Saturday, August 27, 2011

Tips for Better Branding Your Website

Online marketing and branding has become an important aspect of small business entrepreneurship marketing campaigns. With increasing competition and demand for search engine optimization services, top rated SEO companies are charging high. And the cost is often beyond the means of small scale business owners, bloggers and freelancers who need good exposure to their site. Even if you find affordable SEO packages that suits your budget you still need to invest money rather tactfully to get optimised result.
Whether you are a professional blogger or using your website to sell any product or service you need to brand your site. Here are a few tips for better branding of your website.

1. Clear objective: Your website should have a clear goal. The purpose of the website should be clearly defined so that visitors (who are potential customers) to your site easily understand what it conveys and connect to it immediately.

2. Domain name: Choosing the appropriate domain name is highly important. Try to use your brand name as domain name as it will be easier for visitors to remember. And that is the main point about branding.

3. Choosing a logo: Selecting a logo that is attractive and at the same well-suited with the theme of your site is important. Remember, the logo represents your business. So it will be wise to invest good money on something that has immense potential to make or break your brand.

4. Design consistency: It is important to stick to a particular design layout throughout the site. The color theme, images, and designs should comply with the content of the site. Most importantly, use the logo site wide because repetition leaves a long lasting picture of your brand in visitor’s mind.

5. Social media marketing: Sign up with prominent social media sites with your website or online company name. You can find a large target audience here. Regular communication and networking will definitely help in branding your website through social media marketing.

6. Exposure: Spread the link of your website on the web as much as possible. Online branding tools like Brand Guardian are also available to help you build your brand with less time and effort. In addition, use your website’s link in your email signature. Writing article and guest post for prominent blogs with your brand name and links embedded in it is another good technique to get exposure.

We at Levonsys provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine
 
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1 comment:

  1. Nice information shared. Now everything is based on iternet so the craze of internet marketing is very high. Attrait Solutions offers internet marketing course in hyderabad with best faculty to teach.

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