Google heavily weight it’s Search Engine Results Pages (SERPs) towards the anchor text of links to a page. This can be demonstrated by looking at extreme examples where a pages high ranking can only be attributed to anchor text and no other SEO factors.
Anchor text usage should reflect the content (SERP) the link is linking to and ideally help the page it is linked from as well. This means if you can link highly related pages together they will tend to do much better in their respective SERPs.
Search engines give considerable heaviness to the anchor text on your web pages. Savvy website or blog owners will write articles to distribute among the different article directories and thus secure lots of back links to their site, External anchor text optimization is accomplished through link exchanges, blogs & forums, and article directories, among others. Anchor text, in a nutshell, is the text attached to a link that points to your site. Link building is an important part of building a strong website presence and is needed to get ranked highly within the result pages of popular search engines like Google.
Creating an Anchor Text Link
It is important to note that all online services will not let you post anchor text links. For example, Twitter will not let you post anchor text links. However you should be able to post an anchor text link on any standard web page online. The following is the proper way to create an anchor text -
<a href= “websiteurl.com”>Anchor Text</a>
Using that simple string of code you can make a link appear as any word you’d like, thus boosting your search engine ranking for targeted keywords.
The display of an anchor text link in an article is often underlined and usually colored differently from the rest of the text; Anchor tag optimization can be deployed throughout your site to enhance the relevance of most of the web pages. Search engines follow anchor text to other parts of the Web. If you submit an article to twenty different article sites, for example, with the same anchor text it may look like you are trying to manipulate the search engines. This is where your keyword strategy meets your Link building strategy. An addition variable when using hyper linked text that bears mentioning is the no follow status of the website. Anchor tag should give your readers valuable information about the content of the page you're linking to. The best usage for anchored text would be for external links and within your website pages. Writing free reprint articles is a great way to drive traffic to your sites and increases your business sales.
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