iPhone Microsites

    The release of Apple’s iphone revolutionized mobile phone technology and web browsing with its ease of use. One of the most talked-about features of the iphone has been its ability to use Safari to browse the “real” Internet. However, until recently, this appealing idea has proven to be less than rewarding insofar as the larger pixel configuration used by most websites designed to display information on a full screen did not translate well to the iphone’s different shape and size. Because of that, the iphone’s ability to see and access data and pictures on most websites was plagued by problems and content which was hard to read and interact with until now.

Enter the iPhone Microsite

     We’re beginning to see the arrival of websites formatted specifically to fit the iphone’s small screen and unique configuration. In addition, we’re seeing techniques developed that make iphone compatible websites capable of visually displaying and selling products, over secure satellite connections, and accessed by mobile phones from anywhere in the world. 
    This phenomenal event opens up vast new, previously untapped, worldwide markets to every company (big or small) seeking to increase their market share and to every individual who has a product to sell - a marketer’s dream. Overseas demand for US goods is known to be high because of differences in foreign exchange rates. The unique websites that make this all possible are called iphone microsites.

Usability

 
     Some of the many features which make mobile browsing so advantageous for iphone users also present new usability concerns of which regular website owners and developers should be aware.

    Unlike traditional websites, an iphone microsite is properly formatted to display on iphone and ipod touch. It is capable of faster browsing due to optimized content, enhanced link highlighting to assist in navigation, and graphics and buttons that work seamlessly with the iphone’s finger browsing. It looks, behaves and responds in the same manner as a typical iphone application.

    A microsite enables horizontal scrolling by limiting columns to a width of 320 pixels when held upright (or 480 pixels when held sideways), a standard practice for iphone applications. It typically uses larger fonts to minimize unnecessary zooming and it breaks content up into more appropriately sized blocks.

Accessibility

    A microsite may compliment a regular website by automatically detecting and reacting to iphone visitors, allowing a business owner to serve them optimized content. It can also stand alone, being identified with a unique url separate from the one used for your main Web site, and often denoted by adding an iphone prefix (iphone.yoursite.com).

    We at Levonsys have been successfully providing unmatched outsourcing solutions in several mobile enterprise applications and consumer applications for iphone users. Levonsys iphone Center is specialized in providing rich mobile applications using the iphone SDK. We have expert programmers, who have continuously given successful results in iphone Application Development, iPhone Mobile Application, and iphone Programming. We have stronghold in making third party iPhone applications.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

iPhone Optimized Website - Advantages

    Now-a-days millions of users are surfing the web using an iPhone or iPod touch. StatCounter research finds MobileSafari is the number one mobile browser in the US and number two globally. If you run a website, chances are good that users have visited your site using these devices. Here are a few advantages to presenting iPhone-optimized website content to your visitors.

Give your users access to iphone features and applications
     With an iPhone-optimized website your visitors can now tap into the rich power of multi-touch and advanced content rendering capabilities of the iPhone hardware and software.

    Your site visitors can call, email or text message you, look up directions to your business in the built-in Google Maps application, watch a video using an integrated YouTube app or purchase goods through the iTunes music store or App Store, and play music and videos using the phones built-in controls.

Perfectly formatted presentations

    While the iPhone and iPod touch do an amazing job of displaying web pages the way they were designed, iPhone visitors often want quick access to your website’s content. An iPhone microsite presents an optimized versions of your site’s content, formatted perfectly to fit the iPhone/iPod touch’s screen - say goodbye to microscopic text, zooming and fumbling through website content.

Enhances your current site
     There is no foreseeable disadvantage to existing visitors. You may choose to serve your microsite automatically or present your users the option of visiting it. Either way, your iPhone-optimized microsite will provide enhanced browsing experiences for iPhone touch users while the rest of your visitors continue browse your regular site without interruption.

Pay off 

    An iPhone Microsite solves your website visitors usability problems and therefore increase page views, improve conversion rates and ultimately, your bottom line. The reason is simple, the “real” web does not display information in the same format as every other screen on the iPhone, and an iPhone Microsite does. Deliver content in a compelling fashion using a user interface that formats your data in the same manner as the phones other programs, and your users will thank you for it!

    Levonsys provides customized mobile application development services. Our team at Levonsys closely follows latest technologies including LAMP stack technologies (Linux, Apache, MySQL and PHP), new trends and effectively implements fresh ideas and unique approaches for Mobile Application Development. With our Mobile Website Optimization Services, you will be an early bird reaping the benefits of using mobile marketing as a source to market your valued products and services.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Mobile Website Optimization

    Optimize your mobile website to boost your sales. When we refer to optimization the first thing that comes to our mind is SEO. We know and understand that this will help us improve traffic. But, we many times ignore mobile media. That a large number of people use mobile phones for internet and are many times frustrated when unable to find a site they want to go through or when the site looks blur on mobile browser. One should always keep in mind that search engines work not the same for mobile phones. However what can be effective is good short content like a sales line.

    Mobile media refers to a vast area of non-voice or SMS activities of mobile. It mainly covers four categories like downloading, entertainment, non voice/SMS communication and informational. Mobile phones with their user friendly internet applications are becoming popular among the people. A large increase in the number of mobile internet users has been noticed. 

    More and more people have started using the internet on their mobile phones rather than home or office computers. More than 550 million people use mobile phones in the US, it proves that mobile internet users should not be ignored while making and optimizing a website. Mobile websites should be visibility centered rather than content or information.  Mediums providing with instant value like ring tones, screen savers, free game or discounts in coupon forms for a product or service should be emphasized on. Quality formatting as well as clear site appearance on the various mobile browsers is equally important.

     Here are a few tips for getting your mobile set up to speed, both for visitors as well as search engines:

• Audience Need - Determine why your visitors are visiting your site and prioritize your site relevant to your user's needs.
• Simplify - Keep your mobile site simple; computer users can afford both the bandwidth and the system processing required for the latest whiz-bang technologies, mobile users cannot.
• Images Optional - Again, mobile use means less bandwidth, so don't keep your visitors waiting for pages to load by using large or excessive images.
• Sub-Domains - Your visitors are used to your brand; mobile.yoursite.com is still better than yoursite.mobi, so keep it that way.
• Testing - Your users should not be your website testing crew; test your site with mobile devices and emulators, and when you're done, test again.

    We at Levonsys have been successfully providing unmatched outsourcing solutions in several mobile enterprise applications and consumer applications for iPhone users. Levonsys iPhone Center is specialized in providing rich mobile applications using the iPhone SDK. We have expert programmers, who have continuously given successful results in iPhone Application Development, iPhone Mobile Application, and iPhone Programming. We have stronghold in making third party iPhone applications.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com