Most, if not all, online marketers are aware of the two most popular internet marketing strategies search engine optimization (SEO) and search engine marketing (SEM). But there is another newcomer to join the ranks of effective marketing strategies social bookmarking. Bookmarking is originally used to provide users the chance to store their favorite bookmarks on the web and share them with friends, relatives and other users. Ever since its popularity, marketers have been using its benefits in enhancing their marketing efforts.
I’m sure you would’ve seen those little buttons on every site, that has Digg, Stumbleupon and Delicious links in it. What are they?
Well, it’s a common practice these days that webmasters place the shortcuts to the social bookmarking sites from their each story. The buttons you see on websites help you to submit the story to any of those social bookmarking site just in a click. So if you find an interesting story on the internet, all you got to do is bookmark it clicking one of those buttons.
Popular Bookmarking Sites
As in any category there are hundreds of websites out there that does the job fairly good. But there are only a few that are popular. Some of them are Digg.com, Delicious.com, Reddit.com, Newsvine.com etc.
Why people use them?
So why do people use social bookmarking sites? Of course the primary objective is to save interesting website information for later use and share it with others.But in the new web 2.0 times people put social bookmarking sites to more uses such as traffic generation and link building.
Traffic Generation
Since the popular social bookmarking websites like Digg.com has a very large userbase, if a bookmark is favored by many (if it get’s popular that is), then the chances of that website getting traffic from all of those users are very high. Because logically, as more and more people keep bookmarking a website, more and more people are likely to visit the site.
Link Building
Some webmasters use social bookmarking for link building purposes as well. But this is only possible with those social bookmarking sites that has the "do follow" link tags. What happens here is that, when a webmaster submits a site link as bookmark to one of the dofollow social bookmarking sites, they are in turn getting a link back to their websites. Most often the social bookmarking sites are on a higher reputation with Google, and carries higher page rank and link juice. Therefore the webmaster gets the benefit of each back link from the social bookmarking sites.
How can internet business owner benefit from social bookmarking sites?
Internet business owners can benefit from social bookmarking sites more than anyone else. The reason is that a majority of the internet business owners potential audience forms the social bookmarking community. And if an internet business owner can tap the heavy traffic from the social bookmarking community, the benefits are double fold.
What is Social Bookmarking (in Internet Marketing Terms)
Social Bookmarking is an excellent tool that has huge potential for traffic generation and boosting your website to stardom in no time. Internet marketers are in the constant pursuit of getting the maximum mileage for their websites and businesses using the social bookmarking sites and their community. To them, the social bookmarking community is a gold mine of traffic and potential clients. However, reaping the benefits of the social bookmarking community is not easy. And not everyone can actually get popular on the social bookmarking sites that quickly. The social bookmarking community is very sensitive and biased most of the times that they have a similar taste and opinion. Like for instance the community on Digg is very favorable to topics on technology, while reddit or delicious are social bookmarking sites that has a crowd inclined to news items. Based on the content of each bookmarking sites, internet marketers try and leverage on their businesses.
How to and How not to do Social Bookmarking?
- Never submit articles just for the sake of promoting your own articles.
- Participate in the community first to gain some respect.
- Actively communicate with the community and it’s members.
- Don’t do self promotion first, try helping others instead.
So essentially, social bookmarking is an effective way to increase traffic to your websites , if you do it the right way. All social bookmarking community has its rules of play and most of the times, one should be an active player in the community to enjoy the benefits of it.
Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.
Levonsys
Email: sales@levonsys.com | Website: www.levonsys.com | sravan@levonsys.com
No comments:
Post a Comment