Thursday, August 4, 2011

Ecommerce Link Building SEO Services

So you’ve setup your shop online, your products are stocked in the warehouse, but the traffic isn’t coming in as much as you would have liked it to. Where do you go from here? Well for one thing, jumping into the online marketplace can be an overwhelming feat even for the most experienced shop owner. Having the time for marketing in the real world as well as online just isn’t in the cards sometimes, so I’ve come up with a plan to make your life a whole lot easier. I’ve worked with dozens of online retail stores as well as my own online ventures in Ecommerce and drop shipping, so I know where to start and how to succeed.

No matter what the shop size, I can help you with your online marketing to make life a whole lot easier. Every client gets a custom campaign thought out and drawn up to meet the needs of the niche. Every single competitor will be looked at, broken apart and compared so that we both understand where we’re at and how to get ahead. I make use of my unique link building methods, social media marketing tactics and other Ecommerce only marketing methods that can be found online. Just like all my other campaigns, this can be adopted by you to take on after our contract is up.

Campaigns start at minimum $2000/month, and if you’re trying to break into a very competitive niche then expect it to take months to get results. I like to start attacking the long tail keywords while working at the ultimate goal of ranking for the top few keywords that will bring in the big results. If your site is brand new there are always stepping stones you must go through before ranking for the harder keywords. But if you’ve been around for a long time online and just need a new direction, then we can setup a new plan and achieve those goals. To get your free site review and analysis just fill out this contact form below, and I will get back to you in 24 hours or less.
 We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Google Image Search Tracking

Google Analytics has shown tremendous drops in search referrals from Google Image Search. To make a long story short, Google Analytics seemed to have switched how they report Google Image search traffic, moving it from the referrals report and into the organic search report.
There are reports at WebmasterWorld (see July 26th) and Google Analytics Help forums about this.
As reported by Gabs and AJ Kohn, it is simply a matter of Google moving the traffic under the search engine report.
Here is a graph from Gabs:
click for full size of Google Analytics Image Traffic Reports
I was able to verify this in several of my sites that I track.
Google, I do not believe, has any word about this change, so I can see why people freaked out when they saw this.

Now Track Google Analytics With AJAX Code

A few months ago Google came out with a nice function for Google Analytics that allows website publishers to do the analytics tracking via AJAX (it more or less speeds up to your site because end user's don't need to wait for the Google Analytics tracking code to download/run in order for your site to finish being rendered).

I wasn't able to find any documentation on how to track AdSense clicks when using the new code, but was able to figure it all out with some trial and error, so here's how to do it...

Replace UA-XXXXX-X with your web property ID and your domain.com with your domain and you should be good to go (there are 2 places to replace each for a total of 4 replacements)...

Code:

<script type="text/javascript">
google_analytics_uacct = "UA-XXXXX-X";google_analytics_domain_name = ".yourdomain.com";var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXX-X'],['_setDomainName', '.yourdomain.com'],['_trackPageview']);(function() {var ga = document.createElement('script');ga.type = 'text/javascript';ga.async = true;ga.src = 'http://www.google-analytics.com/ga.js';(document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(ga);})();
</script>

I know the links of JavaScript are run together on a single line... it's intentional since that's how I do it on this site. There really is no point in having unnecessary characters in the HTML source... the whole point of going to AJAX is to make things faster, remember?

This will track your AdSense clicks within your Google Analytics accounts (assuming of course you linked your Analytics and AdSense account). Make sure the above code is somewhere in your page BEFORE the first AdSense unit if you want to track AdSense clicks (putting it into the <head> works nicely).

Wednesday, August 3, 2011

Mobilize Your Business With 6 Google Templates

Levonsys has been successfully providing unmatched outsourcing solutions in several mobile enterprise applications and consumer applications for iPhone users. Levonsys iPhone Center is specialized in providing rich mobile applications using the iPhone SDK. We have expert programmers, who have continuously given successful results in iPhone Application Development, iPhone Mobile Application, and iPhone Programming. We have stronghold in making third party iPhone applications.

Mobilize your business. Google has introduced six mobile templates for Google Sites, Google's portal to assist with the creation of websites. Businesses can now create mobile websites or landing pages in just minutes.
Here is a Google Sites' video promoting the new mobile feature.
Creating your new mobile site is easy. Choose the template you want to use and pick a color. Select a URL or forward a custom domain to your mobile Sites page. Use the Google Sites editor to make changes. The templates are basic, but functional.
Here is a list of the mobile templates. Choose the right one for your business, and launch your mobile website today.

Mobile Templates

Restaurant. The restaurant mobile template creates an easy way for your patrons to find information about your restaurant. This template comes with multiple pages so you can include special offers, your menu and directions. The Google Maps gadget lets you edit and customize your restaurant's location. The click-to-call button makes it easy for patrons to call you with a single click.
Restaurant Template.

Local Business. The local business mobile template uses an interactive Google Map and a click-to-call button to make it easy for your mobile customers to find and contact you.
Local Business Template.

Lead Generation. The lead generation mobile template lets you generate leads through a Google form and store them on a Google spreadsheet so you can follow up on qualified leads. You can also embed this form on your desktop site for people that aren't visiting your mobile site.
Lead Generation Template.

Social. The social mobile template lets your customers socially engage with your business. Add the social button to link your mobile site to Facebook, Twitter, LinkedIn and YouTube.
Social Template.

eCommerce. When you load the ecommerce template, you’ll see a placeholder Google Checkout button. To set up Google Checkout on your mobile site, delete this button and insert a Google Checkout Buy Now button. You can also insert the click-to-call gadget to allow patrons to call you directly about order inquiries, purchasing, or any other questions. To use this template, you must have a Google Checkout Merchant account.
eCommerce Template.

Custom. The custom mobile template lets you design your own mobile site or landing page. To take advantage of mobile-only functionality and add style to your site, add one or more of the mobile buttons.
Custom Template.
 At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

Build Your Ecommerce Website SEO Friendly

Levonsys is a 10 year old – Website Designing and Website Development company in Hyderabad, India and Texas USA. We cater and collaborate with a wide client base and business partners across the globe and offer a galore of services relating to all the sectors in the IT Industry.

Build  Your Ecommerce Website SEO Friendly

If you are having an online store where you are selling any kind of products, then you must know about some of the important tactics to make your store more successful.

First thing to consider is the content on website. Is website content informative and containing targeted keywords and key phrases? Content plays a very important role in making a web design SEO friendly. Search engines easily crawl and index the websites containing unique and informative content with keywords and key phrases. A blog within an Ecommerce website is very important. Because you can’t give too much content on your ecommerce store. In this case, blog is very helpful. You can daily update your blog with unique and informative content. This helps in regular crawling of your website.
Ecommerce Web design
There are many more points which need to be considered to make your ecommerce website SEO friendly. Unique title tags are very important. Each page of website should contain unique title tags. More important, title tags should be relevant to page.  Google crawlers first point to the titles and based on the title tags they find other information in the page. And if the page contains differ information from titles, crawlers will not give much importance to the page. In this case it would be difficult for your website pages to be listed in search engines.

Navigation should be well maintained on your website. Navigation can be textual or graphical but is should be optimized from SEO point of view. Use of alt tags is very important if images have been used for navigation. Images to show products and categories should contain appropriate text within alt tags.

As you know, an online store always contain dynamic content. Every data like product names, images, prices, descriptions, product categories etc. are fetched from database. So, it is very important to create a sitemap for an ecommerce website. In the absence of sitemap search engine crawlers will not be able to crawl all the pages of your website. Ecommerce websites are collection of many pages, so creating a sitemap is must for your online store.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Email: sales@levonsys.com | Website: www.levonsys.com

Useful Tips to Increase Conversion Rate for an Ecommerce Site

Ecommerce website development is one of the difficult tasks but selling products online is another major challenge ahead for any business. Once you have started selling your products and services online, your main aim is to drive traffic to a site and then turn them into potential customers. However, turning the visitors into likely customers is a quite difficult task as compared to driving traffic to a site. You can easily attract visitors to your site with the help of search engine optimization (SEO), social media as well as through online marketing. Even so, if you want to tempt your visitors to spend their hard-earned money on buying your products, you need to consider several factors such as:
a) Easy approach and accessibility.
b) Ease of Use or simplicity.
c) Enhanced product presentation.
d) Your privacy and return policies should be transparent.
Conversion rate is usually the percentage of visitors who makes a purchase and becomes your potential customers. So, if you want to increase the conversion rate of your ecommerce website design, you need to follow certain tips. Here are four tips you should use to improve website’s conversion rate:
  1. Entice the Right Traffic
  2. To increase the conversion rate of your site it is essential for you to attract the right traffic that is genuinely interested to buy a product from you. For this you need to identify your USP, which clearly states what your website offers, and helps your customers in knowing how you are different from your competitors. In order to achieve the targeted traffic as well as the online exposure you should list your business on shopping comparison websites such as Shopping.com, Bizrate.com and Epinions.com. Moreover, you should reduce your site load times, analyze your traffic and also design your landing pages only for selling purposes.
  3. Multiple Payment Options
  4. If you want to attract more and more customers to your ecommerce store then all you need to do is to offer multiple payment options to your clients for their convenience. You can easily provide as many payment options as possible to your potential customers to increase your sales. These payment options not only proved helpful for local markets but also for global markets too. By giving multiple payment option choices to your customers you make easier for them to choose one of the best options for themselves. And for the success of your business you need to offer both the local and global payment options to your customers.
  5. Nurture Customer Confidence
  6. If you want to build strong customer confidence in order to make them buy your product then it is essential for you to make a business website design in such a way that it conveys trust and credibility. Moreover, provide some evidence of your success, give customers the assurance that their information is safe and state your privacy policy as well.
  7. Enhanced Customer Interaction
  8. Your ecommerce site helps your customers by giving them the opportunity to connect themselves during the sales process. There are many options available through which your customers can easily connect with you. One of them is live chat option through which they can ask certain questions about your products and services, and if they want to buy, they ask you about the ordering process as well. Through this tool, your customers get to know about your business and judge whether you are responsive to their needs or not and accordingly buy the product from you.
Therefore, for the success of your ecommerce web design all the above mentioned points should be included in one package. As well as these benefits help you in increasing the conversion rate of your ecommerce site.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Email: sales@levonsys.com | Website: www.levonsys.com

Tuesday, August 2, 2011

Link Exchange Tips

Link Exchange Definition

Link exchange is a process of exchanging links between websites. The link could be a simple Text link, HTML link or banner link. Link exchange is one of the methods of website linking.

Link Exchange Forms:

Link exchange could be in many forms. The most popular forms are-

One way link exchange is link exchange to get incoming links without giving link in return to linking websites. One way link exchange is the best link exchange from the point of view of search engines.
Reciprocal link exchange is a link exchange between two websites. For Ex.- I have a blog A and my friend has a blog B. Now we can do a Reciprocal link Exchange by adding Blog A link to Blog B and vice versa.
Three way link exchange is a different type of Reciprocal link exchange to build search engine safe linking because normally search engines give less importance to Reciprocal link exchange.

Link Exchange Usage:

Link exchange is normally used to increase search engine rankings. Link exchange is very important in Search Engine Optimization (SEO). Webmaster normally do link exchange with similar websites in order to get referral traffic and to increase website popularity.

Link Exchange Tips:

1:-> Avoid reciprocal link exchange, give more importance to three way link exchange.

2:-> One way link exchange is best in the eyes of search engines.

3:-> Never participate in paid link exchange. Search engines can penalize your website.

4:-> Write good and quality contents and other website will naturally link to your website.

5:-> To increase your Google PageRank, it's good to have some quality backlinks from websites having high Google PageRank.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Levonsys


How to Avoid Blog or Website Penalization from Search Engines

 Levonsys is a 10 year old – Website Designing and Website Development company in Hyderabad, India and Texas USA. We cater and collaborate with a wide client base and business partners across the globe and offer a galore of services relating to all the sectors in the IT Industry.

Every other day, I listen from webmasters that they are facing Google's penalty. Google has penalized their blog or website and now they have no idea what to do. What force Google to give penalty to your website? Here are few points you should really care if you want to avoid penalization from Google or any other search engine.

Duplicate Contents:

Duplicate content is the very first thing you should always avoid while working on your website. Keep your sharp eyes on duplicate contents in your website or across your websites. Always provide unique contents to the visitors of your website.

Link Exchange:

Link exchange is another activity, that can led your website towards Google penalization. Always stay away from excessive reciprocal Link exchange. In the eyes of Google, excessive reciprocal Link exchange is process to manipulate Google SERP.

Link buying and selling:

Link buying and selling activity can very quickly put your website in Google supplement results. Google always give advice to webmasters not to engage their self into any kind of link buying and selling activity. Link buying and selling activity can drastically reduce your Google PageRank as well as led to long term penalization in Google.

Link Farm:

Link Farm is a black hat SEO technique used to manipulate the results of search engines. You can always avoid website penalization from Google by keeping yourself away from Link farm.

Keyword stuffing:

Keyword stuffing is again a SEO technique to manipulate the search engine results by putting tons of keywords in meta tags or in contents. Google always give less importance to such websites which follow this technique. Keyword stuffing can lead your website towards penalization from Google.

Google Quality Guidelines:

This is the best way to avoid any kind of penalization from Google. You should always follow the Google's quality guidelines for webmasters. These quality guidelines from Google are-

  • Keep your website clean by avoiding hidden text or hidden links.
  • Always check for cloaking or sneaky redirects and remove them immediately.
  • Never try to send automated queries to Google.
  • Never load pages with irrelevant keywords.
  • Always avoid pages with malicious behavior (phishing or installing viruses, Trojans, or other programs that can harm the visitors).
  • Avoid website with little or no original content.
If you follow all the points mentioned in this post, you can always avoid penalization from Google or any other search engine.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Levonsys