Advantage of Article Directories in Website Marketing

    Even with embedded video, flash, and other non-text content, the internet is still mostly made up of information in text form. Search engines that crawl the web looking for good sites with high quality content are crawling text. They can’t “see” images, so any information they get pertaining to those images have to come from file names and from the text surrounding the images. Pages without text won’t rank well. Pages that have text have an advantage that depends partly upon how relevant and cohesive it is. The best content, according to the search engine crawlers, is text that is keyword rich, original, and relevant. Using article directories is a strategy to boost the search engine rankings of your website and hence your sales.

 

Why Should we Use Article Directories?

    Article directories allow anyone to post articles for marketing. The articles have to be informative and can’t just be blatant sales pitches. Most article directories have fairly strict rules on the standards that the articles they publish have to meet. Many times these rules relate to the number of “self-serving” links allowed in the main body of the text, and the information that can be placed in the “resource box” that is placed at the end of each article.

    Put simply, article directories are a way to spread the gospel about your website. If you adhere to the rules set forth by an article directory, you’ll have no problem getting your articles accepted. Google likes the major article directories, like Ezinearticles, ArticlesBase,and Goarticles. An article in one or all of these directories can get you some nice back links to your website. In fact, you’ll have a better chance of ranking on the first page of search engine results with articles on one of these sites than if the article was on your own website.

    As far as back links go, back links from some article directories are more valuable than back links on others. But since the number of back links your website has is taken into account (as far as we know), then you should benefit from them.

    While you can access services that submit articles to many directories, this isn’t the best idea. For one thing, duplicate articles all over the place aren’t going to get much love from the search engines (since they like original and not duplicated content). And for another, five high quality articles submitted to five high quality article directories will benefit you more than two dozen crappy articles submitted everywhere in a scatter-shot approach. The top article directories are high traffic sites, and some of that traffic is bound to find your site from your bio or resource box.

 

Tips for Successfully Using Article Sites

    Create a bio for yourself as the author (even if you outsource the writing, you’re the one who ends up with the copyright). Most article directories allow at least one link to be placed in the “bio” box. Sort out how many self-serving links you get, and then sort out how you want to parcel them out between your website’s home page, other pages on your website, or your blog if you have one.

    Link to your article directory submissions from your blog and from social networking sites like Facebook and Twitter. You can also use sites like Digg and StumbleUpon to bring a few more eyeballs to your article.

    In conclusion, article directories are another tool in your web promotion toolkit. They are about as close to free advertising as you can get, and if your content is good, you will be rewarded for it with increased traffic to your site.

    Our SEO Professionals team at Levonsys performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Google Alerts - Use Google Alerts to Increase Website Traffic

    Google has got a wonderful collection of free tools. Now I would like to focus on Google alerts, not too many people know the advantages of using Google alerts to increase website traffic. It helps to find relevant blogs, websites, or even Groups for keywords that I set up in the alerts, and Google sends these results directly to our email every day.

Google alerts

    Just in case you didn’t know it yet, Google alerts is a web content monitoring service. It’s a free service that anybody with a Google account could readily use and get notifications in your email inbox as and when new web content (news, blog posts, video etc) of your interest is available. Now let us know it in detail and see how it can help you in your online business.

    There are 6 different types of alerts that you can set up:

    You can get alerts as and when the event occurs or get consolidated alerts once in a day/week. The following are the basic alert types that Google supports,

• News Alert - Helps you monitor new news items
• Blog Content Alert - Keep track of the blogosphere via specific content filters
• Web Alert - know what people are searching for or whether people are searching for certain things, again based on your fine filters
• Video Alert - Know when popular online tube channels get new content
• Groups Alert - helps you get alerted on groups and forums related content changes
• Everything - which means all the above types of content alerts

     Now, to increase your website traffic and build targeted back links to help you rank better in the search engines, setup a Google Alert for your main keywords that you want to rank for, and use the types Blogs and Groups. When Google finds your keywords on these types of websites, you will receive an email with a link to the page your keyword was found on.
The reason you want these two is simple. You can post comments on Blog and Groups. See where I am going with this, and do you understand how to increase website traffic using this powerful Google Alerts Feature?
    We all know that in order to rank better and to increase website traffic from the search engines, we need relevant back links, and this is the best way to find them with little to no work. I think that the Google Alerts is one of the best ways to increase website traffic and build yourself some powerful back links pointing back to your website.

    Here at Levonsys we offer a wide range of cost-effective search engine solutions. Our services are guaranteed to increase your visibility across search engines and drive highly-qualified leads and customers to your web site.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How Google Ranks Tweets in Search Results?

    Google started to display real-time results in addition to the regular top 10 pages on their search result pages. The real-time results are meant to offer web searchers access to brand new news items as fast as possible. The main element of Google's real-time results are tweets. Tweets are the real-time messages that Twitter users post on Twitter.com.

PageRank for tweets

    Google's PageRank algorithm looks at the link structure of a web page. The more websites link to a website and the more websites link to the linking websites the more relevant is the linked website.
    Tweets are not about links but about followers. On Twitter.com, people "follow" the comments of other Twitter users. The more followers a Twitter user has, the more reputable are the tweets of that user. If Twitter users that have many followers follow another Twitter user then these users will have a larger impact on the reputation of that user.

Additional filters and algorithms

    The follower reputation rank is only one of Google's methods to rank tweets

Hashtags

    Twitter users often use "hashtags" in their comments. Hashtags are symbols that start with a # followed by a popular topic, for example #earthquake. If such a hashtag is included in a tweet, the tweet will show up in the real-time results when other Twitter users click the hashtag's topic word elsewhere on the site.

Spam

    While hashtags can be useful to maximize the exposure of a tweet, they are also often abused for spamming. The wrong hashtags can serve as a red flag that triggers Google's spam filters.
 
The Signal in the Noise

    There can be thousands of tweets that contain a very popular word such as "Mikel". To find the relevant tweets, Google looks for "signals in the noise". Such a signal can be an increasing number of tweets that mention other words near mentions of "Mikel", for example "newyork police". The tweets with the signals will be chosen for the real-time results.

    The problem with Google's real-time results is that they don't last. The time and efforts that you have to invest in getting listed in Google's real-time results is better spent on optimization for Google's regular results. If your website is listed in Google's regular results, it will usually stay there for a long time.

    In the present Internet era where billions of website are being surfed every day it is not enough merely to own a website or creating a website with good look but it is also very important to make it reachable to the targeted visitors and provide them with all the essential elements to convert them into potential customers. Levonsys offers a complete selection of search engine optimization and social media optimization services to increase visibility and enhance search engine traffic.

 

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Use Social Bookmarking the Right way for Effective Online Marketing

    Most, if not all, online marketers are aware of the two most popular internet marketing strategies search engine optimization (SEO) and search engine marketing (SEM). But there is another newcomer to join the ranks of effective marketing strategies social bookmarking. Bookmarking is originally used to provide users the chance to store their favorite bookmarks on the web and share them with friends, relatives and other users. Ever since its popularity, marketers have been using its benefits in enhancing their marketing efforts.

    I’m sure you would’ve seen those little buttons on every site, that has Digg, Stumbleupon and Delicious links in it. What are they?

    Well, it’s a common practice these days that webmasters place the shortcuts to the social bookmarking sites from their each story. The buttons you see on websites help you to submit the story to any of those social bookmarking site just in a click. So if you find an interesting story on the internet, all you got to do is bookmark it clicking one of those buttons.

Popular Bookmarking Sites 

    As in any category there are hundreds of websites out there that does the job fairly good. But there are only a few that are popular. Some of them are Digg.com, Delicious.com, Reddit.com, Newsvine.com etc.

Why people use them?

    So why do people use social bookmarking sites? Of course the primary objective is to save interesting website information for later use and share it with others.But in the new web 2.0 times people put social bookmarking sites to more uses such as traffic generation and link building.

Traffic Generation

    Since the popular social bookmarking websites like Digg.com has a very large userbase, if a bookmark is favored by many (if it get’s popular that is), then the chances of that website getting traffic from all of those users are very high. Because logically, as more and more people keep bookmarking a website, more and more people are likely to visit the site.

Link Building

     Some webmasters use social bookmarking for link building purposes as well. But this is only possible with those social bookmarking sites that has the "do follow" link tags. What happens here is that, when a webmaster submits a site link as bookmark to one of the dofollow social bookmarking sites, they are in turn getting a link back to their websites. Most often the social bookmarking sites are on a higher reputation with Google, and carries higher page rank and link juice. Therefore the webmaster gets the benefit of each back link from the social bookmarking sites.

How can internet business owner benefit from social bookmarking sites? 

    Internet business owners can benefit from social bookmarking sites more than anyone else. The reason is that a majority of the internet business owners potential audience forms the social bookmarking community. And if an internet business owner can tap the heavy traffic from the social bookmarking community, the benefits are double fold.

What is Social Bookmarking (in Internet Marketing Terms)

    Social Bookmarking is an excellent tool that has huge potential for traffic generation and boosting your website to stardom in no time. Internet marketers are in the constant pursuit of getting the maximum mileage for their websites and businesses using the social bookmarking sites and their community. To them, the social bookmarking community is a gold mine of traffic and potential clients. However, reaping the benefits of the social bookmarking community is not easy. And not everyone can actually get popular on the social bookmarking sites that quickly. The social bookmarking community is very sensitive and biased most of the times that they have a similar taste and opinion. Like for instance the community on Digg is very favorable to topics on technology, while reddit or delicious are social bookmarking sites that has a crowd inclined to news items. Based on the content of each bookmarking sites, internet marketers try and leverage on their businesses.

 

How to and How not to do Social Bookmarking

• Never submit articles just for the sake of promoting your own articles.
• Participate in the community first to gain some respect.
• Actively communicate with the community and it’s members.
• Don’t do self promotion first, try helping others instead.

    So essentially, social bookmarking is an effective way to increase traffic to your websites , if you do it the right way. All social bookmarking community has its rules of play and most of the times, one should be an active player in the community to enjoy the benefits of it.

     Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Optimizing and Strengthening Landing Pages for SEO

    A landing page is the page that users are brought to when they have clicked on an Ad or link for your site. These links can come about organically from other people or could be from part of your own SEO or Adwords campaign. What is important is that the landing page is relevant and useful based on the links and ads leading to it. For an ecommerce site it is vital that the page provides products or information relevant to what the user was led to expect when clicking on the link.

    In the case of a pay-per-click campaign it is most important that the page is relevant. If the landing page does not entice your potential buyers then you are wasting money on a pointless campaign. It is important to remember that it is not the ad, but the landing page which brings in the sale. Organic links, while beneficial are negligible as they are out of your control. While links generated from articles should always be tailored correctly to the page they are leading to.
 

    What make ads and linked articles relevant are their keywords. In the case of an ad the user performs a search via a search engine and if your ad contains relevant keywords then it will appear in the users search. The relevance of the keywords determines the cost of the pay-per-click. Articles work similarly with the omission of the cost and won’t appear at the top of the search like ads will.
 

    However before your ads and articles are up and running you have to ensure that your landing page is correctly optimized. In order for the keywords used to be truly relevant to your site you should ensure that the keywords used are contained within the page body and header. You must also ensure that the page is well organized and provides useful information on the product as well as an option to buy.
 

    The critical point is that the user is not simply browsing your page aimlessly. They have reached your site due to a specific search they have made. They know what they want so make the process of getting from the landing page to the order confirmation as quick and user-friendly as possible. Website designer are well aware of the importance of tailoring landing pages to assist with such SEO methods.
 

    If you optimise your website, links and adverts properly then you will find creating future campaigns a much easier process. Furthermore you will find that you can generate a great deal more revenue.

    Levonsys offers Complete Marketing Solutions for your online business. We offer services like professional SEO, Link Building services, Social Media Optimization.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Why Social Media Marketing is Effective?

    Taking advantage of the many different ways to promote an Internet business is not an easy thing. It actually involves skills and taking the time to learn the many different advancements being made almost daily.

    Social media is one of these new technologies that the average person is not going to know about until they do some research. It also requires that you create a strategy for how to use these new forms of marketing to benefit your business the most. You may actually need to have a business meeting with yourself and create a social media strategy.

    Here's a chart of how Marketers are currently using Social Media.

    You're probably hearing the words "inbound marketing" more and more these days. The idea is simple - your sales team's pipeline magically fills as prospects seek your company out. Of course, it's easier said than done. To help generate revenue using search engines and social media sites you'll learn the following: 

• How to effectively deploy a search and social media campaign 
• Top 5 practices for integrating search and social for lead generation 
• How to optimize for search innovations 
• And much more..

    Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.

Levonsys
 

Email: sales@levonsys.com | Website: www.levonsys.com

Go for Link Building and Popularize Your Website

    Life has gone online for most of us in today’s world. Be it through online banking, online shopping, online news as well as online jobs or for that matter even online class, you could lead your entire life by surfing and finding things on the internet if you really had that determination. So it is no wonder that companies with products and services have ensured that online presence which implies presence in the World Wide Web is very much a part of their core business strategy. However it is not enough to just host a website and sit back while expecting the visitors to locate your website by themselves. A little prodding and directing the targeted traffic to your website forms a crucial part of business development and promotional strategy that converts into sales and profit for the company. A search engine optimization (SEO) firm is the expert that any business with online presence should hire to get this job of popularizing the website done competently. And link building is one such important ingredient that is added by the SEO firm to achieve this objective.

     Link building involves the professional services of experts who work towards ensuring good inbound links for your website that will help the search engines judge the popularity of your website. The high level of popularity makes the search engines guide traffic to your website. A link building exercise involves a well planned popularity search for keywords that are to be used to promote your site. The professionals handling search engine optimization for your website then check out the resultant sites to see the facilities provided for link exchange which is a crucial aspect of link building. The webmaster could also be directly approached for implementing a link exchange program with your website. Only criteria for this link building exercise should be that the website you approach for link exchange must have a higher page rank than yours. The more link building your website does with other sites the higher will be the ranking and popularity.

    Our link building strategy assists you on getting more excellent links from consistent sites. From researching niche and suitable sites to protecting targeted links, we present absolute answer of link building. We at Levonsys have a team particularly committed for link building services that search the sites manually by the use of link partner associated keywords, present the request via mail, and contact forms. We transport the links that congregate the client prospects.

Levonsys 

Email: sales@levonsys.com | Website: www.levonsys.com

Importance of PPC Management

    If you are into online business, then you would have surely heard about PPC or pay per click. It is quite imperative for you to understand the importance of PPC especially for the contemporary online world, which has completely changed the complete world of business. In simple words, PPC can be described as one of the effective methods which is used to drive the web traffic to your web page using sponsored links.

    But the next question that comes up is what sponsored links are? These are nothing but the list of advertisements that you can see on the search engine. If you are interested in utilizing these slots, you need to pay to the search engines and buy these slots. To explain this, let us consider a simple situation where you are not able to get your site listed on the first page of the famous search engines, in such a situation, PPC campaign will help you to get your website listed on the front page. Therefore, in such a situation the organic SE ranking has no importance as you are as it listed on the front page of the search engine.

    However, in such a situation you will surely require an extremely good strategy, as you will be bidding for targeted keywords. Therefore, it is extremely important that you bid and buy the specific slot in the search engine page for some specific phrases and keywords. Your problem is not solved by simply bidding. You also need to understand which specific slot in the sponsored listings will be more capable of attracting the traffic and hence drive them to your website. You also need to understand the whole concept of bidding. Good PPC management is the only solution for this problem, where there is severe competition in the field of internet marketing.

    What is PPC management? It can be described as a complete management process that will manage all your Ad campaign requirements. This would start from the analysis of the targeted keywords to finally achieving a better con version rate of the visitors coming to your website. As a matter of fact, it will not be wrong to state that it is quite essential for you to have the best PPC management for your ad campaign, or else all your investment will go down the drain. Not only this, a good PPC management will also help you save yourself from the blues of budget deficit as we. It is quite obvious, in the online marketing you main aim is to get maximum number of visitors to your website and hence have a higher conversion rate. If are not able to do that, this would simply mean, waste of thousands of dollars.

    It is the responsibility of a good PPC management to keeps you at bay from any kind of unprofitable situation. Not only this, it will also help in keeping a track of your daily reports of the PPC campaign and based on which it gives you proper diagnosis of the problem related to your PPC campaign.

     Therefore, PPC management is both tough and easy. It can help you drive a lot of traffic to your website but it can be quite time consuming as well. Although there are several PPC management providers in the market, it is quite essential that you select the best one both in terms of money and services.

    An effective PPC management is certainly quite important for any Online Ad campaign.

  

    We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com