Image and Video Optimization for SEO Success

A successful online business is defined by its measure of web presence, typically how high it is ranked in the major search engines like Google and Yahoo. Today, every small and big online business owner knows that SEO is critical to their website’s success. Search engine optimization is the key to attaining web business excellence; it’s all about getting to the top of search engine ranks and sustaining the cash flow.
We have heard it said repeatedly: “content is king”. Yes, it is. However, it is not the only thing that can be optimized, or should be optimized. Sadly, to a large number of online business owners, optimization still begins and stops at content.
Pictures and videos help improve your site’s content. They provide essential breaks in paragraphs of text, helping to clearly highlight a product and promote it. When optimized, pictures and videos further your website’s chances of attaining high search engine ranks. This is where a professional SEO services company can help you out.

 
How to Optimize Pictures?

• An image is the closest your customers will get to experience a product online. You will want to use the right type of image in your website design to compliment your content. If your content talks about a dog training package, the image should ideally be that of the package contents (books/videos) and not just a couple of dogs, or a dog with its trainer.

• Pictures convey ideas better than words. Choose an image that visitors can refer to for a better idea of what your content is describing.

• The image of a German Shepherd dog will be more specific with “German Shepherd” or “Alsatian” instead of “myalbum17.jpg”. Use specific keywords that best describe the image.

• Even a generic keyword like “dog” may not get you targeted visitors for German Shepherd or Alsatian.

• Always use an alt tag for your images. Search engine crawlers cannot ‘see’ your image and read its content. Image alts make your images ‘visible’ to the search engines, especially when they contain the specific keyword describing the image.

• If you are linking text to an image, the anchor text should also contain the keyword describing the image.

• Keep your file names, alt tags and anchor texts short and descriptive. Don’t overload with too many keywords.

How to Optimize Videos?

• Similar to images, use keyword rich alt tags and anchor texts for your videos. Also, make sure you have a video file name that is specific. Adding a keyword content transcript for the video will also help search engines read it better.

• Always post your product video on your site first, and then post on video submission sites. This makes it easier for you to get links by using embed codes.

• Break a large video in two parts. Post both parts on your site and only the first part on video submission sites. Provided you have interesting and useful content in your video, visitors will visit your site for the second part of the video.

• Search engines love sitemaps. Make a video site map and let search engine crawlers go through your videos.

• Build internal and external links for your videos. Keep subject relevancy in mind when you are linking videos. You would not want to link a dog training video to a dog movie clip. That kind of linking does not work with users. Besides, it’s no value addition to your site.

• Make your videos social by bookmarking, tweeting or sharing them on social networks.

• Use keywords to optimize the URL of the page where you are placing the video.  This usually works when there is only one video on one page. You can also change headings, subheadings, and Meta and title tags to describe the video. Of course, the page’s content has to be on the video.

In other words, if the page is there solely to promote the video, make URL, headers and Meta tag changes enunciating video benefits, content, etc.

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Levonsys is leading Website Design and Development Company based in Allen, Texas and Hyderabad, India. Levonsys Services includes Website Design and Development, Web applications Development,Search Engine Optimization (SEO), Social Media Optimization (SMO)

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