A landing page is the page that users are brought to when they have clicked on an Ad or link for your site. These links can come about organically from other people or could be from part of your own SEO or Adwords campaign. What is important is that the landing page is relevant and useful based on the links and ads leading to it. For an ecommerce site it is vital that the page provides products or information relevant to what the user was led to expect when clicking on the link.
In the case of a pay-per-click campaign it is most important that the page is relevant. If the landing page does not entice your potential buyers then you are wasting money on a pointless campaign. It is important to remember that it is not the ad, but the landing page which brings in the sale. Organic links, while beneficial are negligible as they are out of your control. While links generated from articles should always be tailored correctly to the page they are leading to.
What make ads and linked articles relevant are their keywords. In the case of an ad the user performs a search via a search engine and if your ad contains relevant keywords then it will appear in the users search. The relevance of the keywords determines the cost of the pay-per-click. Articles work similarly with the omission of the cost and won’t appear at the top of the search like ads will.
However before your ads and articles are up and running you have to ensure that your landing page is correctly optimized. In order for the keywords used to be truly relevant to your site you should ensure that the keywords used are contained within the page body and header. You must also ensure that the page is well organized and provides useful information on the product as well as an option to buy.
The critical point is that the user is not simply browsing your page aimlessly. They have reached your site due to a specific search they have made. They know what they want so make the process of getting from the landing page to the order confirmation as quick and user-friendly as possible. Website designer are well aware of the importance of tailoring landing pages to assist with such SEO methods.
If you optimise your website, links and adverts properly then you will find creating future campaigns a much easier process. Furthermore you will find that you can generate a great deal more revenue.
Levonsys offers Complete Marketing Solutions for your online business. We offer services like professional SEO, Link Building services, Social Media Optimization.
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