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Thursday, August 4, 2011

Now Track Google Analytics With AJAX Code

A few months ago Google came out with a nice function for Google Analytics that allows website publishers to do the analytics tracking via AJAX (it more or less speeds up to your site because end user's don't need to wait for the Google Analytics tracking code to download/run in order for your site to finish being rendered).

I wasn't able to find any documentation on how to track AdSense clicks when using the new code, but was able to figure it all out with some trial and error, so here's how to do it...

Replace UA-XXXXX-X with your web property ID and your domain.com with your domain and you should be good to go (there are 2 places to replace each for a total of 4 replacements)...

Code:

<script type="text/javascript">
google_analytics_uacct = "UA-XXXXX-X";google_analytics_domain_name = ".yourdomain.com";var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXX-X'],['_setDomainName', '.yourdomain.com'],['_trackPageview']);(function() {var ga = document.createElement('script');ga.type = 'text/javascript';ga.async = true;ga.src = 'http://www.google-analytics.com/ga.js';(document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(ga);})();
</script>

I know the links of JavaScript are run together on a single line... it's intentional since that's how I do it on this site. There really is no point in having unnecessary characters in the HTML source... the whole point of going to AJAX is to make things faster, remember?

This will track your AdSense clicks within your Google Analytics accounts (assuming of course you linked your Analytics and AdSense account). Make sure the above code is somewhere in your page BEFORE the first AdSense unit if you want to track AdSense clicks (putting it into the <head> works nicely).

Wednesday, August 3, 2011

Mobilize Your Business With 6 Google Templates

Mobile Templates

Restaurant. The restaurant mobile template creates an easy way for your patrons to find information about your restaurant. This template comes with multiple pages so you can include special offers, your menu and directions. The Google Maps gadget lets you edit and customize your restaurant's location. The click-to-call button makes it easy for patrons to call you with a single click.
Restaurant Template.

Local Business. The local business mobile template uses an interactive Google Map and a click-to-call button to make it easy for your mobile customers to find and contact you.
Local Business Template.

Lead Generation. The lead generation mobile template lets you generate leads through a Google form and store them on a Google spreadsheet so you can follow up on qualified leads. You can also embed this form on your desktop site for people that aren't visiting your mobile site.
Lead Generation Template.

Social. The social mobile template lets your customers socially engage with your business. Add the social button to link your mobile site to Facebook, Twitter, LinkedIn and YouTube.
Social Template.

eCommerce. When you load the ecommerce template, you’ll see a placeholder Google Checkout button. To set up Google Checkout on your mobile site, delete this button and insert a Google Checkout Buy Now button. You can also insert the click-to-call gadget to allow patrons to call you directly about order inquiries, purchasing, or any other questions. To use this template, you must have a Google Checkout Merchant account.
eCommerce Template.

Custom. The custom mobile template lets you design your own mobile site or landing page. To take advantage of mobile-only functionality and add style to your site, add one or more of the mobile buttons.
Custom Template.

At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

Build Your Ecommerce Website SEO Friendly

There are many more points which need to be considered to make your ecommerce website SEO friendly. Unique title tags are very important. Each page of website should contain unique title tags. More important, title tags should be relevant to page. Google crawlers first point to the titles and based on the title tags they find other information in the page. And if the page contains differ information from titles, crawlers will not give much importance to the page. In this case it would be difficult for your website pages to be listed in search engines.

Navigation should be well maintained on your website. Navigation can be textual or graphical but is should be optimized from SEO point of view. Use of alt tags is very important if images have been used for navigation. Images to show products and categories should contain appropriate text within alt tags.

As you know, an online store always contain dynamic content. Every data like product names, images, prices, descriptions, product categories etc. are fetched from database. So, it is very important to create a sitemap for an ecommerce website. In the absence of sitemap search engine crawlers will not be able to crawl all the pages of your website. Ecommerce websites are collection of many pages, so creating a sitemap is must for your online store.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Email: sales@levonsys.com | Website: www.levonsys.com

Useful Tips to Increase Conversion Rate for an Ecommerce Site

Ecommerce website development is one of the difficult tasks but selling products online is another major challenge ahead for any business. Once you have started selling your products and services online, your main aim is to drive traffic to a site and then turn them into potential customers. However, turning the visitors into likely customers is a quite difficult task as compared to driving traffic to a site. You can easily attract visitors to your site with the help of search engine optimization (SEO), social media as well as through online marketing. Even so, if you want to tempt your visitors to spend their hard-earned money on buying your products, you need to consider several factors such as:
a) Easy approach and accessibility.
b) Ease of Use or simplicity.
c) Enhanced product presentation.
d) Your privacy and return policies should be transparent.
Conversion rate is usually the percentage of visitors who makes a purchase and becomes your potential customers. So, if you want to increase the conversion rate of your ecommerce website design, you need to follow certain tips. Here are four tips you should use to improve website’s conversion rate:

Entice the Right Traffic
Multiple Payment Options
Nurture Customer Confidence

business website design

Enhanced Customer Interaction

Therefore, for the success of your ecommerce web design all the above mentioned points should be included in one package. As well as these benefits help you in increasing the conversion rate of your ecommerce site.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Email: sales@levonsys.com | Website: www.levonsys.com

Tuesday, August 2, 2011

Link Exchange Tips

Link Exchange Definition

Link exchange is a process of exchanging links between websites. The link could be a simple Text link, HTML link or banner link. Link exchange is one of the methods of website linking.

Link Exchange Forms:

Link exchange could be in many forms. The most popular forms are-

One way link exchange is link exchange to get incoming links without giving link in return to linking websites. One way link exchange is the best link exchange from the point of view of search engines.
Reciprocal link exchange is a link exchange between two websites. For Ex.- I have a blog A and my friend has a blog B. Now we can do a Reciprocal link Exchange by adding Blog A link to Blog B and vice versa.
Three way link exchange is a different type of Reciprocal link exchange to build search engine safe linking because normally search engines give less importance to Reciprocal link exchange.

Link Exchange Usage:

Link exchange is normally used to increase search engine rankings. Link exchange is very important in Search Engine Optimization (SEO). Webmaster normally do link exchange with similar websites in order to get referral traffic and to increase website popularity.

Link Exchange Tips:

1:-> Avoid reciprocal link exchange, give more importance to three way link exchange.

2:-> One way link exchange is best in the eyes of search engines.

3:-> Never participate in paid link exchange. Search engines can penalize your website.

4:-> Write good and quality contents and other website will naturally link to your website.

5:-> To increase your Google PageRank, it's good to have some quality backlinks from websites having high Google PageRank.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

How to Avoid Blog or Website Penalization from Search Engines

Levonsys is a 10 year old – Website Designing and Website Development company in Hyderabad, India and Texas USA. We cater and collaborate with a wide client base and business partners across the globe and offer a galore of services relating to all the sectors in the IT Industry.

Every other day, I listen from webmasters that they are facing Google's penalty. Google has penalized their blog or website and now they have no idea what to do. What force Google to give penalty to your website? Here are few points you should really care if you want to avoid penalization from Google or any other search engine.

Duplicate Contents:

Duplicate content is the very first thing you should always avoid while working on your website. Keep your sharp eyes on duplicate contents in your website or across your websites. Always provide unique contents to the visitors of your website.

Link Exchange:

Link exchange is another activity, that can led your website towards Google penalization. Always stay away from excessive reciprocal Link exchange. In the eyes of Google, excessive reciprocal Link exchange is process to manipulate Google SERP.

Link buying and selling:

Link buying and selling activity can very quickly put your website in Google supplement results. Google always give advice to webmasters not to engage their self into any kind of link buying and selling activity. Link buying and selling activity can drastically reduce your Google PageRank as well as led to long term penalization in Google.

Link Farm:

Link Farm is a black hat SEO technique used to manipulate the results of search engines. You can always avoid website penalization from Google by keeping yourself away from Link farm.

Keyword stuffing:

Keyword stuffing is again a SEO technique to manipulate the search engine results by putting tons of keywords in meta tags or in contents. Google always give less importance to such websites which follow this technique. Keyword stuffing can lead your website towards penalization from Google.

Google Quality Guidelines:

This is the best way to avoid any kind of penalization from Google. You should always follow the Google's quality guidelines for webmasters. These quality guidelines from Google are-

Keep your website clean by avoiding hidden text or hidden links.
Always check for cloaking or sneaky redirects and remove them immediately.
Never try to send automated queries to Google.
Never load pages with irrelevant keywords.
Always avoid pages with malicious behavior (phishing or installing viruses, Trojans, or other programs that can harm the visitors).
Avoid website with little or no original content.

If you follow all the points mentioned in this post, you can always avoid penalization from Google or any other search engine.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

Thursday, July 28, 2011

HTML5 and iPhone Application

Levonsys has been successfully providing unmatched outsourcing solutions in several mobile enterprise applications and consumer applications for iPhone users. Levonsys iPhone Center is specialized in providing rich mobile applications using the iPhone SDK. We have expert programmers, who have continuously given successful results in iPhone Application Development, iPhone Mobile Application, and iPhone Programming. We have stronghold in making third party iPhone applications.

There has been a fair amount of press concerning the new HTML5 standard and how it may impact video playback and rich web content as an alternative to Flash. HTML5 is supposed to be more efficient than Flash in terms of processing load. The testing is inconclusive but one area where HTML5 seems to be more embraced is with the iPhone.
One reason could be that using the least amount of processing power for a given application is very important. While the iPhone packs a lot of smarts into a small package, it certainly can’t compete with the processing power and graphics processing found in a full sized PC or Mac.
A clear indication of the iPhone’s move towards more HTML5 is demonstrated in the new YouTube app for iPhone. The new application allows iPhone users to browse and search for videos, access details of their account, and stream video playback without the Flash plugin.
Other video providers including CBS networks are reported to be developing players based on HTML5 for their streaming content.
So for these and other developers of iPhone apps, they have begun writing them for HTML5. Some of the acknowledged advantages of Flash such as better fonts, a game engine, and other high end graphics are not nearly so critical for the small screen in the iPhone.
And the efficiencies and flexibility they can achieve with HTML5 more than make up for some of these advantages found in Flash. And support for HTML5 versus Flash in the iPhone is strongly by Steve Jobs who felt that the slow and buggy flash plugin to the iPhone was due to “lazy” developers at Adobe.
It has also been reported that the use of Flash in iPhone applications would significantly impact battery life from 10 hours down to about 1.5 hours. If this is true, it is obviously a significant detriment to using Flash in a mobile device like the iPhone. Jobs is a very strong proponent for HTML5 and indicates it is absolutely the way to go for iPhone apps.
In defense, Adobe has stated that their upcoming Flash player version 10.1 will show great improvement on mobile applications and that they are also working on its performance with Mac OS X.
So while the debate ranges on whether Flash is superior to HTML5 or vice versa, development of iPhone apps for HTML5 are well established and continuing to grow strong.

sales@levonsys.com

Monday, July 25, 2011

Brand Marketing Plan

Levonsys is a complete IT and Online Marketing services company offering comprehensive services to companies across a wide range of platforms and latest technologies. Services like Web Design and Development, Web Design Consulting, Search Engine optimization, SMO Services and Branding Services. We can bring your project from the story board to reality.

If the words “brand marketing plan” scare you, I’ve got good news. Help is on the way. Brand marketing plans sound scarier than they actually are, but that doesn’t mean they don’t take some work. Yet, once you have your brand marketing plan (BMP) nailed down, everything else comes together. That’s because brand marketing is the foundation of the integrated marketing communications (IMC) process. Of course, if your school has a family of brands, you’ll need a BMP for each sub-brand. Just make sure each sub-brand flows from the college’s parent brand. Below is an outline of a BMP

Brand Marketing Plan

I. Brand Marketing Objective
This is where you state what you’re setting out to do. Branding is about changing minds. Marketing is about overcoming obstacles to the sell. An objective is something specific you want to accomplish. So a brand marketing objective can be thought of as how you’re going to change customers’ minds about the obstacles that are preventing them from buying your product.

Ex:
The brand marketing objective for the [CAMPAIGN NAME] is to prompt a change in audience attitude/perception. The goal of this campaign is to…

II. Brand Promise
Make a one-sentence promise that matters to your audience, is unique to your school or program and above all believable. This promise should indicate what your product is and whom it’s for.

III. Brand Attributes
These are words—think talking points—from your brand promise that are leveraged in your brand-building communications.
IV. Brand Category
Your brand category helps you focus on where you are competing for students, donors, etc., and where you’re not. In case you don’t know your category, ask your customers. Try to dominate your category.

Ex:
Midwestern Teachers College is in the category of third tier teachers colleges in the Midwest.

V. Brand Positioning
This is a one sentence positioning statement that shows how you are different, better or more special than your competition. This is the message you plan to put into the minds of potential students, donors, etc. when they think of your school or department.
Ex:
This campaign attempts to brand [SCHOOL OR DEPARTMENT] as the… “[ADD STATEMENT]

VI. Positioning Anchors
This is the evidence you supply to back up your promise (especially useful for admissions and development officers). This information is vital to your marketing efforts.
Ex:
The [SCHOOL OR DEPARTMENT’S] brand positioning statement is supported by the following positioning anchors:
1. Proof A
2. Proof B
3. Proof C, etc.

VII. Audience
This is where you display your audience research and admissions diagnostics.

VIII. Advertising
Here’s where you would list all of your advertising placements. This data would include the medium, vendor, description, size, execution date, due date, number of impressions and cost. These efforts should align with both your audience and brand message.

IX. Budget
Details how much money you are investing in this plan.