Saturday, August 27, 2011

Steps to Email Marketing

Recognizing the objective and the purpose for email marketing program you could easily create successful mail. Here are the 7 key steps to create an effective email which is given below.
1. After identifying the target of the email marketing program you could better understand the target of email marketing.

2. When your target is clear you could easily send the email advertising to the targeted list of email. So create a target email list before you go for email marketing program and make it successful.

3. Tracking the results is very significant it would help you to determine that who opened the message and click the links and multiple links within your email. Tracking is particular significant when testing the subject lines, imbedded links and other direct response vehicles.

4. Creating a good email is very significant for the email marketing program. The mail should be written in the way that it would demonstrate the object and the target. Try to use simple language and make it free form spellings and grammatical errors. Don’t forget to make it professional. A successful email marketing program is greatly depends upon how you write the mail.

5. State and describe clearly about the product and service well in the email. If you are talking about any idea then explain it well so that the reader could understand it clearly.

6. Always follow the rules and regulations of email marketing or otherwise your email may be marked as spam or could be blocked and banned by the reader. This would lead to squander all your marketing efforts.

7. Send repeated emails because it has found that the repetition of emails often helps as people need the re-assurance when they decide about something. So, re-assure them with the email. Repeated emails also help in reminding the reader.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine
 
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Tips for Better Branding Your Website

Online marketing and branding has become an important aspect of small business entrepreneurship marketing campaigns. With increasing competition and demand for search engine optimization services, top rated SEO companies are charging high. And the cost is often beyond the means of small scale business owners, bloggers and freelancers who need good exposure to their site. Even if you find affordable SEO packages that suits your budget you still need to invest money rather tactfully to get optimised result.
Whether you are a professional blogger or using your website to sell any product or service you need to brand your site. Here are a few tips for better branding of your website.

1. Clear objective: Your website should have a clear goal. The purpose of the website should be clearly defined so that visitors (who are potential customers) to your site easily understand what it conveys and connect to it immediately.

2. Domain name: Choosing the appropriate domain name is highly important. Try to use your brand name as domain name as it will be easier for visitors to remember. And that is the main point about branding.

3. Choosing a logo: Selecting a logo that is attractive and at the same well-suited with the theme of your site is important. Remember, the logo represents your business. So it will be wise to invest good money on something that has immense potential to make or break your brand.

4. Design consistency: It is important to stick to a particular design layout throughout the site. The color theme, images, and designs should comply with the content of the site. Most importantly, use the logo site wide because repetition leaves a long lasting picture of your brand in visitor’s mind.

5. Social media marketing: Sign up with prominent social media sites with your website or online company name. You can find a large target audience here. Regular communication and networking will definitely help in branding your website through social media marketing.

6. Exposure: Spread the link of your website on the web as much as possible. Online branding tools like Brand Guardian are also available to help you build your brand with less time and effort. In addition, use your website’s link in your email signature. Writing article and guest post for prominent blogs with your brand name and links embedded in it is another good technique to get exposure.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine
 
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How to Choose the Right SEO Professional?

The Search engine optimization is always significant for the online business to be prospered. Many companies are now known to the great benefits of the SEO and therefore they are needed for the every single day and one of the great pillars of the online marketing. There are number of benefits associated by having the ranking of the website and sent the huge amount of traffic to your website whenever this occurs.


Therefore it becomes important for the website holder to pick the right SEO Company or the Professional SEO company to be work with. As SEO is completely new field in the ground of online marketing and becomes really difficult to inform which company is best in the online marketing field and with the number of companies around and at the same time you must be careful too because choosing the wrong one can lead you to disaster.

Firstly you have to go through the SEO professional’s website and have a thorough analysis of the website with the regards to the content. Now if you feel that they have done the good job and really an expert in the field then seek the search engine rankings and find the keywords that they have used to optimize.

After you analysis the website of the SEO professional you like to work with, you could request for the portfolio. If the portfolio is already present in the website then make sure that they have the best and updated one which contains the links to the website that they have done in the past. It has found that some SEO professional doesn’t put the portfolio pages in the website for the various privacy reasons. So you could simply ask for an email or perhaps have a meeting with the particular person. Moreover you could check out the track record of the SEO professional by receiving the feedback and reviews from the professional.
If you somehow positive about the SEO professional to work through your campaign then you could ask them to give in an SEO proposal and check the details what the proposal contains and the various strategies they is used to gain the search engine rankings. Also make sure the strategies are legitimate and would not violate the norms of the search engine regulations.

Lastly a good SEO professional would send you the reports time to time regarding the online marketing campaign so that you are updated with how the things are going on.

These are some of the basic steps in order to find the right SEO professional. Hopefully if you follow these steps you may lead to the right person who would bring you better into your business.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine
 
Website Design Hyderabad 

 

Tips To Brochure Designing

Brochures are very good method of advertising on a large scale. They help in publicizing your product, or business, or any event in a very positive way. A brochure helps in reaching out to a number of people at a short span of time. You can also create your very own brochure by following theses simple tips.
Brochure Design
Top Tips For You:
  1. Make it colorful. A dash of color is enough to attract the much required attention. A dull, colorless piece of paper is often ignored by everybody, whereas a colorful brochure will gain more interest.
  2. Include pictures in your brochure. Only text in a brochure can get really boring, pictures often help in breaking the monotony and providing a much pleasant experience. You can get these photos from various web resources.
  3. People have a habit of looking at the pictures first, then the bold headings and subheadings. It is always better to provide the most important information within the pictures and in the headings itself.
  4. Use the white spaces in your brochure intelligently. Make sure you keep appropriate gap between the lines and paragraphs of your sentences.
  5. Remember less is more. Never try to put everything all at once. This will make your brochure look very clumsy and cluttered. This will not appeal to the readers.
These tips will help you in designing a very good brochure for yourself. For details refer Levonsys.

Website Design Hyderabad 

Levonsys is a 10 year old – Website Designing and Website Development company in Hyderabad, India and Texas USA. We cater and collaborate with a wide client base and business partners across the globe and offer a galore of services relating to all the sectors in the IT Industry.


Tuesday, August 23, 2011

Website Content Tips

The content of your site is arguably the most important area you must strive to perfect. It's the 'meat in the sandwich' situation and your filling must excel in order for visitors to stop, sample and entice them back another time for more.
Content is what people search the Internet for, once they arrive at your site, its content must engage and impress the visitor with its quality and presentation. Here are some important considerations.

  • Adopt good accessibility to everyone regardless of their limitations.
  • Content is more than words, it can make or break a web site.
  • Reader must get the gist of the page quickly - ideally without scrolling.
  • Use headline titles - facilitates scanning, which most people do.
  • Use short sentences - makes for easier reading.
  • Use white-space effectively to break up large blocks of text.
  • Use bullets for lists - assists scanning and derives emphasis.
  • Update your content - keep it fresh and relevant.
  • Consider archiving older content into an archive section on your site.
  • Put your most important information on the top portion of your page.
  • Content is king - provide lots of worthwhile and free information.
  • Always put yourself in the shoes of your target site visitor.
  • Communicate your information clearly and concisely.
  • Don't put your text in one big block, separate it into paragraphs.
  • Use the minimal amount of text needed to still be effective.
  • Readers reject any text that looks difficult, boring, or confusing.
  • Well organized content demonstrates professionalism.
  • Convey expertise and confidence but don't over do it!
  • Text supported with sub-headings is easier to read.
  • Should interactively or actively engage your visitors.
  • Write in a style that is compatible with your target audience.
  • Must be interesting, useful and of real value, not just to fill a page!
  • Be different from the masses, provide unique content.
  • Don't let pages scroll down endlessly - break it up.
  • Lack of quality content may hinder Search Engine indexing.
  • Directories normally require substantive and good content for listing.
  • Share and express your knowledge in meaningful, helpful ways.
  • Writing better, high quality web content yields greater success 
Website Design Hyderabad 

Levonsys is a 10 year old – Website Designing and Website Development company in Hyderabad, India and Texas USA. We cater and collaborate with a wide client base and business partners across the globe and offer a galore of services relating to all the sectors in the IT Industry.



    Monday, August 22, 2011

    Online/Internet Business Ideas

    What Internet Business would you like to create and promote?

    The Internet is a wonderful medium for business. You have the entire world as your market, you can operate from anywhere within it and if you choose your product or service carefully, you have low operating costs. Once you start thinking along these lines and particularly compared to 'real world' costs and limitations, you'll begin to understand how there's nothing like it. So think objectively how you can become a success in this remarkable opportunity.

    The creation of your own web site should be built on a theme or topic that appeals to you passionately or that you are very knowledgeable about. Whilst you can start an Internet business site on any conceivable topic, one that fits the above criteria will yield more enjoyment and/or success. I have listed some web site starter ideas below to stimulate your thinking process.
    • Cooking − With everyone in a hurry these days, provide a resource to address people's busy lifestyles in food management, planning and recipes etc. How do you do it successfully
    • Computer − Computing and the Internet are opening up to different generations now, target the right market with tutorials and resources and you could be on to something big!
    • Crafts − Share your unique way of craft-making or interest about your favorite craft.
    • Culture − From or have some involvement in an unique culture? Be the leading knowledge on it!
    • Entertainment − Your local area may benefit from an informative entertainment site, special events in your town or surrounding areas, etc.
    • Exercise − We are all probably guilty of not doing enough of it, or done correctly; could your program or expertise benefit others in some way?
    • Fashion − A fashion guru or got your finger of the fashion pulse? Be a fashion source!
    • Gardening − A real green fingers? Tell the world your love or special interest and share some of your gardening secrets, a very popular but difficult subject to master! Be the answer!
    • Handy Work − Maybe you can offer great tips for fixing things around the house. Who couldn't use your expert experience?
    • Interior Decorating − Some are good at it, most are not; make it simple for the mass that are not, provide tips, tutorials and resources from your hard earned experience)
    • Men's Issues (have a large circle of friends? What problems come up all the time [other than women!], address these problems in your own site and you could be onto a winner.
    • Movies − Enjoy going to the movies? Or now with home entertainment the buzz, share your knowledge or expertise in this area.
    • Music − Music lovers will adore you for building a resource site for music lyrics, musical instruments and where to get them, music reading tips, etc... this is a big area.
    • Office Organization − You'll find that people who run a busy office are always looking for ways to improve the office atmosphere. You can show how to organize, prepare paperwork, manage and distribute work load, etc.
    • Parenting Tips − First time parents need all the help they can get, how can your parenting experience help them?
    • Pets − Exotic breeds, training, care etc.
    • Problem solver − Who doesn't have a problem? The greatest success can be providing an answer to people's problems. Think about the people's problems around you and how you could address their needs.
    • Retirement − It's a growing [no pun intended] area. How should we prepare for it, what do need to know. Provide information about successful retirement, best retirement locations in the world, money management, etc.
    • School Work helper − Be an inspiration to many who might need your expert help!
    • Special Interest − Perhaps you're a huge fan of a certain collectible item and would like to provide a list of resources about the item.
    • Sports − Who doesn't like some sports? Be a knowledge king or queen in your passionate field. Sharing help, knowledge and resources in your field of interest could be a help to thousands?
    • Time management − Lead a busy lifestyle but have it under control? Share your secrets and help others, help themselves; this is an area that is getting more important in life.
    • Volunteer − Your free time will be valuable to your organization. You can a site for your favorite organization and help fulfill it's purpose on the Net. Web-Designz gives special consideration to such groups.
    • Women's Issues − Have a large circle of friends? What problems come up all the time [other than men!], address these problems in your own site and you could be onto a winner.
    • And the list goes on... 
    We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine
     
    Website Design Hyderabad 

     

    Website Design Terminology

    This Website Design glossary has been created to further your understanding of web design jargon & related wording that you will encounter in this site and elsewhere. This glossary's intention is to be relevant and beneficial to your understanding rather than be comprehensive. While this glossary will grow over time, if you have any questions (whether it's help you're seeking or advice you are suggesting), please feel free to contact us.


    Accessibility − Refers to a web page or web site that people interacting with different kinds of disabilities, the difficulty they can experience due to physical and or technological barriers. A web page or site that address these users limitations is said to be Accessibly friendly.

    Applet − An applet is a small program designed to run within another application. Java is one of the major languages used for creating Web-based applets.

    ASP [Active Server Pages] − Microsoft technology similar to CGI that is used to create dynamic content for a web page. Pages using ASP are created with programming scripts (eg; JavaScript) and integrated with the HTML of a page. It is a server−side scripting language and is mostly used on Windows platforms.

    Bandwidth − Bandwidth is the amount of data that can be transferred over the network in a fixed amount of time. On the Internet, it is usually expressed in bits per second (bps). A hosting server will allocate your site a fixed amount of bandwidth usage within a regular period of time.

    Browser − Often called a Web browser, it is simply a software application used to interpret HTML commands and display page content. The two most popular browsers are Microsoft Internet Explorer (IE) and Netscape Navigator.

    Content − A word you'll likely see around a lot is "web content" and by definition, content is the 'stuff' that makes up a web site. This could be words, pictures, images or sounds. In essence however, when we talk about web content, we are essentially referring to content in a textual nature. Content therefore is the 'information' in text form a web site provides.

    CSS [Cascading Style Sheets] − A simple mechanism for adding style (e.g. fonts, colors, spacing) to Web documents. Not all browsers (of specific versions) implement the full specification of CSS.

    Directory − A database edited manually by Humans. Sites are indexed by category making this feature the main difference to a Search Engine. Users can navigate through the categories to locate documents or information. Most directories offer searching options (which is similar to searching from a Search Engine) within its database.

    DNS [Domain Name System (Service)] − An Internet system/service that translates domain names into IP addresses. Domain names are alphabetic so they're easier to remember. The Internet however, is really based on IP addresses. Every time you use a domain name, therefore, a DNS service must translate the name into the corresponding IP address.

    Domain Name − An unique name that identifies one or more IP addresses. Domain names are used in URLs' to identify particular Web sites. Every web site is located by its unique IP address.

    Frames − An HTML technique for combining two or more separate HTML documents within a single web browser screen. A web site using frames often causes great problems for search engines, and may not be spidered and indexed correctly.

    FTP [File Transfer Protocol] − One of the common methods of transferring files over the Internet. A typical method used for uploading files (pages) to a hosting server for viewing on the Internet.

    Hits − Are the individual requests a server answers in order to render a single Web page completely. The page document itself and the various images on the page represent a separate hit.

    Home Page − It is a first page (also referred as an opening page, start page or main page) of a Web site. This would technically be your index page or default page of your directory.
     
    Hosting − Usually refers to a computer (or a network of servers) that stores the files of a web site which has web server software running on it, connected to the Internet. Your site is then said to be Hosted.

    HTML [HyperText Markup Language] − HTML is a basic markup language derived from the Standardized General Markup Language (SGML), providing the means for creating simple hypertext documents, intended for publishing on the World Wide Web.

    Image Map − An image that has several links geographically mapped onto it.

    Interactive − A Web page is interactive when it prompts a response from the user or in some way can interact with the user dynamically (eg; filling out a form or a poll etc).

    Internet − A global network connecting millions of computers. Each Internet computer, called a host, is independent. The Internet is not synonymous with World Wide Web. The Internet and the Web are two related but separate things.

    IP [Internet Protocol] − The method or protocol by which data is sent from one computer to another on the Internet. Each computer (known as a host) on the Internet has at least one IP address that uniquely identifies it from all other computers on the Internet.

    JavaScript − JavaScript is an object-based, client−side scripting language developed by Netscape. Embedded in the head section of a web document, It can produce interactivity to a web page dynamically.

    Link [Hyperlink] − An element in an electronic document that links to another place in the same document or to an entirely different document. Typically, you click on the hyperlink to follow the link. Hyperlinks are the most essential ingredient of all hypertext systems, including the World Wide Web.

    Meta Tag − A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed.

    Mouseover − A JavaScript element that triggers a change on an item (typically a graphic change, such as making an image or hyperlink appear) in a Web page when the mouse pointer passes over it.

    Perl [Practical Extraction and Report Language] − Perl is a server−side, interpreted language that provides much of the web's interactivity.

    Pixel − Refers to how monitors divide the display screen into thousands or millions of individual dots to display an image. A pixel is one dot.

    PHP [Hypertext Preprocessor] − A server−side, HTML embedded scripting language used to create dynamic Web pages. Designed for Windows and Unix type platforms.

    Ranking − The number (order of ranking; ie 1 being the highest) that a web site is listed for a specific search term in a specific search engine. Search Engines utilize a ranking algorithm (mathematical formulas, variables, and set of weights) to determine a site's ranking for a particular keyword or keyword phrase.

    Resolution − The resolution of an image describes how fine the dots are that make up that image. The more dots, the higher the resolution. When displayed on a monitor, the dots are called pixels. A 640 x 480 screen (resolution) is capable of displaying 640 distinct dots on each of its 480 lines, or about 300,000 pixels.

    Script − A script is an executable list of commands created by a scripting language. Scripts that are executed on a web server (eg; Perl, PHP) are said to be server−side scripts. Scripts that execute on your own home PC (eg; JavaScript) are said to be client−side scripts. Scripts can be embed within HTML to produce a web page with dynamic actions.

    Scripting Language − A scripting language is a simple programming language used to write an executable list of commands, called a script. JavaScript, Perl, VBscript are scripting languages rather than general-purpose programming languages.

    Search Engine − A server (computer) or commonly a collection of servers dedicated to indexing internet web pages, storing the results in a giant database and returning lists of pages which match particular searched queries from within its database. The indexes are normally and automatically generated using spiders.

    Server − A computer, program or process which responds to requests for information from an user. On the internet, all web pages reside on servers (computers).

    Spider − An automated software robot that continuously crawls hyperlinks and pages on the Internet and collects data that is returned to its database for indexing. This is how Search Engines function. The process of crawling the web, storing URLs' and indexing keywords, links and text, is the act of Spidering.

    SSI [Server−Side Includes] − Tells a server to include information (source from a separate file) in a document before sending it to the browser. A very effective method of producing the same information over many pages as one file can be altered to produce the changes over the many the pages that includes the SSI file.

    Sub−Domain (Name) − A sub−domain is a domain that is part of a larger domain name. DNS hierarchy consists of the root-level domain at the top, underneath which are the top−level domains, followed by second−level domains and finally sub−domains.

    Tag − An HTML tag is a formatting command written into a document that specifies how it should be formatted. A web browser interprets these tags and outputs the intended command (action).

    Template − HTML templates are skeletal HTML pages with the main content left out. Templates provide an effective solution in creating many pages with an identical look or navigational structure but different content.

    Traffic − Similar to a real−world sense of traffic on a road or freeway, traffic in a web−sense is a measurement of the amount of users that visit a Web site.

    URI [Uniform Resource Identifier] − The generic term for all types of names and addresses that refer to objects on the World Wide Web. A URL is one kind of URI.

    URL [Uniform Resource Locator] − Each separate page accessible on the Web has a unique address which can by identified by it's URL. The first part of the address (eg; http or ftp etc) indicates what protocol to use, and the second part specifies the IP address or the domain name where the resource is located.

    Usability − Refers to the level or degree of a page's operating friendliness for the user.

    Validation − Validation is a way to make sure that your (HTML) code is compliant with current HTML specifications.

    W3C [World Wide Web Consortium] − Established in October 1994 to lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability.

    WWW [World Wide Web] − Is a way of accessing information over the medium of the Internet. Browsers, such as Internet Explorer or Netscape are utilized to access the vast collection of interconnected (hyperlinked) documents on the web.

    Website Design Hyderabad

    Levonsys is leading Website Design and Development Company based in Allen, Texas and Hyderabad, India. Levonsys Services includes Website Design and Development, Web applications Development,Search Engine Optimization (SEO), Social Media Optimization (SMO)
     

    Mistakes in Universal Web Design

    With today’s snazzy and competitive “Web 2.0” and social media world, universal design is many times forgotten. It’s bewildering as to why since there are many social, technical, financial, and legal reasons which support universal design practices. Let’s discuss some of the more prevalent issues in websites today, and how they relate to the main universal design principles.

    The Principles

    First, let’s review the seven universal design principles including some web-​​related examples. Keep in mind that these principles are applied, of course, to many industries outside of computer and web, such as civil engineering (buildings, walkways), entertainment (movie theaters, theme parks), and transportation (buses, trains).
    1. Equitable use: useful and marketable to people with diverse abilities.
      Example: A local government’s website is designed so that it is accessible to those who are using assistive technology such as a screen reader.
    2. Flexibility in use: accommodates a wide range of individual preferences and abilities.
      Example: Design of an airline website maintains visual aesthetics in various computer display sizes.
    3. Simple and intuitive: easy to understand, regardless of the user’s experience, knowledge, language skills, or current concentration level.
      Example: Primary controls of a web application are labeled with both text and symbols.
    4. Perceptible information: communicates necessary information effectively to the user, regardless of ambient conditions or the user’s sensory abilities.
      Example: An instructional video with captions provides the option to read the dialogue in addition to listening.
    5. Tolerance for error: minimizes hazards and the adverse consequences of accidental or unintended actions.
      Example: A technical error when submitting a form provides a clear explanation and options for how to continue.
    6. Low physical effort: can be used efficiently and comfortably, and with a minimum of fatigue.
      Example: Website design has sufficient color contrast and text size which minimizes eye strain.
    7. Size and space for approach and use: Appropriate size and space is provided for approach, reach, manipulation, and use regardless of the user’s body size, posture, or mobility.
      Example: A website is designed so that a physically impaired user who cannot use a mouse can still access all the content with a keyboard (or onscreen keyboard!).
    Levonsys is leading Website Design and Development Company based in Allen, Texas and Hyderabad, India. Levonsys Services includes Website Design and Development, Web applications Development,Search Engine Optimization (SEO), Social Media Optimization (SMO)