grooving chorus line, echoing Intel TV ads. One of the resulting YouTube videos, Intel Dancing Dork, made YouTube’s most-viewed list during CES.
- Link the Videos to Your Profile, you can link your videos to any page within YouTube. Set it up so when people click on your video they go to your profile. And from your profile they can click on the link to your website.
- Use the Bulletin Board, this is a great feature that lets you start a conversation around your own videos. But don’t limit yourself to your own bulletin boards; use others’ too.
Encourage Viewers to Subscribe - End each video asking viewers to subscribe. Many people don’t know they can subscribe or they will forget unless you remind them to.
These are some of the techniques that we have used for our best clients. At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results.
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