Use Social Bookmarking the Right way for Effective Online Marketing

    Most, if not all, online marketers are aware of the two most popular internet marketing strategies search engine optimization (SEO) and search engine marketing (SEM). But there is another newcomer to join the ranks of effective marketing strategies social bookmarking. Bookmarking is originally used to provide users the chance to store their favorite bookmarks on the web and share them with friends, relatives and other users. Ever since its popularity, marketers have been using its benefits in enhancing their marketing efforts.

    I’m sure you would’ve seen those little buttons on every site, that has Digg, Stumbleupon and Delicious links in it. What are they?

    Well, it’s a common practice these days that webmasters place the shortcuts to the social bookmarking sites from their each story. The buttons you see on websites help you to submit the story to any of those social bookmarking site just in a click. So if you find an interesting story on the internet, all you got to do is bookmark it clicking one of those buttons.

Popular Bookmarking Sites 

    As in any category there are hundreds of websites out there that does the job fairly good. But there are only a few that are popular. Some of them are Digg.com, Delicious.com, Reddit.com, Newsvine.com etc.

Why people use them?

    So why do people use social bookmarking sites? Of course the primary objective is to save interesting website information for later use and share it with others.But in the new web 2.0 times people put social bookmarking sites to more uses such as traffic generation and link building.

Traffic Generation

    Since the popular social bookmarking websites like Digg.com has a very large userbase, if a bookmark is favored by many (if it get’s popular that is), then the chances of that website getting traffic from all of those users are very high. Because logically, as more and more people keep bookmarking a website, more and more people are likely to visit the site.

Link Building

     Some webmasters use social bookmarking for link building purposes as well. But this is only possible with those social bookmarking sites that has the "do follow" link tags. What happens here is that, when a webmaster submits a site link as bookmark to one of the dofollow social bookmarking sites, they are in turn getting a link back to their websites. Most often the social bookmarking sites are on a higher reputation with Google, and carries higher page rank and link juice. Therefore the webmaster gets the benefit of each back link from the social bookmarking sites.

How can internet business owner benefit from social bookmarking sites? 

    Internet business owners can benefit from social bookmarking sites more than anyone else. The reason is that a majority of the internet business owners potential audience forms the social bookmarking community. And if an internet business owner can tap the heavy traffic from the social bookmarking community, the benefits are double fold.

What is Social Bookmarking (in Internet Marketing Terms)

    Social Bookmarking is an excellent tool that has huge potential for traffic generation and boosting your website to stardom in no time. Internet marketers are in the constant pursuit of getting the maximum mileage for their websites and businesses using the social bookmarking sites and their community. To them, the social bookmarking community is a gold mine of traffic and potential clients. However, reaping the benefits of the social bookmarking community is not easy. And not everyone can actually get popular on the social bookmarking sites that quickly. The social bookmarking community is very sensitive and biased most of the times that they have a similar taste and opinion. Like for instance the community on Digg is very favorable to topics on technology, while reddit or delicious are social bookmarking sites that has a crowd inclined to news items. Based on the content of each bookmarking sites, internet marketers try and leverage on their businesses.

 

How to and How not to do Social Bookmarking

• Never submit articles just for the sake of promoting your own articles.
• Participate in the community first to gain some respect.
• Actively communicate with the community and it’s members.
• Don’t do self promotion first, try helping others instead.

    So essentially, social bookmarking is an effective way to increase traffic to your websites , if you do it the right way. All social bookmarking community has its rules of play and most of the times, one should be an active player in the community to enjoy the benefits of it.

     Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Optimizing and Strengthening Landing Pages for SEO

    A landing page is the page that users are brought to when they have clicked on an Ad or link for your site. These links can come about organically from other people or could be from part of your own SEO or Adwords campaign. What is important is that the landing page is relevant and useful based on the links and ads leading to it. For an ecommerce site it is vital that the page provides products or information relevant to what the user was led to expect when clicking on the link.

    In the case of a pay-per-click campaign it is most important that the page is relevant. If the landing page does not entice your potential buyers then you are wasting money on a pointless campaign. It is important to remember that it is not the ad, but the landing page which brings in the sale. Organic links, while beneficial are negligible as they are out of your control. While links generated from articles should always be tailored correctly to the page they are leading to.
 

    What make ads and linked articles relevant are their keywords. In the case of an ad the user performs a search via a search engine and if your ad contains relevant keywords then it will appear in the users search. The relevance of the keywords determines the cost of the pay-per-click. Articles work similarly with the omission of the cost and won’t appear at the top of the search like ads will.
 

    However before your ads and articles are up and running you have to ensure that your landing page is correctly optimized. In order for the keywords used to be truly relevant to your site you should ensure that the keywords used are contained within the page body and header. You must also ensure that the page is well organized and provides useful information on the product as well as an option to buy.
 

    The critical point is that the user is not simply browsing your page aimlessly. They have reached your site due to a specific search they have made. They know what they want so make the process of getting from the landing page to the order confirmation as quick and user-friendly as possible. Website designer are well aware of the importance of tailoring landing pages to assist with such SEO methods.
 

    If you optimise your website, links and adverts properly then you will find creating future campaigns a much easier process. Furthermore you will find that you can generate a great deal more revenue.

    Levonsys offers Complete Marketing Solutions for your online business. We offer services like professional SEO, Link Building services, Social Media Optimization.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Why Social Media Marketing is Effective?

    Taking advantage of the many different ways to promote an Internet business is not an easy thing. It actually involves skills and taking the time to learn the many different advancements being made almost daily.

    Social media is one of these new technologies that the average person is not going to know about until they do some research. It also requires that you create a strategy for how to use these new forms of marketing to benefit your business the most. You may actually need to have a business meeting with yourself and create a social media strategy.

    Here's a chart of how Marketers are currently using Social Media.

    You're probably hearing the words "inbound marketing" more and more these days. The idea is simple - your sales team's pipeline magically fills as prospects seek your company out. Of course, it's easier said than done. To help generate revenue using search engines and social media sites you'll learn the following: 

• How to effectively deploy a search and social media campaign 
• Top 5 practices for integrating search and social for lead generation 
• How to optimize for search innovations 
• And much more..

    Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys
 

Email: sales@levonsys.com | Website: www.levonsys.com

Go for Link Building and Popularize Your Website

    Life has gone online for most of us in today’s world. Be it through online banking, online shopping, online news as well as online jobs or for that matter even online class, you could lead your entire life by surfing and finding things on the internet if you really had that determination. So it is no wonder that companies with products and services have ensured that online presence which implies presence in the World Wide Web is very much a part of their core business strategy. However it is not enough to just host a website and sit back while expecting the visitors to locate your website by themselves. A little prodding and directing the targeted traffic to your website forms a crucial part of business development and promotional strategy that converts into sales and profit for the company. A search engine optimization (SEO) firm is the expert that any business with online presence should hire to get this job of popularizing the website done competently. And link building is one such important ingredient that is added by the SEO firm to achieve this objective.

     Link building involves the professional services of experts who work towards ensuring good inbound links for your website that will help the search engines judge the popularity of your website. The high level of popularity makes the search engines guide traffic to your website. A link building exercise involves a well planned popularity search for keywords that are to be used to promote your site. The professionals handling search engine optimization for your website then check out the resultant sites to see the facilities provided for link exchange which is a crucial aspect of link building. The webmaster could also be directly approached for implementing a link exchange program with your website. Only criteria for this link building exercise should be that the website you approach for link exchange must have a higher page rank than yours. The more link building your website does with other sites the higher will be the ranking and popularity.

    Our link building strategy assists you on getting more excellent links from consistent sites. From researching niche and suitable sites to protecting targeted links, we present absolute answer of link building. We at Levonsys have a team particularly committed for link building services that search the sites manually by the use of link partner associated keywords, present the request via mail, and contact forms. We transport the links that congregate the client prospects.

Levonsys 

Email: sales@levonsys.com | Website: www.levonsys.com

Importance of PPC Management

    If you are into online business, then you would have surely heard about PPC or pay per click. It is quite imperative for you to understand the importance of PPC especially for the contemporary online world, which has completely changed the complete world of business. In simple words, PPC can be described as one of the effective methods which is used to drive the web traffic to your web page using sponsored links.

    But the next question that comes up is what sponsored links are? These are nothing but the list of advertisements that you can see on the search engine. If you are interested in utilizing these slots, you need to pay to the search engines and buy these slots. To explain this, let us consider a simple situation where you are not able to get your site listed on the first page of the famous search engines, in such a situation, PPC campaign will help you to get your website listed on the front page. Therefore, in such a situation the organic SE ranking has no importance as you are as it listed on the front page of the search engine.

    However, in such a situation you will surely require an extremely good strategy, as you will be bidding for targeted keywords. Therefore, it is extremely important that you bid and buy the specific slot in the search engine page for some specific phrases and keywords. Your problem is not solved by simply bidding. You also need to understand which specific slot in the sponsored listings will be more capable of attracting the traffic and hence drive them to your website. You also need to understand the whole concept of bidding. Good PPC management is the only solution for this problem, where there is severe competition in the field of internet marketing.

    What is PPC management? It can be described as a complete management process that will manage all your Ad campaign requirements. This would start from the analysis of the targeted keywords to finally achieving a better con version rate of the visitors coming to your website. As a matter of fact, it will not be wrong to state that it is quite essential for you to have the best PPC management for your ad campaign, or else all your investment will go down the drain. Not only this, a good PPC management will also help you save yourself from the blues of budget deficit as we. It is quite obvious, in the online marketing you main aim is to get maximum number of visitors to your website and hence have a higher conversion rate. If are not able to do that, this would simply mean, waste of thousands of dollars.

    It is the responsibility of a good PPC management to keeps you at bay from any kind of unprofitable situation. Not only this, it will also help in keeping a track of your daily reports of the PPC campaign and based on which it gives you proper diagnosis of the problem related to your PPC campaign.

     Therefore, PPC management is both tough and easy. It can help you drive a lot of traffic to your website but it can be quite time consuming as well. Although there are several PPC management providers in the market, it is quite essential that you select the best one both in terms of money and services.

    An effective PPC management is certainly quite important for any Online Ad campaign.

  

    We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

SEO Tips for Google, Yahoo, and Bing

    When you have a website your goal will be to create a user friendly, professional site and just as important will be to optimize your site so that a lot of people find that site that you worked so hard on. It is very important to optimize your site for all search engines. While many webmasters only think about Google, one should keep in mind all of the top search engines. You will want to rank as highly as possible in the engines that people use the most. Therefore, let’s take a look at top SEO Tips for Google, Yahoo, and Bing to make your site as visible as possible and increase your traffic. 

    While you are creating your website there are two ways of looking at your site and to have a successful website, you must look at both sides of the coin at the same time. You want visitors to enjoy visiting your website. You want them to find it informative and helpful. You probably want them to keep coming back. And depending on the type of site that you have you will want them to take some type of action. This action may be clicking on advertisements, signing up for your newsletter, or even buying directly from your site. The average person only takes between 1 and 3 seconds to decide if they are going to stay on a site or hit the back button. Therefore, one of your main goals must be to make your website inviting so that people will want to stay and see what your site is all about.

     On the other side of the coin, you must create a site so that people can find you. The most beautifully designed, most user friendly, most interesting site in the world will do you no good if no one can find you. If that site that you worked so hard on is hidden on page 50 of the search results, you won’t have a chance to impress those visitors.

    So, how do you make a great site and do what you must so that it is easily found? The answer is in SEO. This is search engine optimization. Your goal will be to incorporate all of your great design ideas, and then make sure that the text on each of your pages is optimized properly so that people will find you when they search for you. This will be your keywords, the words that someone types into a search bar in order to find information. And you want them to find you. So, let’s look at the top SEO Tips for Google, Yahoo, and Bing.

• Insert your keywords in the title tag of each page, so that the search engines clearly know what your page is about. Each page should have a different keyword/s.
• Be sure that your keyword is one that the average person will search for. If your site is about Hotels, you would not want your keywords to be “Online Booking Service”. Be direct.
• Use those same keywords as a text link to another page in your site. This can be done somewhere in the body of the page.
• Treat each page as if it were its own website. If each page is almost identical, the search engines will steer clear. It is best to take one subject and break it up into smaller sections, each being a page with its own keywords.
• Do not then type those keywords all over the page. This is looked at as spamming. You should have your keywords several times on a page; however make sure that they fit in with your text. If you feel that you have to keep using those keywords, look for synonyms.
• Stay away from link farms and do not pay for links. Look to exchange links with legitimate sites that are in the same category as your site.
• Never use a doorway, these are designed for robots and not for people. Search engines do not like them.
• Add title tags to your text links. This is similar to when you use an alt tag to show text for images when someone hovers their mouse over them.
• Use an alt tag for your images. Your site probably has a good amount of image and you don’t want these to go to waste.
• Submit your site to search engines yourself or allow it to be found by having links to your site on other legitimate site.

    Levonsys offers a wide range of cost-effective search engine solutions. Our services are guaranteed to increase your visibility across search engines and drive highly-qualified leads and customers to your web site.

Email: sales@levonsys.com | Website: www.levonsys.com

How to Optimize a Dynamic Website?

    Internet is all about traffic. More the traffic, more are the chances of generating maximum revenues. Websites, which are the basic building blocks of Internet, are always looking to optimize traffic, and become more profitable. Search engines have proved again and again as the best and easiest way to generate more traffic, as compared to other resources.

    For successful search engine optimization (SEO) of a dynamic website it is require to have some complex search engine technology and methods that are substantially different and much more sophisticated than the SEO techniques used for ordinary, more conventional "static" web sites.

    Now find some useful and important tips to optimize a dynamic website.

Dynamic Websites:

    Now a days often business websites are dynamic means that the web pages are dynamically built pages that allow user interaction and online shopping cart is an example for that.

    Dynamic websites are websites whose pages are generated on the fly and usually built with a programming language such as ASP, PHP or JAVA. Often Dynamic sites are database-driven means that the site content is stored in a database and the dynamic code "pulls" the content from a database.

Problems in indexing Dynamic URLs:

    It is really difficult to get dynamic web sites properly indexed in the major search engines unless they are professionally optimized. Even most search engines claim that they now index the majority of dynamic web sites but still only in some cases and it is limited to a number of URLs.

    One of the most important reason behind having problem with dynamic sites to get indexed by major search engines is that Search engines often consider a dynamic URL as a set of infinite number of links.

    Now a days often dynamic web pages are created "on the fly" with various technologies such as ASP (Active Server Pages), Cold Fusion technology, JSP (Java Server Pages) and so on. Now all these pages are user friendly and works very will for real users actually visiting the web site, but they usually create a mess with most search engine spiders.

    The main reason behind it is because all dynamic pages do not even exist until a user actually goes through a query or variable that generates the pages. Often search engine spiders are not programmed to select or choose any of query or variables. In this way, those dynamic pages do not get generated and that is why do not get to be indexed.

    One of the main difficulties with search engine spiders are that they cannot read and are not trained to understand any of the dynamic databases of URLs which either contain a query string delimited by a question mark or any other database characters (# & * ! %) that refers to as "spider traps." Once a search engine spider falls into any of those traps, it usually spells bad news for that dynamic web site.

    As a direct consequence that most search crawlers have significant problems "reading" any level into a typical dynamic database, most of these search engine spiders have been programmed to initially detect and then ignore most dynamic URLs.

How to optimize a dynamic website to get it indexed by major search engines:

1. Using URL Rewriting Tools

    There are some URL Rewriting Tools and software available on the web that converts a dynamic URL to Static URLs. So it is better to use these tools to convert a dynamic URL of your site to Static URL.

    For an example - Exception Digital Enterprise Solutions offers software that helps to change the dynamic URLs to static ones.

    In this way, changing a dynamic URL to static one helps it to get easily indexed by search engines.

2. Using CGI/Perl Scripts 

    Using CGI/Perl scripts is one of the easiest ways to get your dynamic sites indexed by search engines. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address.

    In order to correct this problem, it is needed to write a script that will pull all the information before the query string and set the rest of the information equal to a variable. Through CGI/Perl scripts that can be easily indexed by the search engines.

3. Managing Web Servers

- Apache Server: Apache has a rewrite module that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.

- ColdFusion: It is needed to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.

4. Static Page linked dynamic Pages 

    Creating a Static Page that linked to an array of dynamic Pages becomes very effective especially in case you are the owner of a small online store. Initially just create a static page linking to all your dynamic pages. And optimize this static page for search engine rankings.

    Make sure to include a link title for all the product categories, place appropriate "Alt" tag for the product images along with product description containing highly popular keywords relevant to your business. Submit this static page to various major search engines including all the dynamic pages as per the guidelines for search engine submission.

    In this way if you are going to optimize a dynamic website then all above tips can help you to successfully optimize your dynamic website and your site will get indexed by major search engines without facing any problem and you have a great chance to take your site among top ranks on major search engines.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to Make a Search Engine Friendly Website?

    Your website is your medium to reach your potential customers. But,  search engines work for your website, to make you visible and to give  you a global presence. Hence try to be a search engine friendly  websites.

    Here get some simple steps to make your site a SEO friendly site.

*Separate web page design/layout and HTML

    In order to make it easier for search engine spiders to index the content your users see,  write standards-based HTML for structure and implement external CSS for design layout. 

    A few examples are: 

 - Use standard markup for headers and style with CSS. Always use CSS styled <h> tags (i.e. <h1>, <h2>, <h3> tags) for headers and place keywords in the headers as appropriate.
 - Use standard markup for lists and style with CSS. Create lists using <ol> and <ul> tags and style using CSS.
 - Design rollover navigation using CSS styled text. CSS is robust in its ability to style text navigation and compares favorably to the image menus. 

*Write unique and meaningful HTML titles 

    Use keywords to accurately describe the web page contents. Also, consider the order of the keywords in the title. If your branding is well established, you may want to consider HTML titles that place industry keywords before your company name. At this time, Google displays approximately the first 60 - 65 characters of HTML titles.

*Provide unique and meaningful meta descriptions

    Meta descriptions should be used for all web pages made available to the search engines. Think of meta descriptions as brief summaries of approximately 150 characters or less.

*Ensure JavaScript is search engine friendly

    Use with caution and make sure spiders are able to index JavaScript-driven content (e.g. links for popup windows, JavaScript rollover navigation, etc.). If navigation uses JavaScript, consider creating a text version and place it in the footer. Also, place identical, unscripted content in <noscript> tags. 

*Create an external file(s) for JavaScript 

    Reducing the JavaScript between the <head> tags by externalizing the script will likely improve web page indexing efficiency.

*Only use Flash as a design enhancement 

    Use flash as you would other imagery — to add interest to specific pages. Avoid using Flash to create an entire website or to create site wide navigation.

*Avoid the use of splash pages 

    Instead, create an eye catching home page with thoughtfully written content, providing links to the site's most important web pages. 

*Do not use frames 

    Content indexing agents have difficulty spidering framesets. For example, a search engine may return a link to a single frame of a frameset (i.e. a partial page rendering). 

*Create a site map 

    Link to your site map from every page. Fast and easy access to your site map provides indexing crawlers with a concentrated dose of the website's most important internal links. 

*Use descriptive link text 

    Create link text using relevant phrases describing the link's destination. Avoid using generic text (e.g. “click here”), opting instead for descriptive text (e.g. “learn more about new widget”). 

*Use ALT descriptions 

    Search engine crawlers may index text contained in ALT descriptions. Be thoughtful when writing alt descriptions and keep them short but descriptive. 

*Create search engine friendly URLs 

    Search engines may have difficulty indexing dynamically served URLs consisting of complex query strings. This issue can often be addressed through the use of URL rewriting scripts.

Other best practices
* Check link integrity regularly to ensure all links resolve.
* Create custom error pages.
* Regularly check cross browser compatibility
* Check coding standards adherence using an HTML validator application or service.

* Because most search engines "see" like a text browser "sees", test your website using a text browser such as Lynx.

* Conduct regular spell checks.
* Conduct regular analysis of web server access logs.
* Retain and archive access logs for historical analysis.
* Use a robots.txt file for excluding specific files from search engine indexing.

* Produce web pages for your users - never create content which displays for the search engine but not the user.

 

    In the present Internet era where billions of website are being surfed every day it is not enough merely to own a website or creating a website with good look but it is also very important to make it reachable to the targeted visitors and provide them with all the essential elements to convert them into potential customers. Levonsys offers a complete selection of search engine optimization services to increase visibility and enhance search engine traffic.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com