Learn SEO Easily

More traffic and response with SEO (search engine optimization) works by building on your current success - the keywords that already bring response to your site. These keywords are your low-hanging fruit and getting more results from them is child’s play. Mark Nunney explains how to do it the long way (manually) and the quick way
How to find your target keywords
Here's a really, really, really easy way to find the best keywords to target:
1) Look at the (unpaid) keyword reports on your site’s traffic analysis software (eg, Google Analytics).
2) Target the keywords your site is most successful for.
3) … er, that’s it.
You can target the same keywords with PPC too.
To work at the scale required for most sites to maximize a profit, make sure you target keyword niches and not single keywords.
With your target keywords chosen, here are three ways of easily getting more results from them…

1) Ranking higher on Google (for the same keywords)

Any increase in ranking on a Google search results page will increase your traffic. And to get from 9th to 8th or 3rd to 2nd (for example) is easier than getting results from a starting position of no ranking at all (as you must with ‘new’ keywords you have no traffic for).
You might rank 3rd on Google for a keyword. If you can get to rank 1st then you should quadruple traffic for that keyword. Eg, a website (these are real figures) ranks 3rd for corporate culture and it brought 729 visits last month.
If that site can move up to the top slot (no.1 on Google) for corporate culture then it should get nearly 3,000 visits a month for that single keyword.

2) Target down the long tail

Target other keywords containing your target keywords (their keyword niches).

For example, that same website gets 1,609 visits a month from 453 different (single) keywords containing corporate culture, ie, from the corporate culture keyword niche. See image from a Google Analytics report showing those results (note how the report says I've "filtered" the results - we'll come back to this):
Here’s the top 10 of those 453 keywords (to get this report I again used the filter on the keywords report to show only keywords containing corporate culture):




The site can easily get more success from thousands more keywords in the corporate culture keyword niche by:

• Using the keyword on appropriate pages. Eg, we can see there are searches with the pattern ['company name' & corporate culture,] eg, boeing corporate culture. (Research with Wordtracker’s Keywords Tool will reveal more patterns like this). So if the site has pages that get results for company names (and it does) then I just have to add corporate culture to those pages and I’ll likely get results. (This tactic has been used on this site bring over 1,000 visits a day).
• Write a new page about corporate culture. You might get ideas for such pages by entering corporate culture into Wordtracker’s Keywords Tool. This ensures the new content is about subjects that are being searched for.

Targeting other keywords down the long tail of the keywords (ie, targeting keyword niches) works and is easy because:

• The factors that made your site do well for your already-successful keywords, eg, corporate culture, will help your site for other keywords that include them, eg, boeing corporate culture
• There is usually less competition for those long tail keywords. So that ‘help’ is usually enough to get results. This principle is behind the mantra: target the head, exploit the tail.
• The long tail is almost infinitely long.

3) Target up the long tail

As sure as every keyword has its own long tail (a keyword niche) it is part of another long tail.
For example, japanese corporate culture both has a long tail (a keyword niche) of keywords containing japanese corporate culture and is itself part of the long tail of keywords containing corporate culture.
So when our example site finds success for the keyword japanese corporate culture, it can both work down the japanese corporate culture tail and up the corporate culture tail.
For this tactic, we can reverse our mantra to: exploit the tail, target the head.
Targeting ‘up the tail’ is harder as such keywords are usually more popular and competitive. But again you are given a head start (pun intended) against the competition by the same factors that made your tail keyword successful. For example, an inbound link containing the keyword japanese corporate culture will help you be successful for corporate culture (and vice versa).
Always try to make sure you are targeting ‘up’ as well as ‘down the tail’.
A typical tactic would be to:

• Use a category page to target a competitive head keyword, eg, corporate culture. Note that the focus may be on a single keyword (the head) but the goal is the whole body and the tail (the keyword niche).
• Use pages in that category (linked to from the category page of course) to target its long tail keywords’ niches, eg, japanese corporate culture.

Write it and they will come

You can’t possibly specifically optimize for thousands of long tail keywords. You can’t even even look at them on a list because existing lists are so long; and many of the tail’s keywords have not yet been thought of or searched with (the long tail never stops growing).
But use these keyword research techniques to make sure you’re pointing in the right direction (targeting the right keyword niches) and then write (or commission or encourage users to write). Ranking success, visitors and response will come. Write it and they will come.

Why it works

We’ve seen that it’s possible to get more results by targeting the keywords you are already successful for.
That’s good, but why these keywords rather than others?
You can get results from other keywords too – some may be searched with more and have less competition. So why are your currently successful keywords better for your site?
First, you don’t know for sure that other keywords will deliver response to your site. When targeting keywords you already get results for, you can make sure they are keywords that deliver response.
That’s very good, but it gets better because you can target your most responsive keywords.
And your most responsive keywords might be two, three, five or even ten times as responsive as others.
That’s outstanding, but the best bit is yet to come.
So far you know:

• … it’s always possible to get more traffic from a keyword (and keyword niche) you’re already successful for …
• … and you can get response from these keywords (they already deliver that – it’s proven, not guesswork) …
• … but (this is the bit I love) you also know that you can beat the competition on Google for these keywords.

You know you can beat the competition because you already are beating the competition enough to get at least some traffic. So do just a little bit more work and you’ll get more traffic and response.
Read More....

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Boost your marketing campaigns with keyword creativity

What is keyword creativity?

It's about using keywords to help you when you are thinking about marketing strategies and creative ideas. Whenever you use the Wordtracker tool you will inevitably come across keywords which throw up interesting ideas for you to base new content on, or launch a new product line. Applying a creative process to keyword research is keyword creativity.

Keyword creativity and advertising

Davidson says that a lot of people still haven't fully come to grips with how keyword creativity and advertising can complement one another.
"People respond differently to advertising these days. In the old days people would have a massive freephone number or a URL printed on an advert. They may still, but the reality is that most of us don't write down that URL or phone number anymore. We go to Google and type in whatever words we remember for that ad."
Davidson uses Orange, a UK-based company which sells cell phones, as an example of a major telecommunications company which has used keyword creativity in their advertising with mixed success.
"Orange have launched a new campaign called 'I am'. There's no URL and there's no phone number. All it says is to type 'I am' into Google search, because they've realized people think typing www is too much work", remarks Davidson.

Every ad campaign has a search response

He says that businesses must ensure that when people search for a word related to the ad campaign, that they are sent to their own website. Businesses have to discover a way to 'own' that search term and make it synonymous with their ad campaign.
Going back to our Orange cell phone example, if the potential customer had seen the ad, then went to Google, typed in 'I am' into the search box, and Orange where not at the top of the search results, that would have been a lost opportunity.
Davidson said the way Orange has ensured they do come top for 'I am' is by paying for a sponsored link.
He added: “What actually comes up top is IAmBored.com – which is a site that offers online games and puzzles.
“I would suggest that Orange could have owned that top spot organically. They should have done the keyword search beforehand and asked themselves; What kind of content can we create which will optimize our site for those terms? If they had put that into practice they would have gone to the top of Google for 'I am' organically, instead of paying a lot of money.
Another problem, he said, was that IAmBored.com is "actually a much better site." Davidson said Orange were running the risk of people being distracted by the site and were more likely to look at it.
"By the time you look at IAmBored you have forgotten about Orange," he added.
It's a valuable point to note: if you are launching a new campaign, look at your competition. Can you really 'own' the search term, or will you be pulled down the rankings by stronger contenders?
Another interesting thing in the case of Orange is that on www.orange.co.uk there is no mention of the 'I am' campaign anywhere on the homepage. The company have simply bought the domain name www.i-am-everyone.co.uk.
This, I would suggest, is a big mistake on Orange's part. It just goes to show that even a multi-billion dollar enterprise like Orange, which has more than 170 million customers across the world, can get it wrong. It reiterates the point that whatever ad you produce offline should be backed up with a clear online resource which uses the same keywords and branding. This reinforces the campaign message people are searching for. In essence, this is putting keyword creativity into practice.

Keyword research leads to creativity

Davidson told me that before people even embark on an ad campaign, they should do their keyword research first. No one working in marketing or advertising can afford to make assumptions about their marketplace, even though they may have worked in it for years. The main objective is to start a creative process which will lead to an ad that connects with people in an interesting way.
Davidson believes that getting to grips with an audience you are trying to communicate with is the most important part of market research.
Find out what people are searching for online – what does it tell you about the market?

White water rafting and keyword creativity

Davidson puts the theory of keyword creativity into practice by using the example of a website that specializes in selling white water rafting.
"You might start with a perception that people go on white water rafting trips because it's a thrill, or because they want to take their family on an adventure holiday. Those are the ideas I have in my head, but when I look at my keyword research I may find that a lot of people are looking at white water rafting as a means of team building. “I then have to leave my preconceptions behind and think of an advertising campaign, producing content which reflects that niche, or I may even see that I don't have a product which fits that audience."
“People often type in white water rafting and a certain location – I could guess that's because people have been before, they've heard there's some white water rafting in that area. What that does mean is that I should be including as much information about that area and geography of that location as possible.”

Fuel creativity with keywords

Mind maps often come up when people talk about keywords. The idea behind them is to write down ideas, words, tasks or titles you think relate to a central theme. Tony Buzan was the first person to introduce Mind Maps. He believes they unlock the mind and allow people to open up and think more creatively. They're also a great way to problem solve, to structure writing or to categorize your own website.
Davidson says he uses them all the time.
"You create the trunks of the trees on parts of a Mind Map out of your own head and hopefully creativity flows from that."
Mind Maps also allow you to quickly move away from your own assumptions and think laterally across the subject, and potentially into new areas of interest.
A great tip from Davidson is to fuel your creative process with keywords.
Do some keyword research on a particular idea you have. Take a small selection of these keywords and plant them in the middle of your Mind Map.
Open your mind. Look at the keywords you have written and discuss what other words or ideas you think relate to it. Think of it as a word association exercise. Although it may seem non-linear, that's exactly how the human brain works!
Once you have drawn your Mind Map, think about what to do with it. Can you find a new product idea? Do you have fresh content ideas? Have you discovered a better structure to your site?

http://www.wordtracker.com/academy/keyword-creativity-advertising-marketing
Website Design Hyderabad

Email: sales@levonsys.com | Website: www.levonsys.com

 

 

Reasons why another site will link to yours

Why would anyone link to your site? Here are 25 reasons why another site will link to yours.

1) Because you pay them for a listing
Directory listings are some of the easiest to get, but remember you must read and follow their guidelines and Google's webmaster guidelines carefully. Here's an example of a listing for PatioShoppers.com that you'll find at the Skaffe directory: 
2) Because you're a member of a Trade Association
Join groups related to your industry and you'll soon find easy opportunities for links. As with Cabinetstore.com on the Woodworker's Website Association site:
3) Because people are discussing your products
People are talking about your products, as in this question about ShelfGenie.com published on Apartment Therapy. So, set up a Google alert to tell you when people publish and respond to any questions immediately.
4) Because you're a member of a local group
Local groups and associations can also be great sources of local links, as in this link to BrindleyBeach.com from the Outerbanks Chamber of Commerce.
5) Because you make a great case study
Always take part in surveys and volunteer your opinions. Let your suppliers know you exist. Perfume company Tuccini got an editorial link on a story about Analytics firm Coremetrics.
6) Because you belong to a specific demographic group
Whether you are a young or an over-50 entrepeneur, a work-at-home mom or a dad that runs an affiliate site, join up with like-minded people. Be part of your online community. Note that this site, YoungEntrepreneur.com, invites you to submit details of your start-up:
7) Because you submit a tip
No matter what your business, you'll have tips and tricks your customers will love and link to:
8) Because you comment on a breaking news story
Keep an eye on the news. You'll be surprised how many stories you can comment on. PetsPlace.com did a great job piggybacking on the news that the Clintons' cat, Socks, passed away. They compiled a list of the 10 Oddest Presidential Pets and got links such as this one from AbeBooks as a result:
9) Because you're a valuable resource
Make sure you're visible online so that writers can find you when they're compiling a list of resources. A writer on a ‘road and movie' trip through Arizona, visits locations from famous movies. At the end of the article, he lists resources for anyone following in his footsteps.
10) Because you offer a discount
We all love a discount and that's why many bloggers and journalists will write about and link to any great offers you have. Even better, if you can tie into a specific holiday like Broadmoor resort did here.
11) Because you make a donation
Your charitable donations are not only good in themselves, but they can also bring tasty links as shown by Crumbs Bake Shop's and their donation to the Japan earthquake relief fund.
12) Because you support your industry
FabFours.com is a leading bumper manufacturer who support SEMA, the Specialist Equipment Marketing Association – their support has been rewarded with a link.
13) Because you have an unusual business
People just love crazy ideas, so if you've got one flaunt it. Barberstops.com just cries out for attention, and links like this one from CoolBusinessIdeas.com is the result:
14) Because you give an interview
People love to hear stories, not dull business facts. Put yourself forward as an interesting interviewee and you'll get links like Bonobos.com got here at SmallBusinessAdvocate:
15) Because you're offering an internship or job
Even the internships you offer provide linkworthy content. Warby Parker is a spectacle company in New York that is looking to recruit interns. By spreading the word, they got this link One Day Internship:
16) Because you attend an exhibition
If you attend exhibitions don't be shy. Make sure the organizers know you exist. Many such events now offer links to participating companies. NewBathNow.com attend exhibitions and events in promoting their bathroom remodeling products:
17) Because you buck a trend
One day it's all doom and gloom, the next there are signs of a recovery. Learn to ride the waves like Everything2go.com in this newspaper article:
18) Because you publish videos on your own site
Producing videos is now very inexpensive. Build your video skills and then build those links. Yeti Coolers are stronger than ordinary coolers. And they've made some videos to prove it. The videos attracted links from the spearfishing community at SpearBoard.com:
19) Because you publish videos on YouTube
It's great if your videos go viral, but that's the exception. Just create great stuff your customers will love. TRXTraining.com publish an intensive 12-week fitness program on YouTube. It brings them links like this one: 
20) Because your products make great gifts
Think three months ahead. That means in November you should be thinking about what you're going to do on Valentine's Day. As this post on 101 healthy Valentine's gifts shows:
21) Because you help them make money
Help people make money and you'll have little problem getting links. Many bloggers have affiliate links for the products they write about and review. Offering an affiliate scheme can bring you extra sales and extra links, as it did with Estella-nyc.com:
22) Because your products are healthy
FoodShouldTasteGood.com focus on healthy foods. They were featured in this article from Epicurious Magazine on healthy foods that kids love:
23) Because you support a local college
It takes a bit of effort, but by approaching and helping your local college you can get some tasty links, as Appareo partners with North Dakota State University. And they got a trusted link as a result:
24) Because you seek help
Isn't it wonderful that you can get links just by asking people to help solve your problems? Appareo.com asked members at Marketing Profs what they thought about its mission statement and got a nice link as a result.
25) Because you encourage reviews
Look for every opportunity to have your products reviewed. Sites such as Mommy Enterprises invite companies to submit their products for review. The results include links like this one:

http://www.wordtracker.com/academy/25-ways-to-get-links?utm_source=Subscribers&utm_campaign=598a0797f4-Newsletter_101_25_ways_to_get_links&utm_medium=email
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Important Rules in Website Design and Layout

1. Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2. Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3. Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it - volume or muting controls would work fine.

4. Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

5. Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!
http://info.webtoolhub.com/kb-a42-5-important-rules-in-website-design-and-layout.aspx

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Email: sales@levonsys.com | Website: www.levonsys.com

How to increase backlinks for free

Increasing backlinks helps in improving search engine optimization. This also helps in increased pagerank. The backlinks should be from quality and relevant web sites. There are many ways to increase backlinks to a website.

What are backlinks? Backlinks are incoming links to a website. Number of backlinks is an indication of the popularity or importance of that website. Backlinks are also called inbound links or incoming links. Here are some of the ways that backlinks can be increased.

Check number of backlinks

Blog Commenting – Blog or article commenting is the most effective and easy way to increase backlinks, but it is overlooked more often than not. This also helps in increasing your pagerank. As these pages that you comment on gain their own pagerank, so will your page that links from these pages. Make sure that you do not spam people by commenting on irrelevant blogs or posting non valuable comments.

Wikipedia – Getting a backlink from wikipedia is a reward in itself. Although the outbound links you get from wikipedia are nofollow, but google gives special attention to outbound links on wikipedia. Receiving outbound links from wikipedia are a pain, and you should have a good history before you insert your own links in the wiki.

Article Writing – Writing original, unique and quality articles gets you in the good books of search engines. Providing useful resources that help readers looking for something specific makes your article stand out from others. You can build high quality backlinks and get your pages indexed fast. Building backlinks brings you organic traffic and who doesn't like getting traffic the organic way? There are many popular article directories like ezinearticles, eHow, articlesbase where you can post your articles for free. All these manually review the articles so these deliver high quality backlink results

Social bookmarking – Many social bookmarking sites have emerged in the last few years and few popular ones help build you backlinks if you bookmark your pages. It helps if you have enough friends in your social bookmarking sites. You can share your pages with them, getting more exposure to your web site as well as good number of backlinks.

Forums Participation - Find forums related to your website's niche and post often so you will get noticed and build up trust so people will click on the link in your profile or signature and possibly link to your site from their own site or in other forums showing where they found valuable information. Most forums now put a rel="nofollow" on all outgoing links so this may not benefit you other than getting some traffic.
Getting quality backlinks is a constant and lengthy process and can take several months to achieve the set goal. But it pays to have quality backlinks from the authority sites in the long run.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.
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What is Black Hat SEO?

The term black hat SEO (also known as spamdexing or search spam or search engine spam) refers to using deceptive or unethical techniques that do not follow the search engine guidelines, in order to get high rankings in search engines. The following methods are generally adopted for black hat SEO purposes.

Black Hat SEO Techniques to Avoid

• Hidden Text - Adding unwanted text and making it invisible by setting the same color and background, using tiny fonts, hiding through CSS code such as using "display: none" or putting it in "no script" or "no frame" sections etc. 

• Keyword Stuffing - Addition of keywords on calculated places within the body of the page to increase its keyword density, frequency and diversity. This is useful to make a page appear to be more relevant to a web spider for those specific keywords
• Meta Tag Stuffing - Adding repeated keywords in the meta tags just for the intention of raising its relevancy.
• Doorway Pages - These are generally irrelevant, low in quality, non informative or as to say "fake" pages that are only designed to attract web spiders. A doorway page will generally have "click here to enter" on the page.
• URL Redirection - Taking the visitor to another site without their intention or knowledge. e.g. using JavaScript, server side redirection or HTML redirection using Meta Refresh tags.
• Link Farms- A group of web sites that all hyperlink to every other site in the group.
• Cloaking- It means to serve different contents of a web page to the search-engine spider and to the human visitors.
• Mirror Websites- Hosting multiple websites with almost similar contents but different urls.

One thing to keep in mind that these black hat SEO techniques and tricks may work in most of the cases, but temporarily. These are not worth enough to take the risk. For long terms gain and getting permanent stable position in search engine results, all or everything that seems like black hat SEO should be avoided.

http://info.webtoolhub.com/kb-a28-black-hat-search-engine-optimization-what-is-black-hat-seo.aspx

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.


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Email: sales@levonsys.com | Website: www.levonsys.com

What is Robots.txt File, Creating and Using Robots.txt

About Robots.txt file

It is great when search engines frequently visit your site and index your content but often there are cases when indexing parts of your online content is not what you want. This can be achieved by creating a simple text file on the root path of your server and naming it to exactly robots.txt. So, in other words, a robots.txt is a file placed on your server to tell the various search engine spiders not to crawl or index certain sections or pages of your site. You can use it to prevent indexing totally, prevent certain areas of your site from being indexes or to issue individual indexing instructions to specific search engines.

One thing to note down here is that the file Robots.txt is by no means mandatory for search engines but generally search engines obey what they are asked not to do.

How and where to create it?

The file itself is a simple text file, which can be created in Notepad or whatever is your favorite text editor. It needs to be saved to the root directory of your site, which is the directory where your home page or index page is. Misspelling is obvious, so be sure to name it correctly as "Robots.txt" and not "Robot.txt".

Structure of Robots.txt file

The structure of a robots.txt is pretty simple (and barely flexible) – it is an endless list of user agents and disallowed files and directories. Basically, the syntax is as follows:

User-Agent: [Spider or Bot Name]
Disallow: [Directory or Specific File Name]
 
User-agent: are search engines' crawlers or bots and disallow: means the list of files and directories to be excluded from indexing. Also if you want to include comment lines – just put the # sign at the beginning of the line:

# All user agents are disallowed to index the secure directory.
User-agent: *
Disallow: /secure/

Examples of Usage

A few examples will make it clearer to how to properly write contents in robots.txt file.

Exclude all robots from the entire web site

User-agent: *
Disallow: /

Allow all robots from the entire web site

The only difference from above is to omit the trailing '/' in Disallow section. Alternatively you can either create an empty robots.txt file or don't create any.

User-agent: *
Disallow:

Exclude a part of your web site

e.g. if you wish to exclude some directories (not all), then you may use the following syntax.

User-agent: *
Disallow: /cgi-bin/
Disallow: /private/
Disallow: /secure/
Disallow: /temp/

Exclude a single bot from entire web site

User-agent: Slurp
Disallow: /

Allow a single bot

User-agent: Googlebot
Disallow:

User-agent: *
Disallow: /

Exclude a file from an Individual Search Engine

e.g you want to exclude your mydata.htm file that is placed under 'secure' directory from Google. (the name of Google bot that indexes pages is Googlebot)
User-agent: Googlebot
Disallow: /secure/mydata.htm

Exclude a file from all Search Engines

User-agent: *
Disallow: /secure/mydata.htm

Handling Complex Situations

Also you can combine multiple command one after another to handle complex situations. Let's take a bit complicated example in step by step manner.
(1) First you would ban all search engines from the directories you do not want indexed at all:
User-agent: *
Disallow: /cgi-bin/
Disallow: /private/
Disallow: /secure/
Disallow: /temp/
 
(2) Next, suppose you want to exclude Yahoo from the entire web site:

User-agent: Slurp
Disallow: /


(3) Further, if you want to exclude Google from indexing the images from your web site:

User-agent: Googlebot-Image
Disallow: /Images/
Disallow: /Public/Images/


(4) Again, if you want to exclude certain files from all spiders:

User-agent: *
Disallow: /private/mybio.html

http://info.webtoolhub.com/kb-a19-what-is-robots-txt-file-creating-and-using-robots-txt.aspx

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What is Cloaking in SEO

Cloaking generally means to present different version of web page contents from of search engines to search robots and human visitors based on their browser's user agent or IP address. It's a deceptive method used to cheat search engines in order to rank well for desired keywords.
Not always but in most of the cases, cloaking is also used to trick users to visit certain websites based on their description in search engines. For example a user searching for some product may click on a website in search engine based on its description and title but the final website will not be the one described in SERP's. It will be a totally different one. Therefore, these practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones they selected, and that provide content solely for the benefit of search engines should be avoided.

Check if a site is cloaking or not: Free Online Cloaking Checker

Different Cloaking Methods

IP address Cloaking - a method of presenting different contents based on determining IP addresses. e.g. Search engines with certain IP addresses will be shown a one version of a web page and all other IP addresses will be shown another version.

User-Agent Cloaking - a method of delivering different versions of a website based on User-Agent. e.g. Search engines and/or users using different versions of web browsers are served with different contents of a web page.

HTTP_REFERER Header Cloaking - if a user is coming from a certain website (e.g. clicking a link from search results or a website) they will be presented a different version of a website based on the HTTP_REFERER header value.


HTTP Accept-Language Header Cloaking - may be used to show different versions of a website based on a users web browser language without letting them for an option of language selection.

JavaScript Cloaking - users with JavaScript enabled browsers are shown one version while users with JavaScript turned off (like search engines) are shown another version of a website.
Finally, cloaking can be a dangerous thing so be careful while using it.
http://info.webtoolhub.com/kb-a24-what-is-cloaking-in-seo-types-of-cloaking-methods.aspx

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