How to Optimize Images for SEO?

    Images may seem like a straightforward content. Despite that, there are ways to optimize it. Optimized images will bring targeted traffic to your site. Every single image on the site should have an alt attribute. The alt attribute is the text that will pop up when you hovers the mouse over it. The alt text, also known as alternative text shows the text that cannot be displayed directly on the site. The alt text can be read by the search engine. The purpose of using the alt attribute is to allow the user to know what image is displayed on the site if he happens to use a browser that does not support images.

    Here are the most impactful things you can do to optimize your images:

• Use your keywords in your image file name. Rather than the typical image01.jpg file name, use a file name that it descriptive and keyword rich.  For example, seo-optimization-diagram.jpg. Make sure to separate these words by dashes only so the search engine can read them.
• Include variations of your keywords in the image’s ALT attributes. Many sites do make use of these attributes since they help searches who can’t see get information about what your image is about.  Just be sure to leverage keywords in the descriptors you use.
• Include variations of your keywords in the image’s title tag. This one isn’t quite as impactful as the previous two, but should not be neglected.  The title tag is another great place for a variation of your keywords describing the image.
• Make sure the content immediately surrounding the image on the webpage is relevant and includes variations of keywords.  The placement of the image on your page does matter when it comes to SEO, and search engines interpreting it’s meaning, so read the text above and below the image and make sure it has variations of the keywords emphasizing the theme of the image.
• Get some relevant links. Not all images will be link worthy, but many are.  Leverage your internal link structure to support your images.  For external links, social media can be a great way to share interesting pictures or insightful diagrams to get link juice pointing to your images.  As with any other piece of great content – just make sure they are easy to share.

    We at Levonsys use both On Page Search Engine Optimization techniques, which refer to work on the actual site, alongside Off Page Search Engine Optimization techniques which work on building your reputation, trust and authority with search engines. The on page and off page Search Engine Optimization methods combine as part of an overall Search Engine Optimization strategy devised by our experienced SEO team to bring maximum benefit.

Levonsys

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