Your website is your medium to reach your potential customers. But, search engines work for your website, to make you visible and to give you a global presence. Hence try to be a search engine friendly websites.
Here get some simple steps to make your site a SEO friendly site.
*Separate web page design/layout and HTML
In order to make it easier for search engine spiders to index the content your users see, write standards-based HTML for structure and implement external CSS for design layout.
A few examples are:
- Use standard markup for headers and style with CSS. Always use CSS styled <h> tags (i.e. <h1>, <h2>, <h3> tags) for headers and place keywords in the headers as appropriate.- Use standard markup for lists and style with CSS. Create lists using <ol> and <ul> tags and style using CSS.
- Design rollover navigation using CSS styled text. CSS is robust in its ability to style text navigation and compares favorably to the image menus.
*Write unique and meaningful HTML titles
Use keywords to accurately describe the web page contents. Also, consider the order of the keywords in the title. If your branding is well established, you may want to consider HTML titles that place industry keywords before your company name. At this time, Google displays approximately the first 60 - 65 characters of HTML titles.
*Provide unique and meaningful meta descriptions Meta descriptions should be used for all web pages made available to the search engines. Think of meta descriptions as brief summaries of approximately 150 characters or less.
*Ensure JavaScript is search engine friendly Use with caution and make sure spiders are able to index JavaScript-driven content (e.g. links for popup windows, JavaScript rollover navigation, etc.). If navigation uses JavaScript, consider creating a text version and place it in the footer. Also, place identical, unscripted content in <noscript> tags.
*Create an external file(s) for JavaScript
Reducing the JavaScript between the <head> tags by externalizing the script will likely improve web page indexing efficiency.
*Only use Flash as a design enhancement Use flash as you would other imagery — to add interest to specific pages. Avoid using Flash to create an entire website or to create site wide navigation.
*Avoid the use of splash pages Instead, create an eye catching home page with thoughtfully written content, providing links to the site's most important web pages.
*Do not use frames
Content indexing agents have difficulty spidering framesets. For example, a search engine may return a link to a single frame of a frameset (i.e. a partial page rendering).
*Create a site map
Link to your site map from every page. Fast and easy access to your site map provides indexing crawlers with a concentrated dose of the website's most important internal links.
*Use descriptive link text
Create link text using relevant phrases describing the link's destination. Avoid using generic text (e.g. “click here”), opting instead for descriptive text (e.g. “learn more about new widget”).
*Use ALT descriptions
Search engine crawlers may index text contained in ALT descriptions. Be thoughtful when writing alt descriptions and keep them short but descriptive.
*Create search engine friendly URLs
Search engines may have difficulty indexing dynamically served URLs consisting of complex query strings. This issue can often be addressed through the use of URL rewriting scripts.
Other best practices
* Check link integrity regularly to ensure all links resolve.
* Create custom error pages.
* Regularly check cross browser compatibility
* Check coding standards adherence using an HTML validator application or service.
* Because most search engines "see" like a text browser "sees", test your website using a text browser such as Lynx.
* Conduct regular spell checks.
* Conduct regular analysis of web server access logs.
* Retain and archive access logs for historical analysis.
* Use a robots.txt file for excluding specific files from search engine indexing.
* Conduct regular analysis of web server access logs.
* Retain and archive access logs for historical analysis.
* Use a robots.txt file for excluding specific files from search engine indexing.
* Produce web pages for your users - never create content which displays for the search engine but not the user.
In the present Internet era where billions of website are being surfed every day it is not enough merely to own a website or creating a website with good look but it is also very important to make it reachable to the targeted visitors and provide them with all the essential elements to convert them into potential customers. Levonsys offers a complete selection of search engine optimization services to increase visibility and enhance search engine traffic.
Levonsys
Email: sales@levonsys.com | Website: www.levonsys.com
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