It’s important to define what you acquisition strategy per social channel. Your acquisition strategy for Facebook, Your Blog, Twitter, or LinkedIn will each have its own strategy and pull points. When amassing fans I always say go with quality over quantity. Your social presence should be an extension of your brand’s voice. To build that foundation, establish and invite your core customers.
Begin by communicating to your existing database and announcing your brand’s places of contact (Facebook, Twitter, etc.) via e-mail. In addition, link to your profiles and pages on your website at every opportunity.
Key Questions for Acquisition
- Why should someone follow you or your company?
- Intimately know your target market then ask yourself how does social media play a role into my target markets life?
- What can you offer or what are their expectations from you?
- What are the acceptable offers within this channel (think Facebook, Twitter, LinkedIn as channels)
- Is this channel strictly inbound or outbound?
- How do I integrate my other marketing channels to support and acquire an audience within the social space?
Tell them what they get
A great illustration of this concept comes from a radio commercial I hear from time to time. This commercial is about a chain of weight loss centers. Towards the end of the commercial you hear the announcer say… “you can now find us on Facebook and Twitter”.
What would be more effective and still fit within the space available is something along the lines of “find us on Facebook and Twitter for exclusive weight loss advice”. It’s not enough to state that you can be found within social media - you have to go that extra step and clearly state the benefit someone gets for following you.
Segmentation
An important point when engaging within the social space is asking whether or not you need an inherent segmentation strategy. For instance, Apple has an Itunes Facebook page and an AppStore Facebook page. When you segment out your product bases like this it allows you to easily craft messages and follow the three core steps we outline below.
It also does another very important thing. It allows your audience and customer to segment themselves out. If someone is just a fan of one of your products then they only care about that product. With Apple if you only care about Itunes and Music you join the Itunes page where you get special music related content. If you care about applications you join the AppStore Facebook page.
Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.
Levonsys
Email: sales@levonsys.com | Website: www.levonsys.com
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