The release of Apple’s iphone revolutionized mobile phone technology and web browsing with its ease of use. One of the most talked-about features of the iphone has been its ability to use Safari to browse the “real” Internet. However, until recently, this appealing idea has proven to be less than rewarding insofar as the larger pixel configuration used by most websites designed to display information on a full screen did not translate well to the iphone’s different shape and size. Because of that, the iphone’s ability to see and access data and pictures on most websites was plagued by problems and content which was hard to read and interact with until now.
Enter the iPhone Microsite
We’re beginning to see the arrival of websites formatted specifically to fit the iphone’s small screen and unique configuration. In addition, we’re seeing techniques developed that make iphone compatible websites capable of visually displaying and selling products, over secure satellite connections, and accessed by mobile phones from anywhere in the world. This phenomenal event opens up vast new, previously untapped, worldwide markets to every company (big or small) seeking to increase their market share and to every individual who has a product to sell - a marketer’s dream. Overseas demand for US goods is known to be high because of differences in foreign exchange rates. The unique websites that make this all possible are called iphone microsites.
Usability
Some of the many features which make mobile browsing so advantageous for iphone users also present new usability concerns of which regular website owners and developers should be aware.
Unlike traditional websites, an iphone microsite is properly formatted to display on iphone and ipod touch. It is capable of faster browsing due to optimized content, enhanced link highlighting to assist in navigation, and graphics and buttons that work seamlessly with the iphone’s finger browsing. It looks, behaves and responds in the same manner as a typical iphone application.
A microsite enables horizontal scrolling by limiting columns to a width of 320 pixels when held upright (or 480 pixels when held sideways), a standard practice for iphone applications. It typically uses larger fonts to minimize unnecessary zooming and it breaks content up into more appropriately sized blocks.
Accessibility
A microsite may compliment a regular website by automatically detecting and reacting to iphone visitors, allowing a business owner to serve them optimized content. It can also stand alone, being identified with a unique url separate from the one used for your main Web site, and often denoted by adding an iphone prefix (iphone.yoursite.com).
We at Levonsys have been successfully providing unmatched outsourcing solutions in several mobile enterprise applications and consumer applications for iphone users. Levonsys iphone Center is specialized in providing rich mobile applications using the iphone SDK. We have expert programmers, who have continuously given successful results in iphone Application Development, iPhone Mobile Application, and iphone Programming. We have stronghold in making third party iPhone applications.
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