Wednesday, September 28, 2011

How to Create a Shopping Cart with PayPal

Paypal makes it very easy to create a shopping cart on your website. I will show you two ways to do it, first the easy way and then the more secure (but really not that hard either) way. Paypal makes money by charging a small percentage of the purchase price. They deduct that automatically from the payment, so that's easy as well. The only caveat is that if your monthly sales are more than $3000 US you have to apply for a merchant account. After your merchant account is approved, the rates drop the more you sell.

But first, there is some information you need to know in order to set up your Paypal store:

Paypal Shopping Cart Requirements

  • A Paypal account
    If you don't have a Paypal account, go to Paypal and sign up for one. Use an email address you want associated with your shopping cart. The best is to use an address that is on the domain of your website, but it's not required.
  • Something to sell
    You'll need to know the item's name, price, and optionally shipping costs and tax rate.
  • A website
    This can be any website at all, from a personal page to a specialized domain
  • An HTML editor
    So that you can add your shopping cart to the page

The Easy Way to Set Up a PayPal Shopping Cart

The easiest way to set up a Paypal shopping cart is to copy the HTML following code where you want the "Buy Now" button.
<form action="https://www.paypal.com/cgi-bin/webscr" method="post">
 <input type="hidden" name="cmd" value="_xclick">
 <input type="hidden" name="business" value="PAYPAL EMAIL ADDRESS">
 <input type="hidden" name="lc" value="US">
 <input type="hidden" name="item_name" value="ITEM FOR SALE">
 <input type="hidden" name="amount" value="PRICE">
 <input type="hidden" name="currency_code" value="USD">
 <input type="hidden" name="button_subtype" value="products">
 <input type="hidden" name="bn" value="PP-BuyNowBF:btn_buynowCC_LG.gif:NonHosted">
 <input type="image" src="https://www.paypal.com/en_US/i/btn/btn_buynowCC_LG.gif"
 border="0" name="submit" alt="PayPal - The safer, easier way to pay online!">
 <img alt="" border="0" src="https://www.paypal.com/en_US/i/scr/pixel.gif" width="1" height="1">
 </form>
Change the three bold items to your values, specifically:
  • PAYPAL EMAIL ADDRESS - the address you receive paypal funds from
  • ITEM FOR SALE - a short description or title of the item for sale
  • PRICE - Do not include the dollar-sign, and do include the pennies, even if it's an even number (ie. 800.00 - not $800) The price will be in US dollars.
You can put that form on every page that you want to sell something, just change the price and description

The Better Way to Set Up a Paypal Shopping Cart

While it's very easy to put the above code anywhere you want to sell something, there are some problems with doing it that way:
  • Your Paypal email address is written in clear text in your HTML - wide open for spammers to harvest
  • It is just one button, "Buy Now", there are no other options
  • You don't have any options for price and options on what you're selling
  • And lots of other options
To solve this, you should go to Paypay directly. They have a button designer you can use to
For security reasons, I don't recommend clicking on any link directly into Paypal, even if you trust the source. Instead, you should type in http://www.paypal.com into your browser window, and navigate to the button designer directly:
  1. Go to http://www.paypal.com/
  2. Mouse over the "Get Paid" option in the menu and then click on "Accept Credit Cards"
  3. Click on the "Setting Up" tab
  4. Click on "set up your button"
Once you're in the button builder you can customize lots of options on your form, including:
  • Change it to an "add to cart" button so that customers can shop for multiple items
  • Accept donations, set up subscriptions, or sell gift certificates
  • Use item IDs to have Paypal help you with your inventory (with a Paypal business account)
  • Change currencies or set up multiple prices (for different sizes or options)
  • Add in shipping fees and taxes
  • Most importantly have Paypal use a Merchant ID for your transactions, so your email address is secure.
  • Customize checkout pages (with a Paypal business account)
  • And lots of other options
Once you're done choosing your options, click on the "Save Changes" button. Then just paste the code that is generated into your HTML editor where you want the button.

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Web Marketing/Web Analytics

Web Analytics is the analysis of your website to determine how many page views you're getting, where those readers are going, and what they are clicking on. Web analytics covers log analysis, referrals, page views, and clicks or hits. The articles and links in this section will help you track your Web pages.

How to Use Web Metrics

Most Web designers and website owners have some type of analytics package that they can use to evaluate how their website is doing. But most people use it only in the most minimal way. While you can get a lot of information just by watching the pageviews on your home page, there is a lot more information in your analytics than that. Learn how to use your analytics package effectively.

What Web Metrics to Track

There are lots of metrics you can track on a website. You can start with pageviews and delve into visitors, time spent on site, entry and exit pages, social media links, inbound links, outbound traffic, and so much more. So how do you decide what to track and what's important information and what's fluff.

What analytics do you use - What Web analytics do you track

What Web analytics do you track on your website? Find out what other About.com readers track on their sites and why they find those analytics important.

What Web Analytics Can be Tracked

There are lots of different metrics that can be tracked on a website. These Web analytics are all metrics that can be tracked and there are various reasons why you might want to follow them on your site.

Use Your Search Statistics to Improve Your Site

Many Web developers use their website statistics to evaluate how their pages are doing and improve their sites. But one statistic that is often overlooked is the search results. The statistics your search engine provides can be a valuable tool for improving your website.

Web Analytics Basics - Web Metrics - Web Measurement

Web analytics - learn to talk the talk when setting up web measurement so that you can get the most out of your Web metrics

Web Analytics: How to Use Web Analytics Effectively

Web analytics can be very confusing, as there are many ways you can evaluate your Web site. But it's important to be systematic when reviewing your Web analytics so that you can get the most out of them. The best thing that Web analytics can do for you is to help you improve your Web site.

Tracking Web Page Views

Almost from the day that the Web was invented, people wanted to track information about the pages delivered and the computers requesting that information. This is stored on Web servers as log files - usually in Common Log Format (CLF) or Combined Log Format.

Referrer - What is a Referrer - How to HTTP Referrers Work?

Referrers or HTTP Referers are anything online that drives visits and visitors to your Web site.
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Elements of Web Designing

The elements of design are the building blocks of design. These elements are what make up every page you build and understanding the basic elements you'll be able to put together more powerful Web pages.
There are five basic elements of every design:

Lines and Linework

Lines include borders and rules. They can be horizontal or vertical and help delineate the spaces around elements on Web pages. Linework increases the readability of the design.

Shape

Shapes make up any enclosed contour in the design. Shapes on most Web pages are square or rectangular. But they don't have to be. You can use images to generate other shapes within your designs.

Texture

Texture gives a design a feeling of surface. Texture on Web pages is all visual, but you can use natural textures or artificial to get the effect in your designs.

Color

Color is the one design element that most Web designers are acutely aware of. But remember that color is not a required element of any design. In fact, a good plan in design is to create the design without color first, then add as little color as you can to enhance the design.

Direction

Direction gives your Web designs motion. In most designs there is a sense of movement in a direction across the design. Good designs lead the eye through the design in a deliberate fashion so that the viewer sees what the designer wants.
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Web Design Basics-Elements of Good Design

Good Web design is the same as good design. If you understand the elements that make up good design, you'll have a Web page that works well. These elements of good design apply whether you are writing a Web page, a business card, or a t-shirt and once you understand them you'll have the skills to be a great designer.

Fonts and Typography

ABCFonts are the way your text looks on a Web page. And most Web pages have large amounts of text. When you're thinking of design, you need to think about how the text looks on a micro-level (the font glyphs, what font family, etc.) as well as the macro-level (positioning blocks of text and adjusting the size and shape of the text). These resources explain how to work with fonts on Web pages.

How to Use Color

colored pinwheelColor is everywhere. It's how we dress up our world and how we see things. Color has meaning beyond just "red" or "blue" and color is an important design element. These color resources teach how to use color effectively in Web design.

Graphics and Images

Graphics are the fun part of most Web pages. As the saying goes "a picture is worth 1,000 words" and that's also true in Web design. Learn how to get the most out of your Web images with the following links.

Web Layout Basics

When people think of Web design often what they mean is the layout. Layout is the organization of elements on a Web page. First you need to start with basic design principles. Once you understand them, you can move through how to place elements on your Web page. These links and resources will take you through the steps to learn good Web layout design.

Tackling Web Navigation

IndexNavigation is how your customers get around from one page to another on a Web site. Navigation provides movement and gives your customers the chance to find other elements of your site. You need to make sure that the structure of your Web site (the information architecture) makes sense so that your customers aren't forced to simply use search.

Accessibility and Usability

AccessibleAccessibility and usability are often seen as a detriment to Web design, but a good designer focuses on making their site useful to as many people as possible. The links below take you through the basics of making an accessible site without compromising the design.

Web Design Software

Most Web designers prefer to work in WYSIWYG or "What You See Is What You Get" editors because they provide a visual interface to the design. But finding the best Web design software is more than just WYSIWYG or not. Plus there are other tools you will need to build Web pages beyond just the Web editor.
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SEO Tips and Tricks for Powerful Search Engine Optimization

Previous SEO Tips and Tricks

Create a sitemap (MEDIUM PRIORITY)

Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.

Create an XML sitemap or Google sitemap (MEDIUM PRIORITY)

Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.

Use 301 redirects for permanent redirects (MEDIUM PRIORITY)

When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that the redirect is permanent and that they should change their index to use the new URL. Spammers use other types of redirects (HTTP 302 redirects and meta refresh), so they are not a good idea to use.

Use 302 redirects only for long or ugly URLs (MEDIUM PRIORITY)

HTTP 302 redirects are for temporary redirects. The only time you should use them is for redirecting ugly URLs to more user-friendly ones. This tells the search engine that the ugly URL should not be removed from the index, because the user-friendly URL is just to make the URL palatable. Keep in mind that many spammers use 302 redirects to fool search engines. So be judicious in your use of them.

Get as many inbound links as you can (MEDIUM PRIORITY)

Links are important, especially from sites other than your own. These are called inbound links. And if you get a lot of inbound links, that will help your page ranking. Remember that 1-2 links from high-reputation sites are better than 10 links from link farms.

Put your keyword phrase in the first paragraph (MEDIUM PRIORITY)

Repetition of your keyword phrase is important in your content. But it's especially important in the first one or two paragraphs of text. And if you can repeat it once in the first paragraph that will help up it's priority.

Put your keyword phrase at the top of the HTML (MEDIUM PRIORITY)

More than just the first paragraph, you should try to move your content towards the top of the HTML document. And that includes your keyword phrase.

Put your keyword phrase in alternative text (MEDIUM PRIORITY)

Images are a great place to put your keyword phrase - in the alternate text. This is a way to add your keyword phrase into your document without being repetitive to your readers. But be

Increase the font size of your keyword phrase (MEDIUM PRIORITY)

Search engines understand that fonts that are larger than the standard font size on the page indicate text that is more important. Use CSS or the font tag. Apply font size changes to headline tags as well.

Format your keyword phrases to stand out (MEDIUM PRIORITY)

Use <strong> and <em> where appropriate to make your keyword phrases stand out. Search engines can read those tags, and will recognize that text that is emphasized is often more important than the surrounding text.

Write a descriptive meta description (MEDIUM PRIORITY)

Search engines use the description meta tag as the description in their index. So it's important to describe your pages accurately. This helps customers find your pages, and search engines to index them.

Link to your page from within your site (MEDIUM PRIORITY)

Links are important, and linking from one page to another on your own site is a very easy way to get links. They aren't as important in search engine ranking as links from external sites, but they do help. If nothing else, they help the search engine spider find all the pages on your site.

Put up links that flow within the text (MEDIUM PRIORITY)

Links that make sense within the context of the document (whether from external or your own site) will rank higher than lists of links or other forms of artificial links. This is because search engines value content and links that make sense within the context of the content are more definitely related to that content than links that are inside lists.

Keep asking for inbound links (MEDIUM PRIORITY)

The older the links are the better. If you get 100 links added all at once, it appears to the search engines that you are buying link placement, and that can be construed as spamming.

Get linked in DMOZ and Yahoo! (MEDIUM PRIORITY)

DMOZ and Yahoo! and other directories show that your page is related to the contentin that section of the directory.

Periodically check your outbound links for pagerank (MEDIUM PRIORITY)

Whenever you add an external link on your site, you run the risk that it changes from the site you linked to into a link farm or "bad neighborhood". By periodically checking the PageRank of the external sites you link to, you can remove links that have gotten bad. This will help you make sure that your page's credibility is not reduced by who you are linking to.

Link all major images (MEDIUM PRIORITY)

It's important to always link images because people click on images. And search engines value content that has been linked. The key is to always include alternative text, so that the search engine has text to rank. Any image that your customer can see on the page should be linked.

Keep your pages up-to-date (MEDIUM PRIORITY)

Pages that are regularly updated are given priority over pages that are older and ignored. But you should do more than simply fix typos or make small changes, regular, extensive updates are more effective than minor updates.

If you must use frames, always use the noframes tag (MEDIUM PRIORITY)

Frames and search engines don't mix well. But if you must use frames, then you should always include an extensive noframes version of your site. And by extensive, the best way to get your site indexed in search engines is to completely rewrite it in your noframes version.

If you must use Flash, always include alternative text (MEDIUM PRIORITY)

Flash and search engines don't mix well, but if you must use flash you should include alternate text that describes exactly what the Flash element includes. And if you use Flash for your entire site, you should always do an alternate version of the complete site in HTML so that search engines and non-Flash browsers can view it as well.

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Monday, September 26, 2011

SEO Tips and Tricks for Powerful SEO

 SEO tips and tricks you should and should not be doing on your Web pages to make them rank higher in search engines. This list looks at more than just meta tags and the basics of SEO, so even if you've got some of the factors, you may not have everything. Scroll to the end of the list to look at the things you should never be doing, as well as the things you should always do at the beginning.
  • High Priority
  • Medium Priority
  • Low Priority
  • Avoid
  • Avoid or Get Banned

Write great content (HIGH PRIORITY)

Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won't stick around on your site and search engines won't find your site valuable

Write unique content (HIGH PRIORITY)
Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.

Add new content all the time (HIGH PRIORITY)

Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

Create a great keyword phrase (HIGH PRIORITY)

The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

Choose a phrase that is popular, but not too popular (HIGH PRIORITY)

When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

Write an accessible site (HIGH PRIORITY)

Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.

Use the keyword phrase in your title tag (HIGH PRIORITY)

The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

Get a domain with your keyword phrase (HIGH PRIORITY)

Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

Use the keyword phrase in your URL (HIGH PRIORITY)

Even if you can't get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there.

Use your keyword phrase a lot, but not too much (HIGH PRIORITY)

The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.
Previous

Use your keyword phrase in headlines (HIGH PRIORITY)

Headline tags (h1, h2, h3, etc.) are a great place to use your keyword phrase and secondary keywords. Search engines recognize that headlines are more important than the surrounding text, and so assign greater value to keywords found there.

Use your keyword phrase in anchor text of links (HIGH PRIORITY)

Link text is another great place to put your keyword phrase. Links stand out on most Web pages, and so are given higher priority than surrounding text.

Ask other people for links to your page (HIGH PRIORITY)

A great way to get inbound links is to simply ask for them. But remember that excessive cross-linking can be viewed as spammy, so be careful about trading links or otherwise buying links on external sites.

Try to get your keyword phrase inside incoming links (HIGH PRIORITY)

Inbound links are a great way to improve your page rank. But you can't really control how people link to your pages. Chances are they won't use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you. If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed.
Another way to get your keyword phrase in inbound links is to provide your customers with the link text ready-made. For example:
Please link to this page: <a href="http://webdesign.about.com/od/seo/tp/seo_tips_and_tricks.htm">SEO Tips and Tricks</a>

Try to get links from reputable sites (HIGH PRIORITY)

Reputable sites that link to you will increase your reputation. After all, if a reputable site feels that your site is valuable enough to link to, that means that your page has more value. You can tell if a site is considered reputable both by how high it appears in search engines and it's Google PageRank. Also, .edu sites have a higher reputation because they represent schools and universities.

Try to get links from similar sites (HIGH PRIORITY)

Inbound links from sites similar to your own are important as well. This indicates that your site does have content related to that topic. Plus, it indicates that your competition finds your site valuable, and that gives your site more credibility.

Try to get links from .edu, and .gov sites (HIGH PRIORITY)

Sites that are on .edu and .gov top-level domains have a large amount of credibility because they are very difficult to get. So if you can get the designers of those sites to link to you, that gives your site more credibility as well.

Create as much content as you can (MEDIUM PRIORITY)

Content is king. The more content you have on your site, the more there is to be indexed and appear in search engines.

Keep your site content inside one theme (MEDIUM PRIORITY)

The theme or topic of your entire site is important as well. If you have a lot of pages all around one basic theme, that will lend more credibility to each page that follows that same theme.

Keep your site live as long as possible (MEDIUM PRIORITY)

Older pages (at the same domain) will rank higher than newer ones.
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Reasons to Adopt B2B Marketing

In recent weeks I met with a B2B company to discuss marketing options. The topic of community and social media came up and I was reminded of how difficult it has been for the B2B segment of businesses to grasp a hold of the power in social media when one business is marketing to another. The value has still not been understood. They still view this type of marketing as not relating to them, when in actuality social marketing is becoming one of the most effective ways to market online.
In today's economy B2B companies are decreasing their marketing dollars and spending more online. A recent survey by B2B Magazine revealed that over 48% of those surveyed were increasing their online marketing spend.

Why is there such an effectiveness in social media?

Truth is, so many people are tired of "marketing speak." Social media allows companies to relate to one another and bypass the fluff.

Let's take a look at what the online definition of social media, I've chosen to use the definition from wikipedia since it is user generated.

Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.
The definition alone should reveal to you how important it is that B2B companies explore social media marketing channels.

In a recent study done by KnowledgeStorm of B2B technology decision makers the following statistics were revealed:

  • 90% Participate in Video
  • 80% Participate in Blogs
  • 80% Participate in Wikis
  • 69% Participate in Social Networks
  • 53% Participate in Podcasts
In the same study it was shared that of 69% of B2B buyers use social networks "primarily for business networking and development."
At a minimum B2B businesses should at least be involved in communities and social network where there customers already are. Explore the opportunity to reach out to key influencers in your target market and optimize your content and social media applications for syndication.
I know that stepping out into social media can feel somewhat daunting for more traditional marketing team, but it doesn't have to be difficult to be successful. Chose a few initiatives that will work well for your company and gain you incremental success until you are more comfortable in really delving into the social media and applications.
Social media enables you to :

  • Share your expertise and knowledge
  • Tap into the wisdom of your consumers
  • Enables customers helping customers
  • Engages prospects through customer evangelism
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Friday, September 23, 2011

Learn SEO Easily

More traffic and response with SEO (search engine optimization) works by building on your current success - the keywords that already bring response to your site. These keywords are your low-hanging fruit and getting more results from them is child’s play. Mark Nunney explains how to do it the long way (manually) and the quick way
How to find your target keywords
Here's a really, really, really easy way to find the best keywords to target:
1) Look at the (unpaid) keyword reports on your site’s traffic analysis software (eg, Google Analytics).
2) Target the keywords your site is most successful for.
3) … er, that’s it.
You can target the same keywords with PPC too.
To work at the scale required for most sites to maximize a profit, make sure you target keyword niches and not single keywords.
With your target keywords chosen, here are three ways of easily getting more results from them…

1) Ranking higher on Google (for the same keywords)

Any increase in ranking on a Google search results page will increase your traffic. And to get from 9th to 8th or 3rd to 2nd (for example) is easier than getting results from a starting position of no ranking at all (as you must with ‘new’ keywords you have no traffic for).
You might rank 3rd on Google for a keyword. If you can get to rank 1st then you should quadruple traffic for that keyword. Eg, a website (these are real figures) ranks 3rd for corporate culture and it brought 729 visits last month.
If that site can move up to the top slot (no.1 on Google) for corporate culture then it should get nearly 3,000 visits a month for that single keyword.

2) Target down the long tail

Target other keywords containing your target keywords (their keyword niches).

For example, that same website gets 1,609 visits a month from 453 different (single) keywords containing corporate culture, ie, from the corporate culture keyword niche. See image from a Google Analytics report showing those results (note how the report says I've "filtered" the results - we'll come back to this):
Here’s the top 10 of those 453 keywords (to get this report I again used the filter on the keywords report to show only keywords containing corporate culture):


top 10 corporate culture

The site can easily get more success from thousands more keywords in the corporate culture keyword niche by:
  • Using the keyword on appropriate pages. Eg, we can see there are searches with the pattern ['company name' & corporate culture,] eg, boeing corporate culture. (Research with Wordtracker’s Keywords Tool will reveal more patterns like this). So if the site has pages that get results for company names (and it does) then I just have to add corporate culture to those pages and I’ll likely get results. (This tactic has been used on this site bring over 1,000 visits a day).
  • Write a new page about corporate culture. You might get ideas for such pages by entering corporate culture into Wordtracker’s Keywords Tool. This ensures the new content is about subjects that are being searched for.
Targeting other keywords down the long tail of the keywords (ie, targeting keyword niches) works and is easy because:
  • The factors that made your site do well for your already-successful keywords, eg, corporate culture, will help your site for other keywords that include them, eg, boeing corporate culture
  • There is usually less competition for those long tail keywords. So that ‘help’ is usually enough to get results. This principle is behind the mantra: target the head, exploit the tail.
  • The long tail is almost infinitely long.

3) Target up the long tail

As sure as every keyword has its own long tail (a keyword niche) it is part of another long tail.
For example, japanese corporate culture both has a long tail (a keyword niche) of keywords containing japanese corporate culture and is itself part of the long tail of keywords containing corporate culture.
So when our example site finds success for the keyword japanese corporate culture, it can both work down the japanese corporate culture tail and up the corporate culture tail.
For this tactic, we can reverse our mantra to: exploit the tail, target the head.
Targeting ‘up the tail’ is harder as such keywords are usually more popular and competitive. But again you are given a head start (pun intended) against the competition by the same factors that made your tail keyword successful. For example, an inbound link containing the keyword japanese corporate culture will help you be successful for corporate culture (and vice versa).
Always try to make sure you are targeting ‘up’ as well as ‘down the tail’.
A typical tactic would be to:
  • Use a category page to target a competitive head keyword, eg, corporate culture. Note that the focus may be on a single keyword (the head) but the goal is the whole body and the tail (the keyword niche).
  • Use pages in that category (linked to from the category page of course) to target its long tail keywords’ niches, eg, japanese corporate culture.

Write it and they will come

You can’t possibly specifically optimize for thousands of long tail keywords. You can’t even even look at them on a list because existing lists are so long; and many of the tail’s keywords have not yet been thought of or searched with (the long tail never stops growing).
But use these keyword research techniques to make sure you’re pointing in the right direction (targeting the right keyword niches) and then write (or commission or encourage users to write). Ranking success, visitors and response will come. Write it and they will come.

Why it works

We’ve seen that it’s possible to get more results by targeting the keywords you are already successful for.
That’s good, but why these keywords rather than others?
You can get results from other keywords too – some may be searched with more and have less competition. So why are your currently successful keywords better for your site?
First, you don’t know for sure that other keywords will deliver response to your site. When targeting keywords you already get results for, you can make sure they are keywords that deliver response.
That’s very good, but it gets better because you can target your most responsive keywords.
And your most responsive keywords might be two, three, five or even ten times as responsive as others.
That’s outstanding, but the best bit is yet to come.
So far you know:
  • … it’s always possible to get more traffic from a keyword (and keyword niche) you’re already successful for …
  • … and you can get response from these keywords (they already deliver that – it’s proven, not guesswork) …
  • … but (this is the bit I love) you also know that you can beat the competition on Google for these keywords.
You know you can beat the competition because you already are beating the competition enough to get at least some traffic. So do just a little bit more work and you’ll get more traffic and response.
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Boost your marketing campaigns with keyword creativity

What is keyword creativity?

It's about using keywords to help you when you are thinking about marketing strategies and creative ideas. Whenever you use the Wordtracker tool you will inevitably come across keywords which throw up interesting ideas for you to base new content on, or launch a new product line. Applying a creative process to keyword research is keyword creativity.

Keyword creativity and advertising

Davidson says that a lot of people still haven't fully come to grips with how keyword creativity and advertising can complement one another.
"People respond differently to advertising these days. In the old days people would have a massive freephone number or a URL printed on an advert. They may still, but the reality is that most of us don't write down that URL or phone number anymore. We go to Google and type in whatever words we remember for that ad."
Davidson uses Orange, a UK-based company which sells cell phones, as an example of a major telecommunications company which has used keyword creativity in their advertising with mixed success.
"Orange have launched a new campaign called 'I am'. There's no URL and there's no phone number. All it says is to type 'I am' into Google search, because they've realized people think typing www is too much work", remarks Davidson.

Every ad campaign has a search response

He says that businesses must ensure that when people search for a word related to the ad campaign, that they are sent to their own website. Businesses have to discover a way to 'own' that search term and make it synonymous with their ad campaign.
Going back to our Orange cell phone example, if the potential customer had seen the ad, then went to Google, typed in 'I am' into the search box, and Orange where not at the top of the search results, that would have been a lost opportunity.
Davidson said the way Orange has ensured they do come top for 'I am' is by paying for a sponsored link.
He added: “What actually comes up top is IAmBored.com – which is a site that offers online games and puzzles.
“I would suggest that Orange could have owned that top spot organically. They should have done the keyword search beforehand and asked themselves; What kind of content can we create which will optimize our site for those terms? If they had put that into practice they would have gone to the top of Google for 'I am' organically, instead of paying a lot of money.
Another problem, he said, was that IAmBored.com is "actually a much better site." Davidson said Orange were running the risk of people being distracted by the site and were more likely to look at it.
"By the time you look at IAmBored you have forgotten about Orange," he added.
It's a valuable point to note: if you are launching a new campaign, look at your competition. Can you really 'own' the search term, or will you be pulled down the rankings by stronger contenders?
Another interesting thing in the case of Orange is that on www.orange.co.uk there is no mention of the 'I am' campaign anywhere on the homepage. The company have simply bought the domain name www.i-am-everyone.co.uk.
This, I would suggest, is a big mistake on Orange's part. It just goes to show that even a multi-billion dollar enterprise like Orange, which has more than 170 million customers across the world, can get it wrong. It reiterates the point that whatever ad you produce offline should be backed up with a clear online resource which uses the same keywords and branding. This reinforces the campaign message people are searching for. In essence, this is putting keyword creativity into practice.

Keyword research leads to creativity

Davidson told me that before people even embark on an ad campaign, they should do their keyword research first. No one working in marketing or advertising can afford to make assumptions about their marketplace, even though they may have worked in it for years. The main objective is to start a creative process which will lead to an ad that connects with people in an interesting way.
Davidson believes that getting to grips with an audience you are trying to communicate with is the most important part of market research.
Find out what people are searching for online – what does it tell you about the market?

White water rafting and keyword creativity

Davidson puts the theory of keyword creativity into practice by using the example of a website that specializes in selling white water rafting.
"You might start with a perception that people go on white water rafting trips because it's a thrill, or because they want to take their family on an adventure holiday. Those are the ideas I have in my head, but when I look at my keyword research I may find that a lot of people are looking at white water rafting as a means of team building. “I then have to leave my preconceptions behind and think of an advertising campaign, producing content which reflects that niche, or I may even see that I don't have a product which fits that audience."
“People often type in white water rafting and a certain location – I could guess that's because people have been before, they've heard there's some white water rafting in that area. What that does mean is that I should be including as much information about that area and geography of that location as possible.”

Fuel creativity with keywords

Mind maps often come up when people talk about keywords. The idea behind them is to write down ideas, words, tasks or titles you think relate to a central theme. Tony Buzan was the first person to introduce Mind Maps. He believes they unlock the mind and allow people to open up and think more creatively. They're also a great way to problem solve, to structure writing or to categorize your own website.
Davidson says he uses them all the time.
"You create the trunks of the trees on parts of a Mind Map out of your own head and hopefully creativity flows from that."
Mind Maps also allow you to quickly move away from your own assumptions and think laterally across the subject, and potentially into new areas of interest.
A great tip from Davidson is to fuel your creative process with keywords.
Do some keyword research on a particular idea you have. Take a small selection of these keywords and plant them in the middle of your Mind Map.
Open your mind. Look at the keywords you have written and discuss what other words or ideas you think relate to it. Think of it as a word association exercise. Although it may seem non-linear, that's exactly how the human brain works!
Once you have drawn your Mind Map, think about what to do with it. Can you find a new product idea? Do you have fresh content ideas? Have you discovered a better structure to your site?

http://www.wordtracker.com/academy/keyword-creativity-advertising-marketing
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Reasons why another site will link to yours

Why would anyone link to your site? Here are 25 reasons why another site will link to yours.

1) Because you pay them for a listing
Directory listings are some of the easiest to get, but remember you must read and follow their guidelines and Google's webmaster guidelines carefully. Here's an example of a listing for PatioShoppers.com that you'll find at the Skaffe directory: 
2) Because you're a member of a Trade Association
Join groups related to your industry and you'll soon find easy opportunities for links. As with Cabinetstore.com on the Woodworker's Website Association site:
3) Because people are discussing your products
People are talking about your products, as in this question about ShelfGenie.com published on Apartment Therapy. So, set up a Google alert to tell you when people publish and respond to any questions immediately.
4) Because you're a member of a local group
Local groups and associations can also be great sources of local links, as in this link to BrindleyBeach.com from the Outerbanks Chamber of Commerce.
5) Because you make a great case study
Always take part in surveys and volunteer your opinions. Let your suppliers know you exist. Perfume company Tuccini got an editorial link on a story about Analytics firm Coremetrics.
6) Because you belong to a specific demographic group
Whether you are a young or an over-50 entrepeneur, a work-at-home mom or a dad that runs an affiliate site, join up with like-minded people. Be part of your online community. Note that this site, YoungEntrepreneur.com, invites you to submit details of your start-up:
7) Because you submit a tip
No matter what your business, you'll have tips and tricks your customers will love and link to:
8) Because you comment on a breaking news story
Keep an eye on the news. You'll be surprised how many stories you can comment on. PetsPlace.com did a great job piggybacking on the news that the Clintons' cat, Socks, passed away. They compiled a list of the 10 Oddest Presidential Pets and got links such as this one from AbeBooks as a result:
9) Because you're a valuable resource
Make sure you're visible online so that writers can find you when they're compiling a list of resources. A writer on a ‘road and movie' trip through Arizona, visits locations from famous movies. At the end of the article, he lists resources for anyone following in his footsteps.
10) Because you offer a discount
We all love a discount and that's why many bloggers and journalists will write about and link to any great offers you have. Even better, if you can tie into a specific holiday like Broadmoor resort did here.
11) Because you make a donation
Your charitable donations are not only good in themselves, but they can also bring tasty links as shown by Crumbs Bake Shop's and their donation to the Japan earthquake relief fund.
12) Because you support your industry
FabFours.com is a leading bumper manufacturer who support SEMA, the Specialist Equipment Marketing Association – their support has been rewarded with a link.
13) Because you have an unusual business
People just love crazy ideas, so if you've got one flaunt it. Barberstops.com just cries out for attention, and links like this one from CoolBusinessIdeas.com is the result:
14) Because you give an interview
People love to hear stories, not dull business facts. Put yourself forward as an interesting interviewee and you'll get links like Bonobos.com got here at SmallBusinessAdvocate:
15) Because you're offering an internship or job
Even the internships you offer provide linkworthy content. Warby Parker is a spectacle company in New York that is looking to recruit interns. By spreading the word, they got this link One Day Internship:
16) Because you attend an exhibition
If you attend exhibitions don't be shy. Make sure the organizers know you exist. Many such events now offer links to participating companies. NewBathNow.com attend exhibitions and events in promoting their bathroom remodeling products:
17) Because you buck a trend
One day it's all doom and gloom, the next there are signs of a recovery. Learn to ride the waves like Everything2go.com in this newspaper article:
18) Because you publish videos on your own site
Producing videos is now very inexpensive. Build your video skills and then build those links. Yeti Coolers are stronger than ordinary coolers. And they've made some videos to prove it. The videos attracted links from the spearfishing community at SpearBoard.com:
19) Because you publish videos on YouTube
It's great if your videos go viral, but that's the exception. Just create great stuff your customers will love. TRXTraining.com publish an intensive 12-week fitness program on YouTube. It brings them links like this one: 
20) Because your products make great gifts
Think three months ahead. That means in November you should be thinking about what you're going to do on Valentine's Day. As this post on 101 healthy Valentine's gifts shows:
21) Because you help them make money
Help people make money and you'll have little problem getting links. Many bloggers have affiliate links for the products they write about and review. Offering an affiliate scheme can bring you extra sales and extra links, as it did with Estella-nyc.com:
22) Because your products are healthy
FoodShouldTasteGood.com focus on healthy foods. They were featured in this article from Epicurious Magazine on healthy foods that kids love:
23) Because you support a local college
It takes a bit of effort, but by approaching and helping your local college you can get some tasty links, as Appareo partners with North Dakota State University. And they got a trusted link as a result:
24) Because you seek help
Isn't it wonderful that you can get links just by asking people to help solve your problems? Appareo.com asked members at Marketing Profs what they thought about its mission statement and got a nice link as a result.
25) Because you encourage reviews
Look for every opportunity to have your products reviewed. Sites such as Mommy Enterprises invite companies to submit their products for review. The results include links like this one:

http://www.wordtracker.com/academy/25-ways-to-get-links?utm_source=Subscribers&utm_campaign=598a0797f4-Newsletter_101_25_ways_to_get_links&utm_medium=email
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Wednesday, September 21, 2011

Important Rules in Website Design and Layout

1. Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2. Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3. Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it - volume or muting controls would work fine.

4. Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

5. Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!
http://info.webtoolhub.com/kb-a42-5-important-rules-in-website-design-and-layout.aspx

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How to increase backlinks for free

Increasing backlinks helps in improving search engine optimization. This also helps in increased pagerank. The backlinks should be from quality and relevant web sites. There are many ways to increase backlinks to a website.

What are backlinks? Backlinks are incoming links to a website. Number of backlinks is an indication of the popularity or importance of that website. Backlinks are also called inbound links or incoming links. Here are some of the ways that backlinks can be increased.


Blog Commenting – Blog or article commenting is the most effective and easy way to increase backlinks, but it is overlooked more often than not. This also helps in increasing your pagerank. As these pages that you comment on gain their own pagerank, so will your page that links from these pages. Make sure that you do not spam people by commenting on irrelevant blogs or posting non valuable comments.

Wikipedia – Getting a backlink from wikipedia is a reward in itself. Although the outbound links you get from wikipedia are nofollow, but google gives special attention to outbound links on wikipedia. Receiving outbound links from wikipedia are a pain, and you should have a good history before you insert your own links in the wiki.

Article Writing – Writing original, unique and quality articles gets you in the good books of search engines. Providing useful resources that help readers looking for something specific makes your article stand out from others. You can build high quality backlinks and get your pages indexed fast. Building backlinks brings you organic traffic and who doesn't like getting traffic the organic way? There are many popular article directories like ezinearticles, eHow, articlesbase where you can post your articles for free. All these manually review the articles so these deliver high quality backlink results

Social bookmarking – Many social bookmarking sites have emerged in the last few years and few popular ones help build you backlinks if you bookmark your pages. It helps if you have enough friends in your social bookmarking sites. You can share your pages with them, getting more exposure to your web site as well as good number of backlinks.

Forums Participation - Find forums related to your website's niche and post often so you will get noticed and build up trust so people will click on the link in your profile or signature and possibly link to your site from their own site or in other forums showing where they found valuable information. Most forums now put a rel="nofollow" on all outgoing links so this may not benefit you other than getting some traffic.
Getting quality backlinks is a constant and lengthy process and can take several months to achieve the set goal. But it pays to have quality backlinks from the authority sites in the long run.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.
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What is Black Hat SEO?

The term black hat SEO (also known as spamdexing or search spam or search engine spam) refers to using deceptive or unethical techniques that do not follow the search engine guidelines, in order to get high rankings in search engines. The following methods are generally adopted for black hat SEO purposes.

Black Hat SEO Techniques to Avoid

  • Hidden Text - Adding unwanted text and making it invisible by setting the same color and background, using tiny fonts, hiding through CSS code such as using "display: none" or putting it in "no script" or "no frame" sections etc. 
  • Keyword Stuffing - Addition of keywords on calculated places within the body of the page to increase its keyword density, frequency and diversity. This is useful to make a page appear to be more relevant to a web spider for those specific keywords
  • Meta Tag Stuffing - Adding repeated keywords in the meta tags just for the intention of raising its relevancy.
  • Doorway Pages - These are generally irrelevant, low in quality, non informative or as to say "fake" pages that are only designed to attract web spiders. A doorway page will generally have "click here to enter" on the page.
  • URL Redirection - Taking the visitor to another site without their intention or knowledge. e.g. using JavaScript, server side redirection or HTML redirection using Meta Refresh tags.
  • Link Farms- A group of web sites that all hyperlink to every other site in the group.
  • Cloaking- It means to serve different contents of a web page to the search-engine spider and to the human visitors.
  • Mirror Websites- Hosting multiple websites with almost similar contents but different urls.
One thing to keep in mind that these black hat SEO techniques and tricks may work in most of the cases, but temporarily. These are not worth enough to take the risk. For long terms gain and getting permanent stable position in search engine results, all or everything that seems like black hat SEO should be avoided.

http://info.webtoolhub.com/kb-a28-black-hat-search-engine-optimization-what-is-black-hat-seo.aspx

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.
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What is Robots.txt File, Creating and Using Robots.txt

About Robots.txt file

It is great when search engines frequently visit your site and index your content but often there are cases when indexing parts of your online content is not what you want. This can be achieved by creating a simple text file on the root path of your server and naming it to exactly robots.txt. So, in other words, a robots.txt is a file placed on your server to tell the various search engine spiders not to crawl or index certain sections or pages of your site. You can use it to prevent indexing totally, prevent certain areas of your site from being indexes or to issue individual indexing instructions to specific search engines.

One thing to note down here is that the file Robots.txt is by no means mandatory for search engines but generally search engines obey what they are asked not to do.

How and where to create it?

The file itself is a simple text file, which can be created in Notepad or whatever is your favorite text editor. It needs to be saved to the root directory of your site, which is the directory where your home page or index page is. Misspelling is obvious, so be sure to name it correctly as "Robots.txt" and not "Robot.txt".

Structure of Robots.txt file

The structure of a robots.txt is pretty simple (and barely flexible) – it is an endless list of user agents and disallowed files and directories. Basically, the syntax is as follows:

User-Agent: [Spider or Bot Name]
Disallow: [Directory or Specific File Name]
 
User-agent: are search engines' crawlers or bots and disallow: means the list of files and directories to be excluded from indexing. Also if you want to include comment lines – just put the # sign at the beginning of the line:

# All user agents are disallowed to index the secure directory.
User-agent: *
Disallow: /secure/

Examples of Usage

A few examples will make it clearer to how to properly write contents in robots.txt file.

Exclude all robots from the entire web site

User-agent: *
Disallow: /

Allow all robots from the entire web site

The only difference from above is to omit the trailing '/' in Disallow section. Alternatively you can either create an empty robots.txt file or don't create any.

User-agent: *
Disallow:

Exclude a part of your web site

e.g. if you wish to exclude some directories (not all), then you may use the following syntax.

User-agent: *
Disallow: /cgi-bin/
Disallow: /private/
Disallow: /secure/
Disallow: /temp/

Exclude a single bot from entire web site

User-agent: Slurp
Disallow: /

Allow a single bot

User-agent: Googlebot
Disallow:

User-agent: *
Disallow: /

Exclude a file from an Individual Search Engine

e.g you want to exclude your mydata.htm file that is placed under 'secure' directory from Google. (the name of Google bot that indexes pages is Googlebot)
User-agent: Googlebot
Disallow: /secure/mydata.htm

Exclude a file from all Search Engines

User-agent: *
Disallow: /secure/mydata.htm

Handling Complex Situations

Also you can combine multiple command one after another to handle complex situations. Let's take a bit complicated example in step by step manner.
(1) First you would ban all search engines from the directories you do not want indexed at all:
User-agent: *
Disallow: /cgi-bin/
Disallow: /private/
Disallow: /secure/
Disallow: /temp/
 
(2) Next, suppose you want to exclude Yahoo from the entire web site:

User-agent: Slurp
Disallow: /


(3) Further, if you want to exclude Google from indexing the images from your web site:

User-agent: Googlebot-Image
Disallow: /Images/
Disallow: /Public/Images/


(4) Again, if you want to exclude certain files from all spiders:

User-agent: *
Disallow: /private/mybio.html

http://info.webtoolhub.com/kb-a19-what-is-robots-txt-file-creating-and-using-robots-txt.aspx

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What is Cloaking in SEO

Cloaking generally means to present different version of web page contents from of search engines to search robots and human visitors based on their browser's user agent or IP address. It's a deceptive method used to cheat search engines in order to rank well for desired keywords.
Not always but in most of the cases, cloaking is also used to trick users to visit certain websites based on their description in search engines. For example a user searching for some product may click on a website in search engine based on its description and title but the final website will not be the one described in SERP's. It will be a totally different one. Therefore, these practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones they selected, and that provide content solely for the benefit of search engines should be avoided.

Check if a site is cloaking or not: Free Online Cloaking Checker

Different Cloaking Methods

IP address Cloaking - a method of presenting different contents based on determining IP addresses. e.g. Search engines with certain IP addresses will be shown a one version of a web page and all other IP addresses will be shown another version.

User-Agent Cloaking - a method of delivering different versions of a website based on User-Agent. e.g. Search engines and/or users using different versions of web browsers are served with different contents of a web page.

HTTP_REFERER Header Cloaking - if a user is coming from a certain website (e.g. clicking a link from search results or a website) they will be presented a different version of a website based on the HTTP_REFERER header value.


HTTP Accept-Language Header Cloaking - may be used to show different versions of a website based on a users web browser language without letting them for an option of language selection.

JavaScript Cloaking - users with JavaScript enabled browsers are shown one version while users with JavaScript turned off (like search engines) are shown another version of a website.
Finally, cloaking can be a dangerous thing so be careful while using it.
http://info.webtoolhub.com/kb-a24-what-is-cloaking-in-seo-types-of-cloaking-methods.aspx

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Tuesday, September 20, 2011

Applying SEO for E-Commerce Websites

Search engine optimization is a requirement for any website that plans to get organic search engine traffic. E-commerce websites already are using plenty of marketing tactics. But this does not indicate that they should not look towards the search engines for more exposure. However, it appears that either people with e-commerce websites are either unknowledgeable when it comes to SEO or they are not paying enough attention to it. In order to truly reap the benefits of search engine optimization for your website, you should keep various factors in mind. The purpose of this article is to help your e-commerce be able to use the search engines to their advantage in order to get needed traffic.


Being an e-commerce website owner, you should not overlook how important it is to optimize your website’s graphics for the search engines. Your website will contain pictures that can be utilized in order to get rankings for particular keywords. Add your keywords into the alt tag of your pictures because the search engines like to give tons of juice to these particular tags. Each image that is uploaded to your website must have your particular keywords placed on them so that they are optimized for the search engines.
Besides that, you need to be as specific as possible with the keywords that you place in the ALT tag of the images.

Be concise in your approach. This is because you do not want to be accused of stuffing your keywords. This is why it is important to conduct the right keyword research for your website. Ensure that you pay attention to this.

Your e-commerce website has to be appealing to the social media in a whole lot of ways. By utilizing social media sites to your benefit, you can get directly get in touch with your specified market in addition to using the search engines. Make it possible for people to share your website via different social media sites. This is a sensational plan for increasing your website’s exposure and for getting plenty of inbound backlinks. Social sites such as Twitter, Facebook, Digg, Delicious, etc. have great respect in the eyes of the search engines.
If your site is very visible on these websites, it will be highly respected by the search engines.

Do not forget that the title tags of your website are one of the most important parts of the site because these are the words that people will see when the search engines provide results for them. So you have to ensure that your title tags contain your target keywords. All parts of your website should be useful for optimizing your website and getting it ready for the search engine spiders to crawl.

But, the title tags are the most important. A few e-commerce websites only put the company name in the title tag, which is the wrong thing to do. The title tags will give you a sensational way to boost your search engine rank for your specific keywords. If you know how to handle this, getting very specific customer traffic to your website is not a hard task to accomplish. Once you start applying what you’ve learned here, you’ll come to know that SEO isn’t as complicated as it sounds. It is not hard like rocket science. You must remember to do these things if you want to get a lot of consistent traffic to your website.
http://www.sitepronews.com/2011/04/22/applying-seo-for-e-commerce-sites/
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