Wednesday, August 3, 2011

Useful Tips to Increase Conversion Rate for an Ecommerce Site

Ecommerce website development is one of the difficult tasks but selling products online is another major challenge ahead for any business. Once you have started selling your products and services online, your main aim is to drive traffic to a site and then turn them into potential customers. However, turning the visitors into likely customers is a quite difficult task as compared to driving traffic to a site. You can easily attract visitors to your site with the help of search engine optimization (SEO), social media as well as through online marketing. Even so, if you want to tempt your visitors to spend their hard-earned money on buying your products, you need to consider several factors such as:
a) Easy approach and accessibility.
b) Ease of Use or simplicity.
c) Enhanced product presentation.
d) Your privacy and return policies should be transparent.
Conversion rate is usually the percentage of visitors who makes a purchase and becomes your potential customers. So, if you want to increase the conversion rate of your ecommerce website design, you need to follow certain tips. Here are four tips you should use to improve website’s conversion rate:
  1. Entice the Right Traffic
  2. To increase the conversion rate of your site it is essential for you to attract the right traffic that is genuinely interested to buy a product from you. For this you need to identify your USP, which clearly states what your website offers, and helps your customers in knowing how you are different from your competitors. In order to achieve the targeted traffic as well as the online exposure you should list your business on shopping comparison websites such as Shopping.com, Bizrate.com and Epinions.com. Moreover, you should reduce your site load times, analyze your traffic and also design your landing pages only for selling purposes.
  3. Multiple Payment Options
  4. If you want to attract more and more customers to your ecommerce store then all you need to do is to offer multiple payment options to your clients for their convenience. You can easily provide as many payment options as possible to your potential customers to increase your sales. These payment options not only proved helpful for local markets but also for global markets too. By giving multiple payment option choices to your customers you make easier for them to choose one of the best options for themselves. And for the success of your business you need to offer both the local and global payment options to your customers.
  5. Nurture Customer Confidence
  6. If you want to build strong customer confidence in order to make them buy your product then it is essential for you to make a business website design in such a way that it conveys trust and credibility. Moreover, provide some evidence of your success, give customers the assurance that their information is safe and state your privacy policy as well.
  7. Enhanced Customer Interaction
  8. Your ecommerce site helps your customers by giving them the opportunity to connect themselves during the sales process. There are many options available through which your customers can easily connect with you. One of them is live chat option through which they can ask certain questions about your products and services, and if they want to buy, they ask you about the ordering process as well. Through this tool, your customers get to know about your business and judge whether you are responsive to their needs or not and accordingly buy the product from you.
Therefore, for the success of your ecommerce web design all the above mentioned points should be included in one package. As well as these benefits help you in increasing the conversion rate of your ecommerce site.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Email: sales@levonsys.com | Website: www.levonsys.com

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